hollywood billionaire

Chapter 253 Swift Plan
"Taylor Swift."

Xu Yiru knew that Han Yi had a rich imagination and was bold, but he didn't expect that he would be so bold.

What level is Taylor Swift?
Xu Yiru, who lives in 2016, has no way of knowing what kind of Taylor will become in the future. He can transcend the limitations of pop music and even popular culture and have an important impact on the consumer market and economic boost of a city or even a country. superstar.

surpassing Barbra Streisand and becoming the female musician with the most number one albums in history.

A tour, 146 stops on four continents around the world, with a total box office of US$14 billion, which is a full US$2018 million higher than Elton John's farewell tour that started in 330 and lasted for five full years and included more than 5 single shows.Whether it is the average sales per game or the total tour revenue, it is a cliff-like lead that has never been seen before and will never be seen again.

According to Fortune Magazine's estimates, the average expenditure per fan on tickets, air tickets, accommodation and meals for The Eras Tour, which will start in 2023, is US$1300. That is to say, putting aside all additional consumption, just Counting these categories, Taylor Swift generated more than $50 billion in consumer spending in the United States.Single-handedly, he saved the U.S. consumer market from the brink of depression after the black swan incident.

Take the first stop of The Eras Tour's global tour as an example. In Glendale, Arizona, Taylor Swift's concert brought more profits to local businesses than the seven Super Bowls a month ago. Much more.

If Taylor Swift were an economy, she would generate more GDP in a year than fifty countries and regions.

This is the huge energy that can be unleashed after the full and perfect integration of the superstar economy and the experience economy.

A music superstar that was rare to see in 50 years gave birth to a tour that will still be talked about a hundred years later.

Although Taylor Swift in 2016 has not reached the peak state of seven years later when she drew her sword and couldn't find an opponent, and was alone and seeking defeat, in the past month or two, she also had a relationship with Kanye Weiss. Taylor Swift and Kim Kardashian's various disputes over the song "Famous" were bullied by the entire Internet in the name of snakes and scorpions, and her reputation fell to the bottom for a while. But even in such a difficult moment in her career, Taylor Swift Te is still the popular phenomenon that "one person supports half of the world's music industry".

"2014", released in 1989, sold 129 million copies in its first week, topped the album chart for 11 weeks, and ranked in the top ten for one consecutive year.With this album, Taylor Swift became the first artist in history to have three consecutive albums sell more than 100 million copies in the first week. The tour of the same name started in mid-2015, with 10 concerts in 89 countries, including three days at the Mercedes-Benz Center in Shanghai. Every ticket, whether it is on the top of the mountain, in the stadium or in the VIP box, is It sold out every single one, and without any suspense, with an average box office of US$472.4 million per show and a total revenue of US$53 million from 2.5 performances, it ranked first in Pollstar's Top 2015 Tours in the World in [-].

To compare with superstars of the same level, Adele just started her third album "2" world tour in February this year, with an average box office of US$25 million per concert.More importantly, the average single ticket price of Adele Live 381.1 is US$2016, while the average single ticket price of The 109.59 Tour is US$1989. There is no qualitative difference in average price between the two.

This means that the level of venue chosen by Taylor Swift and the number of spectators that can be accommodated in a single game are 23.96% higher than that of Adele.

Although this data cannot be roughly equated with the commercial value of the two musicians, I believe no one will dispute that Taylor is more profitable than Adele.

Then, consider that when Adele changed careers, she signed the most expensive contract in history with a total value of 9000 million pounds with Sony Music, which is a full 1.3 million in U.S. dollars... If Han Yi wants to start from Universal Music poached Taylor Swift. Putting aside the difficulty, just in terms of signing conditions, how shockingly would he have to offer to attract Taylor's favor?
"She is developing so well now. If nothing unexpected happens, she shouldn't consider changing labels, right?" Xu Yiru carefully expressed her views carefully and spoke out her words without speaking down on Hanhan's music as much as possible. "I don't know if it's true or not, but when I was doing this research, I read some of her interviews and reports. If I'm not mistaken, her father should have a stake in the label that Taylor is currently signed to." Right?"

"It's only 4%. Her father is a small shareholder. When he sold it...well, the board of directors rarely participates in it."

Xu Yiru has done topics related to Taylor Swift, and Han Yi has also done it, more than once.Professors in the music industry at Thornton School of Music almost have high praise for Taylor Swift. Since Han Yi enrolled in the school in 2012, every professor he has met in this major has encouraged him to study Taylor in depth. -Swift and the operational logic and promotion concepts behind her.

Han Yi still remembers Professor Paul Yang’s evaluation of Taylor Swift from the MUIN372 “Music Industry Business and Legal Analysis” course.He said that as long as you study Taylor Swift thoroughly, you can form insightful insights into the rules of the game in the modern music industry.Han Yi admired this teacher and faithfully practiced his theories.In the last four semesters of his undergraduate studies, Han Yi Linlin wrote three or four analytical papers related to Taylor Swift. Even after returning to China, he has been tracking Taylor's career development trajectory through various industry channels.

It can be said that Han Yi, who had no chance to enter Hollywood in his last life, used Taylor Swift as a link to maintain his cognitive link with the European and American pop music industry.

Therefore, although he dare not claim to be the person who knows Taylor best in the world, Han Yi is very confident that his mastery of all aspects of the pop queen is definitely enough for him to write a book on the theme of Taylor Swift Music business war book.

From meeting Scott Borchetta in early 2005, signing a six-album record contract with Big Machine Records, to falling out with his old club due to master tape copyright issues, switching to Republic Records for a sky-high price of US$2021 million, and then announcing his return to the label in [-]. Producing six albums and staging the most unconventional counterattack in the history of pop music... Han Yi knew the contents of agreements and business data that were still top secret in this time and space, and could even be accurate to three decimal places.

And this is the biggest confidence that Han Yi, who has lived a new life, dares to throw a fishing line into the unknown deep water area.

Taylor Swift is Universal Music Group's most valuable asset since it entered the 2010s, and it is also the ballast stone that ensures their stable value growth in the next 20 years.Taylor's switch from Big Machine Records to Republic Records seemed to cause a lot of uproar and uproar, but anyone with a discerning eye knows that these two labels are affiliated with Universal Music Group.As the daughter of the group, Taylor just had a conflict with one of her father's subordinates, and her father personally intervened to appease her and transferred her to another company.

From the first time Taylor Swift requested to buy back the master tape rights from Big Machine Records, to November 2018 when Republic Records officially announced that Taylor would join the label, for a whole year, the other two giants Sony and Warner were stunned. I didn't dare to make any unnecessary little moves.

Because they know very well that every group has core interests that must not be touched.Taylor Swift is the core interest of Universal Music Group.If you want to pry Taylor away from them, you must first withstand the unreserved anger of the industry's largest giant, which once reached a valuation of US$626 billion on the day of the IPO.

Without complete assurance, even with the help of the memorandum, Han Yi would never be able to pursue Taylor Swift's idea.

What if there really were so many new gadgets in the world that he could buy endlessly.Even if Han Yi will not feel tired of excessive consumption, he will always maintain strong positive emotional feedback.Even if the speed of wealth accumulation is three to five times faster than now... it is not a wise move to confront Universal Music Group head-on in 2018 just for an artist, even if the artist is Taylor Swift.

Who is Han Yi planning to enmity with?
Bolloré Group with annual revenue of 248 billion?
Vivendi, a subsidiary of Bolloré Group and the actual controller of Universal Music Group?
Or are Tencent and Pershing Square Capital, which are currently in preliminary contact, joining the group before the IPO in 2020?

Taylor Swift's contract renewal is the most important strategic move before Universal Music Group goes public.In order to persuade Taylor to stay, Universal Music even transferred the master copyright of all future albums.For Universal, which has countless superstars, this is undoubtedly a poisonous drink. Taylor Swift took the lead. After that, all stars who are still negotiating for contract renewal will regard the clause of retaining the copyright of the master tape as a The focus of striving for all efforts.

But even if the negative impact is so significant and far-reaching, Universal Music still chooses to hold its nose and drink it all.The reason why it is so "short-sighted" is precisely because the various capital companies that have entered the game do not care at all about where Universal Music will go after it is listed. The focus of the co-founders and executives is only on how to proceed in an orderly manner on the day of listing or before it is listed. Safely realize the above.

In the final sprint to realize cash and make money, you have taken away the fattest sheep. Why don't others just fight with you?
Any one of them is enough for Han Yi to have a good drink, let alone four of them together.

But after repeated weighings, Han Yi finally made up his mind to take this step, precisely because he knew the most hidden interests and the most subtle business traps.With the help of a large amount of advanced information that is no different from the eyes of the sky, Han Yi thought to himself... there should be a 30-40% probability of being able to flicker and move in the turbulence of time and space, using all kinds of hidden tricks that are invisible to the world, and the gods and ghosts are unknown. Suddenly, Taylor Swift fell into the arms of Han Music.

Although he needs to start the layout two years in advance, and every move must be cautious, and he must not make a mistake.But Han Yi knew very well that the more difficult the process, the stronger the positive feedback a happy ending would bring to him.

Isn't this what he lives for when he is reborn?

"Jordan has some business dealings with Taylor - Taylor is not his client, but Taylor's lawyer, Donald Passman, has collaborated with Jordan on many music projects. Donald hinted at it a few months ago Jordan, ask him to ask if there is anyone willing to take over Taylor... The new album will be released next year, and after Taylor's contract expires, it is basically a certainty that Taylor will leave the big machine."

"What did Jordan say?" Zhao Youzhen asked with interest. She had never heard Han Yi mention this matter.

"Yes, he said that Taylor wanted to get back the master tape copyright, but Scott Borchetta wouldn't let go, and the two sides were in a stalemate." Han Yi didn't know if Taylor Swift had started to have a relationship with Big Machine now. The record company has launched preliminary negotiations on contract renewal, but at the end of the day, there is still one year left before "Reputation", so it's almost time.

Even if the information is inaccurate, it doesn't matter. It's just a chat at school with two girls who can be absolutely trusted. All the sources of information are also blamed on Jordan. It's okay for Han Yi to make nonsense. Anyway, as Han Yi's Attorney Jordan can neither admit nor deny.

"So, when I signed a contract with Hayley Williams, I also wanted to build a direct communication bridge with Taylor Swift as much as possible. Hailey is one of her closest friends in the music industry, except for Taylor Swift. Besides Lena Gomez, she should be the one. Selena only signed a contract with Interscope two years ago, and it’s impossible for us to steal someone from an old friend.” The old friend Han Yi mentioned was naturally someone he hadn’t seen for a long time. Jimmy Iovine.Not only Han Music has a strategic cooperation with Apple Music in streaming media, but the newly established Han Live is also preparing a big project with Apple. It wants to get close to Taylor Swift in the music field. After thinking about it, except There really is no other better choice besides Hailey.

"Sign Hailey and establish contact with Taylor through Hailey. Not only her, but her own opinion is just a part of the final decision. She is not a person who can make her own decisions... Her lawyer, Her mother, her father, her cat...any relevant parties that can help us achieve cooperation with her must be fought over. At the same time, we must also find ways to make more achievements for the company and gain the other party's attention and Recognition. Don’t expect to go beyond the world, at least try to get as close as possible.”

"I think the last move you mentioned is the most effective." Zhao Youzhen thought for a moment and said, "It is a good thing to take a long-term view, but you must not..."

"It's so high-spirited." Xu Yiru added this idiom to the Korean girl who was stuck.

"Yes, it's so lofty. Han Music and Renyu Management have only been established for half a year, and the team is not fully established. There is still room for improvement in many internal mechanisms. Moreover, we... have signed so many artists. Lana, who is already famous, has Okay, even someone like Tracy McGrady who has just regained her vitality needs our wholehearted service."

"I agree." Xiaoru nodded and agreed.When it comes to giving advice to Han Yi, the two girls have no selfish motives for telling each other off. Preventing Han Yi from suffering and trying to help him avoid detours are the only results they care about.

"Service, I didn't say no service." Han Yi smiled, "Taylor's matter, to put it more politely, is that it's not a day's work. If you want to see the effect, you have to get the epidemic...after a while I went. Don’t worry, I haven’t fallen behind at all on other things. Besides her, there are many, many talents worthy of our discovery and contact.”

"Furthermore, I have full confidence in our releases in the second half of the year... Among the new songs in the second half of the year, if we can't release three... two, or at least two number one singles, I will give you my head."

"Tell you not to say such unlucky words." Xiao Ru dislikes Han Yi's lack of control and always cursing his own behavior. Most compatriots on the island are particularly taboo about this.

"What's the use of your head?" You Zhen also glared at him. As long as Han Yi was not in formal form, they who were secretly competing could easily form a temporary alliance. "Instead of thinking about which champions will come next, why not Let’s take care of this first championship first… Speaking of which, the first cut of “Cold Water” should be released tonight.”

"It's finally done." The filming of the main scenes of the "Cold Water" MV was completed in Canada at the beginning of this month.Although Budweiser's sponsorship contract has not yet ended, Justin Bieber, who will have no free time after August 8, obviously cannot wait until then.Moreover, the account period of a large multinational brand like Budweiser is ridiculously long. Even if it is sponsored, it is a back-end sponsorship, which means that the funds will not be received until the project is completed.

This time, the payment time listed in the cooperation memorandum is six months after the completion of the project.

Calculated based on working days.

Therefore, the production costs of "Cold Water" can only be advanced by Han Music. Fortunately, unlike ordinary record companies, this start-up company led by Han Yi can study everything carefully, but it will not hesitate in payment. half a second.In early August, the scene where Major Lazer, Madison Beer and Justin Bieber appeared together was filmed. In mid-August, Major Lazer and the dancers added some scenes. When they toured Canada at the end of August, Madison took the time to put her personal After filling in the scenes, plus three shootings, and the B-shot material accumulated by the photography team, "Cold Water" was finally sent to the post-production team to start editing two days before the MTV Video Awards.

"The first version will be published today, we will have a meeting to review it together in the evening, and then return it to them. And then... after such a process, it will probably not be officially released until the end of this month, right?"

"September 9th is the time we plan to upload the video. Post-production must be completed before this time, otherwise it will affect Tracy McGrady's subsequent new song promotion." At this point, Zhao Youzhen tapped the screen of his mobile phone with his index finger. , "That night, we are going to have a music video premiere party in Hollywood. We will see if we can cooperate with a nightclub or somewhere else... Write it down in your reminder. Don't forget, you didn't go to see it last time. When she performed, Maddie was a little unhappy."

"September 9th..." Han Yi frowned lightly, "That will only make Maddie unhappy again...I won't be in Los Angeles on September 30th. Well...I won't even be on this continent."

"Not in North America?" Zhao Youzhen glanced at Xu Yiru almost subconsciously, "Where are you going?"

"I'm going to Europe... for a business trip, with Antoine." Han Yi quickly filled in the three elements of this trip to avoid misunderstandings that could kill him. "I'm going to stay in Monaco for about two or three days, or three or four days." Well, come back when you’re done.”

"Going to Monaco to do some business..."

Xu Yiru stared at Han Yi and pondered in a low voice.

Working as an entertainment agent and record company...

Is there anything I need to do in Monaco?

(End of this chapter)