Agricultural giant since 1983

"It's just a joke. He's not the real son-in-law of Bill Gates. He's just a foreigner who takes advantage of the loopholes. Let him wait!" Li Lei called Hu Run the son-in-law of Bill Gates because of what he did and what he did. That classic joke tells almost exactly the same thing.

There is such a joke, a father wants to find a wife for his son, and the son wants to find a wife for himself. The father tells him that the girl is the daughter of Bill Gates, and the son happily agrees; then the father finds Bill Gates and says , I found a husband for your daughter, but Bill Gates said his daughter was still young and refused.

So the father told him that his future son-in-law was the vice president of the World Bank, and Bill Gates agreed; finally, the father approached the president of the World Bank and said that he would recommend a vice president to him. need.

My father said that this person is Bill Gates' son-in-law.

After listening to the president, he said: That's it, let him come to work tomorrow.

In this way, he successfully fulfilled his promise to his son and made him Gates' son-in-law. Although this is just a joke, there are indeed many things that are done in this way in reality, such as waiting outside to talk to Lee. Hoogewerf who talks.

Hurun is a native of Luxembourg. He is proficient in seven languages ​​including German, French, Luxembourgish, Portuguese, and Japanese. After graduating from Durham University in the UK, he came to China to study Chinese at Renmin University of China. One Andersen worked for seven years.

Because of his proficiency in Chinese, he was sent by Andersen to work in Shanghai. Seeing the rapid development of Shanghai, he was unwilling to be just a white-collar worker. Although Andersen's income was very good, he couldn't find a suitable opportunity for a while. , until he was awakened by a phone call from his father, "Have you figured out, you are in Shanghai, in China, who are you?"

It was only then that Hoogewerf realized it, so he thought of a way to use his spare time to compile a rough list of China's richest people and send it to famous financial media such as "Forbes", "The Economist" and "Financial Times". If these media are interested, contact him, and then Forbes really contacted, because they made a similar list a few years ago, but they didn’t continue to do it because the operation was too difficult. Now Hurun sends this list. It just met their needs, so "Forbes" reached a cooperation with Hurun and let him take charge of this matter.

Now that Hurun has the golden signboard of "Forbes" collaborator, he can knock on the door of rich people in China and make his list more authoritative. Even if "Forbes" cuts off cooperation with him in the future, he can still rely on ranking the richest people in China to live a very nourishing life.

Li Lei guessed that Hurun’s visit this time was to prepare for the compilation of the first list. After all, he was the richest man in the country on the previous Forbes list. If the word Li Lei was not included in this list, That authority will inevitably be greatly weakened, and there is no way to convince "Forbes".

After talking with more important guests, it was finally Hurun's turn. As soon as he came up, he pulled up the banner as a tiger's skin, "Hi Dong Li, I am Hurun, the partner of "Forbes" magazine in China, and "Forbes" magazine is preparing to Next year, on the occasion of the 50th anniversary of the founding of New China, a list of "Top 50 in Mainland China" will be launched. These [-] people are the most successful business people in Mainland China. Through their stories, we can also witness the rapid development of China after the reform and opening up. Development, I was entrusted by the magazine to be in charge of this work, you are one of the most powerful entrepreneurs in China at present, so I will be the first to visit you!"

Li Lei laughed, you haven't got anything to do with "Forbes" magazine yet, have you?Just now, I had a serious chat with the leader and the boss for a while, Li Lei wanted to tease him, so while pulling the business card case on the table, he said, "Forbes magazine? Oh, remember, they interviewed me a few years ago Come on, the reporter last time seemed to be called Ye Xiaozhong, right? He was from Xiangjiang, why didn’t he come over this time? I’ll call and ask!”

After saying this, although Hu Run is still calm on the surface, there is already a bit of panic in his eyes. He will probably be exposed as soon as he makes this call. At that time, let alone interviewing Li Lei, the whole plan will go bankrupt Fortunately, Li Lei thinks he is still useful, so he can't find it after a few times, "I can't find it. I met in the capital last time. Maybe the business card fell in the capital!"

Hu Run breathed a sigh of relief, and quickly complimented, "Dr. Li, you were the richest man in the country last time. Now that a few years have passed, your assets must have increased a lot, but I can only find Huafeng and Lu With the market value of two listed companies, there are still many companies under your name that are not listed, so there is no way to accurately judge your total assets through data, so I can only come here and ask you face to face!"

"Oh, it's all in the past. In the past few years, China's economy has developed rapidly, and the business world has produced a large number of capable people. I'm afraid I can no longer be the richest man in the country with my little assets!" The selection of the richest man Li Lei decided to be modest, because the richest man in the original history was too fraudulent.

The last time "Forbes" magazine selected the mainland's richest list, the work was very rough. Li Lei gave Ye Xiaozhong a package of 15 billion, which was far lower than his assets at the time. However, because the company was not listed, Ye Xiaozhong also Unable to verify, can only write according to what he said.

But this time the Hurun Rich List is even worse. At least there were clearer figures last time, no matter whether these figures are accurate or not, after all, are they still there?On the rich list listed by Hurun, from the No. 1 Rong family to the No. 16 Lao Mouzi, all of them are worth a billion or more. This is really unscientific.

It got better in the second session in 2000. The first place was still the Rong family. This time they gave a figure of 158 billion. The Liu family brothers ranked second, with a total asset of 83 billion. The family has been separated for several years, but Hurun still counts them as a family. Ren Zhengfei ranks third with assets of 42 billion. This seems to be one of the few opportunities for him to be on the rich list, followed by Lu Guanqiu Li Xiaohua, the richest man in Beijing, ranked 11th, and the 12th place is more interesting, Chen Jinfei.

This selection officially launched Hurun's name, and every year since then, when he makes the list, he always gets a lot of unexpected benefits. Some businessmen send money to want him to be listed on the list, because Shan already has a certain degree of authority, and it is beneficial to be listed on it, especially for developers, being on the list proves their strength, and it is much easier to get land.

There are also some people who don't want their names to appear on the list. These people either don't want to be too publicized and think it's better to make a fortune in silence, or the source of money is not so formal, and they are afraid that they will attract other people's attention after being on the rankings , thus incurring the calamity of prison for himself.

Li Lei naturally doesn't have any worries about this, and he also feels that he still deserves to be on this list, because last time you were the richest man in the country, if you don't show up this time, it will arouse the curiosity of others and cause some unnecessary misunderstandings .

"Then, you should be clear about your total assets, right? Can you tell me how much?" Hu Run took out a pen and paper and prepared to record.

"Since you came to see me, you must have some guesses in your heart, right? Why don't you tell me about yours first?" Li Lei hadn't decided how much it would be appropriate to report, so naturally he couldn't say it right away.

When Ye Xiaozhong came to interview him last time, he estimated his total assets at 45 billion, but Li Lei cut it down to 15 billion and took it back for business. This is not counting the Denghai Seed Industry, the Fertilizer Factory, and those in XJ and Kazakhstan. For investment, he didn't even know that New Century Company was actually owned by Li Lei.

It has been several years now, even if it doesn't count the New Century Company's family fortune and the gains in the Southeast Asian financial crisis, Li Lei's total assets have exceeded tens of billions, but it is definitely inappropriate to report this figure truthfully Yes, because the largest number on this list is more than one billion, so it would be too conspicuous to list more than 100 billion by yourself.

"The more accurate figures I have here are only two listed companies, Huafeng and Luhua. Among them, Huafeng occupies more than half of the national instant noodle market, with annual sales exceeding 100 billion packs. Because of its outstanding performance, it is very popular in the stock market. Favored by investors, based on today's stock price, Huafeng's market value is close to 30 billion. As the largest shareholder of Huafeng, your shares are worth at least 20 billion!" Hurun took out his notebook and calculated.

A few years ago, when Ye Xiaozhong estimated the market value of Huafeng, he reported [-] million yuan. Over the past few years, Huafeng's sales and profit margins have indeed increased greatly, but they have not reached six times the original value. The extra part is As a result of the stock price rise, this company alone exceeded the entire net worth announced by Li Lei that year.

"The competition between Luhua and Arowana is very fierce. They each occupy half of the domestic edible oil market. According to the current stock price, the total market value of Luhua hovers around one billion, and nearly 40.00% of the shares are in the hands of Huinong. These shares are worth [-] million!" Hurun continued to count.

At the beginning, Ye Xiaozhong valued Luhua at 2000 million, which was only one-fifth of Huafeng’s. Now Luhua has narrowed this gap to one-third; after that, COFCO invested 20.00 million to take Luhua at [-] [-]% of the shares, so far COFCO's investment has more than doubled.

"Well, keep talking!" The market value of these two companies is obvious, and Li Lei can't deny it. He can only see if other companies can figure out the problem.

"Huinong's main business is feed. Huinong Feed has already occupied the number one position in the country. Recently, it has acquired many Zhengda feed factories. I estimate that this one is at least 50 billion!" The remaining total value of the enterprise Hurun can only estimate, and he is too timid. Ye Xiaozhong dared to value this part at 20 billion. It has been several years, and Hurun has only doubled it.

When he counted assets for the Liu family brothers the year after next, he counted 83 billion. Li Lei's current market share is much higher than the Liu family brothers' original history.

Seeing that Li Lei did not respond, Hurun could only continue to calculate, "The breeding sector should have 25 billion, food processing should have at least 20 billion, and seed industry companies should be worth at least 15 million. The value of agricultural machinery factories should be more than [-] billion. The shares of coconut trees should not be mentioned. It is also worth [-] million. Although the fertilizer factory has just been established, it has established a firm foothold and is very popular with consumers. This part of the assets should not be less than [-] million. The total assets of the dairy company that cooperates with COFCO should be more than [-] billion, but I don Be clear about your specific share."

Hurun's current investigation ability is far behind that of later generations. Not only is the valuation and actual value much different, but it also missed a lot. For example, the rice industry company and the flour company did not mention it, and he did not mention the breeding center, let alone Huinong has invested in large farms in XJ and Northeast China, as well as in Kazakhstan.

Even so, the total estimated by Hurun surprised him a lot, "I just made a rough estimate, and your total assets have already exceeded 150 billion!"

According to the current exchange rate, the total amount of these assets is about 20 billion, and the entry threshold for the "Forbes Global Rich List" is only one billion US dollars. There is a rich man from the mainland who can be ranked on the global rich list. The news must have shocked the global financial media.

"You can't calculate these things accurately. Whether it's feed, breeding, or other companies, they are not as valuable as you think!" Li Lei firmly refused to admit this, even though Hurun's estimate was lower than his actual assets. Not much, but more than 100 billion is too eye-catching, it is better to keep a low profile now.

"Then you give me a number?" Hu Run didn't dare to continue to ask, so he could only say so.

"One-third is about the same!" Li Lei added a patch after finishing speaking, "Huinong is not my sole proprietorship company, there are other shareholders, you must be wrong to count it all on me! My personal assets are also It's about 50 billion!"

It has to be said that, otherwise Luhua and Huafeng alone would be worth more than 20 billion, and there are so many other companies whose total assets would exceed [-] billion, and the richest man in the country this year would have to be his own ; Fortunately, Huinong is not listed, even if Hurun suspects, there is no way to check it.

"You just remember it like this. If the assets of other rich people haven't been found out, mine should be more vague!" Then Li Lei asked the most critical question, "Where do you plan to rank me?"

"Although I haven't consulted other rich people, according to my estimation, the chances of you continuing to be the richest man in the country are still very high!" Hu Run said. He also estimated the assets of some well-known rich people when planning this matter. Indeed, there are no more than Li Lei.

"My assets are definitely not as good as Elder Rong, so you should rank me second!" This time I can't be the number one.

Tomorrow's update will be later, tomorrow afternoon or the day after tomorrow afternoon