China Entertainment: Indulge in Vanity Fair

Chapter 399 The Most Open Film Award

Maybe it’s because there isn’t any good entertainment news in April, so #何方有不做新电影released in more than a year# has become a big topic in the entertainment industry. I guess everyone has nothing to hype about.

When He Fang heard the news while filming, he was really speechless.

This entertainment industry is too quiet and not lively, so something needs to be done.

于是，在4月16日这天，由团火文化、湖影集团、广电总局、电影家协会等多家单位共同举办的首届年度电影风云奖将于2016年1月31日举行颁奖典礼。

The annual Film Awards press conference was held at the press center of Huying Film and Television City, so He Fang didn't have to run to attend.

Present at the scene were Wang Tiejun from Hu Film, Huang Ke from Hunan Radio and Television, Bureau Cai, Wu Yigong from the Filmmakers Association, as well as officials in charge of cultural affairs from Changsha and the province, and of course, He Fang was also present.

As the chief organizer of the annual Film Awards, Zhang Qian first introduced the relevant information of the Annual Film Awards on the stage, such as the purpose of the awards, the scope of the awards, the process of the awards, the setting of the awards, the judges, the registration method, the cooperation units, and the advertising Investment promotion and other contents were introduced to the media.

After Zhang Qian introduced the Film Awards, the next step was for the heads of each unit to give speeches, describing the purpose of organizing the Film Awards and how their units would support it.

The last person to introduce was He Fang. He did not have a detailed speech script, only an A4 sheet with 1234... what time it was written on it.

So, he leaned over to the microphone, cleared his throat, and started talking.

"Regarding the Annual Film Awards, we have actually been planning it for a long time. However, it took a year or two before it started to be implemented this year, but I think this is not a bad thing. The longer we plan, the more mature our things will be. , on the contrary, the better and longer it will be.

Just now Mr. Zhang also introduced the basic situation of our film awards. Let me summarize what the Annual Film Awards are. I think the Annual Film Awards are the most open film awards in the world.

Why do you say that?First, our openness in film languages ​​does not allow for competition with any other awards in Asia or around the world, nor does it have the same conditions as other film awards.We are not only targeting the Chinese Film Awards, nor are we only targeting the English Film Awards, we are evaluating the annual Asian Outstanding Film Awards.

Second, we are open to geographical restrictions. No matter which country your film is from, as long as your film has obtained the qualification for release and has been released in theaters in any country for more than seven days, it will not be eligible for this film award. It only needs to be bloody and violent, not erotic, and not stir up political and religious issues.

Third, we are open in the way we award awards.We do not engage in a jury system, but let thousands of professional judges, countless movie fans, and the box office market evaluate the quality of the movie. In American and Western terms, this is not a one-word system, and reduces "definite decisions" and artificial Possibility of manipulation.

Fourth, we are ideologically open.As an inclusive and open Chinese culture, we uphold the concept of a 'community with a shared future for mankind', put aside the so-called ideology, and let movies belong to movies.

Do not engage in institutional criticism and criticism, do not engage in racial and religious conflicts, and do not engage in ideological opposition such as environmental protection, animal welfare, transgenderism, etc.

I believe that an open film award will be a film welcomed by all filmmakers and will also be the most favorite film award by movie fans. "

He Fang said this, took a sip of water, and then continued.

"As one of the initiators of this film award, I hope that all those who truly love movies can participate and celebrate the film event together. I hope to make the annual Film Awards a fair, just, open and widely-participated film event. Awards. In recent years, many film awards have slowly become political, religious, profitable and even utilitarian. We must break these shackles and even shortcomings and truly return movies to pure movies...

The reason why I want to launch such a film award is very simple.Because participating in Western film awards requires criticism and scars.It’s not that I’m not willing to criticize or expose scars, but it’s okay if it’s appropriate, but it can’t be mainstream.

The mainstream of film awards should be based on the quality of the film itself, allowing more audiences or judges to recognize it, and letting the market pay for it. This is the good film that mainstream people like to see.

In addition, film awards need to be more fair. I believe some people have different views on the judgment of certain awards.Thinking that a small jury cannot convince them to let certain films win and some not.

Therefore, let more people participate in the evaluation, remove all preset conditions, and make the movie pure.If the majority of judges and audiences think that certain criticism is the mainstream that everyone wants, then it is the mainstream.They think good-looking is the mainstream, and that is the mainstream.

We try to reduce the number of evaluations by a few people and the intervention of a few people.Movies should be an imaging art for the broad masses of the people and movie fans.It just wants to make movies that are suitable for the broad masses of the people and movie fans and have a certain technical and artistic level. Then, the annual Fengyun Award is an award set up for this kind of movies. "

He Fang's explanation was passionate and pragmatic, giving everyone the feeling that "this is an open and pragmatic film award."

"Okay, let's move on to the third link, media Q&A. Now we invite friends from various media reporters to ask questions. Our leaders on stage will try their best to answer everyone's questions."

As soon as Zhang Qian finished speaking, the media reporters in the audience immediately raised their hands. Of course, the first question was for the reporter from Mango Channel.The first question must be given to the official media and it must be the Hunan official media. This is an unspoken rule.

The reporter from Mango TV was also smart enough to ask Bureau Cai at this time. This is what the reporter asked.

"Hello, Director Cai, what I want to ask is: What is the difference between the Annual Film Awards and the Shanghai Film Festival and the Beijing Film Festival? In addition, will it affect the Golden Rooster and Hundred Flowers and Huabiao Awards?"

The questions asked by the Mango Channel reporter were very targeted and very high-level.

Director Cai nodded and then took the microphone.

"Mr. Zhang and Director He just made it very clear. Both the Shanghai International Film Festival and the Beijing Film Festival are traditional film awards with a nine-judge system, and the evaluation direction is more towards the artistic category. The benchmarks of these two awards are Film festivals like Cannes and Venice also have the same awards, including awards.

I personally think that the Annual Movie Awards are an upgraded Oscar. The Oscars will only award awards to films in the English-speaking region.The Annual Film Awards are an Oscar that breaks language restrictions. Both film awards adopt a multi-judge system.

The Annual Movie Awards not only have many judges, but also have many levels of participation, including the weight of movie fans, box office weight, etc.The most important thing is that the Annual Film Awards have no political restrictions or cultural restrictions. As the director said, this is a more open award.

As for whether your question will affect Golden Rooster and Hundred Flowers and Huabiao, I believe it will not.Because the Golden Rooster and Hundred Flowers and Huabiao Awards are only for Chinese-language films, these awards are internal awards, not international awards. "

(End of this chapter)