Agricultural giant since 1983

Chapter 316 National Enterprises Counterattack

Li Lei has known Liu Yonghao for more than ten years, and he is very clear about this person's character. He either doesn't talk about what he does, but he will definitely do it once he does. We had a small meeting together to discuss the separation.

The previous separation was mainly due to the departure of Liu Yongyan and Chen Yuxin. Now it is the brothers Liu Yonghao and Liu Yongxing who have clearly divided the feed industry. The factory will be divided by Liu Yongxing. After the division is completed, Liu Yonghao will choose first, and each will develop in the future. If the two brothers want to compete, they will not compete, and they will not invade each other's market. Intervention, but the subsequent flow of personnel must be agreed by both brothers; in the end, the brothers share technology and hope for the brand.

Liu Yongyan, Chen Yuxin and younger sister Liu Yonghong firmly disagree with the separation of the family. They believe that from the outside world, hope is that their brothers have developed together, and it is the overall image of the Liu family. If the separation is not good; and now it is development At the critical moment, will separation cause misunderstandings among partners?Do you think there is something wrong with Hope, which will affect the future development of the company?Also, they all feel that Liu Yongxing's management ability and Liu Yonghao's marketing ability are a rare combination, and there is nothing more reassuring than the cooperation of brothers.

In the final vote, except for Liu Yongxing who insisted on separating the family, everyone else disagreed, but now I hope there are only two Liu Yongxing and Liu Yonghao. Help persuade Liu Yongxing.

"Second brother has always said that there is overlap in decision-making, which is not good for the development of the company. From the perspective of business operation, it is better to speak with one voice; but I think the reason is not so simple. We respect each other in specific matters. My opinion is controversial but I have never blush! The second brother’s reason is untenable! He must have nothing to say, so I hope you can talk to him, although we brothers and you are in competition Opponents, but they all trust you, Second Brother will definitely be willing to listen to what you say."

"I actually support the second brother's idea. It's not because of our competition. I'm going to dismantle Hope! And there are indeed hidden dangers in the shareholding division you want. The two of you have equal shares. If there is a dispute, there is no way to come up with a definitive answer." The results come! A company only needs one controlling party! And from a personal point of view, your second brother must have been a little bit unwilling in the past few years. I hope that you will develop well in these years and get many honors, but most of the honors given by the outside world are not It falls on you, including positions in some social organizations! Even this year's "Forbes" list is about Liu Yonghao's Liu family. Your second brother will definitely feel disappointed, and he will fight for outsiders, but The one who got these honors is my own younger brother, how can he open his mouth?"

Li Lei persuaded, "You two brothers have made similar contributions to Hope. Your second brother manages the company well at the back, and you charge forward, but the light you get is one-sided, and it all falls on you, the forward! Your two brothers Brother must be very helpless in his heart, so instead of this, it is better for each to lead the way, heroes also need applause, and now the division will not affect the brotherhood, and continue to forcibly rub together, but accidents will easily happen."

Hearing this, Liu Yonghao silently lit a cigarette, carefully recalled the details of the past few years, and finally had to admit that what Li Lei said made sense, "I did ignore the feelings of the second brother before, you are right, Hope is developed together by our brothers, and I should not be the only one to enjoy the honor."

Liu Yonghao was convinced. If he agreed, the other three people would not be able to stop Hope Group from splitting up. But before that, they had to report to the government and the Federation of Industry and Commerce, because Hope is a key enterprise in SC province, and the Federation of Industry and Commerce also values ​​it very much. Enterprises, such a big thing as the division, must gain their understanding.

This move alarmed the high-level leaders. Major leaders of the Chinese People’s Political Consultative Conference and the Federation of Industry and Commerce called to persuade them not to split up. The Federation of Industry and Commerce also sent Zheng Wantong, the first vice chairman, to Chengdu to persuade him. He criticized Li Lei as soon as he came, “You He's also the vice chairman of the Federation of Industry and Commerce, and he's in Chengdu, so it's fine if you don't help persuade them when something like this happens, why do you take the initiative to push them to break up?"

If it wasn't for him still appreciating Li Lei's face and knowing Li Lei's character, or he should have questioned whether he wanted to disperse hope so that Huinong could take advantage of it.

"Chairman Zheng, I really think it's better to divide now!" Li Lei explained his reasons in detail. , It’s better to split up late than early, and the relationship can still be maintained if you split up early, and you might tear yourself apart if it’s later, I think the Federation of Industry and Commerce definitely doesn’t want to see this scene, right?”

Zheng Wantong didn't speak for a long time after hearing this, "Hey, we are also responsible for this matter. We really didn't notice Yongxing's feelings. If we recruited hope to enter the Federation of Industry and Commerce, wouldn't it be better to choose Yongxing as the position? I will add it now Ok?"

"If Yongxing was elected at the time, what would Yonghao think? Now that I add it, Yongxing is easy to think too much. He will definitely feel that this position is caused by himself. Not only will he not feel honored, but he will also feel humiliated! It will be much more convenient to absorb Yongxing after the family, and he will feel that he deserves it! What is the Federation of Industry and Commerce most worried about now? Isn’t it because hope is lost after the separation, and the banner of reform and opening up is gone? Based on my understanding of the two brothers, this is definitely not the case! After separation, the two hope that they will become better and better!"

Under Li Lei's persuasion, the Federation of Industry and Commerce reluctantly accepted this reality, but the province of SC still wanted to persuade, and the top leaders rejected other arrangements to invite the four brothers to dinner. In the original history, this meal was very unpleasant. Even after many years, the parties involved were reluctant to mention what happened at the dinner table; but this time, because Li Lei persuaded Liu Yonghao in advance, the brothers had the same attitude and expressed their determination to separate the family to the leader, but the leader was helpless , can only let them go.

Then under the witness of many parties, the Liu brothers officially separated. Liu Yonghao chose [-] factories in the south of the Yangtze River, and Liu Yongxing chose [-] factories in the north of the Yangtze River. These are the two major feeds of the Eastern Hope Group and the New Hope Group. Soon after, Chen Yuxin registered Huaxi Hope Group, and Liu Yongyan registered Continental Hope Group. Hope has since been divided into four.

After the separation, the brothers still retained a bond, which was the Xinjin Feed Factory they started. This factory has been owned by the four brothers for a long time, each accounting for 20.00% of the five shares. It is usually managed by Chen Yuxin. Now the brothers Each of them took a tenth and gave it to his younger sister Liu Yonghong. First, they were a family and only had one younger sister, so they should give her some. Second, the younger sister also did something during the construction of this factory. Originally, she had a share.

Li Lei has heard that many family members who started their businesses together ended up in a quarrel and completely tore apart their faces. Family divisions like the Liu family brothers are rare, generous and decent, and the development of each family will be very good in the future. Besides From what happened today, it has become a beautiful story, which is really admirable.

As for his own words, he has noticed this aspect since the beginning of his business. Doing business is doing business. Even if he takes Li Xinwang to do it together, the shares are divided according to the amount of investment. He can lend him without Li Lei first. The brothers are so clear about what they do, so Huinong is still firmly in his own hands, and only a small part of the shares has been allocated. The big head is still with him, and there will be no such thing as the Liu family. .

After staying in Sichuan for a few days and witnessing the separation of the Hope Group, Li Lei returned to Heyang and continued to deal with his daily work. This year, there are also many things to benefit farmers. Research and development of new products, and because of "Forbes", the title of the richest man in the country has attracted many leaders and colleagues to inspect and visit, which also consumed a lot of Li Lei's energy.

Seeing more and more leaders coming to inspect, Li Lei couldn't take it any longer, so he could only ask Xing Shuwang for help, "Uncle, now people come here every day, and I can let other people in the company receive me when I go with you. It is said that I am arrogant, and I have no choice but to receive the leader well if the leader comes. This reception can take half a day, or two or three days at most, and I can't do anything else if I want to!"

"You, you, this is a good deed that many people can't ask for, and you're so disgusted with it!" Xing Shuwang looked at him helplessly.

"One time or two is definitely a good thing, but ten times or eight times is a bit too much, right?" People, too many times will always get tired, from the initial novelty and excitement to boredom.

"That's true, let me stop it for you!" Xing Shuwang recalled the number of leaders who went to Heyang recently, and felt that it would not work to continue like this. The company also needs to develop normally. What does the person in charge say about receiving reception every day?Isn't that how many state-owned enterprises collapsed?

"Thank you, Uncle!" Li Lei breathed a sigh of relief. With Xing Shuwang's level, leaders below the bureau level will definitely be able to stop him, and leaders at the same level can also stop a lot. As for the higher level, there will not be so many. People came over, and Li Lei welcomed their arrival very much.

"By the way, have you read the newspaper recently? What do you think of the recent national enterprise counterattack?" Xing Shuwang has developed a habit over the years. Every time he sees Li Lei, he wants to chat with him about hot social issues. Li Lei's views inspired him a lot, so recently he saw a lot of reports on national enterprises in newspapers, and now he couldn't help but ask Li Lei.

Last year, two Cokes flooded the seven armies, and other national brands were also defeated steadily. They were either acquired by foreign companies or struggled to support them. However, this year, many national companies have begun to counterattack with the slogan of revitalizing national brands, which has caused a stir. This craze is Lenovo.

Yes, it is the association that was spurned by countless consumers in the future, but now they are carrying the banner of revitalizing national brands. While actively fighting for government orders, they use the banner of national brands to attract ordinary consumers, and then try their best to reduce production costs. Using cheap and patriotic slogans to capture the market has defeated unresponsive foreign brands steadily, and their market share has continued to increase.

In other fields, various enterprises have also shouted loud slogans and launched an attack on foreign-funded enterprises. Haier Zhang Ruimin told reporters, "If you compete with multinational capital, even if you die, Haier will die to the last!"

Li Dongsheng of TCL said boldly, "Competing with the foreign corps, TCL will be a death squad for the industry to serve the country, and I, Li Dongsheng, will be the death squad leader!"

Ni Runfeng of Changhong proposed, "It is our responsibility to serve the country and the prosperity of the nation with industry, and build a new Great Wall with our brand." By the way, the advertising slogan of the Great Wall was replaced with "Changhong takes the prosperity of the nation as its responsibility, dedicated to you——Changhong Red sun"!
A veteran named Qiao Ying in Henan opened a red sorghum fast food restaurant, claiming to challenge McDonald’s; tea experts issued an impassioned “National Tea Declaration” and boycotted British tea companies’ advertisements at the entrance of the China Tea Museum. Taking advantage of this upsurge to resist foreign capital attacks and regain lost ground.

Li Lei thought for a while and answered, "This is a good thing. It can solve some problems in the short term. In the long run, it depends on what these companies will do besides shouting slogans?"

"Oh? Keep talking!" Xing Shuwang became interested. What Li Lei said was very different from what he heard and saw. He felt that he seemed to be able to get in touch with some new things again.

“Let’s take Lenovo as an example. Lenovo was able to counterattack successfully because of two points. First, it did a good job in marketing and grasped consumers’ desire for national enterprises to rise after two Cokes flooded the seven armies; second, it did a good job in price control. , take advantage of local human resources to continuously reduce costs; well-done marketing will make consumers feel familiar with the Lenovo brand, and lower prices will give consumers a reason to buy. Price plays a decisive role in sales. Under such circumstances, consumers are definitely willing to buy cheaper ones!"

Lenovo has become the most popular brand among consumers through this trend. This later generation is very different, and it is much stronger than Shi Yuzhu, who was scared by foreign companies to sell health products.

"Haier, Changhong, TCL, etc. all adopt a similar strategy. While shouting the slogan of revitalizing national brands, they use price cuts to attract consumers! However, due to arrogance and slow decision-making by large companies, foreign-funded enterprises temporarily I was caught off guard!"

"The national brand has won a temporary victory, but if the problem is not solved at the root, this victory will not last long! Sooner or later, it will lead to the counterattack of foreign-funded enterprises."

(End of this chapter)