Agricultural giant since 1983

Chapter 137 Fast Lane

In history, Coca-Cola has entered the Chinese market twice. The first time was in 1927, when Coca-Cola and Watsons Co. cooperated to produce and sell Coca-Cola in China.

In the beginning, Coca-Cola didn’t call it this name, but it was called Tadida Niwawa. The name was awkward and ugly, and no customers were willing to buy it.

In 1928, the Coca-Cola Company offered a reward of 350 pounds for a Chinese translation. This was a big deal, enough to buy a courtyard house in the capital. In the end, Shanghai professor Jiang Yi took the nice and auspicious name of Coca-Cola and took the prize.

At the same time, Coca-Cola actively carried out various marketing activities, such as inviting Ruan Lingyu to be the protagonist of the advertisement, which quickly won the love of the local people, and sales continued to increase. By the end of the 40s, China had become the largest overseas market for Coca-Cola at that time.

After the founding of New China, Coca-Cola also left. In 1978, when China and the United States announced the establishment of diplomatic relations, Coca-Cola and COFCO reached a cooperation agreement, and began to open bottling plants in China and sell Coca-Cola.

At the beginning, the state stipulated that Coca-Cola could only be sold abroad, and domestically, it was only allowed to be sold in a few foreign-related hotels and stores.

But Coca-Cola was not satisfied with this. Under their continuous struggle, the remaining products after being allowed to supply in 1982 were put on the market in the capital by the Capital Sugar, Tobacco and Liquor Company system.

Coca-Cola thought that the opportunity had come, so it sold a bottle of Coke in major shopping malls, and gave a balloon or a pair of chopsticks.This kind of promotion immediately attracted a strong reaction from the media.

Originally, the cooperation between China and Coca-Cola was to use the cheap domestic labor cost to produce Coca-Cola and then sell it abroad to earn foreign exchange. It promised Coca-Cola to sell the remaining products because it did not want to cause waste. But looking at this posture, it is obvious that Coca-Cola is not selling surplus products, so it immediately stopped. , Coca-Cola is removed from all stores.

Since then, Coca-Cola can only be sold in foreign-related stores, and it is difficult for ordinary people to buy it. This phenomenon has not changed until now.

Back at the hotel, Li Lei opened a can of Coca-Cola in [-] and tasted it carefully. He vaguely felt that the taste was somewhat different from the one he drank in later generations.

The reason is that you can see the ingredient list. The sweetness of Coca-Cola now basically comes from sucrose, but later generations have mixed a lot of fructose syrup, which has caused the difference in taste.

Pure sucrose Coca-Cola is slightly thicker than fructose syrup, which is slightly fruitier and lighter.

In addition, various packages have different levels of air pressure resistance and spice volatilization, resulting in slight differences in taste. Generally speaking, glass bottles are the best, followed by pop cans, and plastic bottles are the worst.

Jiang Guoqiao had long wanted to deal with those two production lines, and now he went to the Friendship Hotel to gain knowledge and collect Coke, so the work was naturally done very quickly, and Wei Kang was sent to pull the production lines away the next day.

Wei Kang paid the money on the same day, found several trucks to transport the equipment back to Liushu Township, and then other equipment was also in place one after another. The food on the construction site was good, and the money was paid in time. The factory is basically built.

The new factory was named Erdaowan Packing Factory, why is it not called the Carton Factory?The reason is simple. In addition to the carton and egg tray production lines, Li Lei also introduced a packaging bag production line to produce woven bags for feed packaging. With so many products, it is definitely not appropriate to be called a carton factory.

"The equipment has been debugged. Although there are still some stumbling blocks, this is due to the new equipment and unskilled operation. It will be fine after a while! As long as the power supply station is continuously powered, production will not be a problem 24 hours a day!" Looking at the Weikang is also very excited about the brand new factory.

A few months ago, who would have imagined that they would have such a large and advanced factory?Although it is said that Ning is a chicken head rather than a phoenix tail, it depends on the specific situation, and according to the contract, he can slowly buy back the shares in the future. After a few years, the factory will still be his own.

"If you have to worry about other things, I may not be able to do anything about it. Don't worry about the electricity problem at all! The hydropower station in the village will be built soon, and I will have the final say on who will use it. As long as you can get orders, as long as the workers can Keeping up, full production is not a problem at all!" After more than a year of construction, the hydropower station will also be completed.

The Siemens hydroelectric generator has been successfully installed and tested, and now only some simple finishing work is left. The leaders of the province and county have already set a time to come to attend the completion ceremony. This time, Li Lei should not Just like when I started work, I stood on the edge.

Once the hydropower station is put into use, feed mills, chicken farms, pig farms, breeding bases and carton factories will not have to worry about power shortages. This has already surpassed most competitors in the 80s, and Li Lei's business will also make up for it. The shortest short board is officially on the fast track.

"Brother Wei, it's the right time for us to come to Heyang. In the past, there were frequent power outages in Dongzhuang Township, and it's the same in other places. Now the power consumption is tight everywhere. Whenever there is a power shortage, we township enterprises must be the first I've been fed up with being cut off for a long time! It's all over now, and the days when I don't have to worry about power outages are so blissful!" Qin Zhiqiang was also very happy.

"Boss, what is the electricity bill? It won't be too expensive, right?" Wei Kang can accept a little higher electricity bill as long as he can guarantee a stable power supply, but if it is too expensive, it is not worth it.

"It is the same as the normal industrial electricity price, and it follows the price set by the state." Li Lei built the hydropower station to provide a stable source of electricity for his factory, and making money was second.

"That's great!" Now, Wei Kang's last worry was gone.

"Now that the dormitory has been built, can you take your wife and children over? If they are willing to work, they can go to the feed factory; if they go to school, don't worry. The teaching quality of Erdaowan Primary School and Liushu Township Middle School is very good. .” Li Lei persuaded.

"Thank you, boss. I'll go back and tell them tomorrow!" Wei Kang and Qin Zhiqiang agreed. Their wives didn't have a formal job. They wanted their wives to work in the carton factory before, but they didn't say anything because they thought it was inappropriate. It's just right for Li Lei to handle it like this now.

It is also conducive to family stability for the couple to work in the same place, avoiding all kinds of conflicts caused by long-term separation, and allowing them to devote more attention to work.

If you want employees to improve their work efficiency, you should help them deal with these trivial matters, instead of blindly forcing and drawing cakes, which is boring.

"Now that it's done, let's start production as soon as possible. The product quality of Zhongzhou Carton Factory is getting worse and worse, and the delivery is not timely. I don't want to cooperate with them for a long time!" Now that my own carton factory has been built, Finally get rid of these troubles.

"What are they producing? If it weren't for the lack of production capacity of other factories, their factory would have been drinking northwest wind!" Although he is a child of a carton factory, Qin Zhiqiang didn't hold back any information about the situation in the factory. He even planned to grab customers from the Zhongzhou factory.

"In the past few months, I have asked my uncle to write down which customers have scolded the Zhongzhou factory. After I pick up my daughter-in-law and children tomorrow, I will go over and talk with each other to ensure that they all want to buy our cartons. !"

"Haha, I was fooled by you at that time! I still remember that you invited me to eat stewed noodles. I was reluctant to eat it, and my hungry stomach was growling! Let's go, today I will invite you two to eat stewed noodles!" Li Lei couldn't help laughing at this matter.

Wei Kang is good at organizing production and is very sensitive to management and technology; Qin Zhiqiang is extroverted and good at dealing with people. One of them is in charge of the inside and the other is in charge of the outside. They are definitely golden partners. With them in the carton factory, Li Lei can rest assured When the hands-off shopkeeper.

On June [-]th, in front of the Erdaowan Hydropower Station, there was loud gongs and drums, firecrackers, red flags fluttering, and crowds of people. Li Qiyun directed the students with red faces to hold up flowers and stand on the side of the road, shouting, "Welcome, welcome!" , a warm welcome!"

Cars continued to arrive, and the leaders got out of the car, waved to the students kindly, and then walked towards Xing Shuwang, Li Lei, and Ma Tianyou while applauding, and shook hands with them as a souvenir.

"Ouyang, Director Qi, and Meng Ting. Thanks to all the leaders for taking time out of their busy schedules to attend the inauguration ceremony of the hydropower station! Thanks to the support of all the leaders, the hydropower station can be completed smoothly and quickly!" Li Lei and the others greeted each other.

When the ceremony officially started, Ouyang and Ma Tianyou were still sitting in the middle, and Li Lei made some progress, only two seats away from Xing Shuwang.

There was nothing new about the ceremony. Leaders such as Ouyang spoke in turn according to their positions, and highly praised the significance of the completion of the Erdaowan Hydropower Station from different angles.

Ma Tianyou is also going to speak. Li Lei and Li Qiyun helped review his manuscript. The leaders and units who have dealt with everything from top to bottom thanked them all. None of them were missed. These are meaningless, but they still have No, the leaders were happy to hear that, and it would be convenient for Li Lei to use Ma Tianyou's name to do something in the Central Plains in the future.

After all, everyone likes to cooperate with sensible people, right?Maybe in the future, Ma Tianyou will be invited to build hydropower stations in other places.

If there are nearby places suitable for building feed mills and breeding farms, Li Lei really doesn't mind cooperating with them and expanding his business to more places by the way.

The hydropower station was built and started to generate electricity, and the surrounding villagers soon felt the changes in their lives. This does not mean that they use electricity for a longer time. How many people in the village are willing to use electricity now?There are no electrical appliances in the house except light bulbs.

It is that they have more opportunities to earn money. After breaking free from the shackles of power shortage, the feed mill and carton factory can finally start working at full capacity. The workers are divided into three shifts and work 24 hours a day.

Some jobs in the factory are not cost-effective to use full-time employees. This is not because Li Lei is reluctant to pay wages, but because these jobs are not long-term. If you support full-time employees, most of the time is idle.

For example, there has been a lot of business recently, and the frequency of purchases and shipments is much higher than before, so we have to temporarily hire some people to help, so that people in nearby villages have the opportunity to earn money.

I don’t have a lot of money, and I only earn one or two yuan after working hard for a day, but the advantage is that I am close to home and don’t have to travel far. With this one or two yuan, I will have this month’s salt; if I’m lucky , I can grab a job for ten days in a row, and the money I earn is not necessarily less than that of the workers in the state-owned enterprises in the county.

Therefore, outside the feed factory, carton factory and breeding farm, there are people waiting there every day. As long as there is a job, they will rush to it, and sometimes they will fight for a chance to sell their labor.

In the end, it was Li Qisheng who came forward and called the branch secretaries of the surrounding villages together to discuss a solution. From now on, each village will take turns guarding the factory gate. Today is your village, tomorrow our village, and the day after tomorrow their village. In this case, every day at the gate Yes, they are all relatives in the same village, so it is not easy to fight.

Sufficient electricity brings more commodities. Since Huinong brand feed became famous, people in the surrounding counties want to buy it. However, the factory's production is limited and the supply is in short supply. Many people can't buy it with money.

Now it's all right, with three shifts, the output has tripled directly, and it can finally be sold, and those farmers don't have to worry about not being able to buy feed for half of the feed.

Sufficient feed supply in turn promotes the development of farms, and surrounding farmers can buy chickens and piglets with confidence, and then more farmers bring more demand for feed, thus forming a virtuous circle. The business of feed mills and farms has jumped up a notch.

The carton factory is also beneficial. As the production of eggs increases, more egg cartons and egg trays are needed, and the packaging bags needed by the feed factory are also produced by them.

Qin Zhiqiang originally wanted to visit a few more customers, but found that after the feed mills and farms were supplied, the remaining production capacity was not much.

The increase in production capacity is accompanied by the capture of more markets. Originally, the feed produced by Li Lei was only sold in a few surrounding counties and Zhongzhou, and supplied to farms in Chongqing, AH and other places.

Now it's all right, there is a surplus of feed, and it can be sold to more places, so Li Xin'an quickly took people to Luojing, Daliang and other places, and quickly sold the feed all over the whole country with the help of the network of contacts established by selling eggs before. Central Plains Province.

It didn't take long for the advertisements "Farmers want to get rich, Huinong comes to help" to be seen in the villages of the entire Central Plains Province, and there is a tendency to spread to other surrounding provinces.

This has also brought a steady stream of cash flow to several factories. Lin Hongmei and Chen Tong's hands are shaking constantly after get off work every day. It is really cramp to count the money.

Li Lei did not stop his footsteps because of this. Now that there is no shortage of talents, funds and other conditions, it should continue to expand.

The next place he chose was Wuhan, where Comrade Jiang Daqiao is the mayor. Wuhan is the thoroughfare of nine provinces. Once it is won, it can expand its influence to the entire central region.

Li Lei personally boarded the train to Wuhan with the samples.

(End of this chapter)