Agricultural giant since 1983

Chapter 185 Yihai Kerry
Chiwan Port in Shekou is still desolate at this time, and it will be busy next year. By the time of the Chinese New Year, a brand new oil refinery - Nanhai Oil Industry (Chiwan) Co., Ltd. will be built and start production cooking oil.

This factory was jointly built by Yihai Kerry and COFCO. In 1991, this refinery launched Arowana edible oil. After more than 20 years of development, it has become the most famous edible oil brand in the country; Yihai Kerry Also relying on products such as Arowana, it can achieve hundreds of billions of sales in the Chinese market every year.

The boss of Yihai Kerry is the Asian sugar king Guo Henian. His father was originally a well-known wealthy businessman in Malaysia.

A few years later, he established the first sugar refinery in Malaysia. He purchased raw sugar from Thailand, processed it, and sold it to various places. He also bought sucrose from Cuba and resold it to Southeast Asian countries. A few years later, he took control of Malaysia. The sugar industry in China has gained huge profits.

Then he planted sugarcane on a large scale in Malaysian plantations. At the age of 40, the company established by Guo Henian controlled 20% of the international sugar market, and he himself became the famous "Asian Sugar King".

His father, Guo Qinjian, raised a large amount of donations for war-torn China during the Anti-Japanese War. This kind of patriotism had a great influence on Guo Henian, so he has always been paying attention to the changes in the mainland.

In 1973, Guo Henian secretly purchased 30 tons of white sugar for the mainland that lacked ponds. He did not earn a penny from it, and even delayed the business for two months.

However, he also established a close relationship with the mainland because of this. In 1984, he invested 110 million yuan to build the China World Trade Center. When Li Lei crossed, the 50 million square meters of shops that were only rented and not sold brought Guo Henian every year. With a profit of 2000 billion yuan, in BJ, where every inch of land is expensive, the estimated value of that piece of land has reached [-] billion yuan.

These two investments gave him the green light for almost all business operations in the mainland, even the grain and oil industry, which is related to the livelihood of the people, is no exception. That's why Arowana, Orchid Flower
If it was only Guo Henian, Li Lei would not regard Yihai Kerry as an opponent, but the other major shareholder of Yihai Kerry in the future will be ADM, the A of the four major grain merchants.

From a business point of view, Li Lei understands this cooperation, because ADM controls the soybean industry in the United States, and if Yihai Kerry wants to have a stable soybean source, it must cooperate with ADM; but as a Chinese, especially in China’s agricultural industry Or, after experiencing the soybean war, it is difficult for Li Lei to trust a company like ADM.

Therefore, in his long-term plan, Yihai Kerry will inevitably become his competitor. Now that he comes to Chiwan Port to take a look, it is to give himself a sense of urgency and not to be obsessed with past success.

After reading it, Li Lei went directly to Caoxi North Road in Shanghai. This place is quite famous in later generations. The Huating Hotel is here. There are also landmarks such as Shanghai Stadium and Xujiahui Catholic Church next to it. However, Li Lei did not come here today for fun. Yes, he went to door 595 and walked in.

"Who are you looking for?" As expected, he was stopped by the guard as soon as he reached the door.

"I'm looking for Director Yan, and I called yesterday." Li Lei reported his name, and he was put in soon after registration.

The unit he is currently entering is the Shanghai Film Studio. After entering, he went upstairs and found the office floor of the Shanghai Animation Film Studio according to the guard's instructions. Shangmei belongs to Shanghai Film Studio and is in the same building as other brothers. office.

In 1949, the Art Film Group, an organization specializing in the production of graphic films, was established in Changchun Northeast Film Studio, with cartoonist Te Wei and painter Jin Xi as the main leaders.

In the second year, more than 20 staff members of the art film group went south together and merged into the Shanghai Film Studio, and together with local Shanghai talents headed by the Wan Brothers, they laid the foundation for Shanghai Film Studio.

In 1957, the Shanghai Fine Arts Studio was formally established. In the following years, a series of excellent works such as "Little Tadpole Looking for Mother", "Reed Piper", and "Havoc in Heaven" were successively released, and new techniques such as paper-cut films and ink animation were created.

Three years ago, the art studio was restructured, with Yan Dingxian as the director and Te Wei as the consultant. Since then, there have been many excellent works. Last year, the first paper-cut series "Calabash Brothers" was warmly welcomed by children all over the country. This year They started filming "The Adventures of the Sloppy King" again.

"Bang bang bang." Knocked three times, and when there was a response from inside, Li Lei pushed the door in and smiled at the person behind the desk, "Hello, Director Yan, I'm Li Lei, I talked to you on the phone yesterday. You have contacted."

"Oh, hello, hello! Please sit down, please sit down!" Yan Dingxian got up quickly, shook hands with Li Lei, asked him to sit down, and busily made tea and water for him.

Shangmei has a good reputation and a small scale. As a big factory manager, he doesn’t even have a secretary who serves tea and water. What's the matter with us coming to the United States? Our two units don't seem to have much communication, right?"

"I didn't have it before, but I hope to have it in the future, and the closer the relationship, the better. This is the purpose of my visit!" Li Lei explained his reason for coming, "After the broadcast of "Calabash Brothers" last year, the response was very enthusiastic. Very popular with kids."

"It's all trivial achievements." Yan Dingxian said reservedly. He was very happy that his works were well received, but he still didn't know Li Lei's reason for coming.

“When I visited the United States, I found that Disney, the largest animation film production company in the United States, cooperates with many companies and grants them the portrait rights of their own works, allowing these companies to produce products with classic images such as Mickey Mouse and Donald Duck. It is loved by consumers, especially children." Li Lei took out a notebook with Mickey Mouse's face printed on it.

"I've heard of this kind of thing. Japanese animation film production companies seem to be doing this kind of thing!" Yan Dingxian took the notebook and began to study it seriously.

In 1980, Osamu Tezuka, the god of Japanese manga, visited China. He specially visited the Shanghai Art Studio and communicated with his counterparts in China. It was from him that Yan Dingxian heard about these things.

"After I came back, I was thinking, can we do the same? It happened that I opened a food processing factory, mainly producing snacks such as fruit skin and hawthorn rolls that children like, so I wanted to cooperate with Shangmei to buy "Gourd Brothers" and so on. The right to use portraits of classic images, and use these elements in our products!"

Yan Dingxian suddenly showed a wry smile, "I really didn't expect Director Li to come here for this kind of thing. To tell you the truth, there are many products with the image of "Calabash Brothers" on the market today, but none of them have solicited for such a thing. Our opinions, let alone money!"

Yan Dingxian looked at Li Lei with subtle eyes, both moved and puzzled, moved because the fruits of his labor had finally been obtained, and doubted because he could use something without spending money, you still have to buy it with money, this man There shouldn't be a problem with your brain, right?
"I have seen it, and at the same time, I think this phenomenon will not last long! Sooner or later, the country will formulate relevant laws to protect your intellectual property rights!" Li Lei also knows that he will not be able to prohibit others from using it for at least ten years. The image of gourd baby.

The gap in intellectual property legislation, coupled with local protectionism, makes it difficult for companies to defend their rights; but as he said, those people can prostitute gourd babies for five, ten, or even 15 years for nothing, can they continue to prostitute for nothing? go down?
With the improvement of the law and the maturity of the market, the image of the gourd baby will show its true value sooner or later. At that time, Li Lei, who made an early move, can lie down and collect money.

"I came here with sincerity this time. Please take a look at the contract I asked Xiangjiang lawyers to draft! Oh, by the way, I forgot to tell you that our factory's products are not only sold domestically, but also exported to Japan, Europe, The United States and other developed countries have relatively complete legal systems and attach great importance to the protection of intellectual property rights, so if I want to use beautiful art images, I must first ask for your permission."

Li Lei also dug a hole for other competing companies by the way. Now those foreign businessmen recognize their own brands, and there have been many imitations on the market, making the outer packaging of their products very similar to Li Lei's, so Li Lei Lei plans to add Calabash Baby, if they dare to do this again, they can sue.

These reasons were not explained to Yan Dingxian. Li Lei was afraid that he would take the overall situation into consideration and felt that these companies were also earning foreign exchange for the country, so he refused to exclusively authorize Cucurbit Baby to him.

"So much money?" Yan Dingxian took over the contract and saw the amount above at first glance. For the exclusive image rights of "Calabash Brothers", Li Lei offered a price of several thousand yuan, and it was not a one-off , as long as he is still using the image of the gourd baby, he has to pay the fee every year, and the specific fee will increase according to the time.

This money is actually not much, especially compared to Disney, Disney cherishes its own image. In order to protect intellectual property rights, they have filed many lawsuits, and even used various methods to amend legislation in order to extend copyright the term.

There is such a joke, if you are alone on a deserted island, how can you save yourself?The answer is simple, you can spend a Mickey Mouse head on the beach, and then Disney's lawyers will come and sue you, and you will be saved naturally. As for whether you can afford to pay compensation to Disney, that is another time It's over.

"Such a big matter, I have to hold a meeting to study it!" Shangmei had never had such a cooperation before, and Yan Dingxian was a little hesitant.

The meeting will be opened soon. Nowadays, it is very difficult for you to get money from a unit, but it is easy to send money to them!At the meeting, everyone circulated the contract sent by Li Lei. Most people, like Yan Dingxian, thought Li Lei was a fool, but there was no reason to push away the money sent to them.

If he is willing to give it, then don't let it be in vain!A few thousand dollars a year is not a small sum, at least it can buy you some better painting tools, right?

So, not long after, Shangmei agreed to cooperate with Li Lei, and even took the initiative to promote other images, such as Monkey King in "Havoc in Heaven", "Nine-Colored Deer", and even those who are not yet in production. All the "The Adventures of the Sloppy King" that were released were released.

One "Calabash Brothers" can earn several thousand yuan, so if there are a few more, wouldn't it be tens of thousands?
Li Lei made some choices, and added some money to buy the rights to use the images of Monkey King, Avanti, and Nine-colored Deer. As for "The Adventures of the Sloppy King", forget it. Although this film is good, but his family makes food. What's the deal with using the sloppy king as the packaging?Are you not afraid of consumers misunderstanding?
Li Lei didn't bother to explain to them that the prices of different images of works are different. Anyway, the prices are very low, so he just paid the money according to the standard just now, so he sent thousands of dollars to them. More than 1 US dollars.

After signing the contract, Li Lei also told them, "If you have a new work in the future, you must tell me in advance. If the image of the work is more suitable, I can buy it before it is released!"

In this way, our own products and animations can be pushed to the market simultaneously, and the popularity of animations can be taken advantage of, which can save a lot of advertising costs.

Li Lei paid the money directly after signing the contract. Now that the money is in his hands, Yan Dingxian must not be too much, so he quickly ordered the staff to come up with work plans for the next few years and let Li Lei choose in advance.

Li Lei really found several suitable ones. One is the animation "Fox Lena" adapted from a French fable. He remembers that this film is good and he watched it when he was a child; "Shook and Beta" adapted from Zheng Yuanjie's original work!
"I want "Fox Lena". For "Shook and Beta", because there is an original author, Mr. Zheng must be approved. Can you give me Mr. Zheng's contact information, and I will drop by when I go to the capital. Discuss with Mr. Zheng!" Li Lei said.

It is reasonable to say that Yan Dingxian and Zheng Yuanjie should communicate with each other, and then share a little copyright fee with him, but Li Lei knows that Zheng Yuanjie is definitely a great treasure, and there will definitely be more than "Shook and Beta" who can cooperate with him in the future. There are too many valuable works in the Pipilu series, Lu Xixi series, and the Big Bad Wolf Rock series.

To paraphrase the words of later generations, Zheng Yuanjie is definitely a large treasure trove of IP, and now that he has the opportunity, he has to lock it up in advance, so as not to take advantage of others.

"Should, should! I'll give it to you now, and I'll tell him later, so that he doesn't know what's going on when you come to your door." Yan Dingxian quickly agreed.

As for the contract of these two works, we will wait for the project to officially start. According to the work arrangement of Shangmei, the focus of this year is "The Adventures of the Scruffy King", and "Fox Liena" and "Shook and Beta" may not be until next year or two. It's really embarrassing to start charging now.

After signing two contracts, Li Lei returned to Heyang after visiting Unilever's new factory in Shanghai. Before leaving, he thought he had done a good job in the past few years, but now he feels that his pace is still too slow.

(End of this chapter)