Years: Salted fish life since going to the countryside.

Chapter 1577 Retaliation and Suppression to Consolidate
Han Li's call to Kennan Spencer was not only for regular contact, but also to catch up on things he had forgotten to do in Italy, and to help the clothing business reach new heights as soon as possible.

This is something Han Li only remembered yesterday morning after listening to Cherie Chung talk about the current situation of the shops and interior spaces in shopping malls he has leased in Causeway Bay, Wan Chai, Mong Kok, Yau Ma Tei, Tsim Sha Tsui, and Tsuen Wan.

Recently, shops displaying signs such as "Sunshine" from Italy and "Phoenix" from France have been doing quite well since opening, with some styles even selling out at one point.

Besides the fact that the clothes in the store are well-made, the styles are novel, the staff are very enthusiastic, and the store is prominently decorated with newspapers and magazines from Italy, there are two other reasons why the store does well.

First, this stems from the tendency of many people in Hong Kong to admire foreign things and have an irresistible attraction to clothing from Milan and Baltimore, two world-renowned fashion capitals.

It was as if wearing clothes from these two places would make them stand tall and feel superior.

Secondly, there's the sensory impact on the public from its financial resources and strength, as well as the overwhelming dominance it brings to its competitors.

Because at this time, there are two clothing companies operating under foreign flags in Hong Kong, and the owners of these two companies are well-known families in Hong Kong.

However, their development strategy is somewhat too conservative, but perhaps they believe in taking steady and cautious steps.

Of course, it's also possible that they lack the funds to invest heavily in a particular industry, which could drag down other family businesses.

Therefore, as of now, the clothing companies under these two families have only opened one store each in Hong Kong, and their influence and impact on the public are not significant.

But Han Li is different. He knows the future development trend and knows that in the clothing industry, what matters is a solid foundation, a good reputation, and most importantly, being the first to act.

Moreover, in this era where financial supervision is full of loopholes, Han Li doesn't have to worry about money at all, and he doesn't have to be too stingy or too aggressive when doing business.

Therefore, under Han Li's instructions, Chung Chu-hung opened more than a dozen shops at the same time on the streets of Causeway Bay, Wan Chai, Mong Kok, Yau Ma Tei, Tsim Sha Tsui and Tsuen Wan, which are currently the most prosperous areas in Hong Kong, and also with overwhelming publicity on television, newspapers and magazines.

This made many Hong Kong people see the strong financial strength of the companies that own "Sunshine" and "Phoenix" clothing brands, and they subconsciously believed the things advertised.

In this situation, even those Hong Kongers who frequently travel abroad and have never heard of these two foreign clothing brands before would simply think that they know too little about this area.

Therefore, most people will not only refuse to admit to their friends that they do not know or have never heard of these two clothing brands, but will also boast about their influence abroad.

This series of actions, whether in terms of economic impact or word-of-mouth, quickly earned the recognition of the clothing brands "Sunshine" and "Phoenix" among Hong Kong residents.

This situation directly overshadowed the clothing brands and stores opened by the two family-owned garment companies in Hong Kong, and could even be said to have knocked them down from their original positions.

In the minds of many people in Hong Kong, the two family-owned garment companies, "Mr. Dragon" and "Mr. Slave," are not as good as "Sunshine" from Milan and "Phoenix" from Baling, and the two are clearly different in terms of class.

Getting back to the main point, the opening ceremony was exactly as Han Li had initially expected.

However, the world doesn't revolve around one person, and many things in the world don't go as you might imagine.

The sudden emergence of Sunshine and Phoenix made the clothing brands founded by those two families in Hong Kong extremely unwilling to accept defeat. It wasn't too difficult for them to learn industry insider information that ordinary people didn't know.

So, after they understood the development process of the two clothing brands, Sunshine and Phoenix.

Even if they couldn't find out who the owners of these two clothing brands were, it didn't stop them from using print media to smear the Sunshine and Phoenix brands.

When Chung Chu-hung told Han Li about these things, it reminded him of something he had done for the young man in Italy, which was also the main reason he called Kennan Spencer today.

After completing the swap deal in Milan, Han Li signed an exclusive legal employment contract with Kennan Spencer for his case in Italy. Even when there was nothing going on, he was required to pay Spencer on time, and at the highest standard in the industry.

Now that Han Li had something for Keenan Spencer to do, he naturally wouldn't hold back. After the call connected, he directly gave the other party three instructions.

First, Han Li instructed Keenan Spencer to terminate all contracts with the tenants of the two buildings on Via Milan Vittorio Emanuele II.

Secondly, Han Li instructed Keenan Spencer to immediately create two eye-catching signs for Sunshine and Phoenix Apparel after terminating the contracts with the tenants, and install them on the walls and storefronts of the two buildings.

Third, after completing the above two tasks, Han Li instructed Keenan Spencer to contact Italian newspapers and magazines in Milann to find several beautiful models to take photos at the entrance and inside the store for promotional purposes.

Finally, they collected 180 copies of these newspapers and magazines, packed them all up, and mailed them to Hong Kong.

Han Li made Kennan Spencer do this not only to retaliate against the two Hong Kong families for smearing him through the media, but also...
The main purpose is to suppress and belittle the clothing brands "Mr. Dragon" and "Mr. Slave", so that they will have no chance to surpass the clothing brands "Sunshine" and "Phoenix" in the next few years.

What gives Han Li such confidence? Does he think certain families in Hong Kong are just sitting around doing nothing?

Han Li couldn't guarantee anything in other areas, but he was quite confident about the clothing.

Putting aside other aspects, just the buildings and shops on Vittorio Emanuele II Avenue in the fashionable city of Mulan alone would keep the other party busy.

It's worth noting that Milan holds two world-class fashion weeks every year, which are basically held on Via Vittorio Emanuele II.

This has made it extremely difficult to find shops on Via Vittorio Emanuele II; clothing brands from those two Hong Kong families need to spend a large sum of money to set up shop there.

Given these families' steady and cautious business strategies, they certainly wouldn't spend their money on this.

In this way, Han Li only needs to boast about Vittorio Emanuele II's status and influence in the clothing and fashion industry, and he can leave them far behind.

Furthermore, the two clothing brands, Sunshine and Phoenix, are only aiming to be leaders in the high-end segment of Hong Kong's fashion industry. They have neither the ability nor the capacity to prevent others from entering the market. If you have the resources, you can continue to follow suit.

Moreover, Sunshine and Phoenix have not really been involved in the mid-range market of Hong Kong's apparel industry, and they have not been involved in the low-end market at all. This gives the clothing brands Moulong and Mounu another opportunity.

Han Li now needs to consider whether these families, with their ruthless style in certain aspects, might do something extreme because of it.
(End of this chapter)