Agricultural giant since 1983

Chapter 393 Stand firm
"I hope to have competed with us in China for so many years. We really know each other very well!" Chen Guangjun shook his head, not too surprised. Like Huinong, Hope first started his business by relying on the rural market. This is the case in the Vietnam feed market, and it is not surprising to think of the same solution.

"Haha, Mr. Chen, I'm sorry to take the lead!" At this time, Zhang Tao also finished talking, and he also saw them when he came out, so he came up to say hello.

"Mr. Zhang is still running fast, he ran ahead of us in one go! We ran five points today, how many times did Mr. Zhang run?" Zhang Tao spoke provocatively, and Chen Guangjun was not to be outdone. Looking at the amount of feed remaining in Zhang Tao's car, he estimated that he only ran for three or four points at most.

Zhang Tao also judged Chen Guangjun's progress from the amount of feed on the car behind him, and his face suddenly became a little ugly. Although they took the lead in this village, they were still behind in terms of overall progress.

"Let's go, it's getting late, and I won't be able to run many places today, so I might as well go back and have a drink!" Chen Guangjun thought it would be okay to continue the competition, so he dragged Zhang Tao into the car together, Back in Ho Chi Minh City, I found a Chinese restaurant to sit down and chat.

"Now Chia Tai, Cargill, and Hepai are all focusing on medium and large farms in the cities, and not paying enough attention to the countryside. As a saying goes, there is a lot to do in the vast countryside! So it is not worthwhile for us to fight at this time! Why don't we discuss it and roughly draw out the scope. At this stage, we will each focus on one side and spread the market as soon as possible. As for the future, we will talk about it in the future. What do you think, Mr. Zhang?" After a few drinks, Chen Guangjun said Said his plan.

In fact, Zhang Tao also has the same idea. Just like what Chen Guangjun said just now, Chia Tai, Cargill, and Crane Brand have not yet reached the rural areas of Vietnam, and Huinong and Hope’s final and high-waisted task is to establish themselves in the Vietnamese market as soon as possible. Standing firm, if each other fights first because of robbing the market, it will definitely affect the progress, then Zhengda, Cargill and Crane can happily watch the excitement.

"Yes, it is possible, but how should the land be divided? How long is the limit? These have to be discussed in advance!" Zhang Tao replied, rural areas are different from rural areas, and Vietnam is somewhat similar to China. The economies in the south or along the coast are more developed, while the economies in the north and inland areas are relatively backward. If Hui Nong assigns the north to Hope and keeps the south to himself, Zhang Tao will definitely not agree.

There is also the question of time, Huinong's strength is much stronger than Hope's, and their speed of attacking the city must be faster. If the agreed time is not extended, then when they completely occupy the divided territory, Hope It is estimated that it has not been digested yet, and Huinong will immediately launch an attack on Hope at that time, and it is estimated that many sites originally allocated to Hope will be eaten by Huinong.

"As long as you have this idea, these are all details. Let's go back to the country and report to the country at night, and we will formally discuss this matter tomorrow!" Seeing that Zhang Tao has no objection, Chen Guangjun happily raised his glass, "I only drink tonight. Come, come, come one more!"

"It's done! It's not easy to go out, some things can be discussed best!" So the two groups of people drank lively, and talked about the difficulties in Vietnam while drinking, and everyone was very happy. For emotion.

"Hey, when I used to work in China, although I had to run outside often, but the company was considerate, and I could stay at home for a while after going out for a while, and spend more time with my wife and children; now that I'm out, it's hard to go back, just You can only wait until the annual vacation! But you are lucky, you came home after coming to Vietnam, which is much better than us." Zhang Tao sighed.

"I also stayed in the country for several years before I could come back, and my home is in the north, a few hours away from Ho Chi Minh City, so I only went back twice in such a long time! You don't have to worry too much, Mr. Liu Didn’t you say it? As long as you can get things done in Vietnam, I’ll transfer you back to China, and we’ll be able to go back sooner if we work faster!” Chen Guangjun comforted.

"Stop talking about that, let's talk about something fun? Come on, Xiao Zhai, tell me about the jokes you made during this time!" After talking about the pain of homesickness, Zhang Tao patted the shoulder of the young man beside him to let him say something happy thing.

This young man named Zhai Jun was transferred to Vietnam by Hope not long after graduating from university. He had been living in school before, and was sent to a foreign country as soon as he entered society, so he was unavoidably timid; considering their wave Young people don't understand Vietnamese, so the company hired a female translator surnamed Ban for them, who is also a college student who just graduated from a local university.

Maybe it’s because of the similar age, or maybe I’m really worried when I come to a strange environment, so Zhai Jun wants Miss Ban to stay with him day and night, which makes Miss Ban feel helpless and tell Zhai Jun my job responsibilities It does not include going back to the room with you at night; Zhai Jun changed it afterward, but he didn’t change it completely. Except for rest at night, he still let Miss Ban follow him at any time, even if he went to the toilet. Just a word of advice, let her wait at the door, and don't go far.

"Oh, it's the Miss Ban I met last time? To be honest, she looks good and has a good personality! I don't think Xiao Zhai is not at ease in a strange place. I'm afraid he fell in love with Miss Ban, and I don't know why. Open your mouth? Let me tell you that there are more women than men in Vietnam, and it is not easy for women to find a suitable partner! You are a college student, educated and paid a high salary, and you look quite upright. As long as you are willing to speak, she will agree. !” Chen Guangjun said half-jokingly and half-seriously.

"No, no, my family definitely doesn't agree with me finding a foreign wife!" Zhai Jun's face turned red immediately, and he waved his hands repeatedly, but judging by his expression, it seemed that he was really tempted.

"What's wrong with the foreign daughter-in-law? Anyway, she's ready to go to work now. After you get married, you can apply to the company to be transferred back to China! Then you can stay at home with your parents! Let me tell you, Vietnamese daughter-in-laws are very It will hurt! You won’t regret it if you get married!” Chen Guangjun became interested and continued to persuade, “Don’t worry about the language, doesn’t she speak Chinese now? It’s not a problem to communicate with your family, you are a college student , learning Vietnamese should be pretty fast!"

"I think this matter is important!" Zhang Tao was so happy that he even spoke Sichuan dialect, "I heard that Ms. Ban's family is quite powerful. If you marry her, our work in her hometown will be easier. , Xiao Zhai, Miss Ban is a nice person, you must seize this opportunity!"

"Mr. Zhang, don't bring such a thing. We are engaged in business competition, why are you even using the beauty trick?" Chen Guangjun made a joke, which caused the dinner table to burst into laughter. Now Zhai Jun's neck was red, He almost shrank his head under the table.

But when he continued to work the next day, Zhang Tao found that Zhai Jun seemed to be a lot bolder when he was in contact with Ms. Ban, and he didn't know what to say, which caused Ms. Ban to purse her lips and smile for a long time.

They both reported to their respective company headquarters last night. Li Lei and Liu Yonghao also felt that the most important thing right now is to occupy more markets as soon as possible. Chen Guangjun each led his team to start formal negotiations.

A large-scale map of Vietnam was placed on the negotiating table. It is impossible to divide it directly according to the north and south, so it is better to divide it according to the administrative divisions of Vietnam. Although Vietnam is not a big place, the administrative divisions are very cumbersome and divided into 58 provinces. And 5 municipalities directly under the central government, the municipalities are divided into several districts, and the provinces have different administrative levels such as cities, counties, municipalities, and counties.

It would be a waste of time to divide by counties and cities, so after discussion they decided to divide by provinces and municipalities directly under the central government. The breeding industry is different. Fortunately, Chen Guangjun is a local, and I hope there are local employees like Miss Ban. They also understand these situations, so they fought fiercely at the meeting, and everyone wanted a better economy. , provinces and municipalities with a better breeding industry foundation.

At the end of the quarrel, the family simply chooses one in turn, and marks it on the map with a red pen and a blue pen when the one is selected. After the red and blue imprints cover the entire map, the negotiation will come to an end. Huinonghe hopes to divide the Vietnamese market into two. In the next two years, they will first seize the time to spread the goods in various places, and then they can enter the other party's market for promotion and sales after two years.

As for the points that have been spread out now, they remain the same, which can be regarded as inserting a few nails in each other's territory.

"Okay, that's it! I hope that both sides can gain a firm foothold in Vietnam as soon as possible." After signing the agreement, Chen Guangjun and Zhang Tao stood up and shook hands!
Then the two sides continued to carry out operations. Chen Guangjun and Zhang Tao divided their men into several groups, and took feed samples through the countryside of Vietnam every day, persuading local people to try their own products; of course, they did not forget the old routine of starting a business, Every time I go to a place, I will choose a more eye-catching place, give some money to the homeowners, and paint wall advertisements in their houses.

Soon, those local farmers who tried it out realized the benefits of Huinong brand feed. The effect of fattening is not inferior to that of big-name products such as Cargill, Crane Brand, and Chia Tai. Point out their problems in the breeding process, help them rectify them, and even inform them of the market conditions of eggs, pork, and chicken at any time, so that they can sell their own products at the most suitable time, so as to obtain more profits than before .

This is what Huinong has always insisted on doing in China. Domestic farmers have long been familiar with this practice, but it is very new in Vietnam, because whether it is Cargill or Crane Brand, they did not pay much attention to free-range farmers before. And those small and medium-sized feed mills lack the ability in this area.

Seeing that farmers in the same village made money by buying Huinong brand feed, other people couldn't sit still. When the salesman came over, they gathered around and asked, wanting to buy feed from them, so the situation suddenly opened After the feed factory in Ho Chi Minh City was officially put into operation, the first batch of feed was sold out immediately. For a while, there was a long queue at the gate of the factory all the time. As soon as the feed came off the line, trucks would come in and take the feed away. , and then delivered to the customer.

Li Lei and Liu Yonghao came to Vietnam again to participate in the grand ribbon-cutting ceremony. When they saw this scene, they both thought of the same thing. At the door, the scene I saw was exactly the same as today, who would have thought at that time that I would be able to build a factory of the same size abroad one day?"

"This is just the beginning! We only have this feed factory abroad, but Chia Tai has it in almost every country in Southeast Asia! Now we are on par with Chia Tai in China, but abroad, if we want to catch up with Chia Tai, we still have to do it." There is a long way to go!" Li Lei was not satisfied with this.

"We hope that this is the only one. You don't stop benefiting farmers. I'm afraid Kazakhstan has already opened up? But you are right, you really can't be proud now, and you have to continue to work hard to open a few more!" Liu Yonghao paid a lot of attention to Huinong, and even knew that Huinong had a layout in Kazakhstan.

"Haha, it's easy to think about it too much, just look over there!" Li Lei gestured with his eyes, and Liu Yonghao followed his gaze, only to see a bunch of Vietnamese cadres over there looking at them with smiles on their faces. .

"Well, with these two successful cases, we have established a firm foothold in Vietnam, and they will invite us to set up factories in other places without our asking!" Liu Yonghao responded.

"It's not yet two years. We will continue to build factories in various places according to the previous division." Now they have only established a firm foothold and cannot compete with Chia Tai, Cargill, and Crane Brand, so the next focus is still on It is not time to compete with each other to expand as soon as possible.

Only three years later, Huinong not only gained a firm foothold in the vast rural areas, but also successfully entered the urban market, and reached cooperation agreements with many large and medium-sized breeding enterprises, becoming the most famous feed brand in Vietnam with the highest market share, followed by Hope Afterwards, they ranked second. As for Chia Tai, Cargill and Hepai, which dominated Vietnam in the past, they have long been left behind.

In addition to Vietnam, Huinong has also entered the markets of other Southeast Asian countries, and in these places, their main competitors are Chia Tai, as well as Cargill in the United States, De Heus in the Netherlands, Marubeni in Japan, etc., in addition to the normal In addition to commercial competition, Huinong also encountered some abnormal events.

(End of this chapter)