hollywood billionaire

Chapter 166 The Tour Begins

After the successful completion of various investments and mergers and acquisitions, the Han Music Group, which has gathered a group of capable people and warriors under its command, has continued its vigorous development momentum of barbaric growth.

In the past two weeks, Dua Lipa's "Hotter Than Hell" has become one of the most exposed singles in the whole of the UK, ranking second on the BBC Radio 1 radio play list, away from Drake's "One Dance". "Only one step away, you can win Dua's first British radio championship in his career.

The excellent music quality of "Hotter Than Hell" is only one of the reasons for achieving such an impressive record in radio channels. The reason why BBC Radio 1 is willing to put Dua Lipa in the Heavy Rotation list and gradually increase the weight is that Jamie Spinks, the head of Han music channel distribution department, Diplo, the founder of Mad Decent, and others manage it Ben Mawson, senior managing partner of the company, contributed a lot.

Diplo has a regular radio program on BBC Radio 1, Diplo & Friends. Every Saturday, different DJs and electronic music producers will be invited to make electronic music mixes for the BBC, which will be broadcast throughout the UK. He wants to give The station manager and music director of BBC Radio 1 recommended a new single, and that was a one-sentence matter.The other two senior industry insiders who grew up in the UK and have been working in London for a long time, not only maintain close contacts with the UK branch of Universal, Sony and Warner, but also with commercial radio stations such as BBC Radio, Capital Radio and Hits Radio The three giants in the field are also closely related.

With successful cases such as Elle Goulding and Jax Jones, the newcomers strongly recommended by Ben Mawson and Jamie Spinks will of course be able to obtain superior promotion resources.

Hiring Jamie with a high salary and buying Ben's management company with an eight-figure sum is not only for their management capabilities, copyright assets, and artist lineup.

The deep contacts accumulated by successful people in the industry are invisible and intangible, but they can play a practical and effective role.

On the other hand, Dua Lipa's British nationality has also contributed to her success on BBC Radio.Unlike other privatized commercial stations, BBC Radio is part of the radio broadcasting division of the British Broadcasting Corporation.The BBC, on the other hand, is a public company established with the Royal Charter of the late King George V in 1927.

In other words, BBC Radio is a non-profit royal enterprise affiliated to the British Ministry of Culture, Media and Sports. One of its most important functions is to promote and disseminate British local culture, including popular music produced in the UK , and a pop musician born in the UK.

Therefore, although the influence of American pop music in English-speaking countries is unparalleled, BBC Radio still prefers to provide more exposure opportunities for British singers.

This is why "Hotter Than Hell" ranks sixth on Capital Radio and seventh on Hits Radio, but it is the runner-up on BBC Radio.

No matter whether it is capitalism or the free market, political factors will still play a crucial role at certain times.

Sufficient high-quality works + powerful means of publicity + political thoughts in line with the mainstream of society are the eternal trinity of European and American pop music.

The whole process of hip-hop music from rise to prosperity, from Beastie Boys to Migos, is also the United States gradually stepping out of Reagan’s neoconservative trend of thought in the late 80s. After entering the 21st century, the social atmosphere, especially the mainstream public opinion in big cities, is gradually left-leaning. inevitable product.

Now that young people in metro areas are opening up to ideas about illicit drugs, sexuality, and materialism, give them plenty of teat fun in exchange for unwavering votes.

The Democratic Party has held the top position for a long time, and only four out of the 2008 years since 15 have lost power, which is the successful proof of their policy of intimacy in the cultural field.

So, even though Mark Twain made it clear 100 years ago that members of Congress are idiots, or at least behave like idiots, Han Yi, who wants a piece of the western music industry, still has to deal with them, Climbing relationship.

It doesn't take a wise man to deduce that the main reason elite Ivy League MPs act like idiots is because voters in their constituencies like such idiots.

When the election dust settles and these lawmakers don’t need to act like idiots in front of others, the roles they play in various committees and bill votes in the House and Senate can not only determine the success or failure of an artist, but also the life and death of a company.

Thanks to British political correctness, Dua Lipa's 'Hotter Than Hell' stomps Adele's 'Send My Love (To Your New Lover)' and Callum Scott's 'Dancing on My Lover' this week Own" advanced four places to number 14 on the UK Singles Chart.Overhead is DNCE's hit single "Cake By the Ocean".

As long as the current momentum is maintained, there is no doubt that Dua Lipa will eventually win the BBC Radio 1 radio chart. It was only a matter of time before HMG ushered in the company's first Top 10 single in the UK Singles Chart.

Politics has served Dua-Lipamo well, and it has provided the fuel that fueled Khaled's two-week rocket-like miracle of debut single "Location."

Born in an African-American middle-class family, his father has served in the U.S. Army for many years. Although the whole family is not Muslim, Khalid's Arabic-style name has put him on a natural camouflage coat.Everyone would mistake him for a true believer in Islam if he wasn't bothered to clarify.

In fact, even Han Yi, who had the information advantage of the traversers, always thought that Khaled was a Muslim.It wasn't until Zhao Youzhen asked if he would provide him with halal meals when he was holding a music creation camp in Pacific Palisades that he finally solved the mystery that he hadn't figured out in the past two lifetimes.

The same is true within the company, and it is conceivable how the outside publicity partners will react to this name.

Even better, Khalid, who has not come out publicly, nor has he admitted to any gay relationships in his previous life, had a fling with Lil Nas X at the 2020 Grammys and tweeted That line, "Half of my songs don't use specific gender pronouns because I write most of my songs from the audience's perspective, no matter who my audience is" is pretty much proof.

Taking a step back, even if Khalid himself is not gay, he is also relying on the approval of the gay community to establish his personality.

African-American + "Muslim" + anti-stereotype family background + ambiguous sexual orientation, Khalid's "American values" in the media are directly full.

The only one who can defeat him is probably an African-Muslim gay transgender.

It is no exaggeration to say that when Victoria White Mason of Han Music sent "Location" and Khaled to radio managers by email, even if they had to choose to refuse, they would first send a long and deliberate praise I am afraid that any wrong punctuation mark will be labeled as "racial discrimination", "religious discrimination" and "sexual discrimination".

And more radio stations choose to follow the trend and add some multiculturalism to their playlists.

After all, although Khaled is a newcomer who just came out of Soundcloud, the song "Location" that Han Music invited Serb Ghana to bless is really of outstanding quality.

How to describe it?
Unsurpassed, relaxed contemporary urban music.

Truly, the voice of teens.

Justin Bieber, Selena Gomez, Ariana Grande, they're all teen stars.Their music is the pinnacle product of the pop music industry assembly line, a diamond single with a billion-play volume on streaming media platforms, and a guilty pleasure that even middle-aged people in their 50s and [-]s would listen to secretly with headphones on, but it absolutely cannot represent peers of this era.

Because no 17-year-old in high school proudly proclaims at school that their favorite musician is "Demi Lovato" and their favorite song is "Come and Get It," which is basically the equivalent of Put an end to your social life on campus.

They needed a sound unique enough to showcase their equally unique aesthetic.It also takes someone well-known enough to carry that voice, lest friends think you're too maverick to turn into a sociopathic freak.

Khalid, has the potential to be just that.

The voices of the 90s, Nirvana, Pearl Jam, 2Pac, Biggie and Radiohead, are decadent rock and gangsta rap that rebelled against conservative society.The voices of the era in the 182s are Blink-[-], Daft Punk and Amy Winehouse. They are pop punk, continental electronic and pop jazz that don't talk about pain but talk about love and youth without any scruples.

In the 2010s, the idea of ​​hedonism has further become the bible for young people. In addition to hip-hop music full of drugs, sex, and guns, as well as pop electronics that focus on the secretion of adrenaline and dopamine, it is most loved by Gen Z teenagers. The best music that is considered to have both sense of hearing, popularity and artistry is contemporary R&B and urban music that has evolved all the way to the present and is fully integrated with hip-hop music and electronic music.

Childish Gambino, Frank Ocean, Miguel.

Ambient, or at least soft-voiced, eccentric, maverick, imaginative, and talented.

Khalid fits perfectly into the successful formula the pop industry has deduced for urban music.

Regardless of whether his subsequent works are too close to the traditional pandemic and lose the vigor and heart of the newborn calf, at least the song "Location" can be included in the album "Blond" without any sense of disobedience masterpiece.

Even better, Khalid's already familiar grounded voice is more recognizable than Frank Ocean's.

So, after the initial "who's this" questioning passed, the radio stations that Khaled visited on the east and west coasts put "Location" on their playlists one after another.

The radio play brought Shazam search, and the Shazam search brought about an increase in streaming data, and the increase in streaming data further strengthened the radio station's confidence in increasing the broadcast frequency of "Location". In addition, Ryan, who has cooperated with HMG two or three times- With Seacrest fueling the morning show, Khaled finally made his breakthrough on the Billboard charts.

Once a breakthrough is made, there will be four lists.

No. 16 on the American Rhythm Chart, No. 18 on the U.S. Hot R&B and Hip Hop Chart, No. 40 on the U.S. Mainstream Top 34 Chart, and No. 100 on the Billboard Hot 76 Main Chart.

From these rankings, it is not difficult to see the difference between Khalid's traffic source and his Soundcloud friend Billy Eilish.

The way "Ocean Eyes" is played is to use the playlist to start cold, and then conduct a radio pilot to gradually expand offline promotion channels.And "Location" started from radio promotion, gathered momentum offline, and then diverted to streaming media platforms.

This is a deliberate attempt by the Han music operation team. After all, "Location" has been uploaded to the Soundcloud platform a long time ago, and the sound volume is not bad. If it is pushed hard with the song list matrix, the effect may not be very good.Because early users who are highly sensitive to playlists basically have the habit of searching for songs and newcomers on Soundcloud.When dealing with songs that have already been listened to on other platforms, people are usually less inclined to continue collecting them on another platform.

Therefore, a better way is to open up radio channels first, and recruit those mass users who are less sensitive to music discovery and music recognition, and let them drive the performance of "Location" on the online level.

The song list matrix has its power beyond the times, but as a company that wants to become the fourth largest music group in the world, the HMG team must learn to flexibly master and skillfully use various publicity tools.

Judging from the results of "Location" this week, Karen and Victoria are doing pretty well.The 76th place on the main list is 12 places away from Bi Li's "Ocean Eyes".

That's right, "Ocean Eyes" has slipped from a high of No. 57 to No. 64 this week.This achievement is really normal. It is not easy for an Adagio love song with simple orchestration to persist until now when the radio station is weak.

However, whether it is the manager Zhao Youzhen, the label A&R Karen Guo, or Bi Li herself, they are quite satisfied with this result.It's already a surprise that the first song of debut can enter the chart, even if it doesn't make it into the top [-], so what?
Don't forget, Billy Eilish will be performing her debut album's second promotional single "Bellyache" at the Philips Stadium today, warming up for the simultaneous global release on July 7.

Thinking of this, Han Yi lowered his head slightly, and glanced at Bili who was leaning on his right shoulder.

Her current posture can be said to be quite presumptuous.

Wearing a white Air Force 1 with a thick booster pad, her two feet, which look bigger than her head, rest on the legs of her brother Phineas, who is resting with his eyes closed, while her entire back rests comfortably against the On Han Yi's arm.

This kind of sitting posture can only be performed by this child who is less than five feet three inches and is still in the developmental stage.

At this moment, the silver-haired Bili had already put on the golden windbreaker suit as the performance costume, put on her headphones, and was singing "Bellyache" silently.

Touching Bi Li's head affectionately and dotingly like a brother, Han Yi continued to reply to Miss "+1 332...2284".

[+1 213...6102: It's still a few minutes' drive away from the first concert venue. I'll tell you how I feel after today is over. ]
[+1 213... 6102: How's fashion week going? ]
Seeing Han Yi's post, the view of downtown Atlanta taken from the I-75 highway, I just had dinner... No, I just swallowed a glass of mixed fruit and vegetable juice while suppressing my nausea, and immediately rushed to the dressing room of the next workplace Barbara Pavon unconsciously had a happy smile on her lips.She raised her phone and took a selfie of herself, avoiding the stylist behind her who was creating waves with a curling iron.

[+1 332...2284: Actually just escaped fashion week and was relaxing with a cover shoot. ]
[+1 213...6102: Oh, that sounds cool and exhausting!Which magazine? ]
[+1 332...2284: Instyle Korea. ]
[+1 213...6102: No wonder the shape looks so Asian. ]
[+1 332...2284: Do you like it then: D]
Unlike Madison Bill, an Internet-addicted girl who can play with emoji, Barbara Pavon's emoji packs are quite basic, basically using whatever is on the first page of the emoji pack that comes with the iPhone.

"I like her eyes."

Han Yi, who smiled knowingly, was interrupted by the little ghost beside him before he had time to reply.Noticing that her brother and boss clicked on the picture and quietly zoomed in, Bi Li wrinkled her nose narrowly, took off her earphones, put her arms around Han Yi's neck, and leaned forward to watch with him.

"girlfriend?"

Bi Li's voice was very soft, and she didn't intend to alarm others.However, the Mercedes-Benz business car used for performance traffic is quite quiet, the driver and co-pilot seats are completely isolated from the rear seats, and the six people sitting in the middle of the car did not emit any background noise.

Karen Guo was wearing sunglasses, sitting at the farthest position from Han Yi, arms crossed, motionless.Sandwiched between her and Madison Bill, Zhao Youzhen placed a Macbook in front of her, and next to the Macbook was a glass of iced Americano that had bottomed out. It seemed that the Korean manager was dealing with work emails.

As for Madison Beal, the idol singer who will kick off the Future Now: The Tour as the first opening guest tonight, neither listened to the song and recited the lyrics, nor read the fan posts on social media. Hundreds of "see you tonight" private messages came.Sitting just opposite to Han Yizheng, she leaned her head on the right side of the car window, gently raised the blackout curtain with her left hand, and looked at the scenery along the way with ecstasy, not knowing what she was thinking.

In such a quiet environment, the word "girlfriend" was not loud but loud enough to make Madison and Zhao Youzhen raise their heads in an instant, pointing at Han Yi in unison, nailing him in place, moving no.

(End of this chapter)