hollywood billionaire

Chapter 342 By Your Side (Part )

The catering area sponsored by Coca-Cola is undoubtedly one of the biggest highlights of this Mad City, alongside the artist lineup and stage design.

To be honest, for ordinary music festivals, catering services are the link that is most likely to lower consumer impression points. Take the Coachella Music Festival as an example. Every year, they provide dining options from about fifteen restaurants in a fixed tent called the "Indio Central Market."

It sounds like a lot, but due to the limitations of on-site cooking conditions, each restaurant will only focus on one or two dishes. The American-style Chinese restaurant serves orange chicken rice bowl. It doesn’t care whether the core of the Chinese food is preserved or not. It even provides orange chicken burrito. Japanese restaurants provide the most convenient ramen to make, and the meal preparation process can be completed in two large pots.

As for other cuisines, it's simpler - fast-food restaurants solve the problem with pre-made fried chicken and burgers, and healthy light restaurants offer pre-made pochi bowls. A brand that specializes in selling beverages, including hot coffee, iced coffee, various iced soft drinks, and up to two ice cream machines. Not to mention fancy hazelnut latte or caramel brulee frappuccino, even sugar and milk may not be in stable supply.

In short, the food at the music festival is all about hanging one's life.

As long as no audience members starve to death at the venue.

More importantly, due to the scarcity of food, the prices of meals at the music festival are extremely high, and the service attitudes of various stalls are also extremely poor. Still taking the Coachella music festival as an example, a simple fried chicken sandwich costs $17, not counting tax and tip. A slice — yes, a slice, not a whole slice — of pepperoni pizza, $11. The simplest grilled cheese sandwich, which can be made at home in three minutes, is actually priced at $16. There were only two half-burnt slices of bread and melted cheese dripping everywhere. In addition, if you want to add other tricks, consumers will have to pay an extra $6 for a portion of bacon, even for two Sliced ​​tomatoes, also cost $4.

Alternatively, an order of onion rings is $14 and an order of French fries is $12. A turkey burger combo, essentially a mini burger with one-hand fries, costs $33. Not to mention the coffee, hot coffee in a low-quality paper cup costs $10 per cup, plus tip.

For comparison, even in Switzerland, which has the highest prices in the world, local residents denounce Starbucks as being much more expensive than ordinary coffee shops. A cup of cappuccino only costs 4 Swiss francs.

There is a full-scale ordering counter, dining tables and seats with simple and bright colors, and there are also waiters who shuttle among the crowds without stopping for a moment, but the busy chef is missing. This is because the organizer of Mad City, Han Site, has specially opened a special material channel on the south side of the venue near the entrance of the Circus Circus Hotel RV Campground. Suppliers do not need to cook the food on site at all, they only need to use existing stores in Las Vegas to make it and then deliver it to the site in batches.

It's so conscientious.

In addition, those chain restaurants with a small number of stores but high-profile brands basically choose to present their delicious food at the Mad City Music Festival in the form of pop-up stores. Chick-fil-A, In-N-Out, Popeyes and Five Guys all made similar decisions - instead of renting food trucks, these brands set up temporary storefronts with the help of Coca-Cola. The interior and exterior of the store are decorated in the same style as ordinary stores.

Subway and Chipotle, which are also large-scale and have simpler food preparation processes, have moved their kitchens directly to the site. The specialty of Subway is that customers can choose any cold sandwich and mix it as they like, as long as the raw materials can be transported freshly to the site for display. Chipotle specializes in tacos, burritos and their derivative salad and rice combos. Whether it’s brown rice, red beans, green vegetables, cheese, salsa, avocado, or various meats, you can use pre-made ingredients directly and put a large pot into a display cabinet for customers to choose from.

As for world-class fast food giants with deep pockets, such as Domino's, Burger King and McDonald's, it is directly equivalent to opening a new store in the Las Vegas festival venue. For them, it doesn’t matter whether they can make money at the music festival. In this way, winning back reputation among the young consumer groups that are gradually losing is the most important task. In order to achieve this goal and defeat their competitors, the four brands directly drove their catering trucks to the RV campground in Circus Circus to cook to order. Whether it's a single product or a set meal, we welcome everyone.

Therefore, basically no audience who buys a ticket to go to the Las Vegas festival venue has any expectations of on-site meals. The reason why many people choose to delay entry is to eat more outside the venue to cushion their stomachs, so as not to be ripped off by unscrupulous vendors at the music festival.

This is the ugliest side of music festivals in the free market of capitalism.

Take In-n-out as an example. This is the most popular burger chain on the West Coast of the United States. Its nearest store is located at 2900 West Sahara three streets away. From ordering to production to delivery, it takes less than thirty minutes. Therefore, as long as In-n-Out plans in advance at the pop-up store at the music festival site and does not provide a la carte options, but only provides well-matched packages, then consumers at the Las Vegas festival venue will simply feel No difference in food quality.

But Mad City’s dining area clearly exceeded their expectations.

All chain restaurant brands in the federal territory that cooperate with Coca-Cola have set up spots at the Mad City Music Festival. McDonald's, Burger King, Domino's, Subway, Chick-fil-A, In-N-Out, Popeyes, Five Guys, and even Chi Loaf and TGI Fridays, which are closer to traditional catering businesses, also came to the scene.

Spending hundreds of dollars on tickets and thousands of dollars on flights and hotels, just to go to the wilderness and starve.

Paying two or three times more than the normal market price, and having to wait for more than half an hour for a half-cold sandwich and tepid hot coffee, this is the sad reality that music festival audiences have to face.

As a result, those spectators who had tried every means to bring drinks into the venue were surprised to find that no matter which store they went to, a small cup of Coke was sold at a flat price, and even with tax, it only cost $1.61. McDonald's double cheeseburger is $3.19, Burger King's double Whopper is $5.29, Subway's six-inch ultimate steak sandwich is $7.29, and Domino's 10-inch pepperoni pizza is $13.99. Chipotle offers a variety of rice bowls, including meat, rice, beans, and sauces, plus a side of nachos, and a bottle of Mexican Coke as a base. It only costs $18.8.

In other words, at Mad City Music Festival, no matter how much you eat, $30 is enough to last you until you can’t walk.

The same goes for several other brands, with Chick-fil-A being closer to the venue than In-n-Out, just under the I-15 freeway bridge. Popeyes is even more exaggerated. There is a store in the Circus Circus Hotel. The chicken breasts fried until brown are freshly baked and are still sizzling when they are delivered to the audience. This kind of almost lossless dining experience is naturally not comparable to music festivals held in deep mountains and forests.

Smaller fast-food brands, such as Arby's, which has "only" 3500 stores worldwide, and Chili's, which has 1600 stores, choose to rent a red-themed food truck provided by Coca-Cola, cook directly in the food truck, and provide a few types of food. A relatively popular main dish. Chili's specializes in three-piece fajitas, buffalo wings, Mexican honey pretzels and bacon burgers, all made, stored and reheated. Arby's mainly offers their signature sandwiches, such as the classic beef cheddar sandwich, meat mountain sandwich, smoked brisket sandwich, etc., paired with simple and convenient cheese sticks, vanilla milkshake and twist fries, although The number of dishes is not as good as that of regular stores, but it can still be said to be a dazzling array of items.

For the audience who have been deceived and numbed by major music festivals, this is tantamount to breaking into a wonderland that even Alice could not dream of.

Famous catering brands that can be said to be the lifeblood of American society are gathered together at such a high density. This is a scene that is rare even in Westfield Shopping Center. If this dining area created by Coca-Cola were placed in any city on the North American continent, it would definitely become one of the food courts with the highest traffic among locals.

The most commendable thing is that all meals sold on site maintain the same price as ordinary stores. This is the consensus between Hanshi and its sponsor Coca-Cola - Hanshi, which has already made money from ticketing, does not need to cut off consumers in terms of catering supply. Naturally, Coca-Cola, whose annual net profit is close to tens of billions of dollars, looks down on Mad City. This is the amount of income generated by the three days of the music festival. Both parties have one goal at the top of their list, which is to maximize the advantage of the venue in downtown Las Vegas, keep the price down, and improve the reputation.

As long as you can't be trapped to death, you will be trapped to death.

Less than an hour after the show started, the Han Live online marketing team at the Sahara Hotel captured countless enthusiastic praises for the Mad City dining area from ordinary users on major social media.

@JessieSmiles88: Can we discuss the fact that #MadCity not only has an incredible artist lineup, but also has amazing food options? @Dominos @McDonalds @TGIFridays You guys are awesome! The best holiday food lineup ever! #MadCity2016 #FestivalVibes

@SaraLovesSunsets: At other music festivals, $10 buys you air between two slices of bread. But in #MadCity, it actually gets me @ChipotleTweets and @DennysDiner. I'm not saying Mad City is Hogwarts, but it's truly a miracle that my wallet hasn't disappeared after all this time. #FestivalMagic #RealFoodRealMagic

@jaro_buinoi: Who needs treasure maps when you can find real gold (AKA affordable food) at #MadCityFestival? Watch other music festivals and learn from them. #PirateOfTheCarbibbean #FoodTreasure

@brian_does_art23: Breaking news, our station discovered a group of people who dared to buy and eat at the music festival without declaring bankruptcy! For more reports, please watch the o'clock late night slot later. #MiracleFoodieAlert

In addition to these overwhelmingly positive comments on Twitter, the most widely circulated in Hanshi’s WhatsApp work groups and the most loved by team members is a photo of Instagram user 83_rebekah_83.

Rebecca, who has blonde hair and blue eyes and wears sunglasses, is wearing a polka-dot print dress. She sits under an umbrella in front of the In-n-Out pop-up store and opens her mouth exaggeratedly, pretending to bite the freshly baked Double-Double burger in her hand. .

"Put on your sunglasses because the future (and food) of #MadCity is so bright. Other festivals have to hide in the shadows (and figure out how to lower their prices)."

Every staff member who has worked hard for Mad City Music Festival will unconsciously smile proudly after seeing the screenshot of this post. Because they know very well that Mad City has found the right approach in terms of experience and accurately hits the pain points. Hanscene did not spend a lot of money on fancy neon Ferris wheels or various messy art installations. They made full use of the geographical advantages of the venue itself to solve the problem of high-priced meals that music festival consumers are most concerned about and hate most.

Think what the fans want and ask for what the fans want. Being able to achieve high-quality and affordable supporting services, Mad City’s image and reputation on social media will not be any worse even if its artist lineup drops down a notch.

If coupled with the current set of king bomb guests...

It may not be possible this year, but when the second Mad City Music Festival is held next year, Mad City should be included in the first echelon of North American major music festival brands by major media.

It's easier said than done. Every music festival claims to put the interests and demands of fans first, but there are a few organizers who are willing to compress the profit margins in catering like Han Yi and take the trouble to do so. Going to the trouble of providing such an extremely thoughtful dining experience?

Have you ever seen a few music festivals where Denny's sells Grand Slam combos, TGI Fridays sells Philly steak and egg rolls, and Chilo's sells red velvet cheesecake?

How long ago was it last for these traditional restaurants that require seated dining to set up temporary stores at a performance? Have you ever?

Even if there is, it probably won't be as exaggerated as Mad City's Zhilefang store.

On the westernmost side of the Coca-Cola dining area, there is a three-story red building built by Coca-Cola itself.

The first floor is Coca-Cola's product display and customer interaction area, and the left side of the second floor is Coca-Cola's "Taste the Feelin'" themed exhibition hall...

On the right side of the second floor, extending all the way up to the entire third floor, is the joint pop-up store of The Cheesecake Factory x Coca Cola.

Chiropod has always been a long-term partner of Coca-Cola. More than 300 stores in the United States and Canada, as well as more than 20 franchise stores overseas, only provide Coca-Cola's series of drinks. This time in Mad City, Coca-Cola has also chosen Zhilefang to jointly present the most amazing scenery in the dining area.

Audiences attending the music festival can reserve seats for the pop-up store on Coca-Cola's official website with the purchased ticket code, and reserve meals in advance. This pop-up restaurant has two floors. Except for the wall facing West Sahara Avenue and the I-15 Expressway, the other three sides are all glass walls. Diners can enjoy gourmet meals prepared by Caesars Palace's Chiloba restaurant while enjoying performances on the main stage from the highest point of the Las Vegas festival grounds.

At this moment, Barbara Pavin and the Coca-Cola documentary production team were standing on the third-floor terrace, making preparations for filming.

"First of all, welcome to you, Barbara! It's a pleasure to work with you again. Your energy and presence are what we bring to life for this project... Ok, I believe you should have read us before The purpose of this mini-documentary is to capture the essence of Mad City Music Festival, showcasing its vibrant atmosphere and diverse music content...and, most importantly, how Coca-Cola has achieved success through our own efforts , to enhance the fan experience. We will focus on the beautiful moments that bring people together, celebrating music, culture, and delicious ice-cold beverages..."

Perhaps in order to get Barbara into shooting mode faster, the mini-documentary director hired by Coca-Cola this time was the Hungarian director Christian E. who worked with her on the "Taste the Feelin'" commercial in Budapest a few months ago. Del. Christian stood beside Barbara Pavan, who was applying make-up, stroking his beard, and spoke very quickly in the native language that both of them were more comfortable with, introducing the specifics of the project to Barbara.

Christian spoke very enthusiastically, foaming at the mouth, and almost sprayed on the makeup artist several times, causing this gentle and kind old lady to look sideways frequently. In stark contrast, Barbara is a little unusually quiet. Except for subconsciously nodding in response, Barbara, who closed her eyes tightly, did not make any sound.

In fact, even if Christian Edel spoke Hungarian, Barbara Pavin basically didn't hear a word.

"Stay" has a strong rhythm and an upbeat melody. The crowd outside the terrace was very restless, and the vibrations caused by the feet leaving the ground and falling down made this supposedly very solid terrace tremble slightly.

But Barbara's mood was not at all exciting.

She couldn't hear the drum beats or the human voice, but she accepted every word of the heart-wrenching lyrics.

What a fool I am.

This situation is too complicated. I don’t need this?

Stop thinking about this Barbara. This Barbara won’t miss you anymore?

God, who do you think you are, Barbara?

Royal princess?

To say such ridiculous things so shamelessly...

Why do you act like you are rejecting a clingy suitor when the other person clearly doesn't express your feelings?

You obviously...

Have a very healthy, happy relationship.

Not a lover, but a relationship that makes you feel more comfortable and happy than a lover.

You can tell him what's on your mind, and you can be who you are in Budapest in front of him...and you don't need to stay in Budapest. In any city in the world, as long as you are tired, you can open WhatsApp and you can immediately take off your disguise.

Why...are you going to destroy this balance?

Why do you have to pick through the window paper?

What exactly do you need?

More money? Do you really need more?

More fame? Is he the only one who can provide you with more fame and fortune?

More sex?

Uh……

It seems like this really works...

no no!

Get it back, Barbie!

What you need is an ordinary, intimate, and never-ending good friend who can be by your side when you are happy, when you are lost, when you are bored...any time.

Why do you have to add some love between man and woman to this relationship?

"I have three girlfriends, what does it have to do with you?"

"Are you that horny?"

Barbara Pavin sighed softly, slowly opened her eyes, and then...

She was surprised to see all the staff surrounding her. The makeup artist, lighting engineer, and sound engineer, including Christian Edel, all stared at her with wide eyes as if they were seeing aliens.

It’s over.

Did I just...

Did you just say what was on your mind?

(End of this chapter)