China Entertainment: Indulge in Vanity Fair

Chapter 406: Don’t exaggerate, don’t be alarmist!

"Upstairs, don't you understand? When did He Fang object to criticism? He has already said that he has no objection. What he objects to is that some people use the guise of criticism to seek personal gain from international awards and fabricate things. To tarnish our image and undermine the confidence of the people."

"I think what He Fang said is right. Why don't the United States and the West criticize their own systems, monarchs and nobles? And those blood-sucking capitalists. Obviously, they are playing double standards."

……

Everyone had a great discussion, and the officials of the Shanghai International Film Festival were also very happy. They didn't care who was right or wrong, they only cared about whether it brought them attention.

No, the afternoon forum immediately attracted attention. Many reporters came here, expecting He Fang to make some shocking remarks in the afternoon forum.

It's a pity that no matter how provocative the host and guests are, they just won't take the advice and won't be influenced by others.

The next stop for discussing Chinese movies in the afternoon, the organizer believes that prosperity is false and crisis is hidden.How to discuss this kind of thing?Because it's something that hasn't happened yet, He Fang wouldn't set a flag casually. No one dares to guarantee what will happen in the future, right?
Even if it is a time traveler like He Fang, even if he can barely fight, he will not fight. It is meaningless. Let people catch your tail and attack you or make fun of you every day.

For example, someone has his head pinched, and then he is scolded every day by people with bad intentions.

Never underestimate how despicable the methods of those who slander you are. Even if they attack you, will they try to talk morals to you?Totally impossible.

So in the afternoon forum, people kept saying that the current prosperity of Chinese films is a false prosperity. The organizer said that prosperity is to the left, which means that prosperity is radical prosperity. What will happen after the radicalization?
"Crisis to the right" refers to conservative, which means that the awareness of the crisis is too conservative, the crisis may be more serious than the conservative, and the crisis awareness is not enough.

Participants in this forum discussion include experts and scholars in the industry, as well as business owners.

Everyone is saying that the current prosperity of Chinese movies is false, and then lists how many crises are waiting for Chinese movies, and then everyone looks worried.

The host asked He Fang for his opinion several times, but He Fang shrugged and said nothing more.

In the end, even the reporters couldn't stand it anymore and wanted to go on stage in person to ask questions to He Fang.

The host saw that everyone was about to leave. He couldn't stand it anymore, so he had to take the initiative to ask He Fang.

"Director He Fang, what do you think about the false prosperity and hidden crises in Chinese movies that everyone believes are common?"

He Fangkan had no choice but to pick up the phone and answer.

"Everyone can think whatever they want. If you think it is a false prosperity, then it is fake. If you think there is a crisis everywhere, then it is a crisis. In fact, this does not mean much to me, because no matter how much everyone talks bad about us, our company will still be there. It will plan towards an annual box office of more than 100 billion US dollars.

Of course, no matter how others praise us, we still have this goal.In short, we will not change our strategy just because outsiders say bad things or bad things about us. This is my point of view. "

After He Fang finished speaking, he put down the microphone, and then the whole audience was silent for a moment, and then everyone started talking quietly.

"Director He Fang, you seem to be a little dissatisfied with the theme of our forum. Why is this? Are we discussing something wrong?" the host asked curiously.

"That's not true. In fact, your discussion is very meaningful, but real companies will not change their established goals because of such discussions. It's just like countless people shouting about the China threat every year, and countless people Is it okay to have these voices calling for the collapse of China? Of course they have their reasons. But will we change our stated goals because of these voices? Of course not."

"Why is this happening? Don't you listen to outside voices?" the host asked.

"Listen, but it will not be used as the main reference. What if the outside voice is just to disrupt your development? Should you listen or not? Excellent companies will have their own judgments and basis for the future, which may be affected by outside discussions. Some fine-tuning will be made, but it will not change. So, is there any meaning in today's discussion? Yes, but no, it depends on the company's own judgment whether there has been a change." He Fang replied.

"Then what is your judgment? What is the basis?" the host asked.

"As I said just now, the development of Chinese films is far from its peak. It is only over 500 billion a year now. My prediction is that the box office will reach more than 100 billion US dollars a year, or about 700 billion yuan. This is only a prediction within ten years. , if we look at it from the perspective of the next 20 years, the box office market will rise to about 1000 billion yuan.

So you are saying this is just false prosperity, what can I say?That’s not false enough?Sometimes, as a practitioner, you have to make your own judgment.Let me take real estate as an example. In 08, some people said that housing prices had reached their peak and could not rise anymore because wages could not keep up with housing prices.

But what about the reality?House prices have doubled.In the past few years, I don’t know how many experts, scholars and even practitioners have been bad-mouthing, but has it declined because of their bad-mouthing?

Of course, in recent years, many experts and scholars have been singing the praises, saying that housing prices will rise to 50 million per square meter in the future.Do we want to listen to this kind of singing?In fact, no matter when, some people will sing bad words, and some people will sing pros.Whether it’s the film industry, real estate, or stocks, we hear too many arguments every day.

How to tell which one is real and which one is fake?As a practitioner in the industry, if you don't know how to analyze and persist, then you will always be led by others, and you will be the kind of leek that others talk about, and you will be harvested and taken away. "

He Fang's words left all the frothing guests at the scene speechless and embarrassed, as if they were those fake experts who cut other people's leeks.

But in fact they are, not as if they are, but really.

"Director He Fang, what basis do you use to stick to your judgment? Let me tell everyone, so that everyone can learn from it," the host said.

"There is no secret to this. It is calculated based on the simplest supply and demand relationship and market demand. First of all, from the perspective of the overall environment, China's economy will definitely continue to grow in the future. Last year it was 10.48 trillion U.S. dollars. So based on a minimum growth rate It is estimated that by 2020, China's GDP will reach more than 17 trillion.

The film market will also grow with this growth rate. This is the general trend. From the general trend, our movies have not yet prospered to the point of being false, and there is still a period of great development.In addition to the general trend, let’s look at demand. Americans watch movies 4-5 times a year, which supports their annual box office market of US$100 billion.

The average number of moviegoing per capita in China is 0.3 times per year, which is about 4 million people per year, while in the United States it is about 12-15 billion people.If according to American standards, our box office would have tripled.

Of course, the premise is that we have to reach the per capita GDP of the United States. Of course, this is difficult. At present, our per capita GDP is only a little more than 13% of the United States, which is far from it.Even if we cannot reach the per capita GDP of the United States, only one-third, then our box office market will have to double, that is, it will reach about 1000 billion per year.

In 2014, our box office market was only 500 billion, which is still double the 1000 billion. Therefore, it is exaggerated for everyone to discuss the false prosperity of the movie market. I don’t think our box office market has reached false prosperity now. "

Following He Fang's answer, everyone suddenly realized.

"Then the crisis we just discussed is on the right. Several experts have listed that the current film industry is too pursuing commercialization and using marketing methods. What do you think?" the host asked again.

"First of all, the audience can be led and led into a trap by false marketing. However, the audience's demand level is gradual. It will be difficult to fool the audience with some low-quality movies in the future. I'm afraid I won't be able to fool them by then. The audience will only be fooled by the producers who produce inferior works.

Secondly, any market will have a certain degree of barbaric development and some chaos during its pioneering period.However, it is exaggerated and one-sided to say that this is an industry crisis based on these chaos alone.Because chaos will always be managed and eliminated by the pace of market advancement.

Finally, to view the development of the industry correctly, we must be calm and look at it from a higher perspective.Don’t be intimidated by the momentum of development, nor by the problems that arise.China's development is the most unexpected speed in the history of the world. At this speed, it may produce a speed that makes people feel unreal, and it may also produce problems that only occur in other countries for decades. But in our case, it may appeared in just a few years.

Look at developments and problems objectively and correctly, instead of echoing what others say, exaggerating, and not being alarmist.If you cannot distinguish between these confusing messages, it is very likely that some people will be led astray and eventually harvested. "

He Fang's speech seemed to be a concluding speech, which immediately attracted warm applause from the audience, because he summarized it very well and in place.

(End of this chapter)