Agricultural giant since 1983

Chapter 159 Multipurpose Tractor

In the autumn of 1980, six farmers in Huoqiu County, AH Province raised funds to purchase two JAC 6 tractors and supporting farm implements, and set up the first tractor station independently operated by farmers, breaking through the restricted area of ​​production materials such as tractors that are not allowed to be operated by individuals , aroused great social repercussions.

Since then, it has become possible for individual farmers to purchase tractors. In 1983, the No. 1 document issued by the central government "Several Issues in Current Rural Economic Policy" clearly stated that "individual farmers or joint households purchase agricultural and sideline product processing machines, small tractors and small Motor boats, engaged in production and transportation, are beneficial to the development of rural commodity production and the invigoration of the rural economy, and should be allowed; large and medium-sized tractors and automobiles, in principle, do not need to be prohibited from private purchase at this stage.”

As a result, farmers have obtained the right to independently purchase, operate and use agricultural machinery, and various forms of agricultural machinery management, such as state, collective, individual farmers, joint operations, and cooperative operations, have begun to emerge.

Farmers have gradually become the main body of agricultural mechanization investment and management, which represents the arrival of a new period characterized by private agricultural mechanization.

By 1994, individual farmers across the country had 48.7 large and medium-sized tractors, 793.7 million small tractors, 58.7 agricultural trucks, 769.6 million agricultural drainage and irrigation power machines, 519.4 million mobile threshing machines, and 667 million agricultural water pumps, respectively. Accounting for 70.5%, 97%, 80.6%, 77.7%, 86.9% and 77.8% of the total, of the 1435.8 billion yuan in agricultural machinery output value, farmers own 1134.6 billion yuan, accounting for more than 79%.

Li Lei is familiar with these data, so the agricultural machinery market is also promising. From the perspective of proportion, the number of small tractors is the largest, so he chose to use this as a breakthrough to enter the agricultural machinery market.

He bought samples of the small tractors that are available in the market today and put them in the factory for everyone to study and analyze, so that he can come up with his own products.

Zou Chunsheng has worked in Yituo for more than ten years. Of course, his most trusted products are his own products. He patted the Dongfanghong 15-horsepower wheeled tractor and said, "Oh, what else are you thinking about? Just build this one and sell it for sale." Well done, nearly [-] units were sold last year, as long as we can make it, we will certainly not worry about selling it!"

"Look at what you said, just what you dragged is better? I think JAC's 50 tractors are also good, cheaper than yours, and it's easy for farmers to buy!" look.

"You get what you pay for. Our products are made of real materials, strong and durable. You can buy them and use them for ten years without breaking!" Zou Chunsheng glanced at Jianghuai with a disdainful look on his lips.

"Which kind of tractor is built? You don't count, and I don't count. Whoever uses it has the final say! I invited a few people from the village. They all drove tractors before, and now they also want to buy tractors. Let them tell us about the good and bad of these tractors today, and listen carefully!" Li Lei brought a group of tractor operators from the village over and asked them to decide what to produce.

This model will be very common in the future. After all, the tractors are for them, and various factories will adjust the model according to their opinions, but it is still a new thing at the moment.

Zou Chunsheng and others were not used to it. What do they know about tractors?After we have produced it, you just buy it back and drive it, so why invite them here?
Not only did they think so, but the tractor drivers they invited also thought the same way. If it wasn't for Li Lei's big face, they wouldn't come here.

Li Xinfu and Li Lei, the original tractor drivers in Erdaowan Village, were relatives. They were a little more courageous, but they still felt that it was unnecessary. "We can trust you. The tractors you produce must be fine."

"This is a few thousand dollars. Are you willing to pay for it just because of my face? Maybe it's not necessarily true? Brother Xinfu, take the lead, go up and try it first, and let's talk about whether it's good or bad!" Calculated according to age, Li Lei had to call him cousin.

"Okay, I'll listen to you!" Li Xinfu picked up the crank, inserted it into the engine and turned it on, and the tractor started up with a chug chug sound.

Seeing that someone took the lead, others boldly got on other tractors and tried them according to their own habits, climbing uphill for a while, and driving into the mud for a while.

After they all tried it, they finally agreed that Dongfanghong's [-]-horsepower wheeled tractor was the best. "This tractor is powerful, it can go on even the worst roads, and it can hold a lot of things. It is very easy to use!"

"Look, let me just say, there are so many tractor factories in the country, and none of them can compete with us. Boss, listen to me, we will produce this. I am very familiar with the process and technology, and keep the produced ones. The tractor is no worse than Yituo!" Zou Chunsheng said proudly.

"Don't worry, we haven't finished talking yet!" Li Lei walked up to him and patted Dongfanghong tractor, "The ex-factory price of this one is three thousand two thousand two thousand, and the JAC 50 next to it is two thousand nine thousand, which is produced by a small township factory over there. The tractor of a different brand only costs [-] yuan, if you are asked to buy it, which one do you buy?"

"That's still two thousand and six. Dongfanghong is good, but it's too expensive. I need to save three or four years to afford it! Although these tractors of other brands are less powerful, they can do the work that should be done. If you buy it back earlier, you can earn money earlier, and if you pull sand and grain, you can make money back in a year at most!" Li Xinfu changed his words without hesitation.

Nowadays, ordinary people work hard all year round, and only earn a few hundred yuan. After excluding daily expenses, it is good to save one or two hundred yuan. The price difference of 600 yuan is really not a small number for them.

"That's right, and I feel that Dongfanghong drinks gas quickly, and these miscellaneous brands use fuel less." Some people have noticed the problem of fuel consumption. The price of diesel today is naturally cheaper than later generations, but for ordinary people Speaking is still a heavy burden, so whether fuel economy has become an important criterion for them to judge whether the agricultural machinery is good or bad.

"Also, the handle of Dongfanghong is too high, I can't reach it comfortably."

"It's troublesome to disassemble the carriage at the back, and it's inconvenient to replace the carriage with a plow to plow the ground after I buy it back!" The big guy told me all about Dongfanghong's problems.

This really pissed Zou Chunsheng out. The baby we dragged would make you say, "Do you know how to drive a tractor? You still pick and choose such a good tractor!"

"Zou Chunsheng! Are they wrong? Is three thousand two thousand more expensive than two thousand six? Is your fuel consumption higher than other tractors?" Li Lei reprimanded loudly, "There are other people also remember, we It is for the peasants, we must respect their opinions, and we cannot work behind closed doors!"

This is an old problem of state-owned enterprises. They habitually ignore the needs of consumers, and they like to follow their own ideas. If something goes wrong, they blame the common people for not being able to use it. It's like saying that Michelin chefs never use knives like this.

Those state-owned enterprises screwed up, and the state will help them out. If private enterprises fail to do well, they will lose their own money. In the future, in most fields, private enterprises will hang up state-owned enterprises for no reason.

"The price is more expensive because the materials and workmanship we use are better than theirs. The fuel consumption is high because our tractors are stronger than theirs. If you pull a hundred catties of things and eighty catties of things, the fuel consumption is the same? In fact, you spend three thousand Second, if you buy our tractor, it will definitely last longer than theirs!" Zou Chunsheng still hasn't figured out what the problem is.

"Maybe it will last for a few more years?" After getting the answer, Li Lei continued to ask Li Xinfu and the others, "You have also heard that the tractor for [-] yuan will last two years longer than the one for [-] yuan. Which one do you want to buy more? ?”

"It's still two thousand and sixty. I can borrow some money for two thousand and sixty and I can afford it now. I will pay back the capital in one year, and the rest of the year will be pure profit. I can't get out three thousand and two now! Wait for the next two thousand Liu’s tractor is broken, so maybe I’m willing to buy [-], but looking at it now, [-] is more cost-effective!” Li Xinfu didn’t hesitate at all.

"Did you hear that? It's not that ordinary people don't know that your tractors are better. The problem is that they can't afford three thousand and two now! It's only been a few years since the production contract has been household-based, and ordinary people are not afraid of being hungry, but they still don't have enough in their pockets. It is still difficult to make money! 600 yuan is not a small number, and it will take them several years to save it."

With such a huge price gap, it’s no wonder they didn’t buy a better tractor even though they had it in front of them. It’s like why you don’t buy a Ferrari when you buy a car?Don't you like it?
"We produce tractors, and we still have to sell them after all, so we have to listen to the common people. If they say yes, it's really good! Then the matter is settled like this. Let's use the standard of two thousand six, no, two thousand five To design this tractor, fuel consumption must be reduced as much as possible, and the carriage must be easily disassembled, so that they can easily replace mechanical plows and harvesters in the future!"

No matter what equipment, it is natural that professional performance is better, but considering the price, multi-functional products are often more attractive.

At a similar price, one tractor can only pull goods, another can pull goods with a cart, plow the land with a plow, cut wheat with a harvester, fetch water with a water pump, and even thresh. , Gufeng. Which one do you choose?Know the answer without thinking.

Moreover, you can make a fortune selling water pumps, plow rakes, threshers and other supporting equipment. It doesn’t matter if you can’t afford them for the time being.

"Brother Xinfu, I'm sorry to trouble you today. Have a meal with me first, and I'll send you back when I'm done eating; I'll ask you to come over and give your opinions when the prototype is ready." Li Lei called two groups of people. After getting together and having a few glasses of wine, they quarreled again.

But this quarrel was quite good, and when I came to work the next day, I saw Zou Chunsheng and the others seriously considering the questions raised by Li Xinfu and others.

"600 yuan is indeed a big gap. You are just like me. When I bought a bicycle, I knew that Phoenix and permanent ones would be better. Bridge, don’t you ride as usual, and it’s not necessarily slower than them!”

"It's not impossible to lower the ex-factory price to [-] yuan. It doesn't make much sense to replace high-grade steel with low-grade steel. It doesn't make much sense to use good steel for the car body; The quality of the tires produced by the company is not necessarily worse than that of the big manufacturers.”

"Reducing costs does not mean cutting corners and materials, but people can't buy them back and have to repair them every three days. In this way, our reputation will be damaged. How can the factory continue to operate? I am not a state-owned enterprise. If the factory collapses, it will collapse. No one Let me know, when the time comes, you will have to find a new job!" Li Lei reminded.

He set a standard for these people, "Yesterday, Brother Xinfu also said that if it is 600 yuan cheaper, they can accept it for less than two years. say clearly."

"That must be no problem. What equipment do those small factories use? What equipment do we use? They are simply inferior. They can produce tractors of this quality, and we will only be better than them!" Zou Chunsheng Already worked out last night that this can be achieved.

"Hey, actually I still think the Dongfanghong we dragged on is better." It's just that he still has some regrets.

"Don't worry, we don't have much reputation now. Even if we produce tractors of the same level, the common people still trust Dongfanghong more, so we can only produce some tractors that are not produced at the beginning. When our reputation improves in the future, we will produce better ones. !"

It would be better if you were a little farther away, but Yituo and Li Lei were both in the same province, separated by one or two hundred kilometers. Under such circumstances, it would be unfair to compete with Yituo Is your own factory dying fast enough?

Therefore, we can only start from differentiated competition. Yituo occupies the mid-to-high-end market, then we start from the low-end market. Of course, the low-end refers to the price, not the quality. It's completely broken, and I won't be able to do mid-to-high-end products in the future.

The big guys started to work. Zou Chunsheng led the technicians to disassemble all the samples, and studied how to learn from each other's strengths and design a cheap and durable tractor.

Kou Bin ran non-stop between various parts factories, trying every means to lower the procurement cost. To produce cheaper tractors, design is one aspect, and procurement is equally important.

The small factory is more flexible in handling things, and there are not so many rules in Yituo. Coupled with Kou Bin's contacts and experience, he finally got cheaper accessories than Yituo.

Zou Chunsheng and others spent almost half a month in the workshop, and finally came up with a brand new tractor. The production cost is only a little over [-] yuan. Even if it is sold for [-] yuan, there is still a lot of profit, and the performance is quite good. , low fuel consumption, suitable for various terrains, easy to replace various supporting agricultural machinery, and the service life is only one and a half years shorter than that of Yituo Dongfanghong.

"Boss, how's it going? Can this model be mass-produced?" Zou Chunsheng looked tired, but his eyes were full of pride.

"It's still the same sentence. It doesn't count if you say it, and it doesn't count if I say it. Let Brother Xinfu and the others say it!"

(End of this chapter)