star of the peninsula

Regardless of whether other Korean entertainment companies take the National Day holiday, C headquarters will definitely take it.

Integrate has completed their comeback, and the popularity of "Squid Game" has reached its peak. The promotion of the new girl group has also entered a relatively reassuring environment because of a Billboard No. 1 single.
In the next period of time, we will be busy with the debut of LIGHTSUM and the launch of TV series such as "My Name" and "Women of the Drunk City". There is a lot of things to do later.

It is Chen's responsibility to give everyone a holiday at this time. Only after getting quality rest can the quality of work be improved.

Chen Chen himself did not rest. He had several contracts to sign and also had to chat with the girls.

"With the blessing of As It Was, brands are indeed more generous in spending money."

"But overall it's still the same, South Korean idols are still a good value for money choice."

“Luxury brands talk about value for money.”

Chen Chen could say nothing except a bitter smile.

After handing the signed contract to the assistant, Chen Chen patted his butt and walked towards the practice room.

Integrate is still very busy even after their comeback period, so it is not easy to see them at C headquarters now, so Chen Chen's chat partner is LIGHTSUM who is about to debut.

……

"Is it not affecting your condition to suddenly call you back from Division I?"

Chen Chen brought some snacks and chatted with LIGHTSUM casually.

"Of course not. It's better to say that our condition has become better." Cho Yori shook her head. "Although the conditions in the I Division are excellent, they are still a little different from those in the C Headquarters. We can return to the C Headquarters for the final special training before our debut, which can also make us feel more confident."

"Isn't the song 'As It Was' enough to give you confidence?" Chen Chen pretended to be confused.

"Oppa, that's not our song "As It Was", that's yours." Cho Yoo-ri was clear-headed, "No one will attribute this song to LIGHTSUM, except our fans."

"Wow," Chen Chen made an exaggerated expression, "Don't let people outside see you like this, or your image as an idol in everyone's mind will be shattered."

"Hahaha, we know!" Jin Zhiyuan seemed to enjoy this conversation, with an excited expression lingering on his face. "Idols are a profession that gives people fantasy, so they have to behave like what people imagine. Being too realistic may gain some fans, and these fans may even be super loyal, but it will also make some fans who originally wanted to get close to them stay away silently. Overall, it's not worth it."

"Hiss~ That's amazing." Chen Chen raised his eyebrows slightly, "Who told you this?"

"Boss Hong from Cube Entertainment." Jin Qiutian replied, "Boss Hong taught us a lot about similar things. We are all very grateful to him."

"Boss Hong is not hiding anything." Chen Chen was quite happy. "It seems that we can happily chat today instead of talking about work. It really helps a lot that someone else has done what I wanted to do in advance."

"But why do we have to do this?" Shen Xiaoting's doubts did not disappear. "I only know that this is good for us, but I don't know why it is good."

"Because if you give fans too much reality, you'll have too little fantasy." Chen Chen said seriously, "Idols are in the business of selling fantasy. Fantasy is what you should give to fans. Giving fans too much reality can be considered incompetence."

"You shouldn't be yourself, but treat your image as a commodity and act as the designer of this commodity, understand?"

"To put it more cruelly," Chen Chen used her teammates as an example, "Liz is an external image, and Jin Zhiyuan is the inner actor of this image. When she appreciates Liz, she also has to observe from a third-person perspective."

"It's similar to the virtual anchors raised by the S branch, right?" Shen Xiaoting seemed to understand and didn't seem to understand, "But the fans of the virtual anchors seem to be very curious about who is behind the virtual image."

"It's almost the same, but others use a cover while you use your own person." Chen Chen explained, "It's human nature to be curious about the real person behind the image. Refusing to leak information is a strict requirement of the company. Every rule has its meaning."

"No, that's not right. Let's change the way we communicate."

As Chen Chen was talking, he felt that he was being led deeper into something, so he quickly interrupted his current thoughts and cleared his mind.

"Let me ask you a question." Chen Chen asked everyone a question, "Will you show your true self to your fans or audiences?"

"will not."

There was no need to think about this question at all, everyone shook their heads at the same time.

“What do you call a show that only shows part of reality?”

Chen Chen guided the group to ask the second question.

“Reality TV.”

These are a group of idols, and such questions are a piece of cake for them.

"So, would you rather turn your future development path into a reality show, or would you rather continue as a professional idol?"

This question is a bit scary. Not only does it have no options, but it also almost overflows with warnings.

"..."

The girls were so frightened that their heads were buzzing and they couldn't answer anything.

"Being a professional idol is the best. After all, it is a profession. If you manage it carefully, it will last longer and bring more benefits." Chen Chen said earnestly, "It's just that the first few years will be particularly hard and will almost take up all of a person's energy."

"As exposure gradually increased, the reality had to be exposed no matter how well it was hidden. At that time, there was no need to maintain a professional attitude all the time."

"Professional idols are capable of handling this reality show, and their previous experience is enough for them to use up in this regard."

"For details, please refer to Girls' Generation's Yoona." Chen Chen gave an example, "She is a role model for idols. Even now, no one dares to say that they understand her 100% and can tell which parts of her are real and which parts are fake. But her image is still so good."

"If you ask me what I expect from you," Chen Chen said with a smile, "I hope each of you can become Lin Yuner."

The previous words made the atmosphere solemn, but as soon as the name Lin Yuna appeared, the scene suddenly exploded.

"That's exactly what Yoona-senpai said!"

"Becoming Yoona's senior? I can't imagine it."

"Oppa, are you sure you're not trying to make things difficult for me?"

"..."

Girls of this age may not have a filter for Girls' Generation's Yoona, but at least the image of her in their hearts is very tall. And that already tall image will grow even taller with the addition of Chen Chen's previous words.

Now suddenly Yoona is mentioned, and everything about Yoona is just as Chen Chen said, that of a professional idol. The impact caused by the two confirming each other is definitely not small.

"Hey, speaking of which, Hybe's LE SSERAFIM is debuting tomorrow, do you have time to pay attention to them?"

Chen Chen coughed lightly and brought up a new topic.

"We definitely need to pay attention to them." Zhao Yuli said with a hint of meaning, "After all, they will probably be the ones we see most often in the future."

"Oppa, which member do you think we should pay most attention to?" Zhao Yuli asked.

"The one we should pay the most attention to has left. I don't know about the rest. You can figure it out for yourselves when the time comes." Chen Chen reminded: "Even though they have experienced some setbacks, it is still a girl group of Hybe after all. You still have to be more careful."

"We will." The women nodded in unison.

"..."

What follows is just meaningless chit-chat.

We could have talked about advertising endorsements, but after Chen Chen rejected all of them, there was nothing left to talk about.

It’s still the same reason. Although it feels cool to get a big-brand endorsement before debuting, the loss in price is too much so Chen Chen is not very willing to do it.

Build up your fame in advance? We, the new girl group of C headquarters, the close junior of Integrate, and the Billboard weekly champion singer, need your help to build up their popularity?
……

After leaving the practice room, Chen Chen drove out.

Snow King officially opened in South Korea today, and its spokesperson Chen had to go there to support the event.

This is not Chen Chen helping the Snow King, it is him, Chen, who came here to repay his gratitude. He even has to thank the Snow King for giving him this opportunity to repay his gratitude.

Don't forget what the Snow King promised Chen Chen before. The online ordering service in South Korea is handed over to Circle C. This can't be called feeding, it should be called force-feeding. Even if you don't want to eat, you have to eat until you become fat.

"Hey, it's you two here today."

Chen Chen greeted Ningning and Yiren.

"The main store, then it's just the two of us."

Ningning blinked her big eyes, knowing very well why she and Wang Yiren came to the head office to hold the event.

Chinese brands take care of their own people. This is the universal truth and no one is qualified to raise any objections.

"Do you have any other plans after this? Are you going to take a long vacation?"

Everyone was here, so Chen Chen started chatting casually.

"The schedule is basically empty except for some endorsement-related activities, but you know, Brother Chen, we need to start preparing for our comeback at the end of the year." Wang Yiren sighed slightly, "Everyone knows that this comeback is very important to us. We will get very special works. There is no reason for us not to worry about it."

"Thank you for your hard work." Chen Chen said with a hint of embarrassment, "I haven't let you guys take a break this year. I'll definitely give you a long vacation next year if there's a chance."

"It's okay. We're having a fulfilling life and we don't feel tired." Ning Yizhuo waved his hands repeatedly, "PD, just follow your own pace."

"That's good." Chen Chen breathed a sigh of relief. "It would be very sad if I felt tired but not fulfilled. I would lose motivation."

……

It was already late when we returned from the Snow King opening ceremony.

The people there kept asking Chen Chen to stay for dinner, and Chen Chen couldn't refuse.

Fortunately, both Mr. Chen and Snow King’s South Korean executives were very busy, so Chen Chen did not miss this relatively interesting occasion.

"Hello, President~"

"Hello, President Oppa."

"Hey, President Chen."

The three greetings came from Jaejae Lee Eun-jae, who temporarily served as the PD of "Although I Didn't Prepare Any Dishes", Lee Young-ji, the only host and planner of the program, and Lim Yoona, the special guest of the first episode.

"I talked about you this morning, but I didn't expect to see you in the evening."

Chen Chen nodded to the other two and then spoke to Lin Yuna, showing the difference between his inner and outer self vividly.

"Are you sure you didn't deliberately talk about me this morning because you knew I would come over tonight?" Lin Yuna smiled slyly, "What did you talk about me?"

"We talked about how you are a role model for professional idols."

Chen Chen told the truth.

Under the lights, Yoona with full makeup looks fair and beautiful. The clothes she prepared for the show also highlight her intellectual and gentle temperament. This idol in perfect condition looks too good.

"Yeah, he is indeed a professional idol."

Chen Chen made a comment subconsciously.

"What on earth could make someone like you talk about such a topic?" Lin Yuner covered her mouth and laughed, "Professional idols must have seen too many people like PD Chen."

"But it's really hard to find an idol who's more professional than you. Even those who are similar to you are rare animals." Chen Chen couldn't help but sigh, "The longer you stay in the circle, the more you can find that you, Lin Yuna, are rare. It's not easy."

"Come on, come on, there's no benefit in praising me, and it's even more useless if I blush when you praise me!" Lin Yuna complained, "But isn't your Wonyoung also a very professional idol? Why do you have to talk about me when you talk about me?"

"Because she was chatting with LIGHTSUM." Chen Chen said with a smile: "Yuanying was too close to them, so her image might not be so professional and beautiful."

"Ha, it seems to be true." Yoona laughed. "Idols who are far away are still idols, but when they are close, they are just sisters in real life, and even their beauty level will decrease."

"Others only see a certain clip or a few amazing pictures from a few hours of a concert, but the people around you have been watching since the concert practice and preparation. The emotions they have when seeing the same scene are different, and the impressions left in their hearts are naturally different." Chen Chen casually added, "So the love between idols and ordinary people... Forget it, let's not talk about this."

"Have you checked the script?"

Chen Chen changed the person he was talking to and the topic.

"Oppa, this show doesn't have a script."

Li Yongzhi emphasized.

"I mean, have you told your senior Yoona everything that is going to happen and what may happen in the process?" Chen Chen changed the way he put it.

"I've said it all." Li Yongzhi said seriously: "Jaejae unnie said it once, I said it once too, there shouldn't be any problem."

"What about you? You said that too?" Chen Chen looked at Lin Yuner and teased her deliberately, "From what I know, you look a little dangerous after drinking."

"Ah, don't think you can slander people just because you are the president of C headquarters. I don't admit it!" Lin Yuner was instantly furious, "I am a good drinker, I won't lie!"

"I'm not lying. It's impossible that the information I read on the Internet is fake?" Chen Chen teased, "In the Internet age, artists like you will always have people to help you review your dark history."

"Ah, did you see that?!"

Lin Yuna's face turned red instantly. She knew what Chen Chen was talking about. It was the more than ten seconds long video of her dancing drunkenly that had somehow been posted online.

"Nonessential people, please get out of here!" Lin Yuner pushed Chen Chen aside and held Li Yongzhi's hand. "I think we need to check it again. Let's hurry up!"

...(End of chapter)