hollywood billionaire

Chapter 295 My share of angels

"I'm here, are you going? Why don't you just tell me?"

Han Yi, who was staring at the screen of his mobile phone, was a little stunned at first, and then a smile of surprise appeared on his face unconsciously.

"What time are you coming? I'll make arrangements in advance."

"I won't tell you directly, because there are many of us and we are afraid that you will go bankrupt. Besides, Kara, Carly, these girls are very sharp, and I don't want them to find out the clues."

"What clues can there be between us?" Han Yiyi said sternly, "We walked nearly thirty blocks without holding hands once... Is there anything that can represent pure friendship better than this?"

"Then why are you fantasizing about me on the yacht?"

"OMFG!"

It’s really hard to get over this matter, isn’t it?

"That's not a fantasy, it's an experiment."

"But why do you need to experiment?" Barbara pretended to be ignorant, "You have obviously already practiced it."

"I surrender." Han Yi raised the white flag.

"I accept surrender."

"Seriously...are you sure you don't need me to arrange a reception for you?"

"You have actually made arrangements."

"Why do you say that?"

"Because... I came here this time as an invitation from Coca-Cola."

"Ah! They built the Taste the Feeling dining area here, right?"

"That's right."

"That does...have something to do with me."

The title sponsor of the 2016 Mad City Music Festival is Budweiser. The world's number one beer brand paid a sponsorship fee of US$250 million. It also gave an additional US$200 million to "Cold Water" as MV production costs, and annual Promotional expenses for the theme song.

Exclusive naming rights, stage brand logo exposure and promotional material exposure rights, full platform exposure of promotional materials, exclusive VIP customer area, pop-up store area, product sales area, cooperation peripherals, and exclusive sponsor review video. Budweiser, which invested US$250 million, will be able to obtain a variety of returns from about [-] kinds of rights and interests.

Of course, as mentioned before, Budweiser will not pay before the event. Their normal sponsorship account period is as long as one year, which means that they have to wait for the next Mad City to be held. Sponsorship money will be credited to your account. After persistent communication and negotiation at the Han site, Budweiser was finally willing to give in and change the account period from one year to half a year.

It is indeed a dominating clause, but there is no way. After all, this is the first time Mad City will be held this year, and Anheuser-Busch InBev has long been the largest sponsoring brand in the world music festival market.

In addition to the exclusive title sponsorship, Mad City also has three platinum regional sponsorships at the Las Vegas festival venue, naming the VIP booths, food court and parking area. American Express, Coca-Cola and BMW America won the prices of US$25, US$50 and US$15 respectively.

American Express was originally a strong competitor for Mad City's exclusive title sponsorship. They were willing to pay US$250 million in sponsorship, but they required that advance ticket sales channels be opened for customers using American Express credit cards. For this edition of Mad City, Han Live’s goal is to create momentum and effects, so that as many and wide-ranging fan groups as possible have the opportunity to buy tickets. In addition, Ticketmaster will not let go, and the United States As a result, American Express's title sponsorship proposal can no longer proceed.

The financial services company had stopped email exchanges with Hansian, but after seeing the high popularity of Mad City on social media and the amazing sales speed for a start-up brand, the person in charge of American Express Global Elizabeth Rutledge, Vice President of Media, Event Sponsorships, Specialty Experiences, Strategic Brand Planning and Customer Insights, personally called Jacqueline Berto, and it took only ten minutes to finalize the VIP booth area. sponsor.

Mad City’s VIP booth will be renamed the “American Express VIP Area” and the US$25 sponsorship provided by it will be used to enhance the user experience in the VIP area, including on-site decoration, customer pick-up and drop-off, free Wi-Fi, charging stations, Premium catering food and beverage supplies and more. In return, customers who use American Express credit cards to book VIP booths on the official website of Hanshi will enjoy price discounts ranging from 5-8%. In addition, the stretch limousine used to pick up and drop off deck customers will be plastered with American Express advertisements.

Eight BMW 750Li Pullman Executive Edition sedans leased by Han Live from BMW America will depart from the BMW Las Vegas flagship store at 6900 West Sahara Avenue and appear in the lobbies of various five-star hotels in the casino. Previously, in the name of "American Express VIP Experience", it attracted the attention of tourists.

The situation with Coca-Cola is similar. The carbonated beverage giant’s first goal is to put the entire Mad City Music Festival with the red “Coca-Cola” logo, but their sponsorship conditions are too stringent—the total title sponsorship is US$270 million, and three The payment must be settled within a month, but all food and beverages must be provided by Coca-Cola and its affiliated brands. Han's site can only sell alcoholic beverages and cannot be set up as a brand store. Whether it is spirits or beer, the packaging must be removed and provided to on-site customers in red plastic cups. No other catering brands can be exposed. Logo.

Small organizers that rely on personal or bank financing to barely keep their stalls open and are in urgent need of cash may agree to Coca-Cola's request, but for Han Yi, even if this music festival project loses not a penny, he will You can use the rewards earned from buying TV accounts to subsidize them. HanSite's strategy for recruiting sponsors is not oriented by the amount of sponsorship, or in other words, it is not oriented only by the amount of sponsorship. What this new live performance company wants is for the first Mad City to bring together brands from all walks of life to create a mini-Olympics feel, paving the way for the next few sessions and other large-scale events that Han Live is planning to launch. Projects accumulate business resources.

What Peter Ueberroth did in 1984, Han Yi did in 2016.

Therefore, Hanshi declined Coca-Cola’s request for title sponsorship, but the latter did not give up. For a long time, Coca-Cola has pursued a superstar policy in its spokesperson lineup. In 2003, when LeBron James was selected as the No. 2012 pick in the league, Coca-Cola was the first commercial brand to sign an endorsement contract with him. In [-], Taylor Swift released "Red". The title and overall tone of the album fit well with Coca-Cola's brand image. Therefore, Coca-Cola signed a two-year endorsement contract with Taylor Swift, allowing the rising star to The rising star of modern pop music becomes the exclusive spokesperson for Diet Coke.

By 2016, Coca-Cola was betting heavily on a new generation of stars and emerging music styles. They first collaborated with Selena Gomez, who has the most followers on Instagram. On June 6, Selena posted a photo on her homepage of sipping a glass bottle of Coke, with the single "Me &" printed on the bottle. the Rhythm" lyrics. This photo, with 26 million likes, broke the record for the most likes for a single Instagram post in history, and made Coca-Cola’s lyric bottle the most successful marketing campaign for the brand in recent years.

In the same month, Coca-Cola teamed up with Avicii to create a promotional theme song "Taste the Feeling" for the 2016 European Cup and the 2016 Olympic Games. With the global popularity of the two events, Coca-Cola, as the main sponsor, turned their "Taste the Feeling" series of advertisements and the song of the same name into one of the most covered electronic music singles this summer.

Through these two extremely successful music marketing activities, Coca-Cola achieved a double harvest of word-of-mouth and sales. In the crucial competition year of 2016, Coca-Cola opened a clear gap with its competitor Pepsi-Cola. In order to continue to maintain a strong momentum to end this fiscal year, Coca-Cola is eager to sponsor a large-scale music event with global influence at the important end of the year. And Mad City is their favorite project.

why?
  Because no music festival is more in line with Coca-Cola’s mainstream tone than Mad City.

Ariana Grande, Justin Bieber, Horsey, Kanye West, Kendrick Lamar, Major Lazer, Eminem, Blink-182... legendary superstars, current stars, explosive Fire Rising Star, Mad City brings together all the top musicians who have dominated the Billboard charts for three consecutive months starting from this week. Among the 24 groups of artists, there is not even a single independent artist who is not famous.

The opening artists for the three days are Madison Beer, Lil Yachty and Billie Eilish.

Everyone has a hit single that's in the Billboard Top [-].

Four years ago, there was no organizer of a music festival like this.

Counting four years from now, it is estimated that it will be difficult for the same lineup to appear at other music festivals.

This metaphor may not be appropriate, but - missing Mad City in the music festival field is like missing the Olympic Games in the sports field.

Coca-Cola will not allow itself to make such a mistake.

Especially since PepsiCo and Mountain Dew have also shown sponsorship interest.

Since it couldn't be the exclusive title sponsor of the entire event, it decided to settle for the next best thing. Coca-Cola quickly contacted Amy Morrison, the senior vice president of Han Live's marketing department, and won the catering area of ​​the Las Vegas celebration venue. of naming. The Coca-Cola Company will have the right to rename Mad City’s food court “Taste the Feeling Food Zone”, which will be fully operated by them. The revenue earned, after deducting operating costs, will be shared with Han Music at a ratio of 50%-50%. .

In the dining area, only Coca-Cola Company beverages are allowed to be sold, including regular Coke, Diet Coke, Coke Zero, Sprite, Fanta, Dasani mineral water, SmartWater, GoldPeak tea, Minute Maid, and Schweppes soda , vitamin water and dozens of sub-brands, Coca-Cola will also set up a Costa pop-up store in the dining area. Although this chain of coffee shops is not currently an asset of Coca-Cola, it has launched several rounds of negotiations with the latter on acquisition matters.

In addition to drinks, Coca-Cola has also introduced almost all fast food chains that have exclusive cooperation with them in the North American market, including McDonald's, Burger King, Wendy's, Subway, Domino's, and Chick-Fil-A. The most surprising thing is that there are very few In-N-Out Burger, which participates in other commercial activities, has agreed to set up a limited-time store at the venue.

The Las Vegas festival venue can receive 219000 visitors in three days. Even if each person buys a Coke with a market price of $2, it is still $438000.

More importantly, everyone knows that Cokes at music festivals will never sell for only $2.

Fans attending music festivals will not only spend money on carbonated drinks. Drinking and catering consumption at most music festivals is US$11 to US$25 per person. Even if it is cut in half, Budweiser, the beer brand that is the exclusive title sponsor, and other brands in the catering area will still get at least US$120.45 million in business. income.

Judging from the current situation where all Mad City tickets are sold out and there is not even a single seat left in the booth, Coca-Cola will almost certainly be able to breakeven the US$50 it spent on the dining area, and maybe even make a lot of money back. .

With the crowd coverage and expected revenue guaranteed, in addition to the US$50 sponsorship, Coca-Cola also spent its own money to build a small "Taste the Feeling" experience center in the center of the dining area. It is said to be an experience hall, but it actually has nothing special. It is just a [-]-degree circular screen with an interactive quiz game. If you answer all the questions correctly, you will receive limited-edition Coca-Cola peripherals.

As a newly signed spokesperson for Coca-Cola, the main purpose of Barbara Pavin's trip to the music festival is to visit Mad City and the "Fast and Furious" co-star Tyrese Gibson with another spokesperson. The Coca-Cola Land area was edited into a review video and released on the official accounts of the music festival and the brand.

"It's just...I didn't expect that they would actually send you."

"Ouch!" Barbara looked very angry, "I thought you wanted me by name!"

"How could I bear to let you work on Halloween?"

"Then you have the heart to let me starve during Halloween?"

"Plus-size models can eat less." After sending this message, Han Yi, who has a strong desire for survival, immediately added, "I'm sorry, I really can't help but tell this joke."

“Ohhhhh no you didn’t.”

But it was too late, Barbara sent him a Ken Zheng emoticon.

"Sir, you have officially lost your chance to meet my angel friends."

"Who said I need this kind of opportunity?" Han Yi thought for a moment and continued to ask, "Why did they come to Las Vegas? Is it also a brand event, or are they just here to have fun?"

"Let me think about it..."

"Carly is here to participate in the Adidas by Stella McCartney event."

Adidas is one of the three silver experience sponsors of the first Mad City Music Festival. They got this seat for US$[-] and will build a second-floor pop-up store at the venue at their own expense, dedicated to Displaying and selling the joint series between Adidas and Stella McCartney.

As the brand ambassador of this series, Karlie Kloss will naturally appear at the music festival.

"Kara, I'm just here to have fun. That's her personality. She will be there wherever there is excitement. She invited the other girls."

"Who are there?"

"A few models with good connections, Stella, Martha, Jasmine, Lily... It is said that Miley Cyrus and Margot Robbie will also come, but I don't know if it is true."

"Wow, are they also interested in joining?"

"Don't you know how popular your music festival is online? I feel like everyone I know is posting tickets." Barbara replied, "Kara is the most enthusiastic one and has been in our Whatsapp group. Promotion, if you don’t come and see it, you will definitely regret it.”

"Then it seems I have to thank Kara in person."

For the first music festival he hosted to receive such a level of attention and popularity, even Hollywood stars were willing to participate at their own expense. This was indeed something that gave Han Yi a sense of accomplishment.

"No chance."

"Why?"    Because I'm serious, a plus‐size model won't introduce you to her friends .

"But I can find out where you are sitting by looking at the booth list, and I can go find her myself."

"Then I will go find your three partners and tell them that you are trying every means to meet the famous Cara Delevingne, the world's supermodel-level sexy bomb."

"Naked slander... I really just want to thank her. Aren't she and Bieber also good friends? Then take her backstage, take some photos and post them on Instagram, and you can bring another exposure to the music festival. "

"Well, yes, I believe you."

"Why is it so hard for you to believe?"

"Because those are the sexiest legs in the world."

"I'm not a leg guy."

How come I didn’t see that when I was in Ibiza?
  Barbara wanted to reply like this, but it sounded too ambiguous.

"Even if you don't like legs, she is an officially certified angel. No man can refuse this halo."

"True."

Han Yi's first reply made Barbara snort through her nose and reveal a smile that did not move her eye muscles.

But then, the latest message from him made the smile that was forming disappear in an instant.

"But I had my fair share of angels already."

I already have my share of angels.

Barbara didn't know how to react for a moment.

Then her brain immediately shut down.

I worked hard to avoid this topic.

Why do you still...

So reckless?

Barbara didn't know why Han Yi's words touched her heart so much.

But he just dove in headfirst.

I can't see where it is, and I can't pull it out at all.

"Barbie, Barbie."

In a blank mind, Carly's voice squeezed into his mind. Barbara raised her head and found her friend looking at her with a narrow smile. The other girls in the booth had the same expression.

"If you don't recover, we'll leave you here alone."

"Okay, I...wait a moment, sorry, wait a moment, just one minute."

Raising an index finger and saying sorry to Carly, Barbara gritted her teeth and placed her two thumbs on the phone screen again.

"If you keep being glib, I'll tell your three girlfriends."

"I told you, there are no three girlfriends, it's just..."

"It's just emotional entanglement."

"Yes, I'm already working hard to reduce the number... Didn't we reach a consensus not to plug the third one into the formula? Why are we still saying there are three?"

"Because I know you can't do it."

"That's mean."

"That's facts."

Barbara narrowed her eyes.

"To tell the truth, did you make things clear to the third person and reject her outright?"

"Very complicated."

"So there is no more?"

"not yet."

"Look, I knew it. I promise you, you'll never be able to do it."

"You look a little angry, Barbie."

The dialog box was silent for a while, and then new bubbles resurfaced.

"What did I say?"

"I'm not angry."

Realizing her gaffe, and also realizing that the other party noticed her gaffe, Barbara took a deep breath and tried to calm down.

"Maybe it's just because of the text, it looks a bit fierce."

"Look, are you feeling better now?"

Barbara sent an Emoji keyboard showing the expression of a girl spreading her hands.

Next, before Han Yi could reply, she quickly changed the topic in another direction.

"Now that I mentioned them."

"We haven't talked about these things about your love life in a long time. They are fun fuel for me when I'm bored."

"That's even mean." Just from the words, you can see Han Yi's helplessness.

"I'm mean by nature." Barbara replied, "Tell me if the three of them... will all appear at Mad City."

"Yes."

"at the same time?"

"at the same time."

"You must invite me to observe it then."

"You just want to see the end of the world, don't you?"

"Will the world end?" Barbara asked, "Does the third one already know about the existence of the other two?"

"do not know."

"What about the first two? Do they know there is a third one?"

"I don't know...NO, there is no third one, don't forget it!"

"Okay, if you insist." Barbara smacked her lips. "Of those three...does anyone stay with you? I guess so."

"You guessed it wrong, no one is with me. I'm in my bedroom."

"Wouldn't it be more possible to be together?"

"You filthy, filthy soul."

"Don't blame me, anyone would think so." The fingers hanging above the screen were frozen for a moment, and finally he wrote the second half of the sentence, "Prove your innocence and tell me what they are doing now."

"My innocence does not need to be proven."

Although he said this, Han Yi still gave her three answers after a few seconds.

"The third one is...I can't tell you this. Once I tell you, you will know who she is."

"First one, you should be on your way to school now."

"The second one... must have been in the office for more than an hour."

(End of this chapter)