Agricultural giant since 1983

Chapter 350 Potash Fertilizer
After the opening ceremony, Li Lei cooperated with Jing Shuping to socialize for a few days, and then returned to Heyang. The matter of the coconut tree was being discussed, and it happened that the Chinese New Year was approaching, so there would be no results in a short time. There's no point in waiting here, it's better to go back to work.

As usual, when the holiday was approaching, the heads of various business departments came to Heyang for a meeting to report the work summary of this year and the work plan for next year. The fastest growing last year was the instant noodle business department led by Xiong Yiwu, CCTV Biaowang's The effect is very significant. The one-year advertisement in the prime time has allowed Huafeng to continue to firmly occupy the top spot in the national instant noodle sales rankings, and it has also expanded its advantages over Master Kong and Uni-President. Huafeng's annual sales volume is 65 billion Bao’s performance has occupied half of the national market share, followed by Master Kong with 40 billion packs, which is 20 billion packs less than the original record. As for Uni-President, it is even lower. Neither of these two companies can be shaken together. Huafeng's status.

"Huafeng's plan for next year is to continue to secure its No. [-] position in the country. To this end, it will continue to build new factories in major cities across the country, enrich its product line, launch instant noodles of different grades and flavors, and continue to improve the sales system. Get rid of the control of the agent." Xiong Yiwu talked about his plan ambitiously. This year's super high sales volume allowed him to get huge bonuses and share dividends. Otherwise, even if he started his own business, he would not be able to earn so much money. After all, the gap between his personal resources and the resources Huinong can provide is too great.

"Competition with Master Kong and Uni-President should be strengthened. On the one hand, we will continue to fight against them in the field of instant noodles. On the other hand, other business divisions must also work hard. Master Kong and Uni-President have other products besides instant noodles, and the performance of tea beverages is quite poor. This is also a field with broad prospects, so we have to make efforts in this field!" Li Lei commented, "Next year, the company will establish a new business department - the beverage business department, which will integrate all beverages in the company The products are all assigned to this division. The focus of the division's work next year is not only to continue to maintain the existing brands such as Panpan almond milk, but also to develop new products such as mineral water and tea beverages, and to do a good job in cooperation with other companies. Prepare for competition! At the same time, look for opportunities to try to acquire regional brand-name beverages such as Tianfu Cola in the future!"

This was discussed in a meeting long ago. Even the person in charge of the Beverage Business Department has been appointed. It is Qu Bin who took over from Hou Tao to manage the food processing plant in Luxiang. It is in his hands that Panpan Almond Dew became the top ten in the country. The beverage brand has rich experience in management and operation in the beverage field. Now it is expected that he will be in charge of the beverage business under Huinong.

Then Hou Tao from the food business department reported on his work. His report focused on ham sausage. At the end of last year, there was a big battle in the field of ham sausage. In order to seize market share, Shuanghui Group took the lead in reducing the pork content in ham sausage from 85% The price dropped by 70%, and the price also dropped from 1 yuan per stick to 1 cents. Another big factory, Chundu, was fooled and also lowered the pork content. %, 9%, 60%, and finally adjusted to 50%, and the price was also reduced to the lowest: a ham sausage only costs 40 cents. Although this move has increased Chundu’s market share, it has ruined its reputation. Meat sausages become starchy sausages, and consumers are full of curses after eating them!

At this time, Panpan, who had been sitting on the mountain watching the tigers fight before, followed them to cut prices to seize the low-end market, and at the same time launched large meat sausages to plunder the high-end market. Many customers who ate starchy sausages turned to buy Panpan’s products , Panpan's word of mouth once again improved.

Seeing this situation, Shuanghui panicked at first, because they originally planned to use the low price strategy to mislead other competitors, and then launch high-end brands. They knew that Panpan took the lead, but now that things have happened, they can only Then they launched their own big meat ham sausage Wang Zhongwang, but unfortunately it was too late, Panpan took the first step to eat the most market, at most they followed Panpan to eat some leftovers.

Although Shuanghui was depressed, they still achieved some results. Chundu was miserable. They had no plan to develop high-end products at all, and it was too late to make a fortune. In the end, they paid a lot of cost, but in the end they only grabbed part of the low-end market. , the mid-to-high-end market was all taken by Panpan and Shuanghui, and they also ruined their reputation, becoming synonymous with low-end products. Even if they redeveloped mid-to-high-end products, no consumers would buy them, and low-end The profits that the product can provide are unable to support the operating costs of Spring Capital. If things go on like this, it may only be a matter of time before Spring Capital goes bankrupt.

Panpan continued to consolidate its No. 30 position in the country. Both its market share and total sales have greatly improved compared with the previous year, and they have achieved a total sales of 12 billion. However, they are not without competitors. Shuanghui has never given up. Challenge Panpan’s determination; in Jiangsu, a new ham sausage brand is also quietly developing, Zhu Yicai’s Yurun has also begun to exert its strength; at the same time, Jinluo ham sausage in Shandong relies on the local government’s preferential subsidies and tax policies. The intestinal market has grown by leaps and bounds, and has achieved sales of 18 billion in one fell swoop, second only to Panpan and Shuanghui with [-] billion, ranking third in the country.

After Hou Tao's report was over, Sun Mengquan of Luhua took the stage. After reaching a cooperation with Guo Kongfeng, Luhua began to speed up. Oil, soybean oil, sunflower oil and other new varieties have also been introduced to the market one after another. Like Kerry Cereals and Oils, they have begun to play the multi-brand card. COFCO can’t beat them with only Fulinmen brand. The small-package oil market is now Luhua. In a situation where the world is divided into two with Arowana, Luhua is dominant in the north, while Arowana is leading in the south, and Fulinmen can only struggle to support it.

"Chairman, some of my acquaintances in COFCO have contacted me recently. They seem to want to invest in Luhua." Guo Kongfeng reported a new news. He himself hopes to reach a cooperation with COFCO. It is indeed a giant. They have the most reserves of oil-extracting crops in their hands. It is very beneficial to cooperate with such a powerful partner. On the other hand, he does not own many shares in Luhua. For Lei and Sun Mengquan, if they can introduce strong assistance, they may be able to increase their right to speak.

"You can continue to communicate with them. If they are really sincere, then have a serious talk!" Li Lei has no objection either. If you want to engage in agriculture in China, you can't get around the mountain of COFCO. Huinong bought it from COFCO before. A large amount of grain is used to produce feed and food. If we can strengthen cooperation now, it will also benefit Huinong. The business scope of Huinong and COFCO overlaps a lot. If the two parties join forces, they will have great potential in many projects. Challenge the soybean hegemony of the United States is also inseparable from COFCO.

Then representatives from the Breeding Division, Feed Division, Breeding Division and other departments spoke one after another. They also made considerable progress last year. Now Huinong has achieved the number one position in the country in many fields. The general manager of the group company Assets have also exceeded [-] billion. If the reporters of Forbes magazine continue to interview Li Lei this year, and Li Lei is willing to tell the truth, he will definitely be the richest man in the country this year.

Li Lei commented on their work one by one, especially pointing out the key points of development for next year, and finally said, "When we meet next year, maybe we will add another business department! As for whether we can fulfill our wish, it depends on Guizhou." development!"

After the small meeting, the general meeting was held. Huinong held a grand annual meeting again. At the annual meeting, Li Lei commended a group of outstanding employees. Some of them made great contributions, and even got cars, houses and six-figure cash rewards. , This made all the staff envious, and at the same time inspired their fighting spirit. If they can win the award this year, it might be my turn next year or the year after.

After the annual meeting is over, Huinong will be on vacation. Except for those who must be on duty, everyone else can go home to celebrate the New Year!In this regard, Li Lei has always emphasized that the typical TV program that is often praised for not being able to go home for the New Year for several years is absolutely not allowed. Those who were on duty for the New Year last year must go home to rest this year. It is the responsibility of the personnel department, which is to deduct performance. He is really tired of this kind of inhumane propaganda, and he doesn't want to see such a situation in his own company.

This year Li Lei continued to take his family to Sanya to celebrate the New Year. Last year they didn't want to celebrate the New Year outside, but when they arrived in Sanya, they fell in love with this place with a warm climate and beautiful scenery, and there were many meaningless social interactions compared with at home. The whole family can take this opportunity to have a good rest.

And although Forbes did not launch the mainland rich list again this year, after the news that Li Lei became the vice chairman of Minsheng was made public, he also had a lot of troubles, so he just continued to hide and forget about it, and let the relatives who should go go, and the relatives who should go should be given away. As soon as the gift was delivered, the whole family came to the villa in Sanya to start a leisurely vacation.

Compared with last year, everyone got used to it this year. As soon as they arrived at the place, they began to choose their favorite recreational activities. Li Yanyou took his sister to the beach to dig a sand castle. Yu Shenyuan and Li Qiyun played Go on the balcony while drinking While playing chess with the local white sand tea, several ladies went to soak in hot springs and have massages. As for Li Lei, he turned on his computer and surfed the Internet. He was busy with work a while ago, and he hadn’t chatted with Tenteng for a long time.

"Hey, the richest man is here. Happy Chinese New Year, the richest man. Don't you give me a red envelope for this big Chinese New Year?" As soon as Qian Duoduo was online, netizens who were familiar with him began to tease him.

"Even if I want to send it, can you get it?" Now there is no WeChat group to grab red envelopes, hey, I suddenly feel that the fun of Chinese New Year is a lot less, "That's good, let's organize another party, just like last year in Guanlan Hu, it will be more convenient for Teng Teng, Lei Zi and the others! The rest of the people want to come to me for reimbursement of travel expenses, board and lodging, but they left after halfway driving last year, so we should talk more this year!"

The start of the Internet entrepreneurial wave is getting closer and closer, and Li Lei also wants to get in touch with these first-generation Internet entrepreneurs, and then invest some money, and then cash it out in the future to feed back agriculture. With the increase in assets of the New Century Company, It is not so easy to operate in the financial market now, and you have to find a few more ways for yourself. Fortunately, the financial crisis in Southeast Asia is about to begin, and you can take this opportunity to follow Soros to harvest a wave first, and then Give him another backstab.

"Can you stop calling me Teng Teng?" Hey, Teng Teng is getting bigger and less cute now, isn't it just a nickname?So what do you care about?How readily did you promise when you were young?
"I don't have a problem. Anyway, I must have returned to Guangzhou to start working at that time! Oh, by the way, an ISP company recently wanted me to go there. Can you give me some advice?" Ding Lei has been working in Guangzhou for nearly a year.

"If you plan to start a business, I think it would be good to go to a few different companies to learn more; by the way, Leizi, do you want to go to Silicon Valley for inspection? I can sponsor it! And what is an ISP?" Li Lei responded , he knew LSP. Among this group of people, Ding Lei was the first to start a business, and Li Lei was looking forward to becoming an angel investor.

"Well, I think so too. Now this company has learned enough to learn. It's time to change the environment. Then go to this ISP company in the next year! ISP companies are Internet service providers, that is, to the general public. Enterprises that comprehensively provide Internet access services and information services to users, wait for me to study for a while, and see if I can build a better BBS, Teng Teng, don't blame me when the time comes!" Ding Lei is now also used to being called Teng Teng Yes, it seems that this nickname will probably follow Teng Teng for a long time.

"Boss, boss, do you still need someone here? Next year, I will introduce you to a few more people?" Lei Jun also ran over after receiving the news.

After half a month of Internet addiction in Sanya, Li Lei’s family ended their vacation, others returned to Heyang, and Li Lei went to Shenzhen to meet with netizens. This time, nothing unexpected happened. He and Ma Huateng, Ding Lei, and Lei Jun Waiting for people to play in Mission Hills for three days, exchanging views on the Internet with each other, Li Lei's many opinions made them stunned. It seems that the business model is very operable, even Ma Huateng is tempted, or I am also thinking about starting a business?The instant messaging project I mentioned just now seems quite interesting.

Three days later, netizens went their separate ways, and Li Lei finally ended his vacation and started a new year's work. His first task this year was to go to Guizhou to attend the inauguration ceremony of the chemical fertilizer plant. Guiyang, and then arrived at Tongren Wanshan Town by car, where Huinong built a potash fertilizer plant.

(End of this chapter)