hollywood billionaire

Chapter 392 Everyone performs their duties (Part )

"Stevie Nicks."

Han Yi is no stranger to this name, not only because she has left countless popular classic singles for the European and American music industry in her fifty-year career, but also because this actress has entered the Rock and Roll Hall of Fame as early as 1998. The legendary figure has been active in his field of vision recently, sitting on the long table in the conference hall of Room 1001 of Xinghui Building.

Next year, Lana Del Rey, a signed artist under Renyu Management, will release her fifth studio album "Lust for Life". In this album, Lana invited many heavyweight guests - The Weeknd, who has just released the single "Starboy", two popular stars in the hip-hop field, A$AP Rocky and Playboi Carti, John Lennon and Yoko Ono's son Sean Lennon, as well as the protagonist of today's latest topic, Stevie Nicks, and the initiator of this topic, Madison Beer.

Before leaving for Las Vegas, Madison had completed the single "Beautiful People Beautiful" with Stevie Nicks and Lana Del Rey at the famous recording studio The Green Building in Santa Monica. Problems" recording.

And, according to Madison, the fairy godmother of rock music was very warm and friendly to her junior. After the recording ended and before returning to her mansion, Stevie warmly invited Maddie to her beach house in Lahaina, Maui, Hawaii for a vacation.

Just like Mick Jagger, the long-famous Stevie owns multiple properties around the world, and every winter, she chooses to go to Maui to recuperate for one to two months.

"I agree, Maddie, she would be a great acquisition."

In fact, Han Yi had already set his sights on the creative mastermind of Fleetwood Mac. He has been planning this since the MVA celebration party. At that time, the foundation of Han Music, which was in the ascendant, was still shallow, and it did not have access to too many legendary superstars. Even if they could get online, the attitude of most people was just like Dr.dre, and they mainly stayed on the sidelines. See what the startup can accomplish before considering a partnership.

Han Yi understands the caution of these veteran artists. After all, in their long careers, they have seen too many record companies and music copyright distribution companies go up and down, and he wants them to transfer the copyright libraries they have accumulated all their lives and download them. Putting half a lifetime's income and the well-being of future generations completely in the hands of a new company requires not only abundant financial resources, but also a good business operating record.

"...You are sophistry, you should know better, Yuzhen."

"You're right, I really don't understand." Barbara was not annoyed, "But most of the audience of pop music, and the people who decide which symbols will be remembered by history, are like me who don't understand anything. "

This is the main reason why Han Yi originally chose Stevie Nicks as his first choice. He wanted to take advantage of this song collaboration to get close to the female singer-songwriter who was closest to him and had the most natural social connections, and use her to make the first move.

"I think Stevie Nicks... isn't big enough."

Under normal circumstances, this is the safest way to start the music copyright management fund in Han Yi's plan.

"I agree." Barbara Pavin looked at Zhao Youzhen and replied softly, "The influence of the Rolling Stones goes beyond the music itself. All of us remember that big red tongue, which will accompany the music of the Rolling Stones, They are THE band, and Fleetwood Mac is A band."

But he couldn't wait.

On the other side, Merck Mercuriadis, the founder of Hipgnosis, has already begun to draw the blueprint of his dream. Although in the second half of 2016, the manager of Elton John, Guns N' Roses and Morrissey was able to earn well over million US dollars in annual income from these three groups of world-famous musicians every year, Already a leader in the field of artist management, Merck is not willing to spend his whole life wandering in the middle and upper reaches of the food chain. What he tried his best to accomplish was to change his track and use the power of Wall Street to achieve a real class jump. However, with his ruthless vision, he had already set his sights on music copyright, an object that was most like a financial derivative.

Major competitors have gradually entered the game. Primary Wave, which attracted a US$2022 billion investment from Canadian asset management giant Brookfield in 20, bought the copyright of Kurt Cobain as early as 2006. On September 9 this year, it also received an investment of US$27 million from the Blackstone Group, and kicked off its rapid development with an acquisition of Moto superstar Smokey Robinson for a total amount of US$3 million.

"In Rolling Stone magazine's list of the '500 Best Albums of All Time,' "Rumours" ranks seventh." After a brief contact, Madison Beer, who has become a fan of Stevie Nicks, argued with reason. .

"Are you sure?"

"What magazine did you just say...?"

Give Han Yi another five years... no, three years. When the batch of rising stars he has accumulated in the music industry will shine with a brilliance that no one can ignore in the music industry, there will inevitably be more and more legends from the past. I am willing to believe in him, I am willing to believe in his ability to continue to manage and develop music copyrights, and put those songs that were so popular decades ago into his hands.

"Isn't it big enough?" Madison looked at her manager with some surprise, "She is the soul of Fleetwood Mac."

"What do you know?" Madison muttered dissatisfiedly.

"Okay, joking aside - Maddie, I know you respect Stevie and the legacy she created... for all of us. But she and Fleetwood Mac really aren't on the level of the Rolling Stones , This point cannot be changed no matter how long we argue. "Zhao Youzhen still looks like a gentle, patient and empathetic big sister in front of Madison, and has not been changed at all by the conversation earlier today." "They are one of the best-selling bands in history, that's true, but they have many peers who have surpassed them in sales, honors and status, and the Rolling Stones are one of them."

Zhao Youzhen is not afraid to express different opinions in front of his employer. In the office of Xinghui Building, she is not as outspoken as Karen Guo, who talks about all her attitudes. Most of the time, she is silently listening and acting silently. But this does not mean that she will not stick to her own ideas and views on things, and will not speak out when she is needed to stand up.

"But Fleetwood Mac is not the Rolling Stones."

Therefore, Han Yi could not wait, nor could he afford to wait.

But the person closest to you is often not the most suitable one.

If Han Yi guessed correctly, at this moment, Merck Mercuriadis has begun the process of selecting founding partners around the world, and black superstar Neil Rogers will soon hit it off with him and join him. Join the ranks of turning musical intellectual property into green Franklin.

"What I want to express is..." Zhao Youzhen glanced at Barbara lightly and picked up the topic. She didn’t want the pure discussion between her and Madison to be colored by anything else. “What Yi wants to find is a nuclear bomb that can detonate the entire music industry in an instant and focus everyone’s attention on us. The family foundation was the nuclear bomb that caused Hollywood and Wall Street to start discussing the acquisition and management of music copyrights. Otherwise, he would not have gone to such great lengths to invite Jagger to the music festival, and let senior Saudi officials and others. Dr. Dre cooperated with him and gave him positions and shares. "

"What he needs is not an ordinary right hook, but the eighth-round RKO of Muhammad Ali against George Foreman."

Seeing that everyone was staring at her in disbelief, Xu Yiru asked with wide almond-shaped eyes.

"What's wrong? Can't I like boxing?"

"You?" Han Yi clenched his left hand into a fist and raised it in front of his eyes. He looked at his fist and then at Xiao Ru, "Boxing?"

"Okay, I watched a documentary two days ago." Xu Yiru gave up her struggle. The documentary was actually one of the reference materials she needed to use for her recent paper, "But the truth is the same. I think you You’re right, Stevie Nicks’ words may not have the same effect as Mick Jagger’s.”

"I know there is indeed a gap between them. I don't deny this..." Madison's voice became weaker and weaker.

"From a completely objective point of view, I definitely agree with you, Xuan Zhen. If it weren't for concerns about Stevie Nicks's historical status and publicity effect, I would definitely... on the day of Tracy McGrady's recording, Went to Santa Monica with her.”

"So you only come to the recording studio to see me when you want to achieve something?" Madison immediately noticed something wrong with Han Yi's words.

"No, I'm just saying..." The series of tragedies and comedies that happened in the past two days allowed Han Yi to quickly accumulate a wealth of struggle experience, and one of the most useful lessons is that when you encounter words that you shouldn't answer, you must skip them. "It's not that I don't want to choose Stevie Nicks and Fleetwood Mac, I just want to lower the priority of this task, first get an absolute ace recognized by the world, and shock the world with an explosive total transaction price. The entire industry.”

"In this way, it will be easier for Stevie to negotiate." Zhao Youzhen nodded slightly and agreed, "There are superstars bigger than her entering the game, and they can even lower the price of her copyright library... No, you want What should be done is to increase the transaction price as much as possible to increase the company's valuation. Then... let her transfer some rights, such as the right to jointly approve. ""Yes, that's absolutely correct."

As the reward cashbacks gradually arrived, Han Yi, whose wallet became full again, had a new perspective on the first order in the field of music copyright acquisition. A few months ago, he just wanted to make a casual order and set up a stall. But now - or until he met Mick Jagger today - what he is looking for is a deal that can help him establish his brand.

Set up a stall and set up a sign.

Two completely different concepts.

In the last life, Stevie Nicks sold 80% of the copyright library for US$1 million.

In the capital market, this is an extremely small transaction. After all, you can easily spend three to five times more money to purchase a commercial property in a non-core location in Los Angeles or New York. But after all, it has reached the nine-digit range, which can barely keep Han Yi's foundation running, allowing him to have stories to tell and cases to talk about when facing other superstars.

This is called a stall.

So what is the concept of establishing a brand?

It's $500 million.

It's Bruce Springsteen.

It is the largest transaction of a single artist's work in human history to date.

Spending $100 million on anything can be considered a reckless move by a passionate buyer.

In this world, rich people who can spend 100 million US dollars to buy their own happiness are rare, but they are not everywhere.

But no one would casually throw away $500 million to purchase a pure consumer product with no investment value.

In other words, when the amount reaches the level of "half a billion," even if you buy an ordinary pebble, someone will study it carefully and make repeated arguments to explore whether the pebble will become more valuable than diamonds and gold. A valuable investment target.

Money can shake people's minds. It is not only emotions that are shaken, but also judgment and values.

When the high-end circles in Los Angeles and New York and the east and west coasts were ignited by overwhelming reports of copyright acquisitions, everyone began to talk about music copyrights and began to imagine a series of monetization methods that copyright library acquisitions could bring. As a market pioneer, Han Yi will definitely take the lead.

Will the major asset management groups and hedge funds who want to realize cash quickly choose to start from scratch to support Primary Wave, which is an order of magnitude smaller, Hipgnosis, which has not yet started operations, or Hanyi, which has already embarked on the fast track of development and is far away from knocking on the door? The latest music rights management fund?

So, at the beginning, Han Yi was studying Neil Young, Bob Dylan, Paul Simon and Sting, studying these musicians who had packaged and sold their copyright libraries to capital in another time and space. Although their transaction prices are not as high as Bruce Springsteen's, the typical transactions of 3-4 million US dollars are enough to attract the attention of Wall Street.

After the opening of Mad City, as Dr. Dre reached an agreement with him to join, and the wealthy Saudi Arabia Entertainment General Administration also expressed interest in cooperation, Han Yi's appetite suddenly grew a little bigger. This is why he asked Dr. Dre to urgently contact Jimmy Iovine last night, and he did not hesitate to use his core network to invite Mick Jagger to the music festival.

His money, plus the money of Turki Al-Sheikh, or the Kingdom of Saudi Arabia, is enough to create a new miracle in a new time and space.

$5 million, Springsteen, sounds crazy enough?
US$7-8 million, Mick Jagger, Rolling Stones, what about this deal?

"The hardest thing about doing anything is taking the first step. If it's a beautiful step, then the subsequent plans will become much smoother. I put Stevie Nicks aside and wanted to focus on Mick Jagger first, just out of this idea."

“However, although today’s contact was simple and short-lived, it had a profound impact on me. I found that these rock stars—legends who truly sit in the Hall of Fame and have been worshiped by the world for decades—have become accustomed to cooperation. They inflict painful torture in exchange for greater benefits. For them, the longer they wait, the more conditions they can offer and the more things they can gain. Mick Jagger no longer needs to prove himself, but the 'Han Yi' in front of you has just started."

"Half an hour ago, after I sent him away, I have been thinking about this issue. I think I will be able to deal with Mick Jagger, I have this confidence, but how much price do I have to pay before I can deal with him? ? I'm not talking about the cost of money, but the cost of time. How much time can I waste on him? If I have to wait until three years to get the rights to the Rolling Stones, then , does it still have that much strategic value to me?”

"You need a blitzkrieg to quickly establish an advantage." Zhao Youzhen rubbed his chin and thought.

"If there is enough power, I will choose a blitz." Han Yi nodded, "But if the power is not enough, or the enemy may not be defeated with one blow, what should I do?"

"What are you going to do?"

"I plan to... learn from what the U.S. military did in World War II." Han Yi smiled, "In the island-hopping tactic, if you encounter a hard nut that you can't chew, give up first and take all the islands you can get. Save it and ensure victory in the Pacific War..."

"What really made Japan surrender was not the two shocking atomic bombs, but the months-long firebombing of Tokyo."

"You mean..." Xu Yiru quickly understood Han Yi's intention, "You want to allocate the budget left to Mick Jagger to Stevie Nicks... and others on the same level as her , or smaller but influential enough artists to cover the media window and public view like a tide with continuous mid-sized transactions.”

"Exactly!"

Han Yi gently shook his index finger, his tone uncontrollably becoming excited.

“Replace intensity with continuity.”

"Where is the candidate? Have you thought about it?"

"Of course I've thought about it."

Leaping over the shoulder of Barbara Pavin who was asking the question, Han Yi cast his gaze towards the far end of the booth area, which was becoming increasingly crowded and noisy.

“These musicians invited to the venue, whether they want to perform on stage or not, are our potential acquisition targets.”

"They will each perform their duties and piece together a complete territory."

(End of this chapter)