Agricultural giant since 1983

Chapter 355 Xing Shuwang is leaving

"Let's discuss the matter of Luhua first, and then go to Beijing to discuss other projects. The leaders of the group must be very happy to hear this news!" Ning Hao had no idea that the group leaders would veto the possibility of these cooperations. With a solid foundation and a lot of involvement in industries, although the whole country is reforming state-owned enterprises and focusing on the large and letting go of the small, COFCO has long been designated as one of the enterprises that must be preserved, no matter in terms of scale or in terms of people's livelihood. In terms of importance, COFCO must stay, so staying in COFCO still has great development prospects. If I can handle these few cooperations, I may not be able to upgrade to another level in the future.

"For COFCO's investment in Luhua, I support it in principle. The growth of Luhua really needs the support of COFCO!" Li Lei took the lead in expressing his opinion.

Then two small shareholders, Sun Mengquan and Guo Kongfeng, followed closely behind. Guo Kongfeng also pointed out COFCO’s concerns, “Although I am responsible for the cooperation only in Nanhai Oils and Fats, I do not have the right to make decisions. This cooperation is definitely better than last time. Be more sincere, don't worry, Mr. Ning!"

Sun Mengquan made a small request according to Li Lei's instructions, "Mr. Ning, Lu Hua is now facing competition with Orchid Orchids. Technically speaking, we are definitely not afraid of them! But Kerry Grain and Oil's financial strength is too strong. Whether it is to acquire other oil mills or to do marketing and promotion, Luhua needs to invest a lot of money to completely overwhelm Orchid Orchids. Do you want to promote Luhua to go public after buying shares, so as to raise funds from the stock market to compete with Kerry Grain and Oil? Competing?"

"This request is very reasonable!" Ning Hao stated cautiously. Although he did not mention this matter during the internal meeting of COFCO before coming here, in terms of the actual development of Luhua, it does need new financing channels. If he does not let go If Luhua is listed, only a few shareholders can continue to inject capital. Although COFCO is big, it also has a lot of places to spend money, especially now that they are building the world's largest comprehensive grain and oil processing base in Zhangjiagang, and a large amount of funds have been accumulated in this project. , it is really difficult for COFCO to pay, and if they do not inject capital, Huinong and Guo Kongfeng will definitely inject capital, so that their shares will be diluted. After comprehensive consideration, listing Luhua seems to be a very reasonable solution .

"So, can COFCO help solve the problem of listing indicators?" Sun Mengquan asked immediately. Now that companies need indicators to go public, Li Lei can also solve this problem, but Huafeng will be listed next. Now Listing indicators are very tight. If you need two indicators at once, even Li Lei will find it difficult. If COFCO can help solve one, it will be much more worry-free.

Ning Hao frowned and thought, COFCO can indeed get the listing index, but it is not free. Is it worthwhile to exchange the listing index for a chance to invest in Luhua?This account will be settled soon. Luhua is now the number one edible oil brand in China, even surpassing Arowana. It is actually not difficult to promote such a company to go public. COFCO can get the index without much cost. , as long as you can get the shares that COFCO wants, so what if you give them a listing index?

But I can't agree too readily. I haven't talked about the specific price of the shares, and how many shares COFCO can take. Ning Hao replied vaguely, "COFCO can promote this matter, but it must have an aboveboard name. You can't give the indicators to companies that have nothing to do with COFCO, right?"

"How can it be irrelevant? Aren't we going to be a family soon? Mr. Ning, look, COFCO, Huinong, Mr. Guo, and Mr. Sun have all agreed to cooperate. The rest are just some details. Let the people below discuss That’s enough! It’s estimated that we will be able to negotiate soon!” Li Lei knew that this matter was settled, that is to say, there was such an opportunity when COFCO had not yet developed and grown. Then there is still a need to help them go public?Of course, going public in a few years will be easier than it is now, and Huinong doesn't need to ask COFCO for help.

"Mr. Ning, I would like to toast you again. It is always the first time for Ning to come to Laiyang, right? Let's have a good drink today. Tomorrow, I, Mr. Li and Mr. Guo will accompany you around Laiyang. Although our Laiyang is small, we still have some scenery. Yes, places like Wulong River, Dingziwan, and Niangniang Mountain are all good. Oh, yes, you can also go to see the pear trees in Laiyang Pear. Now is the season when the pear blossoms are in full bloom. If you look at the pear blossoms in ten miles, this is not the case. Wang Lun fooled Li Bai's Ten Miles of Peach Blossoms into a real pear orchard of [-] mu. You will never see such a scene in other places! Let's have fun, let the people below talk slowly, and when the talk is over, we can just sign it!" Sun Mengquan said again He raised his glass.

"Okay, then listen to Mr. Sun, and I will take a good look around this [-]-acre pear orchard!" Ning Hao agreed, and let the people below talk first. This is also a common practice in negotiations. After all, there is not much maneuvering when a few big shots quarrel. There is more room, even if the people below beat their brains out of the noise, there are still a few of them who can make up for it.

"Mr. Ning, the [-]-mu pear orchard is definitely worth a visit. The Laiyang pear has delicate flesh, rich juice, and a crisp and sweet taste. It is the top grade of pears. It has been well-known since the Qing Dynasty. It is also eligible to apply for national geographical indication products. When the time comes We can also talk to the local area to see if we can make this brand!" Li Lei said that Laiyang pears are definitely not as important as Wuchang rice, but if you can pick them up, you can pick them up.

The host and guest had a good time at night, and when they woke up in the morning, Li Lei and Sun Mengquan accompanied them to taste Laiyang special snacks such as Wandi fire, longevity cake, etc., and then visited Luhua's production workshop together. Ning Hao had done his homework before. After looking at it, I found that the production equipment and the professional level of the workers here are really good, much better than COFCO's own Fulinmen, and also surpassed Kerry Grain and Oil's factories in the south, so I became more determined to invest in Luhua.

At the end of the visit, Ning Hao left a group of people to go to the conference room to talk with people from Luhua, and he started to travel with Li Lei, Sun Mengquan, and Guo Kongfeng. During the tour, none of them mentioned the matter of investing in shares. Just talk about the scenery in front of you, and talk about the family history of international agricultural giants by the way. From time to time, Li Lei will come up with something that Ning Hao doesn't know, and by the way, he will also help him increase his knowledge, so as not to be unclear when the four major ABCD grain merchants come in in the future details.

"Mr. Li, the things you said are very valuable. Do you have written materials? If it's convenient, give me a copy. I'll take it back and show it to some leaders?" Ning Hao only listened to it as gossip at first, but he listened. Then I realized the importance of these things.

"No problem, I'll go back and ask the secretary to sort it out and give it to you!" These materials are easy to collect in later generations, but now, it is still very difficult to obtain these materials in China. Even COFCO is not easy to find. Li Lei gave They, I hope to help them pay more attention when they cooperate with ABCD.

Travel around the mountains and rivers during the day, go back at night to have a meeting with the people of their respective teams, and listen to the report of the day's negotiations, and then they continue to travel the mountains and rivers the next day, and the people below continue to talk based on the feedback from the first day. After a few days, the negotiation finally With the result, COFCO invested 2000 million yuan to take a 20.00% [-]% stake in Luhua.

At the end of 1994, Ye Xiaozhong of Forbes judged that Lu Hua had a total asset value of about 1995 million yuan. In fact, he still underestimated. At that time, Lu Hua already had assets of [-] million yuan. The total annual sales are directly approaching one billion, and then adding Luhua's technology and brand value, the total assets have reached [-] million. It is possible to transfer more than a quarter of the shares to COFCO at this price, which depends on COFCO Energy Help them get listing indicators and help them acquire other oil mills.

Now the shareholding composition of Luhua is as follows: Huinong is the largest shareholder, accounting for 30.00% of the shares at 19.00%, followed by COFCO, Sun Mengquan accounts for 11.00%, Guo Kongfeng accounts for [-]%, and there are still a small number of shares In the hands of the veterans of Luhua who started their business with Sun Mengquan at the beginning, some of the shares in the hands of these people have been repurchased, and the rest of the shares are the backbone of the factory, which is what they deserve.

Although Huinong transferred a part of its shares to COFCO, it is still the largest shareholder. Although COFCO’s share is slightly smaller than that of Nanhai Oil and Oil, Li Lei has clearly pointed out that Luhua also has longevity flowers and sunflowers under development. Wang and other edible oil brands belong to Luhua, unlike when COFCO and Kerry Group cooperated, the Arowana brand belongs to the parent company, but they are only authorized to use it, so Ning Hao can rest assured.

As for Sun Mengquan, the shares he got now must be less than in the original history, but he is not losing money, because with the help of Huinong and COFCO, Luhua can completely overwhelm Arowana, and the market value of Arowana in later generations is as high as more than 2000 Hey, Luha only has more than 400 billion yuan. Is it better to get 400% of the shares in a company with more than 2000 billion yuan, or [-]% of the shares in a company with more than [-] billion yuan?Anyone can settle this account, and both Li Lei and Ning Hao have promised that Lu Hua will still be handed over to him for operation and management in the future. Why is he not reconciled?

Guo Kongfeng is even more regretful. He made a profit not long after he just invested in Luhua, and he also had a part of the shares transferred to COFCO. The transfer price was higher than what he bought the shares at the beginning. He made a lot of money every time he entered and exited. Secondly, his biggest obsession now is to defeat the Arowana he created by himself, so as to avenge Guo Henian. Now that he has introduced the strong support of COFCO, the hope of success is undoubtedly a little higher.

As for those veterans who followed Sun Mengquan to start a business, they were equally happy. The sale of shares allowed them to get money that ordinary people could not earn in a few lifetimes, and they could improve their lives. Moreover, they did not share their shares. In the future, when Luhua goes public, they can still enjoy shares. Value-added dividends.

So this cooperation can be said to be a happy one. After signing the contract, Ning Hao told them another good news, "I have communicated with the leaders, and they are also very supportive of Luhua's plan to go public, and they are already helping Luhua fight for it. The listing index is set, and it is estimated that there will be results soon! Maybe within a few months, our Luhua will be a listed company!"

"Huh la la la!" There was a round of applause at the scene. Now that the negotiation is over, there is no need to bargain with this card. It is also in COFCO's interest to let Luhua go public as soon as possible.

"There is also the acquisition of the oil mill. I have also talked to the provincial leaders. Although the introduction of foreign capital is very important, don't forget about our country's grain and oil security! So you can use the money to go to the factory according to the plan. Buy oil mills everywhere! Local governments will support you!" Ning Hao announced another piece of good news. COFCO used its influence to offset the advantage of foreign investment in Kerry Grain and Oil. 2000 million to annex small and medium-sized oil mills all over the place.

"Mr. Ning has given us so many great gifts, and I would like to add the icing on the cake to tell them good news. We have made a major breakthrough in the sunflower oil project in cooperation between Luhua and XJ Academy of Agricultural Sciences. Compared with the previous technology, the oil yield is much higher. Increase, the cost has dropped by 20.00%! Therefore, the Sunflower oil we are planning to start production soon! Changshouhua corn germ oil, which is in cooperation with Denghai Seed Industry, is also progressing well, and it is expected to be put on the market next year at the latest So our Lu Hua is no longer fighting alone. Back then, we were not afraid of Lu Hua facing Arowana one-on-one. Now Sunflower King and Changshou Hua can also win against Orchid Flower and Xiangmanyuan!" Li Lei also said a few good things The news is that this was originally an arrangement made in response to Kerry's "1+16" strategy, and it has now paid off.

"Mr. Li, you are wrong. Not only Sunflower King, Longevity Flower, but also Fulinmen. In this edible oil war, our Fulinmen of COFCO will definitely stand with you!" Ning Hao added, COFCO’s Fulinmen was beaten badly by groups surrounded by more than a dozen brands of Kerry Cereals and Oils. Now that they have reached a cooperation with Luhua, they can borrow Luhua’s channels for sales, and they can breathe a little bit.

"Yes, yes, we, Luhua and COFCO, are practicing hands. Even if Kerry Cereals and Oils is a great cross-river dragon, we have to get down!" Guo Kongfeng took the lead in raising the wine glass, and then several people drank it down.

After dealing with this matter, Li Lei can finally leave Shandong, but he did not follow Ning Hao to Beijing to discuss other cooperation with COFCO, because it will take time for COFCO to digest the matter of taking a stake in Luhua, and they also have to tell Li Lei about the tomato sauce. , Dairy two projects to analyze, so this matter is preliminarily scheduled for next month.

After returning to Zhongzhou, Li Lei went to meet Yu Jingshu’s parents as usual, and then went to visit Xing Shuwang. Xing Shuwang asked about the details of cooperation with COFCO while eating. He was quite satisfied with this cooperation. You can’t get around COFCO, and if you build a good relationship now, your future development will be smoother.”

After dinner, the two went to the study to continue chatting. As soon as Xing Shuwang came up, he threw a big bomb at Li Lei, "I guess I'm leaving the Central Plains Province."

(End of this chapter)