Agricultural giant since 1983

Chapter 208 Chaos
The birth of Li Yan made the two families happy for several days. No matter how happy things are, there will be an end. When the freshness wears off, a few middle-aged women can't help but talk about the hottest topic at the moment-the increase in the price of supplies. .

"When I go shopping for vegetables in the morning, when I take out the money, it's like digging out my heart. The big bill of ten yuan is gone when I buy a la carte! I don't even dare to go to the vegetable market now!" Yu Jingshu's mother, Qiao Aiping, said, patting her leg.

Her words resonated with everyone, "Isn't it? The pork has almost doubled, and the price of other dishes is the same per day. Aihua always complains that I don't buy meat recently, and he doesn't look at it. Can you afford it!"

"Hey, if this goes on like this, the money will become waste paper! In my opinion, it doesn't matter whether you need it or not, just buy something in the store! Now the market is crazy about buying, yesterday I went to the department store I also saw people fighting over the TV!"

Their words reminded Li Lei of Jiang Kun and Tang Jiezhong's cross talk "Anxious" at the 1991 Spring Festival Gala, which vividly described the situation of ordinary people rushing to buy supplies.

Jiang: That's right. I was so anxious that I should have been in a hurry. I went to bed early, and when I was about to sleep, the voice of our neighbor's second aunt stopped me from going crazy.

Tang: What did the second aunt say?

Jiang: "Tell you, the price of non-staple food will increase in two days!" Are you in a hurry?
Tang: The old lady likes to pass on this.

Jiang: Ouch!I was so anxious that I hurried to the unit to ask for leave the next morning, and went to the bank to withdraw money. I took the flatbed, tricycle, and small cart home one after another.

Tang: What are you pulling?

Ginger: Oil, salt, sauce and vinegar.

Tang: Wouldn't it be over after a trip?

Jiang: Then where did you go?Do you know how much vinegar I used?
Tang: How much?

Ginger: A bath tub.

Tang: Hey!
Ginger: That soy sauce.

Tang: How much?

Ginger: two tanks.

Don: Ouch!

Ginger: soybean oil.

Tang: How much?

Ginger: fifteen barrels.

Tang: All right.

Ginger: monosodium glutamate.

Tang: How much?

Ginger: Two drawers.

Don: Hoo.

Ginger: spiced noodles.

Tang: How much?

Jiang: A big wardrobe.

Don: Whoa!
Ginger: yellow sauce,

Tang: How much?

Jiang: A quilt.

Tang: Huh?How did you get there?
Jiang: The jar of soy sauce was broken, and it was all folded on the bed.How disgusting are you talking about?
Tang: Listen to this chaos.Where are you going to open an oil and salt store?

Jiang: The oil and salt store was closed, and the canteen asked me to buy them all.

Tang: He gave Baoyuan.

Although this is a joke, it is not an exaggeration at all. The current panic buying trend is so powerful.

Not only daily necessities, but also raw materials for production have increased greatly. Prices of steel, cement, bricks and tiles have all increased. Fortunately, Li Lei has collected a batch in advance, so the production of various factories and the construction of new factories have not been affected.

The price of these materials has doubled several times without moving in the warehouse, and selling the excess will not only earn back all the money that was hoarded at the beginning, but also lose a lot of favors.

At this time, whoever has the supplies in his hands is the uncle, and if they are willing to transfer them to you, it is a great kindness. Don’t think it is expensive. What you don’t want is what people want. There are too many people outside who are ready to sell goods with money. .

The typical panic buying trend is electric fans. After several years of development, the domestic production of electric fans has already exceeded the demand. However, in this panic buying trend, tens of millions of electric fans were wiped out. Taiwan, or even a dozen or so, will not be used at all, and will only be sent to the waste collection station after a few years.

Some electric fan factories misjudged the market situation and thought that the electric fan market was about to usher in a big development, so they began to expand blindly before the payment was warm, buying raw materials at several times the price, adding new production lines, thinking Make a fortune.

The electric fan market is already saturated, and this panic buying has overdrawn the demand for the next few years. After the new production line is installed and the new electric fans are put into the market, no consumers will buy them at all. As you can imagine, these factories most are dead

"It's okay, we're not afraid, I don't have anything else here, I have enough meat, eggs and vegetables. From now on, I'll bring some to you every day when I deliver the goods, and then you can go directly to the vegetable market where we sell eggs Just take it, if you want to eat something else, tell them, and it will be delivered the next day!" Li Lei runs an agricultural company, and if anyone is short of food, it is impossible for his family to be unable to eat.

"Oh, Xiao Lei, thank you so much!" The others were a little embarrassed, but my uncle Qiao Aihua agreed, and now the others followed suit.

After solving the big problem, everyone complained about the injustice in society, "I heard a jingle two days ago, '90 million of a billion people are down, and [-] million are looking for', now society is full of upside down As for supplies, I read the newspaper last month, and the Industry and Commerce Bureau found more than [-] major cases of reselling supplies, of which nearly [-] were bought and sold by the competent authorities themselves!"

"Yes, I have seen this kind of people a lot at the train station. They are all wearing suits and ties, holding mobile phones in their hands, and calling everywhere, 'Hey, Mr. Liu, has the wire rod I want arrived yet?' .In fact, most of them are pretentious, all the wealth is on the clothes, and the big brother is still a model, and he can't get through at all! Not to mention the wire rods, he can't even afford noodles!" Qiao Aihua imitated the bad guy, which attracted everyone The guys laughed for a while.

After staying in Zhongzhou for a few days, after Jing Shu recovered, Li Lei took her home to take care of her. While helping to take care of the children at home, he was concerned about the current situation through TV, newspapers, magazines, and phone calls with friends. .

In addition to the recent skyrocketing prices, there is also the number of Ma Shengli's contracting companies. From the end of last year to the beginning of this year, Ma Shengli traveled all over the country non-stop. In his words, "Xiaoxing never sleeps at night", he is like a whirlwind Rolled across the river north and south, completed the contracting of 27 paper mills in less than two months.

Sometimes he went to the place in the morning, had a meal at noon, and signed the contract in the afternoon. He didn't even go to the paper mill to see it himself.

In the future, Huang Hongnian also came to such a crazy shopping spree, but Huang Hongnian bought state-owned enterprises all over the country in order to resell them and boost his own company's stock price in the Xiangjiang stock market.

Ma Shengli is different. He can only maintain his mythology by turning these paper mills into profits. However, it is obviously impossible for so many companies to turn losses into profits.

Soon, the myth of Ma Shengli began to be shattered. The newspapers continued to report that Ma Shengli had failed to contract local paper mills, and the factory was in difficulty. Many paper mills suspended cooperation with him.

If Ma Shengli's downfall has already appeared, then another figure at the beginning of the reform, Bu Xinsheng, the director of the Haiyan Shirt Factory, has completely stepped down from the altar this year. He was dismissed by the Haiyan Shirt Factory. A reform pioneer who only cadres above the department level could listen to his speech in person has become an ordinary citizen.

The reason for being dismissed is basically the same as Ma Shengli’s problem, which is blind expansion. Since the Haiyan Shirt Factory became famous, under the push of Bu Xinsheng, the Haiyan Shirt Factory decided to launch a business with an annual output of 30 suits. production line.

At that time, the scale of the Haiyan Shirt General Factory was only 50 yuan, which could not support Bu Xinsheng's ambition at all, but he still promoted the suit production line project without hesitation, pursuing scale one-sidedly, with a building area of ​​up to 6000 square meters The suit building rose from the ground.

Although the building was built, it also crushed the Haiyan Shirt General Factory. At this time, the factory was already heavily in debt; the long-term debt management made the employees complain, because their work intensity increased, but their income was less than in previous years. Most of the profits are used to repay debts, and grassroots employees do not enjoy the benefits of business expansion.

If the workers are not motivated to work, the quality of the products they produce will definitely not be good. Such products will naturally not be sold. If the products cannot be sold, they will have no money to pay bonuses.

Bu Xinsheng himself was in trouble. Someone reported him for corruption and bribery, and the superiors sent an investigation team to inquire. At this time, Bu Xinsheng was still immersed in the vanity of department-level officials queuing up to listen to his speech, and he did not cooperate with the investigation. , Angrily left the sentence "I will not admit defeat, I will not be left here, but I will be left alone", and then walked away.

So he was dismissed on the spot and sent to Zhejiang University to study for two months; however, the situation of the Haiyan Shirt Factory did not improve after he left, so he soon returned to work as the factory director.

It's a pity that this time he failed to continue to create myths, and was dismissed again after only one year, and this time he failed to go back. Since then, he has been tossing around in various private companies, and even opened his own garment factory, earning a lot of money. He spent some money, but his body was exhausted, and he finally retired to his hometown Haiyan to provide for the elderly.

On the day when Bu Xinsheng was dismissed, Lu Guanqiu called Li Lei specifically, "Hey, I went there several times to meet him, but I didn't see him the first few times. Later, I asked a local friend to come forward. Only got 15 minutes to talk, and his words really inspired me."

"But if I think about it now, I feel that this person does have some abilities, but only a few points. He can run a small factory very well, and it will not be easy to make it bigger! So, this person still has to Keep learning and don’t dwell on past successes!”

Li Lei admired Lu Guanqiu's words. He didn't just say what he said casually. He really did this, and he persisted for a lifetime.

Back then, Lu Guanqiu dropped out of junior high school because of his poor family background, but he persisted in his studies and even went to Zhejiang University to attend lectures whenever he had time. Finally, he was hired by Zhejiang University as an MBA tutor and awarded an honorary doctorate by Hong Kong University of Science and Technology. This is certainly icing on the cake, but it can also explain some problems.

Li Lei is also studying during this period. His professional knowledge in the field of agriculture is sufficient, but he still lacks in business management, finance and economics. He was busy before, but now that he has time, he bought a bunch of books. Some of them are even written in English.

Putting these theoretical knowledge together with the situation he encounters today, and combining it with the future economic development trend, Li Lei feels that he has gained a lot.

In addition to reading and studying, Li Lei has also completed another work that many people seem to be inexplicable but has a very important effect this year, that is, the establishment of the CI system of Huinong Company.

CI stands for Corporate Identity System in English, that is, a corporate image recognition system, which consists of three aspects: Mind Identity (MI for short), Behavior Identity (BI for Behavior Identity for short) and Visual Identity (VI for short).

The most concise and effective one is the VI system. The colors of Coca-Cola Red, Pepsi Blue and SiS Green have long been known to people. When people see these colors, they know they are products of these companies.

Therefore, when Li Lei saw unified signboards in many places in later generations, he couldn't help complaining about the VI system that big companies put so much effort into, but in the end, you guys just wiped it out!

In the past, everyone knew it was KFC when they saw the red color from a long distance away, and they knew it was Shaxian snacks when they saw the yellow characters on the red background. Isn't it to toss people.

Concept recognition and behavior recognition require long-term accumulation, and the visual recognition system is relatively easy to build. Li Lei invited three advertising companies to take charge of this business, one is a local company that is familiar with the domestic cultural background, and the other is Xiangjiang Company, which understands Chinese The culture is also familiar with Western culture. The last company is a 4A company in the United States with advanced concepts and technologies.

Li Lei of Xiangjiang Company originally planned to choose the Huang Yulin advertising company jointly established by Huang Zhan and Lin Yanni, but unfortunately this company was acquired by Saatchi & Saatchi a few years ago, Lin Yanni quit the advertising industry, Huang Zhan dedicated his talent to the song, Can only regret to miss.

Li Lei chose Lingzhi Advertising in the end, and asked Zhu Jiading, the boss of the company, to take charge of the project himself. Many people who like to read Hong Kong entertainment novels must have heard of him, and he will marry Zhong Chuhong in a few years.

When the project was in progress, Wang Zhigang came to Heyang to interview Li Lei again, and happened to meet three companies having a meeting together, so he watched from the sidelines. Judging from the reflection, he seemed to be very interested.

After the completion of the CI system, Huinong's products, especially the packaging of the food company, quickly stood out from the mediocre and crude domestic varieties and were warmly welcomed by consumers; Huai Nong was the first to build a CI system in China. The sun god of Hanxin is now preempted by Li Lei.

In this way, before I knew it, it was the Spring Festival again.

(End of this chapter)