This star is too fierce

Through the ancient Chinese-style lattice, the scenery of the courtyard in the morning can be completely contained, and it is quiet and elegant under the morning light.

Lu Bu and Yu Feihong woke up at the same time, taking advantage of the early morning light, scratching and feeling tired for a while before getting up.

Play boxing for half an hour in the yard, and eat breakfast slowly, feeling refreshed and in a good mood.

Yu Feihong, who was immersed in the sweetness, came back to his senses and asked, "Did you not book a ticket?"

Lu Bu took her hand and replied, "I asked Director Xu for three days off to discuss the endorsement."

Yu Feihong asked again: "Will it delay the filming over there?"

Lu Bu shook his head and said, "Don't delay, Director Xu will arrange to shoot other people's scenes first."

Yu Feihong's beautiful eyes flashed, and he said, "Okay, I'll call the four brands."

This matter has to be done sooner or later, and the sooner it is done, the sooner it is done.

In the afternoon, the two went straight to Li Ning's headquarters in Yanjing.

The reason for signing Lu Bu as the brand spokesperson is because Li Ning has not had a good time in recent years.

In 2003, Li Ning’s 9-year domestic market share was snatched by Nike; in 2004, the title of the second child was replaced by Adidas; what made Li Ning even more disturbed was that this year’s revenue growth exceeded 30%. Still lost to the two international giants.

Moreover, in the sinking market where Li Ning still has an advantage, there are vertical category opponents such as Anta, Hongxing Erke, Peak, Kappa, etc., not to mention that Nike and Adidas have never given up on the "outside the fifth ring".

There are strong enemies in the front and chasing soldiers in the back. Li Ning urgently needs to reverse the decline and increase publicity while reforming.

At this time, Lu Bu, who had a red head and half the sky, became Li Ning's first choice.

Rimba men’s wear is very grand, seeing that Li Ning’s sportswear doesn’t conflict with their jackets, they agreed to Lu Bu’s endorsement of double clothing, but Li Ning disagreed and asked Lu Bu to choose between the two brands. Clothing speaks for itself.

In the end, this endorsement was blown, but it led to another cooperation. Li Ning wanted to create a sneaker named after "Lu Bu". The first generation will be launched next year to coincide with Lu Bu's appearance in the Asian Games.

It was a worthwhile trip, and something was gained.

Early the next morning, I arrived at Mengniu's Yanjing headquarters.

Unlike Li Ning, Mengniu has been doing well in recent years.

This year, Mengniu won three championships, ranking first in the country in terms of liquid milk sales, ice cream sales, and yogurt sales. It has also set many records and began to lead the Chinese dairy industry in an all-round way.

And Mengniu has many product lines, including yogurt, pure milk, high-calcium milk, breakfast milk, real fruit grains, Xinyangdao, cereal milk, children's milk...etc.

This year, a theme, a commercial, a spokesperson, a song "Sweet and Sour is Me", a campaign with strong appeal, a ubiquitous publicity network, a series of promotional activities closely related to the theme, Mengniu Sour Yogurt Supergirl's marketing and Supergirl programs are seamlessly integrated, so that those who want to watch and those who don't want to watch have to watch continuously.

The signing of Lu Bu is another major marketing strategy of Mengniu.

Lu Bu will endorse the new product "Guanyi Milk" that will be launched next year. This product focuses on creating high-end functional live yogurt and is committed to building a "Great Wall of Immunity" for consumers.

Since Lu Bu had not endorsed any dairy products before, the signing went very smoothly.

The next day, also in the morning, went to the headquarters of Samsung Mobile in Yanjing.

According to the report, in 2005 Nokia, Motorola, LG, Samsung, Sony Ericsson and Siemens together accounted for 6% of the global market.

In China, although Nokia, Motorola, and Samsung are still in the top three, the market performance is not the same.

Nokia is thriving, accounting for 26.6% of the share;
Motorro has declined, and still has a 13.7% share;
Samsung's decline was slightly steeper, leaving it with a 9.1 percent share.

Samsung, like Li Ning, wants to turn things around.

Lu Bu is not only very popular in China, but also popular in South Korea, Japan and other Southeast Asian regions. He is the best candidate.

He had endorsed ZTE's PHS before, and the contract just expired this year, and neither party had any intention of renewing the contract. The reason was very simple. PHS was challenged by more and more emerging communication technologies due to backward technology and updates that could not keep up with the times. , is gradually declining.

Mobile phones are different. In the next ten years, the development will be more diversified, personalized, intelligent, and portable.

The last stop was Nanjing, the headquarters of Suning Appliance.

As of the end of December 2005, Suning Appliance had nearly 12 chain stores in more than 27 cities in 90 provinces and municipalities directly under the central government in China, with sales of nearly 300 billion yuan and net profit nearly doubled.

The data is pretty good, but Suning is also facing huge challenges.

Gome believes that the profit contribution of Suning in Jiangsu and AH accounted for 60% of its national profit. He went directly to Nanjing and took over Suning's lair.

As far as Suning is concerned, if Nanjing loses, it will directly affect their advantages in Jiangsu and AH, and even affect the morale of the national market. The war is inevitable.

The battle between electrical appliances, generally speaking, one is a price war, and the other is an advertising war.

Suning found Lu Bu and signed him as the brand spokesperson to increase brand attention.

Lu Bu didn't know about this situation. In fact, if he knew, it wouldn't affect much, as long as the price was right.

After running four brands in four days, Lu Bu returned to Hengdian to continue filming "A Chinese Ghost Story: The Way of a Chinese Ghost Story".

"You're finally here." Seeing him, Zeng Lai breathed a sigh of relief.

"What's wrong? Miss me so much?" Lu Bu laughed.

"Director Xu and Brother Jin had a quarrel." Zeng Lai gave him a blank look.

"Arguing? Why?" Lu Bu asked in surprise.

"Because of a fighting scene, I can't tell you the specifics, you should ask them." Zeng Lai shrugged.

Lu Bu went to Zhang Jin first.

"You know everything?" Zhang Jin saw that he was frowning, and basically guessed that he came for the quarrel.

"The design concept doesn't match?" Lu Bu asked.

"Almost." Zhang Jin replied.

Most of Xu Krypton’s works have a variety of styles. The ten director labels attached to him are: magnificent martial arts, stunts and wonders, Jianghu martial arts, time and space in troubled times, fusion of human and sword, gender confusion, carving skills, cartoon rhythm, Chinese and Western culture and borrowing. The past satirizes the present.

In the movie, on the one hand, he processed, deified and beautified martial arts movements to make the movements themselves more elegant and clear, and at the same time possess a strong sense of rhythm, visual beauty, speed, and rhythm; Special effects, montage and other creative techniques are integrated into the film, forming a new visual aesthetic style that combines tradition and modernity.

Since Zhang Jin established the Zhangjiaban, he has gradually formed his own style, which can be simply summed up in six words "understandable and enjoyable".

"Understandable" means that each action scene is a coherent, smooth, and clear flow of action that the audience can understand and then bring into it; It is a shot that accurately reflects the action and vividly renders the action. At the same time, it is exaggerated on this basis, so that the audience can enjoy watching it.

It cannot be said who is good and who is not. The market has proved that both styles and concepts have audiences.

After listening to Zhang Jin's narration, Lu Bu understood the point of disagreement between him and Xu Krypton, pondered for a long time, and said, "Follow Director Xu's opinion, you can regard the movie "A Chinese Ghost Story" as a romance movie, or It is regarded as a fantasy film, but it is definitely not a martial arts film, so it is right to adopt an aesthetically romantic style. It deifies and dreams martial arts, which can enrich the audio-visual imagination and bring greater sensory shock and aesthetic charm to the audience. "

Zhang Jin and Xu Krypton can still fight, but they can't fight with Lu Bu, they can only compromise.

For one thing, although Lu Bu is a nominal martial arts instructor most of the time, Lu Bu has a very deep understanding of the style of action required for a play and a character, which is far stronger than him.

Secondly, he couldn't beat Lu Bu.

Xu Krypton was not angry about the quarrel, and even thought it was a good thing.

Jiang Wen once said: Arguing or even quarreling in order to shoot a good movie is perfectly normal. There is nothing to make a fuss about. Vitality can produce works.

In the summer of 1987, he entered the crew of "Red Sorghum", and faced Zhang Yimou, who was the director for the first time. Because of problems such as character creation, the two quarreled from beginning to end, and finally produced a classic masterpiece.

As soon as Lu Bu shot, Zhang Jin and Xu Krypton had nothing to say, except satisfaction.

"Brother, if you take the road of martial arts instruction, it will be a matter of time before you surpass Eighth Master." Zhang Guorong said in admiration.

"I just occasionally have a flash of inspiration, and the design of the whole play is really impossible." Lu Bu said modestly.

"I understand, I understand." Zhang Guorong winked and said.

Martial arts instruction is relatively boring, once or twice is okay, but if there is too much, it becomes unbearable.

Actors are different. Every play and every role is a different experience.

This is why Lu Bu is still in this industry.

"Kah, it's alright, let's take a picture here, call it a day!"

In the evening, Xu Krypton ended today's shooting.

On the way to remove makeup, Zhang Guorong asked Lu Bu: "Are there any arrangements for the evening?"

Lu Bu replied, "No, do you want to play mahjong together?"

Speaking of Hong Kong stars who are obsessed with mahjong, Zhang Guorong and Wang Zuxian are among the best.

When filming "East and West", the actors were already very busy in order to catch up with the Lunar New Year, but they did not forget to take time to play mahjong.

When Lin Qingxia was interviewed by the crew, she said with a smile on her face: "Zhang Guorong always wanted to beat me, Dongfang Bubai, but he was undefeated, so angry, and Wang Zuxian was always absent-minded when playing mahjong, like a ghost. We always To laugh at her."

Zhang Guorong even held a "Guorong Cup" mahjong competition by himself, and the participants were all his friends around him. In the end, he awarded everyone trophies and bonuses.

However, Zhang Guorong is not going to play mahjong tonight: "Let's make up the game tomorrow, let's go to the movies tonight."

Lu Bu was startled, "Watching a movie?"

Zhang Guorong let out a "huh" and said, "The Promise is released today."

He has a good relationship with Brother Chen Kai, so he should support him.

Lu Bu took a breath and said, "Isn't it released on the 15th?"

Zhang Guorong explained: "The file has been changed, and it has been changed to the 25th."

So that's the case, Lu Bu thought that he would be fine at night, so he went to have a look, and immediately said: "Okay, call Xu Dao and the others together?"

Zhang Guorong nodded and said, "Okay, I invite you."

Called Xu Krypton, Zhang Jin, Zeng Lai, Wang Zuxian and others, and headed for the urban area in a mighty manner.

Their arrival surprised and delighted the audience and theater staff watching the movie.

"I am not wrong, right!"

"It's the first time to see so many stars up close!"

"It's all my favorite!"

"Haha, I played the same game as them!"

"What movie? I'm going to buy tickets now!"

"Quick, "The Promise" at ten o'clock!"

……

In a few minutes, the tickets for this show were sold out.

Seeing this situation, the theater sent security guards into the theater to maintain order for safety reasons.

However, the audience was too enthusiastic, too excited, and too excited, which caused a lot of noise.

Lu Bu had no choice but to show up, Xiaozhi finally calmed down with emotion and reason.

The movie also started, first came a series of subtitles.

[When our world was young, people and gods lived together. At that time, there was a free country between the sea and the sky and the snow country. There, there was a beloved and victorious general named Guangming. The duke's name is Wuhuan, and the grievances between them have no end.

But the messenger of fate is full of gods and above everything else, she lets everyone choose their own destiny from her hands, right or wrong, but she doesn't tell them the answer.

Our story begins with a little girl under the crabapple tree 20 years ago...]

The scruffy little girl, the little boy in the armor, and the gods with the gravity-free hairstyle.

To be honest, the character modeling and scenes shown in this opening chapter are not very good.

At least it is not up to the so-called "Oriental fantasy epic" blockbuster in Chen Kai's mouth.

Keep looking down.

However, until the end of the whole movie, Lu Bu and others frowned.

On the car ride back, they chatted about the movie.

Xu Krypton took the lead in expressing his opinion, saying: "The love between a woman who is destined not to love and three men, the wrong love with the general, the miss with the slave, and the mistake with the pervert, this is a typical three-act drama structure. It disrupts the rhythm of the narrative, increases the clues of the narrative, and causes the audience to fail to find the protagonist of the movie. The character Bozhi is constantly being told stories without any subjective motives, which makes people look very confused."

Wang Zuxian followed and said: "I don't even want to know who is the leading actor. The leading actor in the first act should be Kunlun, the leading actor in the second act has become Guangming, and the leading actor in the third act seems to be Wuhuan again. .”

Zhang Jin sighed lightly: "The biggest selling point of this movie is the co-starring of stars from China, Japan, and South Korea, and the biggest problem is that the performance systems of the movies in the three countries are different, and they are not very familiar with Mandarin. The three male protagonists, Hiroyuki Sanada, Jang Dong Gun and Xie Tingfeng, all spoke very lame lines in their own accents, and it was really difficult for people to understand the theme that Director Chen wanted to express."

Lu Bu, Zeng Lai, Zhang Guorong and others didn't know how to evaluate them for a while. (end of this chapter)