Agricultural giant since 1983

After signing the contract, Li Lei plans to go to Zhuhai to visit the Huafeng factory, and go to the Special Economic Zone to chat with Xie Liren. The Southeast Asian financial crisis has hit Chia Tai Group hard. With the massive investment in China, the largest agricultural company in Southeast Asia might go bankrupt. Even so, the crisis still hurt Xie’s family. Many industries were already considering selling. Li Lei happened to be with them this time. Have a chat and see what businesses you can take over.

"Let's go to Yuexiu, and take a look at Dongfeng Road!" After getting into the car of Huinong Guangdong Branch, Li Lei didn't go to Zhuhai immediately, but asked the driver to take a detour. I saw a construction site that was in full swing, and the sign at the entrance of the construction site was impressively written with the words Jianlibao Building.

After Jianlibao became popular all over the country, Jianlibao made a number of investments. In 1990, Jianlibao invested 1600 million yuan to establish a Sino-Singapore joint venture Jianlibao Sportswear Company. Li Ning served as the general manager. At the end of 1994, Jianlibao Sportswear Company decoupled from Jianlibao, and Jianlibao took it back three times. The original investment of 1600 million yuan turned into an "interest-free loan" to support Li Ning without compensation. Strictly speaking, this is the misappropriation of state-owned assets.

In 1991, Jianlibao bought an entire floor of the Empire State Building in New York, but the overseas market expansion was not smooth, and now they are starting to build a new headquarters in Guangzhou. According to Li Jingwei's idea, after the Jianlibao Building is completed, it will be built The company moved from Sanshui to Guangzhou.

This incident is a sign of the break between Li Jingwei and the Sanshui government. When it comes to advertising and marketing, Li Jingwei is definitely a good hand, but in terms of corporate management and the relationship with the local government, Li Jingwei's shortcomings are too obvious. Speaking of Lu Guanqiu, even Wang Guangxing is much better than him.

First of all, Li Jingwei has never dealt with the internal problems of Jianlibao. Since Jianlibao is one of the few companies in Sanshui that can pay wages on time and the salary level is quite good, many leaders stuff their relatives and friends into Jianlibao. The interior has become extremely chaotic. Those who work hard are not given the opportunity to be promoted, but there are more and more people who are dawdling. There are complaints among the employees.

In terms of government relations, ever since Li Jingwei started his business, he has become more and more proud of himself as the local God of Wealth. During ceremonies held in many places, the county's first and second leaders sit in the middle, and next to him is Li Jingwei. Then it was the turn of other government officials, and they didn't put these people in their eyes when they talked and acted.

This has caused two consequences. When he wants to change the ownership of Jianlibao's property rights and privatize the company, he does not have a solid mass base like Wang Guangxing, nor does he have the upper-level connections like Lu Guanqiu. The government complained about him.

Moreover, he also lacked awareness in this area, and did not start preparations in advance. After the big ones and the small ones, the retreat of the country and the advancement of the people began on a large scale, and the surrounding TCL and Midea successfully completed the restructuring, Li Jingwei hurriedly took out a few extremely A rough plan, which proposes to send Jianlibao to Xiangjiang for listing, and then the management will get shares through equity incentives to control the company.

The Sanshui government dared not agree anyway, because they had an ominous premonition ever since Li Jingwei built Jianlibao Building in Guangzhou. Jianlibao’s annual profits and taxes accounted for more than [-]% of Sanshui’s fiscal revenue. If this company ran away, That Sanshui would face financial collapse, and no one could afford this responsibility, so they rejected the plan on the grounds that Li Jingwei did not have a Xiangjiang residence permit and could not purchase original shares.

In the next few years, Li Jingwei and the Sanshui government had a quarrel, and eventually both sides suffered. Li Jingwei left, and Jianlibao was sold to the big liar Zhang Hai. This prominent brand gradually disappeared, and it did not reappear in front of consumers until many years later. Unfortunately, at that time, not many consumers recognized the brand, and Jianlibao Building was sold to Times Real Estate ten years later, and renamed as Times Real Estate Center Building.

In the future, Li Jingwei was packaged as a tragic hero by many media, and the Sanshui government became the biggest villain. In fact, like Chu Shijian, it was just a sign erected by capital. Sexual endorsement, otherwise there are so many typical characters in this period, why do their deeds keep spreading?If no one pushed, they would have been forgotten long ago.

No matter how tragic it is, there is one problem that cannot be avoided, that is, Jianlibao has been a state-owned enterprise from the very beginning, and Li Jingwei is only the manager of the enterprise, not the owner!He wants to make the company his own, which will definitely involve many problems, and he has no way to solve these problems. It is a trivial matter if the relationship with the local government is not good. The worst choice is to move Jianlibao from Sanshui. The lifeblood of the Sanshui government, if the finances, drinking and employment of Sanshui are relocated, who would dare to agree?

If his handling method can be more rounded, and he has no plan to move the company, according to the current policy, Li Jingwei may not have the opportunity to become the controller of Jianlibao. Unfortunately, it is too late to say anything now. The Sanshui government turned their backs, and even if they came up with a new plan, the Sanshui government couldn't believe it.

In the future, the tragedy of Li Jingwei will be remembered by netizens, but they have forgotten how many state-owned enterprises were owned by private owners during this period. They set up Li Jingwei as a model, instilling in everyone the concept of turning the public into private That's right, otherwise their business would disappear like Jianlibao.

Jianlibao is now at a life-and-death crossroads, as are some other companies around. After Li Lei finished his investigation in Zhuhai and came to the special zone, he passed another construction site. Compared with the bustling Jianlibao Building, the giant building The situation has become much calmer. The construction site has basically stopped working. Only a few workers are left to guard the huge construction site. Many debt collectors are squatting outside the construction site.

Since the establishment of the building project, the project has been changed again and again. It was originally set to be 38 floors, and later it was changed to 64 floors because of the sentence "Why not build it higher" when the leader visited. The number is unlucky, will the leader be unhappy if he knows?So it was changed to 64 floors. With this change, the construction cost soared from 70 million to 12 billion, and the construction period was extended to six years.

Originally relying on the profits obtained from the sale of health care products, the Giant Group could still barely support it, but the health care product market has long been polluted by companies such as Sanzhu, Giant, and Feilong. Last year, there was a big landslide, and the Giant Group finally couldn't support it. Shi Yuzhu had to bear the discomfort and call Li Lei to borrow money, but Li Lei was only willing to provide support to Shi Yuzhu who wanted to become an IBM, but he was unwilling to subsidize a liar who sold health products, so the giant building was completely unfinished, and Shi Yuzhu also arrived on the verge of bankruptcy.

Recalling the young man who was ambitious to build China's IBM when we first met, Li Lei also sighed. Although Shi Yuzhu will make a comeback in the future, he no longer has a good impression of this businessman who can only engage in health care products and krypton gold online games.

In the next 20 years, there will be more and more rich people in China, and the wealth they control will become stronger and stronger, and the gap between them and ordinary people will widen. I just don’t know how many people can remember their original intentions?Li Lei shook his head and asked the driver to restart the car and leave, and went to Chia Tai Company to meet Xie Liren.

The Chia Tai Group is now in a lot of trouble. They expanded a lot during the rapid economic development of Southeast Asia, but now the outbreak of the economic crisis has made them unable to support this situation. They can only save their strength by selling assets. But Xie Liren didn't want to sell Chia Tai's important assets, especially the domestic feed mill, to Huinong, because Huinong was their biggest domestic competitor. Wouldn't selling the feed mill to Huinong be an enemy?Even if it wants to sell it, it will be sold to other feed companies, adding trouble to No.2 by expanding the industry to five or seven.

It's a pity that other feed companies don't have much money to buy Zhengda's factories, so Xie Liren can only give in, but he still played a little trick, not only talking with Li Lei, but also talking with Liu Yonghao and others, hoping to take advantage of the hope. Compete with Huinong to increase the price.

However, Li Lei and Liu Yonghao are both smart people, and they can see Xie Liren's thoughts at a glance, and they both know that the Southeast Asian financial crisis is a good opportunity for the two companies to go abroad and enter Southeast Asia, so they can't waste all their funds on it. They needed to save some money to buy factories and plantations in Southeast Asia, so no matter how Xie Liren intervened, neither of them would be fooled, and they still insisted on the previous quotation.

They can afford it, but Xie Liren can't afford it. The Chia Tai Group urgently needs cash to continue its life, so after persisting for a while, it can only give in and choose some less important feed factories to sell to Huinong and Hope. It also sells some other industries, such as Chia Tai's domestic Lotus Supermarket and so on.

"Brother Chao also has the idea of ​​entering Southeast Asia?" Li Lei and Liu Yonghao asked in a private chat afterwards.

"Yes, the profit of the feed industry has dropped sharply in the past two years. Last year, the gross profit margin of feed was 19.6%, but this year it dropped to 15.2%. Next year, it may be lower! I must plan ahead and find a new breakthrough for hope. Going overseas seems to be a good choice. European and American countries are relatively far away, and there are many large companies with fierce competition. The largest feed company in Southeast Asia is Chia Tai. We have no shortage of experience in competing with Chia Tai, and we know where our advantages lie. Apart from Chia Tai, there are no other decent feed companies. Opening feed factories in Europe and the United States is like throwing eggs at stones, but in Southeast Asia, it just turns into a weak enemy and a strong one. But I haven’t made up my mind yet. It's over, it's hard to say whether it will affect us!" Liu Yonghao did not deny this point.
"You can rest assured that Soros can't even chew on Xiangjiang, let alone the mainland? And now that the currencies in Southeast Asia are depreciating, the relative purchasing power of the renminbi has greatly increased. This is a good opportunity to enter Southeast Asia. Now it may only cost you money The factory can be built with very little money, and it will not be so easy when they recover in two years!" Li Lei knew that Mr. Zhu would soon promise that the RMB would not depreciate, and that the country would introduce various Policies to encourage domestic enterprises to go global.
At the same time, he is also very clear that Liu Yonghao still has not finished speaking. Although the profit margin of the domestic feed industry is declining and the entire industry has entered a weak period, just like what Samsung has done in the memory field, Hope has also formulated a countermeasure. The plan of potential expansion is to take advantage of the difficult times of other enterprises to increase expansion efforts, so that when the market improves, I hope that I can reap rich fruits, and Huinong also plans this way.
"No matter whether it is Huinong or hope, it has come to a crossroads. The expansion of the domestic market has passed the period of rapid growth, while foreign countries are still in a blank stage. Referring to the development history of other top [-] companies in the world, it is time to enter the international market. The market is here! If you have this idea, let’s go back and prepare for a while, and then go to Southeast Asia to investigate and investigate, and see if there are any suitable opportunities!” Li Lei sent out an invitation. Opponents are not incapable of cooperating.

"Okay, we are competing at home, but we are all Chinese outside, so we should help each other. I will arrange people to explore the way when I go back, and then we will go there together!" Liu Yonghao readily agreed.

Giant and Jianlibao did not make a good choice at the crossroads and went to the road of failure, while Hope and Huinong went to the road to light. Huawei made the same choice with them. Huawei has achieved 2 billion yuan this year. Annual revenue, but spent [-] million on research and development, this standard is almost no second domestic company can achieve.

But Ren Zhengfei still feels that it is not enough. Huawei is now bigger, but not strong. The sales ahead of the hard-earned orders, but the delivery rate is less than 50%, while the peers can achieve 94%.Due to the chaotic internal management, the R&D department was in a hurry to deal with it, and the products produced were unqualified, and they were constantly reworked, resulting in low efficiency.

So Ren Zhengfei made a major decision, that is, to spend 20 billion to buy a management system from IBM. In 04, he spent another 20 billion to improve this system, so that Huawei will be born in the future.

This year, many companies have come to a crossroads. Some people have made the right choice to achieve Nirvana rebirth, and some people have begun to sell orders for their mistakes. The first batch of pioneers stood on the cusp again.

Huinong firmly seized this opportunity and accumulated enough strength by taking advantage of the financial crisis in Southeast Asia. It is about to enter the next wave of high-speed expansion, and this time Huinong will truly go abroad.