Agricultural giant since 1983

Chapter 312 The richest man
""Forbes"? Have you entered China now?" Li Lei asked curiously. This is an American business magazine founded by Bette Charles Forbes, a British-born Scottish-American financial journalist and writer. In 1917, and then inherited by his family, the magazine is known for original articles on topics such as finance, industry, investing and marketing, most notably the Forbes Rich List.

"It hasn't officially entered yet, but the company is very concerned about the Chinese market, so it arranged for me to come to the front station. When do you have time, Mr. Li?" Immediately began to make appointments.

"I will stay in the capital for two more days. I think I will be free the day after tomorrow. Come over the day after tomorrow if it is convenient for you!" Combining the current time, Li Lei is very clear about what he wants to interview. Instead of letting him guess, it is better to take the initiative Power is in your own hands.

The two sides exchanged business cards, and Li Lei informed him of his address, and then went back to the courtyard, where he discussed the direction of the advertisement with Xiong Yiwu, Sun Mengquan, Wang Zhigang and others while eating; , signed a formal contract, and sent the first payment to them. By next year, Huafeng instant noodles will be able to occupy the prime time of CCTV, and Luhua will also get a good time slot.

This time, the bidding for the king of bids has a huge influence. Before Li Lei and the others started advertising, the major media began to report the news that Huafeng won the first bid king at a price of 3288 million, and Huafeng's reputation went up again. After a long time, many media reporters wanted to interview Li Lei and Xiong Yiwu that day, and Sun Mengquan also got a lot of credit.

"This is a good opportunity to increase exposure. You should stay in the capital for a few more days, deal with these reporters well, and tell them stories. You must take this opportunity to pass on the reputation of Huafeng and Luhua to more consumers. !" Li Lei exhorted, this kind of enthusiasm must be used.

"It's not just a reporter, the phone number of the sales department is also ringing, they are all coming to buy goods. I didn't expect that it will be almost the end of the year, and the sales volume will go up a lot! I have already called the company and asked They quickly made plans to work overtime, and they must seize the opportunity of the Spring Festival travel season to sell our Huafeng to more regions!" Xiong Yiwu was still a little skeptical before, is it worth spending such a large price to win the bid?Now, he is not worried at all. From yesterday to now, Huafeng's sales have increased by tens of millions. Maybe in the remaining one and a half months of this year, they will be able to earn back the money from advertising.

"We also have a lot of phone calls in Luhua. What I am most worried about now is how to get these orders! The total number of orders received so far is almost approaching the production limit of the factory!" Sun Mengquan was in pain and happy, happy because Orders come in one after another, and the pain is due to the limited production capacity of the factory, so many orders may not be able to win all of them.

"It's time to expand and expand. Anyway, Luhua has money in the account now. After the advertisement starts to air next year, there will definitely be more orders! When not expanding now? As for now, pay attention to the method of delivery, try your best. Wider, especially the province where Arowana is located, we should focus on it! Now our biggest competitor of Luhua is Arowana!" Li Lei said with a smile, because of his intervention, the rise of Luhua is much earlier than the original history At the moment, it is still ahead of Arowana.

But we can’t relax our vigilance because compared with Yihai Kerry, Luhua has a fatal shortcoming, that is, the problem of raw materials. Yihai Kerry can obtain a large amount of cheap soybeans through cooperation with ADM, and Luhua will There is no such condition. Fortunately, in the domestic market, the transition from bulk oil to small barrel oil will take some time, and Li Lei still has the opportunity to make up for this shortcoming.

"In addition to expansion, we have to negotiate with local governments to order peanuts in advance, so that other companies can't take them away! It doesn't matter if we spend a little more money, the important thing is to let the peanut growers in Shandong trust us! It will be much more convenient to do things!" Whether it is ordering peanuts in advance or persuading them to plant new varieties of oily peanuts, it is inseparable from the trust of the people.

In the evening, I asked Tan Xisong to have a meal together, and thanked her for her cooperation in the bidding process. The bidding was a great success, and Tan Xisong also breathed a sigh of relief. Her position as the director of the advertising department is considered secure!At the dinner table, several people discussed the plan for next year's bid for the king, as well as the agricultural poverty alleviation public service advertisement project.

"We will not participate in Huinong next year. This time the bidding for the king of the bid was a big success. The competition next year will definitely be more intense. The final winning bid amount will be less than doubled this year. The profit margin of agricultural enterprises is not high, far inferior to Health care products and liquor! It’s not worthwhile to spend so much money to win the bid, but we will still participate in the bidding for other advertising slots!” Li Lei told Tan Xisong about Huinong’s strategic plan for next year.

Tan Xisong expresses his understanding, and it's not that the cooperation has been completely broken, but it's just that he will no longer compete for the bid. The two parties will still be good partners in the future.

The next day, a reporter from "Forbes" magazine came to the courtyard to conduct an exclusive interview with Li Lei, and the other party expressed his intention as soon as he sat down, "Mr. Li, our "Forbes" magazine ranks the world's richest people every year. Last year, the Japanese real estate tycoon , Yoshiaki Tsutsumi, chairman of Seibu Group, defeated fellow Japanese real estate tycoon Yasushiro Mori, regaining the throne of the world's richest man; we "Forbes" have also seen the rapid development of mainland China, so this year we want to try to make a list of the richest people in mainland China. But when I went to interview, many rich people were unwilling to accept it, I wonder if you have similar concerns?"

Of course Li Lei understands what they are worried about. First, although the reform and opening up has lasted for more than ten years, the long-standing habit has made many people who got rich first still maintain a cautious attitude and are unwilling to expose their wealth in front of the public; The second reason is that the history of many rich people's fortunes really cannot withstand scrutiny, and they dare not disclose their wealth to the public.

The list of China's richest people in later generations was once called the "killing pig list" because of the above reasons, but Li Lei didn't care about it. Let’s talk about the richest man in the past. From 1999 to 2022, a total of [-] rich people have been crowned the richest man, and among these people, only Gome Huang Guangyu is the only one.

"Hehe, it's not easy to make a rich list in mainland China, right? Most private companies are not listed, and you can't count their wealth through stock prices and various reports. You can only estimate! Even if you can come up with a list, I'm afraid I can’t convince the public!” Li Lei said with a smile, “Forbes” will indeed publish the rich list next year, but this list has been criticized a lot, so they will not do it in the next few years, and then they were picked up by Hurun Cheap.

"Yes, there are indeed problems in this area. There will definitely be omissions in this list, but the development of China's reform for more than ten years does need such a list, so we will try to do it first. As for the problem, we can only It will be slowly adjusted and made up for in the future list." Said the Xiangjiang reporter named Ye Xiaozhong.

"The spirit is commendable, so who have you interviewed before? Who among these people is the hottest candidate for the richest man?" Li Lei asked curiously.

"Your old friend, the Liu family brothers from the Hope Group, Xian Duxin, the richest man in Hainan, Li Xiaohua, the richest man in the capital, Shi Yuzhu from the Giant Group, Zhang Hongwei from the Oriental Group, Zhao Zhangguang who developed the '101' hair tonic, etc. The richest man in the list is Mou Zhong!" Ye Xiaozhong reported a bunch of names that Li Lei was familiar with.

"There are indeed quite a few people called Lao Mou the richest man in China!" Li Lei laughed again. The incident of exchanging canned food for airplanes was too sensational, so many people thought that Lao Mouzi was the richest person in China at the moment, and Lao Mouzi was also right. He is proud of this identity, and he often regards himself as the richest man in the country, but he has never said that in front of Li Lei, and he still knows some sense of propriety.

"Mr. Mou's business is really not small. According to our investigation and his self-report, Mr. Mou's total assets should be around [-] million. This figure ranks in the top five among all the people I interviewed, but it is far from the richest man. There are still some gaps!" Ye Xiaozhong continued on this topic.

"What's the result of your investigation?" Li Lei asked curiously. This topic is really interesting. Nowadays, the assets of many rich people are not transparent, and he doesn't know how much money these bigwigs have.

"Your old friends, the Liu brothers, have a total assets of about [-] million. They told me this, but according to my estimate, it should be more than that! But since they said so, I can only write like this. After all, it is difficult for me to Verify it." Ye Xiaozhong spread his hands.

Li Lei nodded slightly. He was quite clear about the situation of the Hope Group. Their total feed sales last year exceeded 15 billion. The total assets of the Liu brothers are indeed more than that; this figure is also higher than the total assets of the Liu brothers in the original history. Gao, although Li Lei's sudden emergence seized many of the markets that originally belonged to them, but because Li Lei and the Liu family brothers have a good relationship, they also entered the feed industry earlier than in the original history, and at the same time avoided many detours, and their assets became more valuable. High, the Chinese market is huge and can accommodate several large feed companies.

"According to the information I have collected, there are three people with more assets than Mou. Luo Zhongfu from Fuhai Group, Chen Yuguang from Panda City, and Luo Xijun from Shanxi. Their assets are all over one billion. Among them, Luo Zhongfu should be the most." Ye Xiaozhong replied, and then told Li Lei about the situation of these people.

Luo Zhongfu's reputation will not be obvious in the future, but he is indeed the richest man in the country for the first time. He comes from a family of merchants. His grandfather was the richest man in Guizhou, and his father was also the president of ZY Chamber of Commerce. I bought locust trees in the village and sold them in the city to make money. Before I opened them, I saw the opportunity and secretly sold sofas and made 10 yuan.

After the re-opening, the state returned hundreds of thousands of assets from his ancestors, which made him even more powerful. Afterwards, he started a number of companies and soon became a millionaire. Tens of millions, and later established Fuhai Company and began to issue stocks, accumulating massive wealth, and now his assets have indeed exceeded one billion.

But in the new century, the real estate projects developed by Fuhai Company failed repeatedly, and Fuhai Company was also found out about many illegal problems. In the end, he was sentenced to ten years and six months in prison. disappeared from media attention.

Chen Yuguang is relatively familiar with Li Lei. He was a distributor of Vanke in the first place. When Li Lei went to the Special Economic Zone to have dinner with Wang Shi, he met several times at the dinner table; As a loyal partner of Vanke, when Chen Yuguang started his own company, Wang Shi also reciprocated and gave a lot of help. Chen Yuguang made a lot of money in the process of Hainan's real estate boom. Last year, he planned to start a big project in Chengdu. The district took a large piece of land and planned to build Asia's No. 50 Commercial Plaza of [-] square meters.

He named this project Panda City, but unfortunately he did not have Pan Shiyi's vision and did not see the dangers inherent in Hainan's real estate boom. He was censored because it involved an official, and now ordinary people can no longer find him; After he came out in the next year, he continued to build Panda City, but due to various reasons, it really couldn't go on, and Panda City became the number one unfinished building in Chengdu, and was eventually acquired by R&F.

Luo Xijun, who ranked third, was even more mysterious. Ye Xiaozhong didn't even know his age and what properties he owned. He just heard many businessmen say that this person is very powerful, so he can only temporarily record this person. Everyone can rank third on the rich list, which shows how unauthoritative this rich list is.

Among the remaining people are some Li Lei is familiar with or has heard of. For example, Zhang Hongwei and Li Lei of the Oriental Group have dealt with a lot. He is also one of the initiators of the establishment of Minsheng Bank. When he held a meeting in Beijing some time ago, Together with Li Lei, Liu Yonghao and others, each contributed 10 yuan for Minsheng Bank's preparations.

The Dongfang Group founded by Zhang Hongwei is now listed. Its business covers seven major fields including finance, modern agriculture and healthy food, new urbanization development, port transportation, information security, oil and gas and new energy, and resources and products. Therefore, he has long occupied HLJ Although the throne of the richest man is not well-known, he has always been an important figure in the domestic private enterprise circle.

Xian Duxin is mainly engaged in real estate-related industries in Hainan. He is known as the richest man in Hainan. Now he has entered a trough due to the bursting of the real estate bubble in Hainan; Zhang Guoxi has earned hundreds of millions of fortunes by exporting wood carvings to Japan. Named after an asteroid, he became the first entrepreneur in the country to receive this honor.

Ye Xiaozhong talked about the situation of many rich people, and finally asked, "Mr. Li, how much is your assets now?"

(End of this chapter)