hollywood billionaire

Chapter 212 Landing from Heaven

Even though they are confident in the song quality, cooperation lineup and publicity matrix of "Cold Water", Han Music and its subordinate Mad Decent did not set the goal for the first week too high.It can reach the top of the Spotify and Apple Music trend charts, and then wait and see if it can be among the top ten on the Hot 100 singles list on Tuesday.

This is a problem that Han Yi repeatedly emphasized at the single announcement meeting. He does not want the team to be too obsessed with the so-called chart results, while ignoring the healthy development of the song itself.Music announcements are like a long-distance race. Some people are far ahead in the first week and become champions in the air. Some people have to run for two or three years before they finally reach the list. Each song has its own growth curve.It is possible to activate the commercial potential of a song to the greatest extent with abundant publicity and distribution resources, but blindly piling up exposure under untimely circumstances and playing all the cards at hand will make the classics that could have lasted forever be overwhelmed. Propaganda, which incurs public resentment, eventually disappears from everyone.

Human nature is such that they like new things, but they don't like people stuffing new things down their throats directly. The failed joint announcement of iTunes and U2 is a clear proof. In 2014, U2's new album "The Songs of Innocence" was officially released. Apple used this album as a means of promoting iTunes and the streaming platform that had not yet been replaced by Apple Music, Beats Music.After negotiating with Guy O'Shealy and Universal Music Group, Apple paid Universal $5200 million to download the album and then put the album in the "Purchased" library of all iTunes users for free .

Sounds like a wonderful fairy tale about Santa delivering presents to children, right?

However, the user's response was not as enthusiastic as U2, Universal and Apple imagined. A considerable number of people were extremely disgusted with Apple's behavior of putting albums into their private databases without permission, thinking that it was a violation of privacy. violations.If Apple can add or remove things from their library at will, it means that the company can look at their purchased tracks at any time, even private videos and recordings stored on iTunes.

This massive music announcement event eventually evolved into the lingering iTunes in the streaming media era, reaching the trigger that knocked on his temple.A large number of users began to give up the music accumulated in iTunes for more than ten years and switch to Spotify.After all, if the files in the private database can be browsed at will, and none of them can be completely owned by oneself, then it is better to listen to songs directly online.

And the U2 band, from a hall-level band with no black spots at all, suddenly became the weird old man who "broke into your house and forced you to listen to songs".The negative impact on his career will continue until 2023. The lead singer Bono has made several public apologies, but they cannot recover the huge loss of U2's commercial reputation.

Bono, who is about to be canonized in music, is treated like this every time he makes a wrong move. Major Lazer, Justin Bieber and Madison Bill are naturally more cautious.Needless to say, Justin Bieber, the Tucao conference seems to be just yesterday, and the arrogant message he left at the Anne Frank Memorial, as well as the actions that have made him a public enemy in the past few years, are still deeply affected. Review his style, as well as any works of art related to him.

After fully turning to pop electronics, "Where Are U Now", "What Do You Mean?" ", "Sorry" brought him back to the top, and "Love Yourself" made him even more commercially successful than "Baby".Justin Bieber, who made a good comeback with the album "Purpose", has another glimpse of his former glory.But when it is only half a step away from the top of the mountain, it is even more necessary to tread on thin ice and be cautious.Justin Bieber has made frequent appearances on daytime and late-night talk shows on various networks in recent months to maintain his reformed image.Therefore, his public exposure in the past six months has already remained high, coupled with his unprecedented 162 tours on five continents around the world, his online and offline momentum is even more popular.

On the eve of the upcoming Asian tour, what Justin Bieber needs is "Cold Water" to help him add more firewood, instead of pouring gasoline into the stove and directly burning the whole house down. Play it safe and do the most traditional and stable publicity and promotion is a strong request of the Scooter-Braun SB Projects team.

Just do publicity on commercial radio stations, streaming media platforms, and offline advertising spots in certain target cities. Don’t do marketing that is too novel and too grand.

On the other hand, although it is different from Justin Bieber's situation, Major Lazer and Madison Bill's requirements for the announcement of "Cold Water" can also be said to be the same to a certain extent. Major Lazer only topped Spotify's historical play list with "Lean On" in November last year, and it still maintains a clear advantage.There is only one thing this combination needs to do now, and that is to tell fans on the streaming platform that they have released a new single with a different style from "Lean On", but with the same outstanding quality, and then through Spotify and Apple Music Two pipes to smoothly transfer the flow of "Lean On" to "Cold Water".Any promotion that is too fancy is superfluous.

As for Madison Beale, the human resource management has positioned her very accurately, a person who is popular on social media and whose music field is almost a blank slate, not a newcomer.Her verses on the studio version of "Cold Water" are sparse, and over-the-top marketing can hurt a first impression she hasn't quite made yet.With the exception of a few press releases devoted to her, Madison should be obediently standing behind Justin Bieber and Diplo, letting the spotlight shine a little on her face as a victory.

This has nothing to do with the so-called gender equality, it is purely the gap in commercial value and industry status between her and the two male collaborators.

The personal factors and development demands of the three artists, coupled with Han Music's clear understanding of itself, made "Cold Water" finally choose the most stable publicity routine.Post a few tweets on social media to attract attention, use the popularity of Justin Bieber and Major Lazer to open channels for commercial radio stations, cooperate with Spotify and Apple Music's various playlists, and win word-of-mouth through excellent song quality.

Don't talk about the inspirational meaning of the song, and don't use any artist's so-called life story to sell it for attention.Inform fans that there is such a popular electronic new single called "Cold Water", and the next work is left to the melody, song and arrangement.

Of course, not engaging in novelty marketing, not taking weird routes, and simply letting the music speak does not mean that Han Music's first-week announcement matrix for "Cold Water" will be weaker than other singles.In fact, compared with the new singles released in the same period, the promotion resources that "Cold Water" can enjoy can be called the strongest.

No commercial radio executive would say no to a new Justin Bieber single, especially when it was produced by Major Lazer.Many stations, including 102.7 KIIS FM in Los Angeles, even previewed the show in advance and premiered the new single at midnight on July 7.Until July 22, the day when the Billboard charts were released, "Cold Water" had been played repeatedly for 7 times on commercial radio stations in 26 cities monitored by Luminate, a radio station data provider for the charts, and the number of listeners expected to be covered was 140 million. Ranked third on the radio broadcast list this week.

It was only released on Friday, and it will be able to get the third place on the radio chart on Tuesday. No wonder those singers who want to enter the US market will always try their best to get Justin Bieber to have a feature.

This name is the golden pass of American radio.

The radio channels have reached the limit of what Han Music can do, and the online sales and streaming performance of "Cold Water" did not disappoint.With 16.9 paid downloads, it breaks Justin Timberlake's new single "Can't Stop The Feeling!" "The nine-week monopoly reached the top of the Billboard digital music list.In terms of streaming media charts, "Cold Water" took over from the hip-hop artist who also belongs to UTA, Desiigner's phenomenal single "Panda".On the first day, the number of broadcasts on the entire network exceeded 700 million, and it reached 2200 million times within five days. With a slight advantage of 1 views, "Cold Water" put "Panda" in the second place and won the No. [-] on the Billboard streaming media list. [-].

In addition, on Billboard's other three sub-charts with relatively large traffic, based on online playback volume and converted total sales, "Cold Water" is on the US Club Dance Chart, the US Hot Electronic Dance Music Chart, and the US Mainstream Top 40 Chart. Airborne champion with the attitude of king.

Obviously, both Han Music and Mad Decent underestimated the momentum of Justin Bieber and Major Lazer, the degree of brainwashing of the single "Cold Water", and the champion singles such as "Lean On", "Sorry" and "Love Yourself" The market expectations laid by Qu.

When "Cold Water" rushed to No. [-] on Apple Music's global chart and No. [-] in the US chart in the first week, as well as Spotify's global chart and No. Live and imagine a dream, the dream of airborne champion in the singles list.

After getting off work on Monday and going to work on Tuesday, the whole Room 1000 of Xinghui Building quietly spread a restless emotion that was suppressed by efforts.Everyone, from the intern sitting in the most remote corner of the open office area, to Han Yi in the president's office, will open Spotify, Apple Music and the official website of Billboard on the computer at the same time, refresh from time to time, and enjoy "Cold Water" The unshakable dominance of the streaming media platform is also eagerly awaiting the release of the new week's singles list.

Therefore, although the first-week results of "Cold Water" were not very demanding, and Han Yi also deliberately lowered everyone's expectations for the rankings at various meetings, after the announcement of this week's bulletin board list, Room 1000 was still instantly replaced by two Filled with extremely contradictory voices.

The cheers of winning the runner-up in the first week, and the sigh of not being able to win the championship in the first week.

Some people cheered and then sighed, some sighed and then cheered, and some crazy critics like Karen Guo punched the screen and cursed the distorted calculation formula of the Billboard singles chart.

"Cold Water" ranked first in digital sales and streaming media this week, just because it ranked third in radio broadcasts, and... the MV was not filmed, so it lost the easy-to-get championship seat.

Who is the champion?

It is a polarizing single with "Cold Water".

"Cheap Thrills" by Sia and Sean Paul.

"Cold Water" is a strong alliance between two groups of champion artists. Sia, the main creator of "Cheap Thrills", is over [-] years old and has not tasted the taste of Billboard's top.The golden age of the cooperating rapper Sean Paul's career has been gone for many years.

"Cold Water" was the double champion of download and streaming media in the first week, "Cheap Thrills" didn't enter the global chart and the US chart in the first week, and only ranked 175th in the UK chart.In view of the poor commercial performance of "Alive", the first promotional single "Alive" of Sia's new album "This Is Acting", the extremely slow "Cheap Thrills" once reached the point of being directly abandoned by RCA.

In the case that no one is optimistic, "Cheap Thrills" has stepped out of a high-spirited upward tenacious curve.After debuting on the Billboard Singles Chart at No. 81, "Cheap Thrills" climbed for six months before finally hitting the top spot on the last weekend of July.

"Cheap Thrills" played 140 times in 16526 markets in seven days, reaching 4990.4 million listeners, nearly 600 million more than "Cold Water".For the Hot 100 singles chart, which attaches great importance to radio broadcasts, the gap of 600 million people is enough to smooth out the disadvantages of "Cheap Thrills" in terms of streaming media and digital downloads.In addition, since 2013, the number of YouTube videos played in the US has also been included in the statistics. This undoubtedly led to the release of the official version of the MV on February 2, and the release of a dance version of the MV on March 11. The quantity of "Cheap Thrills" took advantage of it.

Therefore, in the new weekly list released on July 2016, 7, "Cheap Thrills" ranked first, "Cold Water" airborne to second place, and "One Dance", which had topped for ten consecutive weeks, finally retreated to third place.Calvin Harris and Rihanna's "This Is What You Came For," Justin Timberlake's "Can't Stop the Feeling!", and The Chainsmokers and Daya's futurebass single "Don't Let Me "Down", respectively down two places.

Inside Han Music, the emotional catharsis lasted less than 15 minutes.Soon, in the mutual encouragement and applause, room 1000 was put back into intense work.Now that we're at number two, there's no reason not to go one step further and try to kick Cheap Thrills off the hill next week.

Han Yi is very aware of the urgency of this task in terms of time. If "Cheap Thrills" continues to overwhelm "Cold Water" if he doesn't rush to the top of the list as soon as possible, then "Closer", the pinnacle of popular electronic commercialization " was released, and "Cold Water" will be as difficult as ever if it wants to touch the championship.

More importantly, Horch, Major Lazer, and Madison Beal have meaty palms and backs. Instead of fighting each other to the top of the singles chart, it is better to make good use of this time difference and make RCA laugh next week. speak out.

"Cold Water", which was released simultaneously around the world, failed to achieve the feat of airborne championship in the United States, but the terrifying streaming data made it possible to directly kill the charts without having to go to other countries for separate promotion.Australia, Austria, Belgium, Brazil, Canada, the Czech Republic, Finland, Ireland, Italy, the Netherlands, New Zealand, Norway, Portugal, Slovakia, Sweden, Switzerland, and the most influential UK singles charts outside the continental United States, seventeen At the same time, "Cold Water" won the first place in two countries. As a commercial pop song, "Cold Water" can be seen from its high quality, recognition, and audience.

Inspired by the 7 crowns in the overseas market, and with the unanimous consent of the three-party management team, Han Music expanded the scale of publicity from July 26.In terms of radio, Victoria White Mason negotiated with the radio station with the second place in the ranking, asking them to give the broadcast volume that matches the ranking.Whoever puts "Cold Water" at the top of the playlist will get Diplo or Justin Bieber's radio promotion schedule for next month.Needless to say, the streaming media platform has already ranked first in the global chart, so it is no problem to get the homepage banner and star song list.

The offline push section and the huge 72-hour Waldorf Astoria poster are a temporary spectacle used as a social media gimmick.In the physical promotion matrix, the larger part is still the billboards erected on the traffic arteries of various metropolitan areas.Four billboards in Manhattan, $20; ten billboards in West Hollywood, Los Angeles, $30; $14 billboards along the Chicago River, $21.Plus other big cities such as San Francisco, Miami, Las Vegas, Dallas, Houston, Washington DC, Seattle, etc., and second-tier cities such as Phoenix, Orlando, Indianapolis, as well as Davenport, Eugene For a small town with a population of around 10 like Jackson, Jackson, the offline promotion of "Cold Water" cost more than 230 million US dollars just on various paper and digital billboards.

Regardless of temporary gains and losses, Han Yi's most important thing is whether Han Music can break the monopoly of the three major companies within a week and get the first championship single since its establishment.The popularity, popularity, and commercial value that followed after Billboard reached the top can also allow Major Lazer and Madison Bill to help the group earn back the money invested in other aspects.

Madison Bill, who didn't get up until noon on Tuesday, opened the curtains of the suite at the Renaissance Washington DC Center, and stared blankly at the dark blue "Cold Water" poster hanging at the intersection of 13th Street and L Street not far away. The poster, as well as himself on the left side of the poster, were so surprised that they couldn't close their mouths for a long time.

Then, turning off the airplane mode of the phone, Madison was at a loss for what to do with the flood of new news.She had no choice but to gray out all the push notifications and check them one by one.

In addition to whatsapp, the team, family members, friends, and even the congratulatory messages sent by ordinary classmates who joined Jericho Middle School not long ago, the vast majority of pushes come from Twitter and Instagram.

This was even after she had turned off notifications from strangers.

meghantrainor started following you【Following】

itsbennyblanco started following you 【Following】

kygomusic started following you 【Following】

martingarrix started following you【Following】

honeymoon started following you 【Following】

They are all people I have paid unilateral attention to...

Wait a moment.

Honeymoon is...

Lana Del Rey!
Madison, who had always regarded Lana as an idol, stopped breathing for a few seconds.

Immediately, she bit her lower lip tightly, desperately suppressing the scream that almost blurted out, and clicked on the private message interface.

[OMG, Lana, I love it to death...]

No.

Madison shook his head and deleted half of the sentence in the dialog box.

This is too unreserved, Lana will look down on me.

[Hello, Ms. Del Rey, I'm Madison, I'm glad you followed me, I just want to tell you that I have...]

Too formal, too old-fashioned, how can an artist introduce himself like this?
[Hi, Lana.Noticed you followed me - really an honor.Your music has been my inspiration for many years.Hopefully someday we can chat, maybe even collaborate.I hope you are well. 】

This should be fine, the first chat, not so official, but also very polite.Expressed his respect for her without appearing too cheap.

It should be possible, right?
After hesitating on the bed for 10 minutes, Madison sent the message, then immediately hugged the pillow tightly, buried her face in the fluffy cotton, leaving only a pair of eyes, staring at the phone screen without blinking.

[Hey, girl. 】

Contrary to Madison's expectations, within half a minute, Lana sent her a greeting.

[Congratulations, the new single is very good. 】

Before Madison, who was smirking, typed the word "thank you", Lana sent two more texts.

[I heard that you are interested in cooperating.There's a cool demo for you, I asked Ben to send it to your manager. 】

【If you like, when I come back from Quebec, we can book a recording studio and find out how we feel:)】

Lana Del Rey's text, followed by a smiley meme, half melted the Long Island girl's heart.

[Absolutely!Can't wait to hear your demo! 】

【See you in Los Angeles! 】

After exiting the private message interface, fingers kept rubbing around the sign of mutual concern, and repeatedly confirmed it several times.

"LANA LOVES ME!!"

Madison knelt on the bed, gripped the phone tightly, raised his arms and shouted like a Mexican wrestler who just stunned an enemy.As if feeling that this was not enough to vent her inner excitement, she simply stood up, as if she had returned to the warm home in Jericho when she was five years old, jumping on the crib with her younger brother Rhett who was still unable to speak bouncing.

It wasn't until he sprained his right ankle and collapsed on the bed exhausted and panting that Madison Beal didn't stop...not stop.She wrapped herself in the quilt like a caterpillar, rolled around on the king bed, stared at the ceiling for a while, buried her face in the quilt for a while and writhed.

No matter what actions she was doing, the bright smile on the corners of her mouth never dissipated.

After another quarter of an hour, Madison, who felt his cheeks were so stiff that it hurt, finally returned to normal.Can't wait for Zhao Youzhen to reply to Whatsapp, she called the manager directly, and listened to the whole demo of "Beautiful People Beautiful Problems" on the microphone.

After discussing with Yuzhen for half an hour with the greatest enthusiasm, Madison Bill, who hung up the phone, threw the phone aside, panting heavily.So that the fine beads of sweat on my forehead will slowly dry up, so that my fast heartbeat will gradually slow down, and so that the self who ascended to heaven will slowly descend to the world.

Ignoring the vibrating sound still lingering in his ears, Madison turned back the pages of the calendar in his heart, counting each day, savoring every moment, looking back at the polite but cold termination of his contract with Island Records and SB Projects After the letter, until today when I received the private letter from my idol, Lana Del Rey, it has been a year of ups and downs and ups and downs.

How did I get here?

When the answer to this question gradually became clear, Madison rolled over and sat up, eagerly looking for the phone on the bed.

When his eyes fell on the dimly lit screen again, Madison didn't pay attention to the crazy growth of fans on Instagram and Twitter.She opened Whatsapp, clicked on the profile picture that was always in the first row, and sent two simple words.

"Thank you."

(End of this chapter)