China Entertainment: Indulge in Vanity Fair

Chapter 363 Is this price crazy?
Is He Fang drunk?Didn't he know that Wang Han brought two bottles of wine, hid one bottle for the waiter, and asked the waiter to pour it as water?
Of course He Fang was not drunk and knew Wang Han's little tricks.The reason why he cooperated with Wang Han's performance was not because he couldn't refuse Mango Channel's request. If he refused, it would really lose his face.

But he needs to calmly accept the public relations sent by Mango Channel, let them not say that the public relations is successful, at least half the success, and clarify the specific conditions.

Everyone was eating from the same pot, and He Fangzhen offended Mango Terrace so much that it was always awkward for everyone to meet.

But if you really give the TV series to Mango Channel at a super low price, you will really lose a lot.Therefore, he simply got drunk by Wang Han and then made his sincere conditions so that everyone could move forward and retreat easily.

You are knowledgeable in everything you do with people. If you don't know how to deal with it, will you really become the target of public criticism?Then you really can't survive.

If you offer 1000 million for an episode, then Mango Channel will give you [-] or [-] for an episode after discussion. In the end, it will be considered a favor.

The reason why I have been holding back on selling or lowering the price is to let Mango Channel know that it is very difficult to sell this favor, and it is a real favor.There is a saying that 'what is easy to get is not known to be precious'.

If He Fang came up and said that he would sell you an episode for 800 to 400 million, people on and off Mango TV would probably say, "He Fang is making so much money for his own people. The highest price on the market is only 800 million for an episode. He sold it for [-] to [-] million, and he said It's selling favors, bah!The food looks too ugly. '

So how can they sell at less of a loss and make everyone on the Mango platform realize that what they bought at a high price was indeed a favor from someone else?Therefore, He Fang refused to sell it for various reasons. The reason for not selling it was that selling it to a TV station would be too much of a loss, so he would sell it anyway.

In the end, I bought it through the exchange of favors on Mango TV. In addition, others really paid more than 1000 million for an episode, but I spent several million less than others. Only then did I feel that He Fang was really giving a preferential treatment to my people.

So there is knowledge everywhere. Sometimes if you don’t know how to behave, even if you lose money and do good things, people will think that you made a lot of money from it.

When encountering this situation, there is only one way, and that is that He Fang will obviously cooperate, but He Fang still has to add huge difficulties to his cooperation, artificially increasing the difficulty.

These twists and turns are all things in social relations. It is very complicated to say, but people who understand it will understand it.

He Fang was almost drunk that night, so Wang Han and the others arranged for him to rest in a hotel, and then called He Ben to tell him about He Fang's situation.

The next day, He Fang came to the company and met with Mr. Liang from Xigua Video and Mr. Kong from Maoyan Video.

"Director He, hello, hello,"

"Mr. Liang, hello, Mr. Kong, hello, come and sit down."

In fact, the two of them came here just to sign a contract. Many terms were agreed upon by He Fang, Zhang Yiming, and Alima.

The current approach is to use Xigua Video, Maoyan Video and Tuantuan Video to jointly invest 2400 million per episode to buy the online copyright of "Fights Break the Sphere" to ensure the exclusivity of the online copyright on its three platforms.

As soon as the three companies signed the contract, they released the news on their respective platforms.

Then... the entire online public opinion and the TV industry were dumbfounded.

First, the price is 2400 million for an episode. What kind of sky-high price is this?The key is that this TV series has not even confirmed the actors and filming has not started yet, but it has already been sold. This...

Second, He Fang actually sold it to an online platform instead of a TV station. Was this... really blocked by the TV station?

Third, which company does this Tuantuan video belong to?Never heard of it.

"Does anyone know which company Tuantuan Video belongs to? Has anyone heard of it?" Some netizens asked this question.

"I don't know. I've never heard of Tuantuan Video."

"[Screenshot], have you seen it? The newly established company is located in Changsha. I suspect it is the video platform of Tuanhuo Culture."

"So that's it, it's the website of Tuanhuo Culture. The name Tuantuan...how does it look like the name of a panda?"

"Haven't you noticed that the names of video websites or TV stations all use the names of fruits or animals?"

"That's true. No wonder it's called Tuantuan. Plus, it's the first character of Tuanhuo Culture. It's easy to see where the name came from. I don't know how to name it."

"Ha ha……"

"Don't you care about the price of an episode of 2400 million? Is it so crazy that a TV series that has not yet started filming and has not even selected actors is sold at such a high price?"

"The shadow of a famous tree, the most popular IP + the best producer + the top production team + international settings +... = 2400 million episodes, it is not expensive at all. Think about this TV series How much traffic will it bring? Moreover, it is divided among three platforms, and each platform is only 800 million. However, the revenue and number of users brought by this TV series should be far more than 800 million per episode, otherwise they would not release this price."

"Tsk tsk, it's awesome, it's awesome, I've seen it. With such a high income, you should now have enough funds for filming and production, right? I'm really looking forward to it, I don't know what the TV series will be like."

"Yes, I heard that each episode is 60 minutes long. Watching one episode is like watching a movie. It should be very enjoyable."

"This is about to start the top drama mode."

"Crazy, crazy, crazy. The copyrights of Qidian's top [-] novels are all sold like crazy. Tuanhuo Culture's "Fights Break the Sphere" sold online copyrights at sky-high prices, causing many film and television companies to collectively grab the copyrights."

"Fuck, if I had known that I would write novels, wouldn't I be making money just lying around?"

"Qidian publishes tens of thousands of fantasy and fairy tale novels every year. How can an average person rank in the top [-]? Isn't that too much?"

……

At this time, Director Zhang of Mango Station was still digesting the news. Wang Han and He Jiu reported the situation to him very late yesterday.

After hearing this, he thought it was ridiculous. What kind of international joke is 1000 million episodes? Not to mention that there is a video platform that offers 1500 million episodes to buy exclusives. How is this possible?

As a result, they sold it today and signed a contract for 2400 million episodes, with an average of 800 million episodes per family.

This is a real deal. He Fang is not telling lies. If the TV station wants to buy the exclusive, it may really cost 1000 million for an episode.

As for what is said on the Internet, the actors have not been confirmed and filming has not started yet, what does this have to do with it?There is no need to worry about bad consequences for this top drama of the year.

Director Zhang lit up his cigarette and was still hesitating. 1000 million for an episode, not to mention 1000 million, even 800 million... the price is too high.

And just at this moment, an interview with He Fang popped up on the Internet.

This matter is so big, reporters have already hurried to where the team Huo Wenhua is staying.

"Director He Fang, "Fights Beyond the Sphere" has already sold for a sky-high price before it was even filmed. Will this affect the quality of the TV series?" "How could this affect it? It will only promote the quality of the TV series. If you have money, you can let the quality do the work. Even better." He Fang replied.

"Then why are we selling online broadcast rights instead of TV station broadcast rights?" the reporter asked.

"I just lifted the cover of the TV industry. Do you think there are still TV stations willing to pay a high price to buy it? I'm afraid many people in the TV industry will hate me." He Fang smiled as he said it.

"So, "Fights Beyond the Sphere" will not be sold to TV stations?"

"It's not that we won't sell it, but the price is relatively high, and I guess they can't bear it. Moreover, we require quick settlement. This is a requirement that undermines the existing unspoken rules of the TV drama industry. I have no expectations of selling a TV station, and I have no intention of selling it." I took the initiative to contact you.”

"Director He, then why do you think the video platform paid a high price to purchase "Fights Beyond the Sphere"? Can they get their money back?" the reporter asked.

"Of course the purpose of buying top IP TV series is to attract users and attract traffic to the website. Don't worry about whether they can make back the money. It depends on how many users the TV series can attract. Another point is that because of the special nature of TV series and user stickiness, they often A TV series may attract users to a certain website for a month. Therefore, the future TV series market will be on online video platforms, and a part of young TV viewers will transform into online users."

……

He Fang's answer suddenly woke up Director Zhang who was reading the report. No wonder He Fang was not afraid of offending the TV station and dared to expose the TV industry.He has no intention of cooperating with TV stations at all. His goal is new online media.

Mango Channel must pay attention to the online platform and cannot just focus on the TV station.

Thinking of this, Director Zhang picked up the phone and called his secretary, asking the secretary to call the deputy director, the director of the production center, the chief editor's office, the advertising department and other main people in charge for a meeting.

After a while, the main people in charge arrived.

Director Zhang entered the conference room and started to speak. Public institutions like theirs are not as particular as administrative units. They must have a moderator. Meetings with just a few main persons in charge can be casual.

"Everyone, do you all know that Tuanhuo Culture's TV series "Fights Break the Sphere" sold for a sky-high price?" Director Zhang asked.

"After seeing the news, they are driving up prices. The TV station will resist it even more in the future," said deputy director Wang Hongyan.

"Yes, yes, 2400 million for one episode, tsk, I heard that the cost is only 600 million for one episode, and the profit is 1800 million. If there are 18 episodes, that would be... 18 billion, tsk, for a TV series The profit is [-] billion, who dares to imagine this? It’s outrageous.” Zou Hai, director of the editorial office, shook his head and scolded.

"Yeah, that's outrageous." Others echoed.

Director Zhang watched everyone's heated discussion without interrupting. He slowly picked up the cup and took a sip of water, then lit a cigarette.

When everyone's discussion became quieter and quieter, and they looked at him.

Director Zhang nodded: "I also think it's outrageous, so I suggest buying the exclusive television broadcast rights of "Fights Beyond the Sphere" and the second-round broadcast rights of Mango TV for 800 million per episode."

"Uh……"

"..."

"..."

Everyone here was dumbfounded. They didn't expect Director Zhang to make such a decision. This, this is too... bold.

"Is everyone surprised? Do you think I am helping Tuanhuo Culture to drive up prices?" Director Zhang asked back, and everyone present fell silent.

"You guys only know that it's shameful to laugh at others, but have you ever thought about it? Why do they pay this price to buy this copyright? He Fang just made it very clear in the interview.

Internet video platforms will be the biggest competitors to TV stations in the future. Except for the fact that they cannot produce news programs and political commentary programs, they can do everything else.And what is the biggest advantage of the Internet?
You can watch the TV series you want at any time. Not only can you watch them at any time, but you can also interact with other viewers.Therefore, He Fang is right. TV series are very sticky to netizens. Once they watch a TV series on a certain video website, the user will be stuck here for at least a month.

When viewers slowly become Internet users, our TV stations will face a devastating blow.Therefore, comrades, be prepared for a rainy day. We can no longer rest on our laurels and live on our own merits.

We must also strengthen our online platforms, and Mango TV cannot lag behind.Therefore, we also need big IPs like "Fights Break the Sphere" to attract traffic to our Mango TV.In addition, all our programs will be moved to Mango TV in the future, and at the same time, our hosts will also promote the existence of Mango TV in all programs..."

Generally speaking, the vision of the leaders of Mango Channel has always been at the forefront, and they are good at seizing the changes of the times.

Therefore, on August 8, Mango TV and Tuanhuo Culture jointly released photos and videos. Mango TV officially purchased the exclusive TV broadcast rights of "Fights of the Sky" and the second-round broadcast rights of Mango TV for 31 million per episode.

"I'm going, I'm going, what's going on? Are they all crazy? Paying like crazy for a TV series that hasn't been started yet? Is this money laundering? Doesn't the General Administration care about it?"

"Yeah, I don't understand either. What kind of operation is this? Why did everyone suddenly offer such a high price for a TV drama that has not yet been filmed?"

"Haha, those who understand will naturally understand, and those who don't understand won't understand it even if they think about it. It can be said that He Fang will help several video platforms to be promoted internationally this time. They will not lose money by spending this money."

"Just one TV series can promote several video platforms internationally? Do you want to laugh me to death? Why don't you just say where to fart and promote so-and-so internationally?"

"So some people understand naturally, but those who don't understand can only sarcastically, criticize, and laugh at jokes. Such people will always be a hindsight. Just like real estate back then, people who understand will get on board immediately. Then I started making a lot of money, and those who didn’t understand were saying nonsense like it would drop sooner or later, and it wouldn’t match the salary.”

"Really? You understand? Then explain to me how you can use a TV series to promote an entire video platform internationally?"

"Can you understand such a high-end explanation?"

"Haha, pretend, keep pretending..."

……

Discussions on the Internet are already in full swing, but Tuanhuo culture is already moving at a high speed.

But He Fang doesn't have much time to worry about "Fighting Beyond the Sky" anymore, because it's already September, and he has to go to the United States in at most ten days, because "Jurassic World" is about to start filming.

"Director He, you can wait until the casting of "Fights Break the Sphere" is completed before you leave. You have to help with the casting of at least a few protagonists. This is a TV series worth 30 to [-] billion yuan." Zhang Mo had some thoughts about the TV series at first. Swinging, but now a little nervous.

How did she know that a TV series had reached 30 to [-] billion?This has never happened before in history.

Therefore, we must make this TV series the best among the best. In this case, every detail cannot be sloppy, especially the actors.

Why did Zhang Mo wait until the casting was completed before leaving, otherwise she wouldn't be able to grasp it.

(End of this chapter)