Agricultural giant since 1983

Chapter 325
Cracking down on counterfeiting is not easy to do, not only there are legal risks, but sometimes there may even be personal threats, so Li Lei can't push Wang Hai out hastily, he has to wait for him to be ready; Wang Hai also knows this. One point, he was not intimidated, but felt very exciting, and at the same time showed a certain talent in protecting himself. In the words of the police, it would be difficult to catch this kid if he did something illegal.

Now Li Lei is relieved. Since Wang Hai, people have been eyeing the bowl of counterfeiting, but not many people can continue to do it without any major incidents. Wang Hai can spend more than 20 years in the rivers and lakes in peace. There is also a reason for coming, and it seems that he has found the right person to help Huinong crack down on counterfeiting.

Let Wang Hai continue to receive training, and Li Lei went to his hometown in Shandong. Now that the Luhua peanut oil advertisement has been on the stage, he plans to go there this time to see how the advertisement works. This year is different from last year. Last year Lu Hua is invincible in the north, and has hardly encountered any strong competitors. Now, there is a new peanut oil brand-Orchid Flower, which stands up and wants to compete with Lu Hua.

If it is an ordinary competitor, Li Lei will not be in a hurry to go to Shandong. Sun Mengquan's ability is enough to deal with it, but orchid flowers are not ordinary. This is a new brand jointly established by Yihai Kerry and Qingdao Vegetable Oil Factory. With financial strength and a strong local foundation, it is estimated that Yihai Kerry also saw the threat of Luhua, so he used Li Lei's strategy of directly attacking Tianjin when he dealt with Master Kong in the past, and wanted to enter Luhua's heartland. Come to a center to bloom, so Luhua will be in danger.

On the way there, Li Lei picked up the materials of Orchid Orchids and started researching. According to the local chronicles of Qingdao, the history of Orchid Orchids can be traced back to 1918. At the beginning, it was just a small workshop. Through his own hard research, he figured out a good method of oil extraction, which established his reputation, and the oil extraction workshop became bigger and bigger. In the 50s, the workshop was nationalized and renamed Qingdao Vegetable Oil Factory.

Subsequently, the state invested a lot of money to transform the process and equipment, making it a national high-grade peanut oil production center. All the fragrant peanut oil produced is used for export, and it has become the birthplace of authentic fragrant peanut oil. It is well-known in Southeast Asia and earns a lot of foreign exchange for the country.

In the 80s, another technical transformation was carried out, which increased the production capacity from [-] tons to [-] tons, but it was still mainly used for export, so the competition with Luhua was mainly in Southeast Asia; last year, Yihai Kerry and Qingdao Vegetable Oil Factory A joint venture established a new company, and Orchid was born, and then launched an attack on Luhua from the two markets of Southeast Asia and Shandong.

Why do you want to name the new brand Orchid Flower?It also starts from the end of the [-]th century, when Ms. Anis Zhuojin, an Armenian living in Singapore, cultivated a brand-new orchid in her botanical garden. The Singapore Botanic Garden named it Zhuojin Vanda Orchid, and ordinary people based on The origin is called orchid, and later this flower became the national flower of Singapore. Yihai Kerry is a Singapore company and named the new brand with its own national flower, which shows that they have great expectations for this peanut oil.

After arriving in Laiyang, Sun Mengquan frowned when talking about Orchid Orchid, "It's not easy. As soon as the news that Qingdao Vegetable Oil Factory was looking for a partner came out, I immediately asked someone to contact me through my relationship to see if I could take advantage of this opportunity." To strengthen ourselves, the talk was good at the beginning, but when Yihai Kerry came over, the attitude of the local government immediately turned cold, who would let someone be a foreign company, and we are just a private company?"

Li Lei is very clear about the status of foreign companies in China today. In the eyes of the government, foreign capital is more attractive than domestic capital. Even if Luhua offers better conditions, Qingdao Vegetable Oil Factory will still choose to cooperate with Yihai Kerry. As long as it can attract foreign capital, it will be a great political achievement!Who would talk to Lu Hua at this time?

"It doesn't matter, the big deal is that the soldiers will come to cover the water and the earth! Although Yihai Kerry has strong financial strength and many years of experience in the edible oil industry, this is the first time they have come to the north and the first time they have come into contact with the peanut oil industry! The technology accumulated in soybean oil may not be directly transferred to peanut oil, we still have an advantage!" Li Lei comforted, and the war is about to start, the commander must not be timid before the battle.

"I'm quite clear about this. Although the advertisement for Orchid Orchids has been published, the old oil extraction method of Qingdao Vegetable Oil Factory is still used. The quality of the oil is not as good as our 5S oil extraction method! But Yihai Kerry is in Southeast Asia. They have a lot of connections, so they are on par now! But in Shandong, their advertisements are very strong, and they have already hit our market!" Sun Mengquan is still full of fighting spirit, but he still has some worries. After all, Qingdao Vegetable Oil Factory The old foundation of many years is there, and now with the funds of Yihai Kerry, it is really not to be underestimated.

"If they want to fight, they can do it! Huinong also has connections in Southeast Asia. Although it is not as thick as Yihai Kerry, it can still come in handy!" Li Lei comforted. Huinong's instant noodle factory needs a lot of palm oil , and many local businessmen in Southeast Asia have a good relationship. At the same time, the Luhua brand has been erected in Southeast Asia. As long as the quality does not decrease, people who are used to it will not consider changing brands for a while.

"For the Shandong market, taking advantage of the gap period when the new orchid production line has not been built and the production capacity is limited, we have to work harder and strive to develop more new customers! The biggest problem facing the edible oil market now is bulk oil. It still dominates, and most consumers are still used to going to grain and oil stores to buy bulk oil, and the habit of buying edible oil in small packages has not yet been cultivated! So we can start from this aspect!"

"Oh, the habit of consumers can't be cultivated in a short while. Chairman, do you have any suggestions?" Sun Mengquan is also aware of this, but has not yet come up with a good solution.

"Come on, let's look at the previous customer analysis! Judging from the report, the main buyers of our Luhua small-package peanut oil are as follows: high-end restaurants, foreign-related restaurants, foreigners and employees of foreign companies, urban wealthy people, institutions The staff inside." Li Lei took out the report to analyze, "The first three customer groups are relatively limited and lack potential, so let's start with the latter two!"

"May [-]st is coming soon, and the wealthy urban class that gets rich first will give gifts, and the system will also distribute benefits, so let's start from this perspective!" You don’t need to buy it, China Mobile, China Unicom and the bank will give you a round package. Mom and Dad will give it away when they go to the bank to deposit money, and China Mobile and China Unicom will also give it away when they do business, and most of the gifts are Arowana. After you get used to eating Arowana, Occasionally, when I need to buy, I subconsciously go to get Arowana when I enter the supermarket.

This left a deep impression on Li Lei, so now when it comes to expanding the customer base, Li Lei immediately thought of this trick, "We can divide Luhua's salesmen into two groups, and those who are related in the system are responsible for Various units approached and persuaded the unit leaders to buy Luhua peanut oil to give employees benefits. Ordinary employees may not be willing to go to the supermarket to buy small packages of oil, but they will definitely use it for free? After eating our peanut oil, then If they are asked to eat those bulk oils that taste bad and have no guarantee of quality, they probably won’t want to, unless their family’s economic conditions do not allow them, otherwise they will still buy our peanut oil, won’t this consumption habit be cultivated?”

"The second batch of employees went to find the bosses of private enterprises and self-employed people on the street. Our packaging is so beautiful and festive, it is just right to give it as a gift! Besides, our advertisement is broadcast on the padded station, so gift-giving is also a face-saving gift. ;Although there are definitely fewer people giving gifts on May Day than Mid-Autumn Festival and Spring Festival, as long as you develop this habit, when it is time to give gifts during Mid-Autumn Festival and Spring Festival, they will also think of our Luhua! The people who receive gifts eat our oil, new Isn’t the customer base cultivated?”

"Arowana often uses this trick in the south. The consumption habit of eating small packages of oil in many places is because of this. It was brought up by the staff in the system and the group of people who got rich first! A family started to eat Arowana , his relatives and friends will follow suit, and over time, the sales of small-package oil will increase! It is said that in order to implement this strategy, Arowana burned a total of 2000 million yuan! Now we also take out 2000 million yuan to let More and more people in Shandong like small-package oil!"

"This method is very good! Now even if Orchid wants to follow suit, they can't keep up with their production, and they can't produce so much oil, and they are pointed out to exchange oil for foreign exchange. Even if Yihai Jiali wants to follow us If they grab this market, they won’t put orchids in the country!” The more Sun Mengquan thought about it, the happier he was, and he used Yihai Jiali’s method to deal with Yihai Jiali, isn’t this the same as in martial arts novels? "What?

"Yes, our biggest advantage right now is production capacity. It can not only meet export demand, but also support domestic expansion. Orchids can only take care of one end with an output of [-] tons! And the bulk must be exported, let alone the leaders above. Well, even the Qingdao Vegetable Oil Factory does not agree, and they still hold shares! Moreover, Yihai Kerry can’t do things like contacting the local unit for the time being, so they can only let Qingdao Vegetable Oil Factory do it! At most, they will give to the municipal government, Several major related units of the Agriculture Bureau and the Grain Bureau sent some, and we would be reluctant to give up any more! We have no such concerns, and can do it freely!" After many expansions, Luhua now owns two oil extraction plants in Laiyang and Zhucheng. A number of domestic first-class oil extraction production lines, with a production capacity far exceeding that of orchids, have the strength to do so.

This is not the same as Li Lei's entry into Tianjin Hard Steel Master Kong last time. At that time, Huafeng had sufficient production capacity to provide products, and TJ market could send as much as it wanted!But now Orchid Flower has just been established, the production capacity has not yet increased, and most of the peanut oil currently produced is exported, so there is no way to put too much in the local market, so even if they see Lu Hua's actions and want to imitate them, there is no way. Just like soldiers without weapons in war, they can only watch Lu Hua take over the market.

"According to the current speed, the new production line of Orchid Orchids will be completed at the beginning of next year at the earliest. Mid-Autumn Festival, New Year's Day, and Spring Festival, there are at least three important festivals that we can monopolize. As long as we can grasp this opportunity, we can occupy it." Great advantage." Sun Mengquan counted the days.

Both he and Li Lei knew that it was impossible for Yihai Kerry to stop them completely. What Luhua can do now is to seize the market as soon as possible and cultivate more consumers!Once you get used to cooking oil, you won't change it easily. As long as Lu Hua doesn't expose quality problems in the future, most of this group of consumers can continue.

"Also, I heard that orchids have strict requirements on peanuts. Although the production of peanuts in Shandong is large, high-quality peanuts are still relatively limited. We can start from this aspect and raise the price when the peanut harvest season comes. Let’s charge more, and orchids will charge less! If there are not enough peanuts, it’s useless to have a production line!” Li Lei added, of course, orchids can also import peanuts from abroad to extract oil, but in this case, the cost will be high up.

"These are just temporary means, the most important thing is to improve your ability! Although our current 5S oil extraction method is good! But the traditional oil extraction process also has a lot of merits, we can recruit technicians to do research, see Let's see if we can find something useful." Li Lei finally said.

Luhua uses the 5S oil-pressing method, while Orchid Flower will tap the traditional wooden pressing process in the future, using the ancient method as a gimmick, and launched the ancient small-pressed peanut oil; if Luhua can come out with the same product ahead of them, then The strategy for orchids is definitely a huge hit.

"Okay, I'll call them for a meeting and arrange the work. I want to see which of the two flowers, Lu Hua or Orchid Flowers, blooms more beautifully!" After chatting with Li Lei for so long, Sun Mengquan felt worried. After sweeping away, full of fighting spirit, he began to call the backbone of Luhua for a meeting to assign tasks.

Buying peanuts and researching ancient craftsmanship are long-term plans. The most important thing now is to convince those enterprises, institutions, private business owners, and self-employed individuals. Luhua also has an advantage in this regard.

Nowadays, the life of state-owned enterprises is getting more and more difficult. Many children in the system choose to work in Luhua. It is very convenient for them to work as salesmen and sell in the units where their parents work; Salesmen with little background went to private business owners and self-employed individuals. In order to win customers, Lu Hua offered huge discounts, and I believe they would also be tempted.

At the same time, Sun Mengquan promised these salesmen a lot of bonuses and commissions, so as soon as the meeting was over, these salesmen got busy with samples.

　Haven't gone back yet, please take two days off, and go back to make up for the missing updates

　　
　
(End of this chapter)