Agricultural giant since 1983

Chapter 377

But he still has concerns, "Sea rice doesn't taste good, is anyone willing to buy it? If you harvest the rice but can't sell it? Wouldn't it be a loss?" In this case, Huinong probably won't come to buy it next year, Hutou The sea rice in Po Village is still unmarketable.

"Don't worry at all!" The staff of Huinong Rice Industry said confidently, "We currently plan to use seawater rice as a high-end product, exclusively for the wealthy market. After our research, we found that the eating habits and Ordinary people are not the same. Ordinary people like foods that are rich in oil and water, and they like foods that can provide high calories. They are most interested in sweet and fried foods. The adaptability of people is better than ordinary people, so we only need to pass on to them the concept that sea rice is rich in nutrition and the yield is scarce, and they will definitely buy it!"

Soon this batch of seawater rice will be on the market. Huinong has adopted a new packaging method. Generally, rice is packed in ten-jin bags, while seawater rice is packed in five-jin bags, but the price is lower than ordinary ten-jin bags. Rice is even more expensive, and the packaging is smaller and more elegant, with a transparent area so that customers can see the red rice inside at a glance.

Originally, Huinong’s marketing personnel intended to use nutritional value and scarcity to attract high-end customers, but unexpectedly, the design of the transparent area became an inadvertently inserted willow willow. Many people saw the red rice and subconsciously thought of "Dream of Red Mansions." Is this the rouge rice from "Dream of Red Mansions"? It looks really beautiful in color, and it's also festive. My daughter is getting married soon, so I just bought this rice to give them some joy!"

So someone sold a bunch of rice, part of it was for the daughter to take to the new home, and the other part was used as special rice for the wedding banquet. The color was really pleasing and left a deep impression on the guests present. When they got married, they introduced this kind of rice to the host family of the wedding, and then passed it on to the second, and then to the third, and it became a new custom to buy Huinong's seawater rouge rice when they got married.

Of course, these are all things for later. Right now, Chen Risheng is still a little nervous, for fear that the sales of seawater rice will not be good; but when he starts to work, he will temporarily put these things behind him and teach Lin Weimin and others. With the relevant knowledge of breeding of salt-alkali-resistant crops, while completing his own work, he cultivated seawater rice with higher yields and attracted more people around him to join the cooperative.

With the funds provided by Huinong, he can finally not be distracted by money matters, and can devote more energy to his own work. Now the yield of seawater rice is still relatively low, and the yield per mu is only more than 100 catties. If the output is doubled several times, it will be much easier to promote.

While Lin Weimin was studying hard with Chen Risheng, Li Lei also finished his work in the Northeast and brought Tao Yuejun, the vice president of marketing of Wandashan, to the capital, preparing to participate in the annual advertising bidding conference of Zhuangertai. Wandashan strives for a better advertising time.

"The current situation of Wanda Mountain is like a good wine hidden in a deep alley, but not many people know about the quality of the product. Now is not the era when the wine is not afraid of the deep alley. No matter how good the work is, the quality of the product will not work!" Li Lei exhorted in the car that Tao Yuejun used to work in COFCO, and his ideology was much more open than that of Wandashan's original management, but he was still not as good as Huinong's people .

But he has one advantage, that is, he loves to learn. Now he is seriously remembering what Li Lei said, "Huinong's marketing work is indeed the best among the same type of enterprises in the country. I used to ask Mr. Jiang for advice. , I feel that I have benefited a lot every time!"

Huinong also supported Wandashan with many management talents. Jiang Maoyuan was originally the director of the almond dew factory, but now he is sent to Wandashan as the vice president, mainly in charge of the market, and has a lot of communication with Tao Yuejun's work , although the two came from different companies, they were both newcomers to Wandashan, so they naturally got closer.

Investing in a new company will definitely involve factions. At present, there are three factions in Wandashan, including old employees, COFCO, and Huinong. However, Wandashan will definitely usher in a period of rapid development in the next few years. It will expand several times, and the old management will be split up and sent to various parts of the country to take charge of local pastures and dairy factories. There will be more opportunities for promotion, and everyone will ignore intrigue for the time being, and faction issues will be resolved in the process of development. To a certain extent, Li Lei is not worried about this problem right now.

The car passed by the square and saw Tao Yuejun looking outside, Li Lei asked Wang Shibin to stop the car, "Want to see the countdown sign? Come on, let's go together, I haven't seen it for a long time!"

"I've seen it on TV several times, and I really want to take a look this time around!" Tao Yuejun smiled shyly, and then quickly got out of the car to help Li Lei open the door.

Li Lei slipped his camera on, and a group of people followed the queue to a five-story sign. The sign said that the Chinese government resumed the exercise of sovereignty over Xiangjiang. There are still more than 100 days left for Xiangjiang's return!This sign was erected here on December 1994, 12, and in the following 19 days, almost everyone who came to the square had to take a photo in front of it.

When I walked to the front, I saw a few lines of words under the electronic watch. The organizers: Xinhua News Agency "China Famous Brand" magazine, China Southern Aviation Power Machinery Company, China Revolution Museum and Huinong Group!When Li Lei learned about the countdown board from the padded platform, he immediately contacted the responsible unit, won an opportunity to advertise, and left Huinong's name on it.

Although there are four units on it, it seems that there are quite a lot of places, but in fact there are not so many places. Xinhua News Agency is the responsible unit for this matter and must reserve one for itself. The billboard occupies the place of the Revolutionary Museum Naturally, the locality has to be named by others. In this way, there are only two left. Among these two, there must be a state-owned enterprise, so there is only one position reserved for private enterprises. Fortunately, Huinong Group has a good reputation. It sounds like there were not many private enterprises aware of this at the time. In the original history, this position belonged to Shandong Jining Linghua MSG Group, but now it is taken by Huinong.

"It's a good opportunity to seize this opportunity! From the erection of this brand to the present, TV, newspapers and magazines have the image of this brand almost every day. It is tantamount to spending a small amount of money to do big things, and let our Huinong name appear in the audience and readers every day. In front of you!" Tao Yuejun couldn't help praising, through this small detail, it can be seen that Huinong has indeed been ahead of most domestic companies in terms of marketing, and this time, Director Li personally led the team to make up for it After contacting Taiwan, his confidence increased a bit.

After taking a few photos and fulfilling the desire of the group to take a photo with the countdown sign, everyone returned to the car and continued on their way. First, they sent Tao Yuejun and the others to a hotel near the Zhuanertai. Although there are so many people living in Li Lei’s yard There are more than enough people, but this time they are on a business trip, it is better to follow the rules.

"You guys rest first. Later, I will make an appointment with Director Tan, who is installing the cushion table, to come to my house for dinner tomorrow afternoon. Let's chat while eating!" After delivery, Li Lei also went back.

At around ten o'clock the next day, a specially hired chef came over. First, he made a simple lunch for Li Lei and the others, and then began to prepare the dinner for the evening. Some famous dishes take a lot of time, so start preparing for the evening meal Not too early.

After a while, Tao Yuejun and the others also arrived. Not long after get off work time, Tan Xisong also came. When he came in, he was all smiles. Li Lei naturally knew why, "Look at Director Tan's expression. There must be many companies!"

"It's all thanks to Mr. Li. Huafeng made a good start and attracted so many companies to follow suit!" Tan Xisong sat down and asked, "Dr. Li still wants to continue to win the bid this year? As long as you speak, I will definitely Help get this done!"

"Forget it this year. Wanda Mountain has not yet completed the integration. If it is directly listed as the king, I am afraid that the effect will be too good and we will not be able to produce so many products, which will damage our reputation. After two years, the company's integration will be completed. When the ability is improved, let's fight for the bid king again! This year, the first is to renew the contracts of Huafeng, Panpan, and Luhua, and the second is to help Dashan warm up and impress consumers!" This time, Li Lei only intends to win a few commercials of secondary time.

"It's all easy to talk about, just let me know which time slots you like!" Huinong gave the money readily and had a good reputation, and he was willing to cooperate with such a company.

After chatting about some details, the cooperation intention was basically finalized, and everyone relaxed and chatted about the gossip about the king of bids, "Last year Qinchi Liquor won the bid king at a price of 6666 million yuan, and they want to continue to win this year , their factory director, Ji Changkong, told me yesterday that Qinchi Distillery achieved sales revenue of 9.5 million yuan this year, and profits and taxes of 2.2 million yuan, which are 1995 times and 5 times that of 6 respectively. The advertising value of Biaowang is evident. In the words of Ji Changkong, "In 1995, we drove a Santana to the padded platform every day and drove out a luxury Audi; this year, we drove a luxury Mercedes every day and tried to drive out a stretched Lincoln !'”

"Hearing this tone, Qin Chi Liquor Industry is determined to win this year's bid king. If we want to fight him, we may not even be able to touch him without 3.212118 million yuan!" Li Lei said with a smile, this year's bid king It was indeed won by Qinchi Liquor Industry again, with a winning bid of [-] million.

For this reason, Ji Changkong set an annual sales volume of 15 billion for Qinchi Liquor. Unfortunately, Qinchi Liquor did not complete this task. Their production capacity could not meet the demand for producing 15 billion liquor, so they started from Sichuan buys loose wine, blends it, and then sells it to all parts of the country under the brands of Qinchi Special Song and Qinchi Ancient Wine. I can't even afford the advertising expenses for the upholstery.

Ji Changkong chose to renege on his debts, and Tan Xisong could only grit his teeth and swallow his blood in order to maintain the status of the king of bids, but it is not so easy to offend them. Just after that, the negative news about Qinchi Liquor Industry began to be reported overwhelmingly, killing the company completely.

This is also a problem common to many companies today. The emphasis on marketing trumps everything else. They think that as long as the advertisements are well advertised, the problem can be solved, and they don’t care about the core competitiveness of enterprises such as production capacity, product quality, and R&D capabilities. In the end it became a flash in the pan.

At the beginning of the bidding meeting, Li Lei did not go out in person, but handed over the task to his subordinates. After all, he is also the richest man in the country. Negative news is out, so it might as well not go.

Li Lei didn’t go to the bidding conference, and Li Lei didn’t stay idle. Ma Yun came here as soon as he heard that he came to Beijing. Before that, he was engaged in China Yellow Pages in Hangzhou, but the business threshold was not high enough, and other companies saw the opportunity. Learn from them, especially Hangzhou Telecom. They also did a similar project and used their own advantages to attract many customers. Jack Ma had no choice but to merge with Hangzhou Telecom.

"Hey, I can't do business with this group of people. Their ideas are too old-fashioned, and they are still the same, which does not meet the needs of the Internet age at all! I have given up on this project and plan to distribute the shares to the group that followed me Then come out and do it yourself!" Speaking of the conflict with Hangzhou Telecom's ideas during this period, Ma Yun shook his head again and again!

"Then what are you going to do next?" Li Lei asked. Although the China Yellow Pages project failed, it also allowed Ma Yun to accumulate a certain amount of experience. At the same time, he formed a good relationship with local enterprises in Zhejiang. Started from the core competitiveness.

"Some time ago, the Ministry of Foreign Trade and Economic Cooperation called me and wanted me to come to Beijing to help them prepare for the establishment of the China International E-Commerce Center, develop the official website of the Ministry of Foreign Trade and Economic Cooperation, the online Chinese commodity trading market, the online China Technology Export Fair, and China Merchants , Online Canton Fair and China Foreign Trade and Economic Cooperation and other websites, this year we will clean up the affairs in Hangzhou first, and come to Beijing to do this next year!"

"This project is good! I can get to know more people!" Li Lei reckoned that Ma Yun's upper-level relationship might have been established at this time.

Ma Yun was encouraged, and Zhang Chaoyang and Lei Jun who were busy near Zhongguancun were called over. Several people exchanged their views on the Internet. Everyone felt that the prospect of the Internet was very good, but they were still quite ignorant about how to realize this beauty. Even Zhang Chaoyang, who is the fastest, hasn't figured out many ways yet. For the time being, he only uses hyperlinks to repost news to increase Sohu's traffic. He hasn't figured out how to make a profit.

After New Year's Day in the capital, Li Lei took a plane and went straight to the special zone. 1997 has arrived, and now it's time to prepare for the financial crisis in Southeast Asia!
(End of this chapter)