Agricultural giant since 1983

Chapter 400 Partner
After staying at the business site for a while, someone came to consult. The loan specialist of Minsheng immediately received him and began to explain the relevant rules to him, "First of all, you must have lived in the local area for more than one year, be over 22 years old, and be 50 years old. They must be under the age of [-] and in good health, have been engaged in the breeding industry for at least two years, and have legal breeding procedures and a certain breeding scale and breeding site.”

These few are the most basic. Only those who have experience and ability can do a good job in the breeding industry. If you start rashly without doing it before, the probability of losing money is too high. Banks will not grant loans to these people, so as not to prevent future farming Unrecoverable bad debts.

The physical and age restrictions are to avoid accidents. Before that, many people colluded with bank insiders, forged their identities or asked people who were about to die to get loans, and then the money could not be collected back. In addition, the breeding industry is relatively hard and they are too old Or people with poor health can't do it either.

If all these conditions are met, you can proceed to the next stage. If the farmer applying for the loan has collateral, it will be easy to handle, and you can use the mortgage loan model; if not, you have to take the road of joint guarantee loan. Find 3-5 households in the location of the place for joint insurance, and then you can get a loan.

This is not only to prevent the lender from running away, but also to assess the risk of his farming business. If you can’t find three to five local co-guarantors, it means that the lender’s local interpersonal relationship may have a big problem , This is too dangerous for the breeding industry. If someone maliciously puts something in your feed, you will lose everything immediately, and the loan issued by the bank will naturally be ruined.

It would be much better if you could find it. Not only does it show that you have a good relationship with the local people, but it can also increase the attention of these joint guaranteeers to the farm. If anyone wants to make trouble, these joint guaranteeers will not agree, because if the lender pays If the money is not paid, they will also be affected.

After this link is passed, the loan specialist will go to the site of the breeding farm with the lender, accompanied by Huinong employees, and the Huinong employees will evaluate the farm to see if there is any problem. The aspects of the evaluation include Site, equipment, personnel quality, seedlings, feed, etc., and finally give a professional report, which will determine whether the loan can be approved and the specific amount of the loan.

At the same time, the loan officer will also conduct other investigations, such as the borrower's past income level, family economic situation, interpersonal relationship around, etc., so as to have an accurate assessment of his repayment ability, and will also issue a Strict reporting.

After receiving the loan, Huinong's technicians will also provide technical training and other support services. These services are free, in order to enable the farmers to make profits as soon as possible and repay the loan smoothly.

Of course, Huinong will not work in vain. Although technical training and other aspects do not charge money, the staff will also subtly influence the farm during the training, and when they officially start breeding, they will naturally choose Huinong's species. Seedlings, feed, veterinary medicine, equipment, etc., when they are cultivated and sold, they will also be given priority to be sold to Huinong. In this way, the input cost of Huinong will be returned, and it is a one-time payment with long-term benefits. The farmers cooperate with an enterprise Once they get used to it, they will not easily change partners. As long as there is no problem with Huinong, they will continue to buy Huinong's products.

Li Lei followed them for a whole day, and found that all aspects were relatively standardized, so he felt relieved, and then returned to the courtyard, ready to receive those insurance experts. It is still different from local experts, and you should be able to get a lot of useful information from them.

The experts arrived one after another, and Li Lei was not in a hurry to ask. The big guys had dinner first, and after the meal, they would change to tea and then talk about business. As soon as Li Lei came up, he asked the most critical question, "If I want to set up a new What is the process for an insurance company to go through?"

It will take some time for Mr. Du and Mr. Tong to investigate and submit the report, but some work can be prepared in advance, so as not to pass it in the future, and I still have nothing.

"Your problem is too big. To set up a new insurance company, even if you don't say whether the new company is a state-owned enterprise or a private enterprise, it is a very complicated matter!" The experts were a little at a loss as to what to say. up.

In fact, even in later generations, it is not easy to be approved to establish an insurance company. Internet giants such as Tencent, Baidu, Ali, and JD.com are all eyeing the insurance industry, but in the end, not every company can successfully obtain approval. Qualified.

In 2016, there were 200 companies queuing up to apply for insurance licenses. Although the conditions for establishing an insurance company are extremely harsh, many companies are still flocking to it. Why do everyone want to do insurance?Nothing more than the following reasons:
Huge market size: Chinese people's awareness of insurance is gradually awakening, more and more people recognize insurance, and there is a multi-trillion-scale insurance market to be tapped.

Cheap source of funds: From the experience of Warren Buffett, the insurance company can obtain continuous low interest rate funds, and capital operation cannot be separated from the insurance company.

Company strategic layout: In recent years, common Internet companies have set foot in the insurance industry, banks hold insurance companies, pharmaceutical companies take shares or plan to establish insurance companies, etc., in fact, they are all seeking diversified strategic development.

Li Lei's current plan to enter the field of agricultural insurance is also based on these considerations. Even if the insurance company itself does not make money, as long as it can make the agricultural cake bigger, as the most powerful agricultural group in China, Huinong can also benefit from it. Get tons of benefits.

"Let's talk about it first. According to the relevant regulations, to establish an insurance company, you must first get an insurance photo, and to apply for an insurance license, you must at least meet the following conditions." The experts thought about it, and someone began to educate Li Lei, " The main shareholder has sustainable profitability, good reputation, no major violations of laws and regulations in the past three years, and net assets of not less than RMB [-] million; there are articles of association stipulated by relevant laws; there is a registered capital that complies with the law, and the registered capital of the insurance company must be It is paid in cash; there are directors, supervisors and senior managers with professional knowledge and business experience; there are sound organizational structures and management systems; there are business premises that meet the requirements and other facilities related to business operations; laws and administrative regulations and other conditions stipulated by the insurance regulatory agency.”

The experts not only listed the regulations, but also interpreted them one by one. Most of them have already been understood by Li Lei, and they have also considered the conditions that Huinong can meet. First of all, assets, registered capital, and facilities are definitely not a problem. In terms of personnel, there are now There is a shortage of resources, but it is not difficult to recruit. Domestic related talents are in short supply, but as long as you spend money, you can still find people, especially since I am still the chairman of Minsheng Bank, and I can barely be regarded as a high-level person in the domestic financial industry. , It is easier to poach people, even if it is an actuary that is extremely scarce in the country, Li Lei can also poach.

The organizational structure and management system are even simpler. All insurance companies are similar in this respect, so the most critical question is the last one. What are the other conditions stipulated by laws, administrative regulations and insurance regulatory agencies?We are not afraid of the requirements with clear standards, just follow the standards, but how to pass the standards without standards is embarrassing.

These experts are also hard to say, so Li Lei asked another expert to chat in private, and then got some useful news, "Li Dong, our country is still relatively strict in controlling the financial system, and private enterprises want to establish It is almost impossible for an insurance company, if you have to open an insurance company, then you can only refer to the two newly established insurance companies Taikang and Pingan!"

"These two are joint-stock companies. Taikang was established by 16 state-owned large and medium-sized enterprises including Sinopec, China Foreign Trade and Transportation (Head Office, Guardian Auction, etc.). Go to the insurance to take pictures!"

"Ping An's situation is more complicated. Among the promoters are state-owned financial giants such as CICC and Industrial and Commercial Bank of China, as well as local forces in the special zone such as Shenzhen Investment and Shum Yip, as well as Xiangjiang enterprises such as HSBC. From this perspective Let’s see, since Xiangjiang companies can buy shares in domestic insurance companies, there is no reason for our local private companies to do so, right? Besides, isn’t your Federation of Industry and Commerce also preparing for insurance companies?” Speaking of this, the experts are a little curious, if you want to buy shares Insurance company, just wait?The Federation of Industry and Commerce will definitely convene people to buy shares at that time, will it still be able to run away with you in the future?

"I will definitely take a stake in the insurance company established by the Federation of Industry and Commerce in the future, but the main business of this company is life insurance, accident insurance and other conventional insurance. What I want to do now is mainly agricultural insurance, so I still have to establish a new insurance company. Company!" Li Lei explained.

The expert accepted Li Lei's heavy gift, and now there are no outsiders, so naturally he had nothing to say, and he was much more relaxed when he heard this, "This is much easier, if you want to get involved in life insurance, accident insurance and other popular Insurance, not only the procedures are complicated, but also the competition is fierce. Hard money, many people are unwilling to do it, and the competition they face is small.”

"However, Guanghui Nong's family is definitely not enough. Let's follow the example of Ping An and join forces with some central enterprises and powerful state-owned enterprises from major agricultural provinces. We will do this together, and after a few years of hard work, we may be able to apply for it." Then the experts told some secrets about the establishment of Taikang and Ping An, and Li Lei nodded again and again. The money was worth it.

Comparing the composition of shareholders of Anhua Agricultural Insurance Company, Ping An, and Taikang, Li Lei indeed found that the shareholders of Anhua, Ping An, and Taikang are not on the same level at all. The shareholders of Ping An and Taikang are Sinopec, Industry and Commerce, and CICC. Boss, let’s look at Anhua’s list of shareholders. The most famous companies are Lenovo and Jilin Province, which have invested several times. The registered capital is only a mere one billion yuan.

Thinking of this, Li Lei became more confident. Although he is now the richest man in the country, it is still far from enough to compete with companies like Industrial and Commercial and China International Capital Corporation. If he wants to get rid of Lenovo to start an agricultural insurance company, he may still be possible.

After thanking the experts, Li Lei immediately started to take action. The policy work is done by Mr. Tong and Mr. Du. First, he will talk to some related companies to see if there are those who are willing to work with Huinong to set up an agricultural insurance company. If there are many people joining together, the higher-ups will pay more attention to whether it is right or not.

The first thing Li Lei thought of was COFCO, his old acquaintance, but COFCO did not seem to be very interested in this project, because they are now considering negotiating with some foreign companies and want to set up their own life insurance company. Their plan will be successfully realized in the future. Hua Group jointly established Sino-British Life Insurance, but the development of this company seems to be relatively ordinary, far less loud than Ping An and Taikang.

This work took up a lot of their energy, and the agricultural insurance was too small, so they looked down upon it a bit, so they politely declined Li Lei's invitation.

Li Lei was not too disappointed. He just asked COFCO for the sake of a lot of cooperation between the two parties before. If they disagreed, it would be easier to do. Although it may be less noisy to find a second-level enterprise , but it is also easy to talk, which is conducive to fighting for the control of the insurance company.

Considering that the Beidahuang Group will develop Sunshine Mutual Agricultural Insurance and Anhua Agricultural Insurance headquartered in Changchun in the future, Li Lei took the lead in going to the Northeast, which is one of the most important agricultural production bases in China. As far as the industry is concerned, the understanding of agricultural insurance should be clearer, and talking to them may give a good answer.

Beidahuang has been engaging in agricultural risk mutual assistance for nearly ten years, which is equivalent to a relatively primitive insurance method. Now that Li Lei talked about it, they were really interested.

Jilin Province will invest in Anhua Agricultural Insurance a few years later, and their interest in agricultural insurance has actually started long ago, so when Li Lei and their leaders talked about this matter, the two sides had a feeling of seeing each other late. "Jilin is a large agricultural province. How to help farmers resist risks has always been one of our most concerned projects. We have also studied many foreign cases before, but due to strength reasons, we have not dared to promote the establishment of agricultural Insurance company, now that Director Li is willing to make a move, that would be great."

"Our two companies alone are not enough. I talked to the leaders of the Great Northern Wilderness yesterday, and they are also very interested. Next, let's find some more companies to see who else is interested. Everyone is gathering firewood, and the people are very enthusiastic. Is it easier to do things if there are too many!" Li Lei was going to continue talking with someone.

(End of this chapter)