Rekindle 2003

Chapter 1133 Born Proud
February 2th is the traditional Western Valentine's Day.

February 2004, 2 was the Yanhuang Group's "Born Pride" spring full-scenario new product launch conference.

As early as 10 days ago, Yanhuang Group started the warm-up work with a series of short films.

The short film tells the stories of small people in life.

But what is unusual is that each story is attributed to 'born pride'.

These short videos were widely circulated on social media and television, attracting widespread public attention.

On the first day, the short film told the story of a fruit stall owner.

A middle-aged man stood in front of his fruit stall, recalling an experience from his youth.

“This stall belongs to my father. When I first started doing business with him, a woman came to buy something. She felt that the fruit she bought from the adjacent greenhouse was not enough.

My father weighed it and found that the 10 kilograms were less than 7 kilograms, only more than kilograms.

The woman went back to look for him, and soon the fruit vendor came to the door, cursing and hitting him. My father knew he was in the right, so he beat the vendor away.

Facing the camera, in the cold wind, the man sat on a low stool, rubbing his hands with his legs between his legs. His movements were full of the awkwardness of an ordinary person, but his eyes revealed a hint of pride, and his voice was full of strength.
"When we talked about this a few days ago, my father said that it was not that no one advised him at the beginning, saying that he did not know the rules when he first started his business. Later he understood what the rules were, and what kind of bullshit rules were they!"

As soon as the short film was released, the Yanhuang Forum immediately exploded.

Some people questioned: "Is this really natural pride? Isn't this what an ordinary businessman should do?"

But more people agreed: "In this era where profit is paramount, being able to stick to principles is a source of pride!"

Netizen 'Cheng Lanting on the way' posted: "I am also a street vendor, I know how difficult it is, but integrity is gold, this is our pride!"

Under the post, countless replies expressed support, pushing this topic to the top of the forum's hot list.

The next day, the story turns to a doctor and teacher.

A doctor in a torn surgical gown leaned against the wall in the operating room lounge.

The doctor was holding a bag of glucose in his hand, with the mask marks on his face that could not be concealed, and he looked exhausted.
"Red envelopes? It's inevitable in this line of work. It's human nature that patients just want peace of mind.

The professor in our medical school is also a doctor. In class, he explained to us how to cleverly return the red envelopes sent by the patients' families to the families through the hospitalization deposit.

This way, patients won’t have to worry during surgery, and they can still get the red envelope money they gave to the doctor after they are discharged from the hospital.”

"Oh! I'm just a little doctor who can't even get into a tertiary hospital. I must be my teacher's worst student.

The surgery I perform the most and am best at is appendicitis surgery...

They are not as good as the elite doctors in tertiary hospitals. Their monthly salary is only two to three thousand yuan, and is even in arrears from time to time.

But I didn’t put any of the red envelopes in my own pocket.

Because my teacher deserves my pride, and I am also proud of myself, I cannot afford to lose face as a person."

The scene changes, and the pinhole camera shows a young doctor holding a red envelope and depositing money for a patient at the payment counter, but the staff at the payment counter complains about him.

"You do it again! This is against the rules. No one else does this. Are you the only one who is so noble?"

The young doctor shrugged his shoulders, didn't argue, smiled and said, "No, I'm stupid," then turned and left.

The discussion on this short film forum was even more intense.

Not only doctors in tertiary hospitals are called doctors.

Some people sighed, "Teachers and doctors like this are what we really need!"

Some people also raised objections: "Isn't this a basic duty of a doctor?"

Despite the ongoing controversy, more people were moved by the doctor's noble sentiments.

On the third day, the story focuses on an architectural photographer and his company.

A middle-aged woman tells her story at home.

"My husband is an architectural photographer. He often drives on business trips. The company is very generous and replaces him with a new car every three years to ensure that the quality of the car does not affect his work."

Her face was filled with a happy smile, "The car is usually used for family use. Every month, I fill out the form myself according to the actual mileage I drive for work, and the gasoline expenses are reimbursed without the need for invoices.

For many years, whenever we go on a private trip, no matter how far or near, even if it’s just a 20-minute drive to the supermarket to buy groceries, my husband will record the mileage and deduct this number when he claims reimbursement.

His colleagues advised him that no one would check, but he said that he would check it in his heart. "

In the short film, one is deeply impressed by the company's trust and generosity in its employees, as well as the employees' strict demands on themselves.

On the forum, someone joked: "Please give me a dozen companies like this!"

Others pondered: "This is not only a manifestation of responsibility and integrity. It is also his pride."

Netizen “Auntie Z” shared her own experience, “I was once praised by my boss for honestly reporting undiscovered mistakes at work.

This makes me proud because I know that integrity is a strength.”

Day 4, a simple yet profound story about how a fruit farmer dealt with counterfeit money he received.

A college student who returned to his hometown to grow fruits tells the story of his father in the orchard.
“My father’s story is simple, he was a simple farmer with a few acres of orchard.

He lived a simple and hardworking life. He worked hard in the orchard every day, taking care of the fruit trees and looking forward to the season when the fruits would ripen.

I remember when I was in middle school, I was chatting with my father one time and he casually mentioned his experience of going to the city to sell apples.

He said that sometimes he would encounter some dishonest buyers who would cheat him with counterfeit banknotes, including 50 yuan and 100 yuan notes.

My heart ached as I listened to this, because I knew that my father worked hard all day but earned only a meager income of a few dozen yuan.

My father's words revealed a kind of helplessness, but more of tenacity and integrity. He told me that he did not keep any of the counterfeit bills with him, but burned them all.

He said he didn't want these dishonest things to continue to circulate and harm others.

He hoped that these dishonest things would end with him.

Later, my father said that I had burned all the counterfeit money and it ended up with me.

Although this story is simple, it has stirred deep ripples in my heart.

Not only did it allow me to glimpse into my father's deep kindness and unyielding integrity, it also made me deeply appreciate the pride in his bones.

In this world, we may not be able to control the behavior of others, but we can dominate our own choices, uphold integrity, and prevent the culture of fraud from spreading.

Through his actions, my father showed me what true self-respect and dignity are.

Instead of letting the counterfeit money become a burden on his life, or letting it deceive more people, he chose a noble way to end it all.

His pride is not superficial vanity, but comes from his deep self-esteem and commitment to integrity. "

On the Yanhuang Forum, this story about the fruit farmer's father spread quickly and became a hot topic of discussion.

Netizens left messages to express their feelings and thoughts.

“This story reminds me of a saying: ‘The sweetness of the fruit comes from the integrity of the root.’ The father’s behavior is the upright root. He uses his integrity and honesty to cultivate sweet fruit.

This kind of pride is deep in our bones and is worthy of learning and respect from every one of us.”

"This story reminds me of my grandfather, who is also a fruit farmer. When I was a child, he always taught me to be honest and trustworthy and not to lose my conscience for a little profit.

The father's act of burning the counterfeit money is not only a commitment to integrity, but also a profound education for the next generation.

He uses his actions to tell us that some things are more important than money.”

"This story is not only about integrity, but also about the inheritance of pride. Through his actions, the father planted the seeds of pride in his son's heart.

This pride will take root and sprout over time, becoming the pride of the next generation.”

As the discussion deepened, more and more netizens joined in, sharing their stories and expressing their feelings.

These discussions are not limited to the Yanhuang Forum, but have also expanded to other social media and online platforms.

People began to reflect on their own behavior and think about how to practice integrity and pride in their daily lives.

This story, like a seed, has been sown in people's hearts, inspiring deep thinking about integrity, pride and social responsibility.

It makes people realize that everyone is a member of society and everyone's behavior will affect others. Only when everyone adheres to integrity can society become better. An official reply also appeared on the official website of Yanhuang Group.

“Every life that comes into this world is destined to change this world.

Even if you are an ordinary person, if you choose to be a good person, the world will become a little better because of you, but if you choose to be a disgusting person, the world will become a little disgusting because of you. "

……

In this series of short films, everyone agreed that Yanhuang Group’s product preheating was refreshing.

It seems that this is not an introduction to the product, but an introduction to a set of values, values ​​that are unique to the Yanhuang brand image.

Each story is like a seed that is planted in the hearts of the audience, takes root and sprouts, making people full of expectations for the Yanhuang Group's press conference.

“These short films are more than just advertisements, they tell our story and our values.”

A netizen wrote this on the forum, which resonated widely.

This series of pre-production videos by Yanhuang Group not only makes people curious about the products, but also gives people a deeper understanding and expectation of the brand image represented by Yanhuang Group.

As the short films were broadcast continuously, the discussion on the Yanhuang Forum became more and more heated.

Each short film is like a key, unlocking different understandings of pride in people’s hearts.

Some people saw persistence in it, some saw courage, and some saw responsibility.

These stories, though simple, touch everyone's heart deeply.

In these discussions, a common voice gradually emerged:

Yanhuang Group is not only selling products, but also selling a spirit and an attitude. This spirit and attitude is the best interpretation of "born to be proud".

People began to look forward to what kind of products this group could bring and how it could reflect this pride.

As the day of the press conference approaches, this series of short films by Yanhuang Group has become a hot topic of conversation among people.

They are not just advertisements, but also a mirror that reflects the pride in everyone's heart.

This kind of pride may be different, but it is equally precious.

Under the influence of these short films, the image of the Yanhuang Group has gradually become fuller in people's minds.

It is no longer a cold enterprise, but a brand with warmth, emotion and persistence.

This brand image creation is undoubtedly successful.

It makes people full of expectations for the Yanhuang Group's press conference and full of confidence in the future of Yanhuang Group.

These short films, like a breath of fresh air, remind people in this impetuous society that pride is not only an emotion, but also a force.

With the broadcast of the last short film at 2:13 am on February 10, the countdown to Yanhuang Group’s “Born Pride” spring full-scene new product launch conference also began.

People began to speculate what kind of surprises the Yanhuang Group would bring to people and how they would show their pride.

All of this will be revealed at the press conference.

After the weather forecast on the evening of February 2, just before people waited for the focus interview, another short clip appeared on the central television station.

After the Yanhuang Group’s logo appeared, the screen slowly opened up, showing Yanhuang Xiaoqing standing in a simple and modern office, with a bustling city scene outside the window.

In the picture, his eyes are firmly looking forward, and his magnetic voice touches people's hearts directly, "What kind of concept is it to be born proud?"

His questions were like a key that opened the lock in the audience's hearts.

People are expecting this answer.

Qing Yun paced slowly in the office, tapping his fingers lightly on the edge of his desk.

"In the past few months, I have repeatedly heard the same thing from the senior members of this industry:
"How about Xiaoqing? Now that you are the boss, can you understand some of the rogue behavior of so-and-so?"

They talk about things like false capacity, selling inferior products as good ones, tricky marketing, price discrimination, and so on and so forth, all these unspoken rules of the industry.”

On TV, Qing Yun's expression revealed a hint of disdain, and his tone was filled with the obvious stubbornness of a teenager.

"What makes them so confident? For so long, every time I heard this, what I thought in my mind was...

Fuck you! Absolutely! No way! I don’t understand at all!”

Outside the TV, the audience's initial reaction when they heard Qing Yun's straightforward and strong words was surprise and suspicion.

Their eyes simultaneously turned to the TV station logo in the upper left corner of the screen to confirm that they were not mistaken - it was indeed the logo of Central Television.

What the hell!

How could the main media platform of this country, known for its seriousness and orthodoxy, fail to mute such vulgar language?

Then, this shock quickly turned into a re-examination and reflection on the content of Qing Yun's words.

People began to savor his firm and uncompromising attitude and his strong aversion to certain improper practices in the industry.

Qing Yun's remarks were undoubtedly a direct challenge to those senior colleagues who had high self-esteem and behaved improperly. He used this extreme way to express his zero tolerance for industry malpractices.

This frankness and courage forced the audience in front of the TV to re-evaluate Qing Yun as a person, as well as the values ​​and determination of the new generation of entrepreneurs he represents.

On TV, Qing Yun's voice gradually became louder and more passionate. He stopped, put his hands on the table, leaned forward slightly, and said in a decisive tone,
"I can't sympathize, I can't understand, I can't forgive their actions."

He paused here, a smile on his face.
"Because... I am naturally proud!"

He looked up, smiled and said, “I imagine that the people who buy our products are people who share the same values ​​and pride as us.

What kind of people are these?"

“For example, a football player, we have also seen many famous players perform various hooligan performances in international competitions, such as a famous actor team in Spain.

But we can also be pleased to see some great players fall in the opponent's penalty area, and the referee mistakenly thinks that he was tackled by the opponent's defender and awards a penalty.

But this great player went to tell the referee that it was actually me who fell down and not someone else’s tackle, so the penalty was wrong.

Then, in order to maintain his own dignity, the stupid referee insisted that he had the final say on the court.

The great player deliberately kicked the penalty away.

There is no other explanation, it's just natural pride."

Qing Yun sat back in his chair, crossed his fingers, and continued with a deep look in his eyes, "Some nitpickers will say that this is not right, this is actually just the performance of this player, we are all ordinary people in life, not stars.

Well, for example, a driver is driving on the road and sees a person who is sick and lying on the ground. He enthusiastically takes the person to the hospital, but then he is blackmailed, saying that he hit the person. Then the judge asks him, "If you didn't hit the person, why did you go to help him?"

The next time he drove past this roadside, he saw a person lying on the side of the road.

Do you want to save him?
If you are a proud person, you will still do this.

why?

Because you can't afford to lose your pride.

Because after suffering a loss once, one falls into depravity, which is something a proud person cannot bear.

He will feel pain and struggle, but he will still do it.

I can’t bear it, this is my natural pride.”

Qing Yun stood up, walked to the window, looked into the distance, and slowly spoke, "Only a proud person would make protecting equality and justice his instinct."

He tried his best.

He is living up to his conscience.

Regardless of whether the case was right or wrong, he didn't want the old man to fall to the ground and no one dared to help him.

After saying that, he turned around and smiled at the camera.
“They compare their performance with mine, I compare their character with them!
Some people always like to teach young people a lesson by using the principle of "the first bird to stick its head out gets hammered down", and they think they are very mature because of this.

But what I want to say is that some birds come into the world to do what they are supposed to do, not to avoid bullets.

This is my natural pride!"

(End of this chapter)