hollywood billionaire

Chapter 209 Annual Theme Song

"If you start me up,

If you start me up, I'll never..."

Before the first four bars of the Rolling Stones' "Start Me Up" were finished, Zhao Youzhen opened his eyes and directly turned off the phone's alarm clock.

For our Korean girls, delicious food can bring vitality to the ordinary daily life, but sleep is just an additional clause in life that is annoying but has to be fulfilled.Unlike Xu Yiru who pays great attention to sleep and has to calculate the rest time every day, if given a choice, Zhao Youzhen would rather never close his eyes and rely on ice American style to continue his life.

This is not only a habit Yoo Jin developed in the high-pressure society in Seoul, but also closely related to her personal values ​​- life is so precious, why waste limited time in the nothingness of rest?
In fact, Zhao Youzhen can't help but feel a little scared when he thinks that after falling asleep, he will fall into a state of unconsciousness, near death.She knows that this is a psychological problem that needs to be overcome, but, hey, Zhao Youzhen is very clear that she is a twisted individual composed of psychological defects.

The problems are tangled together like hemp ropes without a clue, where do we start to change?

In the morning, his mind was extremely active, and within a minute or two of waking up, Zhao Youzhen had already done a lot of weird self-analysis in his mind.She yawned physiologically, wiped away the tears that were also physiologically formed at the corners of her eyes, sat cross-legged on the bed, and clicked on the push notification on her phone that attracted her most.

[How Major Lazer's 'Cold Water' with Justin Bieber and Madison Beal Made It a Big Hit the Way Lean On Was]

[Written by Larry Bartlett, July 2016, 7, NME]

Ah, this manuscript is out.

Zhao Youzhen lifted his spirits, grabbed the clear water prepared the night before on the bedside table, poured it all down his stomach while swiping his phone, and read the "Cold Water" just released on its website by the most prestigious and authoritative music magazine in the UK music review.

【Do you recall, not long ago... Well, to be specific, it should be the early summer of 2015, when you first heard the song "Lean On" by Major Lazer, M and DJ Snake. when.

Do you still remember the song that became the No.11 song in Spotify's history in November last year?
Yes, if you have any memory, you may have your first intimate encounter with that song, and your first time listening to "Cold Water"-Major Lazor with Justin Bieber and Madison Beal's latest Collaboration—feelings, comparisons.

There are similarities between the two, but there are also subtle but significant differences.

Here are five reasons why you should be equally excited about the new single:
1. IT HAD BIEBER.

After a genre shift in 2015, the new Justin Bieber became more respectable.And the beginning of all these changes is the single "Where Are U Now" produced by Skrillex and Major Lazer's backbone Diplo for Justin Bieber.In the lyrics of that song, Bieber is a person who needs to be saved, but in "Cold Water", he becomes a hero who needs to save others.It sounds like a triumphant story of the return of the king.

Simply put, he is the coveted lead vocal of any producer in the world.

2. IT HAD BILL.

Madison Beale has been impressing in the music world with her unique voice and artistic style...and, of course, her Instagram-trending fashion style.Even though Bill doesn't have a lot of involvement on the track (she doesn't join until about two-thirds of the way through the song), her vocals are full of charm and depth, and they're pretty flawless.

3. Fascinating synthesizer soundtrack.

The song's synth track is similar to "Lean On", but it has more life and power than "Lean On"'s lazy island sound.

4. Very suitable for Remix.

You can imagine how many different remixes there will be of this song, and that only makes it more popular.We have no doubt that in the next year, electronic music festivals all over the world, and producers performing at these electronic music festivals, will try their best to put "Cold Water" in some form in the performance set.

5. The perfect fusion of Bill and Bieber.

To be honest, the biggest shining point of "Cold Water" is the pairing of Bill and Bieber, two musical geniuses.The former is an atmospheric, classic, shocking New York singer with rich emotional expression and a voice as smooth and sweet as chocolate milk.The latter is a world-class pop superstar with a deeper interpretation of songs and a hoarse but soft voice.Why has no one thought of pairing the two together before? 】

Am I...letting them write too many good things about Madison?

Zhao Youzhen pursed his lips, thinking seriously.

I didn't feel it when I watched it in the office, but now it feels a bit deliberate. Will it have a counterproductive effect?

But McGrady's arias in "Cold Water" are not many. If you don't deliberately bring them, it is easy to be ignored and turned into accompaniment.

Forget it, get up and wash up first, and ask Yi for his opinion later.

With certainty in mind, Zhao Youzhen conveniently turned over and got out of bed, lowered his head and straightened the somewhat tight light blue Olivia von Haller on his body, and then walked towards the bathroom that came with the guest bedroom.

Just by looking at the brand of pajamas, you can tell that Zhao Youzhen spent the night at No. 864 Stella Della Road.

To be precise, this is already the fourth night.

Seth Myers' late-night show, plus commercials, totals about an hour a night.The broadcast started at 37:864 West Coast time, and it was already [-]:[-] when Madison Bill's session ended.At this point in time, it is definitely impossible for the two girls to go home by themselves, and it would be too much trouble for Han Yi to send them to two places.Furthermore, No. [-] Stella Della Road has a total of seven bedrooms, not to mention two guests, even if the number is doubled, they can all be accepted as they are ordered, without even feeling any difference.

Therefore, Xu Yiru and Zhao Youzhen took advantage of the situation to stay.Lying on the two king size beds, the girls who were tossing and turning thought of a crucial question almost at the same time.

During the day, they can do everything possible to closely guard their opponents.

But what about at night?
It is impossible for Youzhen to go to The Vermont with the quilt in her arms, so she insists on sharing a bed with Xiaoru.And Xiaoru didn't have any reason, and ran to UCLA at night, just to keep an eye on her rival.

In the long night, the cunning little villain, it is not easy to do something.

Thus, the two girls, who regarded each other as little villains, reached an agreement without verbal communication, just a few rounds of probing eyes at breakfast the next day.

The best way to prevent this kind of phenomenon from happening is... to live with Han Yi together.

It is as small as a shallow sleep, and it will wake up with a slight noise.At No. 864 Stella Della Road, which is absolutely safe, she will deliberately open the door of the guest bedroom to ensure that she will not miss any important signals due to the sound insulation effect.

Youzhen slept late, and was still lying on the bed in the middle of the night looking at her mobile phone, her ears were pointed and long, afraid that she might miss any suspicious voice.

What's even more exaggerated is that in order to let the other party hang around under his nose for a longer time, after a few days, although Xu Yiru and Zhao Youzhen fell asleep at different times, they woke up at the same rhythm.Zhao Youzhen, who took a long time to wash up, got up at [-]:[-], and Xu Yiru, who had a relatively simple morning skin care routine, got up at [-]:[-].When the two of them tidy up and push open the door, they usually find that...

Another person in the adjacent bedroom was doing the same thing at the same time.

"Good morning, Yujin-san."

"Good morning."

Standing at the door of their respective rooms and looking at each other, a similar scene was repeated every 864 hours during the four days when they lived together at No. 24 Stella Della Road.

Let's get back together, so we can be together.

"My hair was blown out nicely today, it looks so thick."

Complaints can only be made in the heart, Yuzhen pointed out that Xiaoru is extraordinarily fluffy, and because she has enough nutrition and rest, her hair gradually turned from golden yellow to light brown, showing a friendly smile.

"Really? I'm using that kind of blood-activating massage to comb my hair. It may be effective." Xiaoru, who is particularly concerned about the volume of her hair, patted the top of her head happily, and took Yuzhen's arm, "Wow, sister, how do you feel again?" A little stronger?"

"Have it?"

"Yes, this line is too exaggerated!"

Snuggling together like a pair of really intimate and brotherly besties, talking small talk, when Xiaoru and Yuzhen strolled to the kitchen, the plate of muffins in front of Han Yi had about three mouthfuls left.

"Morning, Yi Yi."

Xu Yiru, who was holding Zhao Youzhen's arm, hid in a blind spot where the former couldn't see, and winked playfully and sweetly at Han Yi.

Even if there is a light bulb present, it can't stop her from showing her affection secretly.

"Morning, Felix has already made breakfast for you, and put it there. Your omelette, Yuzhen fried eggs."

Han Yi raised his fork, pointed behind him, and then turned his gaze back to the iPad in front of him.

"Get up early in the morning to play on the computer."

Letting go of Youzhen, Xiaoru walks briskly behind Han Yi with her hands behind her back.

"looking at what?"

"Mad City sponsor status update from Jackie." Han Yi took a sip of milk, swallowed the muffin that was stuck in his throat, and replied slowly.

"Is it sorted out?"

Zhao Youzhen walked to Xu Yiru's side calmly, and held Xiaoru's shoulder affectionately, preventing the girl from Baodao from sneaking forward.

"What brands are there?"

"look."

Han Yi turned sideways and pushed the iPad a little in the direction of the two girls.

"Let me see, the list of candidates for title sponsorship, Coca-Cola, American Express, Toyota, Uber, Budweiser, Verizon... do these brands want to name the music festival?" Xu Yiru glanced at the logo on the first row of the PDF , looking quite surprised, "The brands are quite big."

“There are other companies interested in title sponsorships like BMW USA, Corona, Absolut Vodka, Red Bull, iHeartRadio, Heineken, Monster, Pepsi, what’s the name? Oh, yes, Brown-Forman , but none of these brands has given a formal offer.”

"So much?!"

"Yes, because our music festival has a top-notch lineup, and it's the first time we've held it. We haven't received sponsorship before. Brands like our events with a relatively clean record, which is more convenient for them to make announcements and tell stories." Han Yi Nodding, he responded, "Of course, first of all, we have to thank our strong business team. If so many people were not poached from Live Nation and AEG Live, it would be really hard to find the heads of these brand marketing departments."

"Which brand reported the most?" Zhao Youzhen narrowed his eyes slightly, "I remember the title sponsor here...the quotation from Han's on-site business department is 250 million US dollars."

"Well, it's 250 million US dollars, and the quotation is open. How to put it, each brand has its own understanding of this price." Han Yi exited the PDF interface and clicked on the email sent by Jacqueline, the CEO of Han Site, " Jackie provided a simple offer comparison. Coca-Cola is willing to give 270 million US dollars, but the requirement is that all the food and beverages in the venue need to be provided by them. We can sell alcoholic beverages ourselves, but we cannot enter them in the form of brand stores. That is to say, as long as they come to name the names, Anheuser-Busch InBev or Heineken will not even think about entering the venue."

"It's just an extra 20 US dollars. It's a bit uneconomical to just take away the food and drink supplies on site." Zhao Youzhen shook his head. He was the most well-known brand with the most financial resources, and at the same time had the highest tone Coca-Cola doesn't quite agree.

No one in this world should question the adequacy of Coca-Cola's account. In 2015, although total revenue fell by 4 percent to a range of US$443 billion, profits increased from US$71 billion to US$74 billion.

And this irreplaceable carbonated beverage giant, one of the core concrete manifestations of American culture, has maintained a profitable cycle longer than the establishment of most listed companies on the New York Stock Exchange.

Long-term stable positive cash flow allows Coca-Cola to have sufficient funds to invest in marketing and advertising.In fact, 10%-12% of Coca-Cola's total annual revenue will be converted into marketing expenses for the next year.

In 2016, Coca-Cola's marketing budget exceeded $40 billion.

In addition to overwhelming newspapers, magazines, websites, bulletin boards, theaters and TV advertisements, music festival sponsorship is Coca-Cola's most important offline event promotion position.Last year, the total brand sponsorship of the North American music festival market exceeded 14 billion US dollars, and Coca-Cola accounted for 14%.

Therefore, 250 million or 270 million is the difference between $0.25 and $0.27 for Coca-Cola. Anyway, the annual marketing budget has not yet been approved. In order to complete the task quickly, Coca-Cola’s marketing department even hopes that Han Site can reject the $270 million offer , ask for some more money.

The average sponsor, with an extra US$20, can already accomplish many things that were beyond their capabilities.Not to mention outsourcing all the catering to Coca-Cola, even if the additional clause is that they only drink Coke and no water for the rest of their lives, the organizers should seriously consider it.

However, the Han site founded by Han Yi obviously does not have such an urgent need.

"It's definitely not worth it... and it's not. In fact, it has little to do with money. So far this time, even if we don't count the ticket sources we put on the secondary market, just the sales of Ticketmaster and Eventbrite, basically The cost can already be recovered, and the specific amount of sponsorship is not important, as long as it is not too much lower than the price we ask for."

"The main goal of the first Mad City is to cooperate with as many brands as possible."

"How many sponsorship positions have you prepared?"

"The highest level is the exclusive naming of diamonds, 250 million US dollars per seat. Exclusive naming rights, stage exposure rights, full material and full platform exposure, exclusive customer area, on-site pop-up store area, we call it 'On-site Activation Space', also There are additional media exposure, cooperation peripherals, exclusive sponsor review videos, etc., there are probably more than 30 kinds of rights and interests.”

"Then, there is only one stage this year, so there is no separate stage title sponsor. Going down is the platinum area sponsorship, and there are three title sponsors for the VIP booth, food court and parking area. There are also two gold Media partners, three silver experience sponsors, one emerald transportation sponsor, and two crystal ecological partners, add up to a total of twelve brands."

"Don't pursue the average price of sponsors, as long as each category can introduce one, and there will be stories to tell in the second year."

"If this is the goal, then Coca-Cola must be passed first. Their requirements are too strict." Xu Yiru tapped the screen and asked, "What about other brands?"

"American Express is also on the hook. We started talking with them about two months ago. They can accept US$250 million, but the most important benefit they want is that American Express customers can purchase advance tickets first. But Ticketmaster Bian... is more resistant to opening such a channel for cooperation projects that are not Live Nation's participation, and we are also in a hurry to sell tickets, so now they feel that the cooperation is not meaningful."

Credit cards such as American Express or Discovery, the core appeal of sponsoring tour concerts or large-scale music festivals is actually this one-through pre-sale of tickets, customer satisfaction and loyalty can be improved, and potential consumer groups can also be promoted to a certain extent. Converted into the actual number of cardholders.

With the first-tier tickets already sold out, the chances of American Express getting involved in the sponsorship later are very low.Although the offer was not formally withdrawn, the email communication chain on AmEx's side has changed from several a day to one several days, and the attitude is obvious enough.

"The other four, Toyota, Uber, Budweiser and Verizon, are the main considerations. I personally prefer Uber, Budweiser and Verizon. Although they are only willing to give 250 million yuan, Uber can provide three kilometers around the music festival. [-] free taxi coupons. Verizon has temporary mobile base stations and technical support for live broadcast. As for Budweiser, we don’t need to purchase alcoholic beverages. Just five points."

After the last muffin entered, Han Yi put down his fork, turned around, and looked at the two of them with a smile.

"What do you think?"

"I'm not in the industry, so I don't know much about it, but it sounds like they are all very powerful."

When she shouldn't be showing off, Xiaoru never forcibly shows her eyes and puts herself in an embarrassing situation.She picked up her salmon omelet, sat next to Han Yi, and fiddled with the fresh tomato embedded in the egg.

"I think it mainly depends on...the degree of involvement of these brands in the music industry. The degree of involvement is deep, and the resources must be better, which can serve other purposes besides cash sponsorship."

"That's right." Han Yi nodded approvingly, and looked at Zhao Youzhen who was also sitting next to him, adding pepper and salt to the fried eggs, "What do you think, Youzhen?"

"Budweiser."

Zhao Youzhen's words were concise and to the point, without raising his eyelids.

"Although Xiaoru is not an industry insider, there is no problem with the direction of the analysis. Sponsoring brands not only depends on the amount they can give, but also depends on the tonality of the brand itself and their familiarity with the industry."

"Anheuser-Busch InBev accounted for 51% of the total sponsorship of the global music performance industry last year. It not only sponsors large-scale music festivals, but also covers warehouse parties and nightclub tours. In the field of trend music, no one is more willing to understand the organizers and help host them In addition, Budweiser itself is an alcohol brand, and with their mature alcohol beverage supply chain in Nevada, Mad City can save a lot of effort in this regard. Although music festivals seem to be for consumers Using paper cups to make beer, the purchase, transportation, storage and quality control behind it, if one link is not done well, the experience of fans will be particularly bad.”

"Furthermore, Budweiser has accumulated a lot of experience in sponsoring electronic music festivals and hip-hop music festivals in the past few years. I have also participated in two meetings with them on the spot as a guest representative of Renyu Management. Their North American warehouse There is a series of well-made brand installation art, which not only fits the theme of the crazy city very well, but also does not need to spare time and manpower for them to build. Their own construction team is in California, pulling things from the warehouse, at most It can be done in three hours, and the accessories can be assembled."

"So, at least with me, as long as Budweiser is willing to be the title sponsor, even if it is only 200 million, I will not give this position to other brands. Well, that's right." Chewing the slightly burnt egg white, Zhao Youzhen As if remembering something, he suddenly raised the fork in his hand and raised his tone of voice a bit.

"In recent years, Budweiser has cooperated with many electronic musicians. If I remember correctly, Diplo's "Set Me Free" last year was the theme song of the Bud Light series, right? I don't remember clearly, but it seems I'm on this matter..."

"Did you mention it at the meeting with Budweiser?" Han Yi raised his eyebrows and asked with a smile.

"I've had too many meetings recently, and I really can't remember exactly what I said... I don't have enough brains." Zhao Youzhen tapped his head in distress, "But if I...well, the remaining Memory is correct, then it should be..."

"Your memory is fine, Yujin, you did mention Diplo and 'Set Me Free' to Budweiser. And..."

Han Yi took a deep breath and recounted the good news he received early in the morning.

"Jacqueline told me that at the meeting, you told Budweiser's marketing department an idea——Madison Beal, Justin Bieber, and Diplo are all going to be on the stage of "Cold Water." So, you I hope this single can be used as an extended cooperation between Mad City, Han Music and Budweiser. "Cold Water" can be used as the theme song of this year's Mad City, as well as the advertising song of Budweiser's project. Promote it. When singing this song live, Budweiser can record a live version of the MV, as a marketing event, and ferment it online.”

"guess what?"

"Jackie told me today that Budweiser likes "Cold Water" very much and appreciates your promotion proposal. The strong performance of this song on streaming media these days has also given the brand sufficient confidence. They proposed today that they hope On top of Mad City’s $250 million title sponsorship … an additional $200 million in song sponsorship.”

"They hope that they can gather Justin, Madison and Diplo together, find a suitable schedule, choose a landmark with a unique enough scenery in any city in the world, shoot a top-level MV with a super high budget, and take over "Set Me" Free", as the 2016 theme song of Bud Light Bud Light, will be released worldwide."

"You, Yoo-Jin..."

Speaking of this, Han Yi pointed at the handle of the fork to stop eating, and Zhao Youzhen, who opened his eyes wider and wider, intentionally made a rather dramatic pause.

"You, hit the jackpot."

(End of this chapter)