This star is too fierce

Yanjing, a direct store of Splendid Hanfu.

The location of the store is very superior. It is located in the core business circle of Sanlitun, surrounded by large shopping malls, supermarkets, commercial centers, office buildings and various entertainment venues. Whether it is daily or weekends and holidays, there is a lot of traffic.

The area is also very large, more than 1000 square meters. The store design is different from the modern fashion style of Rimba men's clothing. It has created four different ancient styles based on the four dynasties of Han, Tang, Song, and Ming. It is full of poetry and ancient rhyme.

"It's my first time here, and I really like the decoration style."

"There is a feeling of being in ancient times. You can change the top floor of your villa into this style."

Lu Bu brought Gao Yuanyuan to the store one day in advance to familiarize himself with the process of tomorrow's event, and talk about the new contract by the way.

"This skirt is so pretty that it can be worn as regular clothes." Gao Yuanyuan pointed to a black skirt and said.

"This is the 'horse face skirt', also known as 'horse face pleated skirt', which dates back to the Song Dynasty and was popular in the Ming and Qing Dynasties. It has four skirt doors in total, which are called 'horse face' when they overlap. The shape is like a trumpet. It has the same embroidery and ribbons as the skirt, but it is better to match. Compared with the cheongsam skirt, the horse-face skirt has richer shapes, and is more simple and three-dimensional than the traditional pleated skirt, with richer colors and patterns. Auspicious, auspicious clouds curling up." Lu Bu introduced to her.

"Aren't you from the end of the Eastern Han Dynasty? You also know the costumes of the Song, Ming and Qing Dynasties?" Gao Yuanyuan said with a smile.

"If you don't understand the brand's products, why should you be a spokesperson?" Lu Bu is not the kind of person who only takes money and does nothing.

"When I leave, I'll buy one and wear it back." Gao Yuanyuan liked it more and more.

"Choose a few more sets." Modern clothing is relatively simple, mainly for convenience and practicality. If you want to say that it looks good and has characteristics, you have to use Hanfu. Lu Bu's modern thinking and ancient thinking are now half and half. He accepts modern clothing and still likes Hanfu. , The reason why I don't usually wear it is because I often have to get rid of the paparazzi's stalking, and I can't wear too conspicuous.

"Success." Gao Yuanyuan nodded, turned around for a while, and said curiously: "I see the brands of these clothes, some say 'Ancient Hanfu', while others say 'Modern Hanfu', what's the difference? ?"

"Well, the difference between the two lies in the fact that ancient Hanfu is an objective existence of history, while modern Hanfu is a collection of modern national traditional costumes that are highly condensed on the basis of ancient Hanfu and serve modern people." Generally speaking, you only need to talk about what Lu Bu is interested in. The topic is endless: "In other words, we should not only be satisfied with excavating and restoring all the styles of Hanfu that existed in history, but also work hard in the direction of modern national traditional clothing."

"I think Jinxiu Hanfu is developing very well now, and it has also made a great contribution to the promotion of Hanfu." Gao Yuanyuan commented.

"It's superficially prosperous now." Lu Bu shook his head slightly, not very optimistic about it, and said: "If there is no new sublimation, the core of the concept will be gradually worn away, and Hanfu will gradually be alienated into a 'subculture' ’, ‘Extraordinary personality’, ‘Extraordinary clothes’, ‘Niche hobbies’... It won’t be long before the historical value of ‘beginning with clothes and extending far away’ will become impossible to talk about.”

"Well said!" Suddenly, a loud voice came.

Lu Bu and Gao Yuanyuan looked up and saw a woman in her 40s walking towards them. It was Min Yaqian, the person in charge of Splendid Hanfu.

"Boss Min, long time no see."

"Mr. Min is good."

"Hello."

The three simply greeted each other.

Min Yaqian made no secret of her admiration for Lu Bu, saying: "Mr. Lu's understanding of Hanfu culture and traditional culture is the clearest, deepest, and most thorough among the people I have ever met who are engaged in research in this field."

Lu Bu smiled lightly and said, "Mr. Min is over the award."

Min Yaqian said seriously: "We are also working hard to move in a better direction, and we also hope that Mr. Lu can continue to serve as our spokesperson."

Lu Bu didn't express his opinion in a hurry, but said: "Let's find a quiet place to chat."

Min Yaqian smiled apologetically, and said, "I was the one who was abrupt, this way please."

When I came to the store's office, the manager went out with tea and water, and this level is not enough to observe.

Min Yaqian had dealt with Lu Bu several times, and knew that he didn't like talking about things in a corner, so she directly offered a new contract, saying: "You have a look first, if there is something you are not satisfied with, we can discuss it later."

Lu Bu opened it and looked it up.

Gao Yuanyuan peeked aside.

This time, Splendid Hanfu has prepared two contracts.

A short contract.

The deadline is still three years, and the endorsement fee is 5000 million.

A long contract.

The term becomes lifetime. After signing this contract, Lu Bu will change from a spokesperson to a partner, and he will no longer have endorsement fees, but he will receive 10% of the sales dividend of Splendid Hanfu, and there is also a guarantee clause, if Splendid Hanfu is terminated During the cooperation, the dividends given to him did not exceed 3 million, so Splendid Hanfu needs to make up the difference.

how to say.

If it is a short-term situation, it must be comfortable to choose a short-term contract to obtain a stable income.

But if you look at it from a long-term perspective, with his popularity and influence, and many stars around him, such as Yu Feihong, Zhang Guorong and others to promote him, choosing a long-term contract can still bring him huge benefits, and there are 3 The guarantee of [-] million yuan is actually not a loss at all.

Whether Hanfu can go to the public is unknown, but under Lu Bu's propaganda, it can indeed be sold. This is an objective fact. You must know that Splendid Hanfu just achieved positive profits last year, so they are making a big gamble. The future rests on Lu Bu.

Gao Yuanyuan was eye-opening today, it was the first time she saw this kind of contract.

Let her choose, because her outlook on money is relatively conservative, so it must be a short-term contract.

The sales dividend means that the more you sell, the more you earn. If you can’t sell it, you get nothing. As for the guarantee, if the other party breaks the pot and doesn’t take the initiative to terminate the cooperation even if it goes bankrupt, then you will lose money.

The two contracts were finalized after several meetings between all executives of the head office Rimba Menswear and the sub-brand Jinxiu Hanfu. It can be said that they showed the greatest sincerity.

More than [-]% of executives believe that Lu Bu will become an international superstar no less than Cheng Cage and Li Lianjie in the future.

Then, the endorsement fee must be getting higher every year, and the next three years may be 5 million, and the long-term contract seems to be a gamble, but it is actually binding Jinxiu Hanfu to Lu Bu. Both prosperity and loss.

Seeing that Lu Bu had put down the contract, Min Yaqian said, "Mr. Lu can think about it slowly."

Lu Bu was a little surprised. He didn't expect that they would come out with a long-term contract, so he didn't want to talk about it, and it was right for him. He said immediately: "There is nothing wrong with the contract, but I have a few immature ideas."

Min Yaqian nodded and said, "Please tell me."

Lu Bu asked: "Aren't you considering signing a female spokesperson? After all, I can't show women's clothing, and don't you plan to expand the products of Jinxiu Hanfu? For example, hairpins, jade pendants, jewelry, etc., I don't know much about business. , This is just a little personal opinion, just listen to it."

After Min Yaqian listened, she subconsciously glanced at Gao Yuanyuan.

The matter of the female spokesperson was discussed internally, but the reason why it was not implemented was because Lu Bu's endorsement fee was relatively expensive and he couldn't afford a second one.

But if Lu Bu chooses a long-term contract, then there is money to consider.

As for product expansion, it has not reached this point yet.

But Lu Bu's proposal is good.

Hanfu must be matched with hairpins, jade pendants, and jewelry. Rather than letting others do it, it is better to do it yourself.

Half an hour later, on the way back to the villa.

"I thought you would choose a short-term contract." Gao Yuanyuan chatted about the contract.

"Each has its advantages and disadvantages. It's quite comfortable to cooperate with them, so I chose a long-term contract." Lu Bu made a decision after reading the contract at that time.

"Hanfu is still very marketable. It may not make much money in three to five years, but it will be different in five or ten years." Gao Yuanyuan thinks in a good direction.

"It's okay, the loss won't be much." Lu Bu didn't care too much about it.

"Also, can I have a female spokesperson?" Gao Yuanyuan asked.

"Ah?" Lu Bu was taken aback for a moment, and immediately understood what she meant, and said, "You don't want to?"

"It's not that I don't want to, it's that I have been given many good endorsements." Gao Yuanyuan explained.

"Then I'll give it to someone else?" Lu Bu teased her.

"Yeah." Gao Yuanyuan nodded, but she really lost it, and she still felt a little uncomfortable. Naturally, she wanted this female spokesperson. Making money was second, and the main thing was to be able to be with Lu Bu.

"Silly girl." Lu Bu laughed.

Hearing these three words, the corners of Gao Yuanyuan's mouth turned up slightly, revealing a sweet smile.

------

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August 7th, Qixi Festival.

"A bridge of magpies is insignificant, and a thousand voices of jade wear Lingling" is the theme slogan of this splendid Hanfu Qixi Festival event.

Hundreds of handsome men and beauties dressed in gorgeous Hanfu, with dignified manners and elegant sleeves, showed the demeanor of traditional costumes to the people passing by, either elegant, handsome, or graceful.

At the event site, the staff also prepared small programs such as "The State of Etiquette", "One Line of Marriage", "Dynasty Hanfu Show" and other small games based on ancient books and film and television works, and small games such as throwing pots, fighting skills, and rings. Among them, feel the strong cultural atmosphere and other programs.

"It's quite interesting."

"Yeah, I always felt that Hanfu is very far away from our lives, but now it doesn't seem so far away."

"It's just a bit expensive."

"They wear high-end products with the best craftsmanship and materials. They must be expensive. If you just want to experience, you can choose low-end products. The price is about the same as we usually buy a brand of clothes."

"Then go into the store and have a look."

"Wait a while and go again, the important guest hasn't come yet."

……

Among the general public, there is a group of young men and women who are fans of Lu Bu and Gao Yuanyuan, and they are here to chase stars today.

Among them, there are two girls from Shanghai Opera.

"Now I know why you like Hanfu, it's really beautiful." Li Jinming praised again and again.

"I'm not wrong." Lou Yixiao said with a chuckle.

Li Jinming is from the 04-level acting department of the Shanghai Opera, and Lou Yixiao is from the 06-level acting department of the Shanghai Opera. They became friends because they like Lu Bu, and they happened to come to Yanjing during the summer vacation.

"But I still think that the Hanfu worn by the second elder brother has an ancient taste, and the charm and temperament are unmatched." Li Jinming said with a flickering gaze.

"You think, 'Red rabbit among horses, Lu Bu among people' is just a joke?" Lou Yi raised his chin.

"I just don't know what style of Hanfu the second brother will wear today. It would be great if I could see his [Lu Bu] riding a horse with my own eyes." Li Jinming said expectantly.

"Horseback riding in the downtown area?" Lou Yixiao shook her head and said, "I'm afraid I can't do it."

While speaking, the host appeared on the stage and said in an enthusiastic tone: "We are also very honored to invite two guests today. Their ancient costume styles have received unanimous praise. There are 'the most beautiful man in ancient costume' and 'the most beautiful woman in ancient costume' Now, please use the warmest applause to welcome our spokespersons of Splendid Hanfu——Lu Bu and Gao Yuanyuan!"

finally come!

At this moment, all eyes were on the stage.

Lu Bu walked slowly, holding Gao Yuanyuan's hand.

Whether Gao Yuanyuan is in costume dramas or modern dramas, you can see her good temperament, giving people a very clean feeling.

Today she is wearing a set of Yu Ji's common clothes in "Legend of Chu and Han Dynasties". It is a deep Western Han dress with a curvy train. The whole body is tight, the skirt reaches the ground, the waist is tied, and the hem is flared.

And her hair was combed into an elegant and gentle ladylike appearance, it was simply too beautiful.

"Sure enough, good-looking people look good in any clothes." Li Jinming sighed.

"How do I look, they are wearing couple styles?" Lou Yixiao said.

They are lovers in the play, they must be couple models.

Lu Bu was also wearing a deep quilted garment from the Western Han Dynasty.

The Chu and Han Dynasties were the end of the Qin Dynasty, and the Qin system was followed. The formal attire was still dominated by deep clothing. The so-called deep clothing was a robe that cut the upper and lower body clothes separately and then sewed them together.

"Can you guess which historical figure we are wearing today?" Lu Bu said holding the microphone.

"Lu Bu!"

"Diao Chan!"

The voices of these two names are the most and the biggest.

"Obviously not. Lu Bu and Diao Chan were born in the late Eastern Han Dynasty. They should wear straight-legged deep clothes, and curved-legged deep clothes are the style of the Qin Dynasty and Western Han Dynasty." Lou Yixiao shook his head.

"Which historical figure is that?" Li Jinming asked.

"Qin Dynasty and Western Han Dynasty, a man and a woman, the only ones I can think of are Xiang Yu and Concubine Yu." Lou Yixiao replied.

"Xiang Yu! Yu Ji!"

At this time, someone called out these two names.

"Hey, someone guessed it right, it's Xiang Yu and Yu Ji." Gao Yuanyuan said with a smile.

"This is also the appearance of Yuan Yuan and I in the new play "Legend of Chu and Han", and all the costumes of the main characters in the play are provided by Jinxiu Hanfu." Lu Bu did not forget to advertise.

Next is the program they prepared, singing.

But now there is no song "Legend of Chu and Han", so I can only find one by Lu Bu to sing.

"Beautiful Mythology" is the only one among all his songs that is sung by a man and a woman, but it is the theme song of the movie "Mythology", so it is not appropriate to sing it here.

The last choice was "Thousands of Miles Away", a Chinese-style love song, which is also suitable for the occasion.

While the singing is flying and the dresses are fluttering, the thousand-year history collides with a set of spring scenery. (end of this chapter)