hollywood billionaire

Chapter 352 Mumble Rap
Mad City Music Festival is really great.

On the opening day, the star-studded artist lineup kept the Las Vegas festival venue at a boiling point of joy.

"Thank you, Las Vegas! This is our last song and thank you for sharing this amazing night with us!"

Miriam Nevo, who has a sleek golden Undercut short hair and is standing on the elevating DJ table in the center of the stage, is the one with more control over the microphone among the two Nevo sisters. Although both are DJs and MCs, Miriam, who is more outgoing, is basically responsible for interacting with the audience during performances.

"Our name is Nervo. In the last thirty seconds that belong to us, we have only one request - that you use all your passion and energy and jump up to the rhythm!"

"How can I ever stop?

Oh, I don't want to give up,

This is my reason…

This is my reason! "

"Reason", released on Spinnin Records on August 2012, 8, is one of the most well-known singles of the world's number one female DJ group Nervo. The title of "World No. 27" for the two Nevo sisters is mainly due to their DJ Mag top ranking and the group's activeness in the global electronic music performance scene. In terms of music alone, Nervo's single releases are not high, and most of its music is a follow-up joint effort with other famous producers.

“Vegas, come again!”

If Nervo's performance was a symphony of lights, colors and melodies, then Migos took over and presented a pure Atlanta Southern rap rhapsody to the audience.

As for the future superstars in recent years, six out of ten have already been recruited by Han Yi in advance with his opened eyes.

Under the influence of the tide of the times, "Reason" has inevitably been marked with a profound Progressive House brand, and it is the Festival Progressive House that is most suitable for music festival carnivals. The bright and layered supersaws sawtooth wave synthesis sound, the repetitive uplifting melody, the simple structure and easy-to-jump four-on-the-floor beat, plus the 128BPM music speed that is most suitable for humans to find dance rhythms, make this song A sub-style of house music popularized by Swedish producers, it became the absolute hegemon on the main stage during the golden age of electronic music.

“If you know me, you know this song is not my Feng Shui.

Entering the 2010s, the development momentum of southern rap has become even more rapid, and a healthy hematopoietic mechanism has been formed with the continuous emergence of new historical talents. J.Cole who debuted in 2009, Future and 2011 Chainz who debuted in 2, Travis Scott who debuted in 2012, Migos and 2013 Savage who debuted in 21... There are talented people from generation to generation, and there will never be a shortage of them in the kingdom of southern rap. Future superstar.

I'm certified everywhere, but I won't brag about it on my resume.

Migos, 21 Savage, Lil Yachty.

Observe carefully how he walks, and then look at the way he sways from side to side when he is still. Memorize these movements and then use them on yourself.

“1、2，1、2、3、4！”

You are talking so wildly, my car is here, hurry up and fly with me.

For performers, different musical styles have different performance methods. For viewers, different music styles also have different ways of appreciation. If, when watching a live house music DJ performance, the audience should think of themselves as Super Mario, constantly jumping in place, then when attending a trap musician's performance, they should transform themselves into "Theft Auto" Nick Bellich, the leading actor in Drivers 4.

For a long time, the American hip-hop music industry has been firmly controlled by two forces - East Coast rap represented by Public Enemy, Nas, Notorious BIG, and West Coast rap represented by NWA, Tupac, Snoop Dogg and others. It was not until the mid-1990s that Southern rap gained some popularity with the sudden rise of OutKast and Goodie Mob, but overall, it was still a frontier place that was not taken seriously by the hip-hop music circle.

RIP Nate Dogg, now leave it to me to regulate..."

When Migos took the stage, tens of thousands of spectators in the Las Vegas festival venue simultaneously transformed into NPCs in the GTA world, forming a vast lake. Each sound of the 808 drum was like a stone thrown into the In the middle of the lake, there were ripples filled with cheers.

Versace, Versace, putting Versace on the roof of an Audi is my favorite top accessory..."

"Reason" is one of the more typical examples. Produced by Australian electronic music producer Hook N Sling, this single selected by Spinnin has a very strong mark of the times - around 2012, it was the heyday of Big Room House, Electro House and Progressive House. Martin Garrix took the Big Room classic "Animal" with almost no vocals to the UK singles chart and the Billboard dance chart. Avicii has been nominated for two consecutive Grammy Awards for Best Dance Production, and has brought Progressive House into the mainstream with songs like "Levels" that are as captivating as the one in the brain. Zedd, Calvin Harris, Swedish House Mafia, Nicky Romero and other producers followed suit, kicking off the electronic music boom of the 2010s.

In the 6st century, with the second revival of music scenes in cities such as New Orleans and Memphis, Southern rap also embarked on the road to take off. New Orleans bounce has become a staple of American party culture, and Memphis, under the leadership of Three 1997 Mafia, has gradually promoted Trap music that originated in Atlanta to the entire country. Kris Kross, Ludacris, TI, Lil Wayne, Pusha T, Lil Jon, Missy Elliot, Gucci Mane, Rick Ross, the stars of Southern rap around the millennium shone so brightly that the period from 2007 to was The hip-hop industry unanimously calls it the "Dirty Decade."

“Versace, Versace, I am the Illuminati with Medusa next to me!
I know you like it, Versace, my neck and wrists are so heavy that they are falling!

The three of them are all artists of Han Music, and they all appeared at the Mad City Music Festival. They were evenly distributed in the three-day performance list from Friday to Sunday, bringing the shock of pure Trap music to the casino audience. . The unique hi-hat sound, combined with the heavy 140 drums around 808BPM, forms a brainwashing rhythm that is completely different from the rhythm of house music, but also makes people want to shake their bodies.

The afterglow of the sunset that casts over the Red Rock Canyon towards the Las Vegas festival venue is cut into countless red spots in the air by lasers, dyeing the ribbons falling like snowflakes with the same color. The gorgeous fireworks and exciting beats are perfect in coordination, dancing in harmony and echoing in joy.

The fans on the dance floor don’t even need to tell whether the person holding the microphone on the stage and spitting out curse words is Quavo, Takeoff or Offset, let alone carefully study the meaning of the lyrics they wrote, or even understand their pronunciation. A redundant thing - because the Migos group follows the route of mumble rap. Some hip-hop fans even believe that these three people, plus Future, are the fathers of mumble rap that took the 2010s by storm.

What is mumble rap?

Literal meaning: mumble and rap. Any hip-hop artist who pronounces the lyrics clearly in a strong rhythm and makes it difficult for people to understand what they are talking about can be collectively called a mumble rap artist.

Beginning in 2014, grunt rap entered its first explosive period in 2016. At the beginning of the year, Drake and Rihanna jointly released the dancehall and reggae pop-style single "Work". It was the single with the highest click rate this year on the music lyrics analysis website Genius because most music fans did not understand Rihanna at all. Na is grinning about something.

Next, "Panda", re-released by Kanye West's GOOD Music in conjunction with Def Jam Music Group on February 2016, 2, took over the mumble rap torch. The song stayed at the top of the Billboard Hot 26 singles chart for two weeks and became popular all over the streets. Even an 100-year-old grandmother can casually hum "panda, panda, panda" when she goes out to take out the trash. Meanwhile, everyone was trying to figure out what he was singing about the rest of the time, beyond the first line, "I got girls in Atlanta."

Entering the second half of the year, the craze of mumble rap is still continuing. The hit this time is "Broccoli" co-created by Lil Yachty and DRAM. It broke into the top five on the singles chart. The tour has been officially announced for dozens of times, but it is still very popular. Few people can decode Lil Yachty's "sucking mud on a rainy day" style of singing.

This hilarious and insightful comment was made in September this year by veteran East Coast OG Peter Rock, who disparaged the mumble rap newcomer.

Quarrels between hip-hop artists are not a big deal. Han Music’s publicity team, including Renyu Management’s manager Zhao Youzhen, does not need to personally intervene, leaving Lil Yachty to spray some trash talk on Twitter to keep fans entertained. That’s it. And, to be honest, Han Yi himself doesn’t like the mumble rap style. In his opinion, the so-called rap music that cannot even understand the lyrics should not be included in the category of "rap" at all. But what’s very embarrassing is that two of this year’s three major mumble rap songs have something to do with him—Desiigner is a contracted customer of UTA, and Lil Yachty is a contracted artist within the Han Music System.

At least in this time and space, if any industry expert analyzes it, Han Yi is definitely an important driving force behind the continued prosperity of mumble rap, and may even be the most important one.

Because the next mumble rap song that is about to dominate all major online platforms is also a release from Han Music.

Migos feat. Lil Uzi Vert.

"Bad and Boujee".

"The raindrops hit the roof of my convertible,
Lock up the stolen car and smoke drugs.

Fuck your woman, she is so horny,

What we are cooking in this pot is a trap that can make money. "

The 808 heavy drums in the subwoofer were really too loud and dull. Fans standing in the front row could even feel the iron horse in front of them shaking slightly with the beat. In such a strong sound field that is completely anti-human, it is simply impossible to hear the lyrics clearly. Even if you are really a superman and can understand the lyrics, you will find that this is a new song that Han Music released at midnight today, and it is impossible for anyone except die-hard Migos fans to have heard of it.

But it doesn’t matter, this is the charm of mumble rap. Even if you haven’t heard this song, even if you can’t remember a word of the lyrics, it doesn’t matter. The voices of these rappers on the stage are just another way to add color to the arrangement. Just a musical instrument. Rocking along is the greatest respect for mumble rap.

"Let's go! Let's go! Let's go! Let's go!"

"Turn up! Turn up! Turn up! TTurn up!"

“We went from being unknown to becoming a big name.
I don't trust anyone and am always ready to blow your mind.

Call my brothers and they will seize you,
Make you cry and wipe it with a piece of paper to see if you still look cool. "

"My bitch is so hot,
Make good stuff with Uzi.

My brother is ruthless and cruel,
The 32-round Uzi or the 100-round Uzi, which set do you want to eat first? "

"Bad and boujee!"

"Bitches bad and boujee!"

On the stage, the three Migos brothers each performed their duties. Offset was in charge of this aria, and the other two were jumping up and down on the left and right sides, holding mineral water bottles and throwing ice water towards the dance floor with all their strength. When one bottle was used up, they Bend over the edge of the stage to grab another.

No one knows why artists, especially hip-hop singers, sprinkle water on the dance floor. It is unclear which musician invented this interactive method, but humans are so simple and stupid when it comes to having fun. Any action that seems to have a sense of ritual to the living beings, that makes them feel happy, vented and released, can arouse enthusiastic responses from the audience.

It doesn’t need to be precise like pop music, in terms of choreography, scenery, backup dancers, singing and even eyes. It doesn’t need to rely too much on VJ materials, stage lighting and various special effects like electronic music. The charm of hip-hop music lies in its full street feel. performance atmosphere. A few microphones and a few black guys stood in front of the realistic replica of Mad City's neighborhoods, imitating the sound of Uzi submachine guns and shooting at the audience. This art form, which was born out of poverty, violence and injustice, is what fascinates people. Real, explicit and cruel.

"Seriously, Yi, we need to find a dedicated assistant manager for Migos and Lil Yachty."

Zhao Youzhen crossed his arms, narrowed his eyes slightly, and calmly observed the boiling dance floor in front of him. His expression was in sharp contrast with the music fans who were about to faint from high.

I have said it many times before - our manager Zhao is not a person who likes to mumble and rap.

In terms of musical aesthetics, she is highly consistent with Han Yi.

"It's not easy to communicate with them, is it?"

"It's not just difficult to communicate, you know."

Han Yi pouted and nodded in understanding. Let alone communication, these young men from the streets would speak a little faster and use more slang, which would be a nightmare for foreigners like him and Zhao Youzhen who use English as their second language.

Every time they have a meeting with Migos and Lil Yachty, they have to find ways to find "locals" like Karen Guo to accompany them.

Karen knows her dirty talk and dirty talk better than anyone else.

"I'm not complaining, I just want to solve the problem. I have no problem with my usual management work and negotiations with the outside world, but... I am really not from the same world as them, and I can't get into their hearts. The way is like me and..."

Zhao Youzhen stopped talking. As if she suddenly remembered something, she frowned and glanced at her phone.

"Speaking of which, Yi... do you know where Maddie went?"

"She just told me to go back to the lounge, take a shower, change clothes and come back. But it has been more than an hour now. She didn't answer the phone or reply to the message. I also asked where Dylan was, but he couldn't find her. to her."

"I'm a little worried...can you try to contact her?"

(End of this chapter)