Agricultural giant since 1983

Chapter 119 Real Business Competition

"Say, what policy do you want?" Ouyang asked briskly in a good mood.

"Since the introduction of new equipment, the output of our chemical fertilizer plant has increased a lot, but the planned amount of phosphate rock has not changed. It is still the previous share. Now it is not enough. We can only buy unplanned phosphate at high prices. The cost of phosphate rock is too much to bear!" Li Lei quickly took the opportunity to ask Ouyang for some benefits as it would be invalidated without expiry.

"Approximately how much do you want?" After listening to Li Lei's report, Ouyang nodded and said to the followers around him, "" "Remember it, and find a way to solve it later!"

"Okay!" The secretary hurriedly took out a small notebook and wrote it down, and then called the phosphate rock factory after returning home, and the matter was basically settled.

"Thank you, leader! Well, there is one more thing I want to ask the leader for help!" Li Lei glanced secretly, seeing that Ouyang's expression had not changed, he quickly continued, "With the current production capacity of the fertilizer plant, in addition to meeting the needs of Heyang's local In addition to the demand, there is still room to supply other regions, but many places do not allow foreign fertilizers to enter, you see this problem."

When Xing Shuwang said that Heyang gave priority to buying Li Lei's feed, he was very happy. Now that other counties and cities have also raised the banner of local protectionism to block the entry of superphosphate from Heyang Fertilizer Factory, Li Lei has another opinion. It seems that double standards are unavoidable at any time.

Ouyang is also very aware of this problem. In the past few years, five small industries were built in various places, and small chemical fertilizer factories were built everywhere. However, the quality of the products produced by these chemical fertilizer factories is uneven, and some of them are really poor. The local people If you don't want to buy it, in order to protect the fertilizer factory, the local area can only block the fertilizer from outside to let it in.

If he was the leader in charge of industry, he might have rejected Li Lei from the standpoint of a fertilizer factory. However, he was in charge of agriculture, and he cared most about farmers' harvests, so his attitude was naturally different.

"I have also learned about the problem you mentioned, but when I visited other places before, I found that the local wheat seedlings were not growing well. After asking, I found out that the quality of the local chemical fertilizers could not keep up! The common people spend the same I paid a lot of money to buy chemical fertilizers, but the effect is not as good as yours." Ouyang said with a frown.

"We can't let the common people suffer! The reform and opening up has proved the importance of market competition in the past few years. Only by introducing competition can these chemical fertilizer factories be mobilized, find ways to improve the production process, and provide better fertilizers for the common people! So you I also agreed to the request!"

"The chemical fertilizers you produce can be sold to the surrounding counties of Weijin, Waihuang, and Changluo! But you must ensure the quality so that the local people can use good fertilizers. If you use defective products to make up for it, I will not agree. " Ouyang didn't let go all at once, but let it go a little bit, and gave Li Lei a few more counties' markets.

Ouyang has also gone to see the spring plowing conditions in these counties. The quality of the fertilizer produced by the local chemical fertilizer factory is really outrageous. The wheat seedlings growing in the field are sparse and sick, and they have no energy at all. They should also give it to them. some stress.

"Leader, don't worry, we are now strictly controlling the quality. If the quality inspectors fail to ensure that substandard fertilizers flow into the market, their wages will be deducted, so they dare not be sloppy!" Ouyang said nothing about this. Li Lei has to do it too.

The market in three counties suddenly increased, which is enough to absorb the excess production capacity of the Heyang Fertilizer Factory. Before the fertilizer factory expands its production scale and introduces new production lines to increase its production capacity, Li Lei does not have to worry about the fertilizers he produces being unsalable for the time being. problem.

When the new production line is introduced back, it is estimated that the surrounding counties should also know that the local chemical fertilizer factory is really too muddy to support the wall, and there is no need to continue to insist on local protectionism.

After sending Ouyang away, the leaders of Heyang all showed smiles on their faces. Judging from the process, Ouyang should be quite satisfied with Heyang's situation, and they can breathe a sigh of relief.

Especially Lao Mi, Lao Wang and Xing Shuwang, they are all in a critical period of progress, if Ouyang discovers any major problems, their progress may be ruined!
It's okay now, Ouyang is very happy, this progress is basically considered stable, go back and wait for the notification from the superior, and then go to the new post!

"Xiao Li, you've done a good job! Give Heyang a face!" County Magistrate Wang encouraged Li Lei by patting him on the shoulder. He was actually a little bit regretful.

After a while, he will be transferred to another county to be the leader. Although he has been promoted, he has gone to a strange place, and it is hard to say whether he can still make achievements; if he can stay in Heyang, it may not be possible in a few years. He couldn't go straight to the province like Lao Mi, but the matter was basically settled, and he couldn't stay.

Back in the factory, Li Lei immediately called the main leaders of the factory and all the employees of the sales department to a meeting, and informed them of the two good news, "The leader has spoken, we will be able to purchase more planned phosphate rock in the future , and sell fertilizers to other counties!"

The problem with phosphate rock is very simple, just communicate with the phosphate rock production unit directly after getting the planned quota, but sales are more troublesome, and many old methods can no longer be used when going to other places.

Li Lei provided them with several strategies, "It doesn't matter if you are not familiar with the situation in Weijin, Changluo, and Waihuang. Some people are familiar with it. Our county has gone to these places to be mikes, and mikes from these counties have also come to us. Here, go back and ask, you can always find acquaintances!"

"The Mai Ke who cut the wheat for my family last year is from Weijin County. I know... I know where his home is, and I will ask him for help when the time comes!" Zhang Yonghai understood.

"These people use it first, and the surrounding farmers see that the crops in their fields are growing well, so they will naturally ask where they bought the fertilizer! The main task this year is not how much fertilizer to sell, but how to market Open and build the channel!"

"In addition, methods such as wall advertisements and radio advertisements can also be used! Later, I will post a notice saying that the factory will set up a marketing department to be responsible for this work. As long as the employees in the factory think they can do it, they can do it. You can come to me for an interview!" You can't always rely on yourself for this kind of thing, it's time to establish a marketing department.

Let them be responsible for market research, competitor analysis, promotion strategy formulation, etc., freeing themselves from actual work.

Zhang Yonghai took people to Weijin County the next day. At the beginning, the performance was good, and he persuaded several families to buy superphosphate from the Heyang Chemical Fertilizer Factory.

But within a few days, they came back disheveled, with wounds on their faces, "Director, we were beaten by people from Weijin Chemical Fertilizer Factory! They told us to go back and not allow us to sell fertilizer in Weijin!" "

(End of this chapter)