Agricultural giant since 1983

Chapter 417 Planning
"Leaders, ladies and gentlemen, let me introduce to you the preliminary plan of Huinong's Northeast Agricultural Materials Market." Dongzi led everyone to a huge planning map and introduced to everyone, "Why do we Huinong put The first professional agricultural materials market in the country was chosen in the Northeast? The reason is very simple, because the Northeast is the center of our Chinese agriculture. The area of ​​cultivated land in the Northeast is about 3.9 million, accounting for more than one-fifth of the total area of ​​cultivated land in the country. The crop structure is dominated by large fields. Master, according to incomplete statistics, the agricultural materials market in the Northeast has a capacity of more than [-] billion yuan. In the future, the Northeast will become the main battlefield for major domestic agricultural materials companies to enter."

"The site of the project is close to the railway station and the expressway, and the transportation is very convenient. It can radiate the three northeastern provinces and the NMG Autonomous Region at the same time. A modern, technological and standardized large-scale agricultural materials wholesale market can be built here, and various agricultural materials can be quickly sent to In the hands of users in three provinces and one region”

The selection of the project in Shenyang is also after careful consideration and detailed research. This is the gateway to the Northeast and a railway transportation hub. The establishment of a market here is very conducive to the distribution of agricultural materials and products.

In terms of planning, it will be divided into two phases of development. The first phase will be half of the development, which will be divided into two parts: the product display area and the storage and logistics area. The construction of the storage and logistics area has already started. This is a contract that has been signed before. I bought a piece of land nearby to build an agricultural product market. Fortunately, it is located in the suburbs, so it is convenient to buy land.

The product display area covers an area of ​​40000㎡, with a building area of ​​42000㎡. The building is in the form of a two-story commercial street. The specific shop area can be combined and divided into different sizes according to the needs of different merchants, and divided into different areas according to different business types, including Seed trading area, chemical fertilizer trading area, pesticide trading area, shed film trading area, seedling trading area, feed trading area, veterinary drug trading area, etc.

If you want to buy any product, you can go directly to the exclusive trading area. For example, if you want to buy feed, you can go to the feed trading area. Here you can see Huinong, Chia Tai, Hope and other specialty stores of almost all well-known feed brands, and then buy according to your needs. Make an inquiry to buy.

Li Lei is not worried about Zhengda, and hopes that they will not come here. Although Huinong and them have a certain competitive relationship, the Liu family brothers and the Xie family must also see the benefits of the professional market. In the future, this place will definitely become a consumer of agricultural materials. It is an important place frequented by large households, wholesalers and agents at all levels. You must occupy a booth here, or you will miss out on big deals.

At the same time, office space has been reserved for banks, inspection and quarantine, industry and commerce and other departments. At that time, relevant staff will directly settle in and provide supporting services for consumers. For example, if you are not at ease about product quality, you can invite professionals to come to inspect and issue certificates , For example, if you don’t have enough money, you can ask the bank to coordinate the loan. In the future, when the agricultural insurance company is established, it can also provide insurance services for the products you buy. In this way, even if you are unlucky and buy unqualified products, the insurance company will pay first. .

In this way, when consumers of agricultural materials purchase products, they can also directly enjoy supporting services, so as to reduce their risks and reduce their troubles of running back and forth in various units. Done.

And next to it is the logistics storage base, you can directly use the logistics capabilities here to send the goods you bought back, and you don’t have to worry about how to transport the goods to the train station first, and then transport them from the train station to your store. Fearing that the price of buying here is a little more expensive, they will give priority to buying here, because the overall cost here is definitely much lower than other places.

"We have already planned, and we will start attracting investment from now on. At present, we have given Chia Tai, Hope, Kingenta, Sinochem Fertilizer, Stanley Fertilizer, Luxi Fertilizer, Longping Hi-Tech, Denghai Seed Industry, DuPont Pesticide, Yangzijiang Pesticide, Luoyang One Tuo. Wait for hundreds of well-known agricultural materials enterprises at home and abroad to send invitation letters to invite them to settle in. Up to now, 70.00% of the enterprises have expressed strong interest, and it is expected that the investment promotion work can definitely be completed ahead of schedule!" Dongzi reported. The names of a large number of well-known companies have been contacted by the agricultural material market in advance, and they not only want to settle in, but also want to invest in the market.

"After the project is completed, we will hold a grand order meeting when it opens, inviting Beidahuang Agricultural Reclamation Group, XJ Agricultural Reclamation Corps, NMG Agricultural Reclamation Group, major state-owned farms, provincial supply and marketing cooperatives and other agricultural materials use and sales organizations to come Come and participate, and organize them to have face-to-face negotiations with agricultural material production enterprises at the meeting. "Exhibition marketing is an important channel for agricultural material sales. This time Huinong plans to organize an unprecedented grand exhibition to give buyers the greatest discounts.

This kind of exhibition will become a routine in the future, and it will be held once or twice a year. At the same time, small and medium-sized order meetings with different subjects will be held according to different agricultural nodes, such as corn-based order meetings, wheat-themed order meetings, breeding-themed order meetings, etc. Be sure to keep the heat here every month.

This is what I learned from Yiwu. Yiwu also keeps launching various order fairs to attract consumers from all over the world to buy. It is divided into picture frame order meeting, stationery order meeting, gift order meeting, etc., so that Yiwu Small Commodity Market is always immersed in a lively atmosphere.

When planning and designing for this purpose, an exhibition hall is specially reserved, so that brands can arrange publicity spots in the exhibition hall when holding exhibitions, so as to give consumers more intuitive publicity.

"If there are so many companies coming in, then this market will really be booming!" After imagining the lively scene described by Dongzi, the local leaders were a little excited.

"With our Hui Nong taking the lead, there will definitely be no shortage of merchants to settle in!" Dongzi smiled confidently on his face. As the largest agricultural-related enterprise in the country, Huinong has this strength, and Huinong alone is enough to attract quite a few merchants. customers, but if you have customers, are you afraid that there will be no merchants to settle in?
"Leader, if the market really takes off in the future, there will definitely be a large number of consumers who need financial supporting services. Can you speed up the progress of the agricultural loans and agricultural insurance companies I told you before?" Seeing that several leaders were very happy, Li Lei took the opportunity to say.

Among the leaders present were representatives of investment companies from several surrounding provinces. Li Lei had talked to them about the agricultural insurance company before, and they were all interested, but they hadn't made up their minds yet.

"If you set up an insurance sales point in this kind of place, there will be no shortage of customers!" Many leaders began to think, what is the most fearful thing about starting an insurance company?It must be that the insurance cannot be sold. Now that they have even partially solved the problem of sales, why worry about it?
"We don't just plan to build this professional market for agricultural materials. After the foundation stone is laid here, I will return to Central Plains Province to participate in the foundation stone laying ceremony there, and then in Chengdu, Zhengzhou, Wuhan, Xi'an, Xuzhou, Guangzhou and other transportation hub cities. Establish similar large-scale professional markets, and each market will have corresponding financial supporting institutions!" Li Lei reminded.

The establishment of a professional market for agricultural materials will also be divided into several stages. The first stage must be a transportation hub city. Each market will radiate to several surrounding provinces and regions. The second stage will spread to the provinces, and then gradually sink, and finally reach the whole country. , so that all agricultural material users can conveniently and quickly buy agricultural material products not far from home.

At the same time, the establishment of a professional market for agricultural materials is not only a matter of hardware, but also requires corresponding software support. For example, Yiwu has various supporting service agencies such as translation, shipping, and foreign exchange settlement, so that buyers from any country can easily If you buy and ship the products you want, if it is just a simple small commodity wholesale city, it will definitely not be able to develop to the point in the future. If Huinong wants to establish an agricultural material market all over the country, it must also provide similar software services.

"We can have a special meeting to discuss this. Providing insurance services to the farmers is indeed an important issue that needs to be solved!" Many leaders of investment companies have already begun to feel excited. If this matter has political significance, There are also economic benefits, no matter how you look at it, you think it is a good deal!
After the planning plan was approved, the foundation stone laying ceremony was held soon. The foundation stone laying ceremony was of a very high standard. Not only the main local leaders came, but even several senior leaders from the capital city participated, not to mention representatives from the business community. Li Lei called out, and almost all the heads of the agricultural-related enterprises within the Federation of Industry and Commerce came, and everyone gave him face.

The picture of the foundation laying ceremony even appeared on the whole point of news on the stage. After the news was broadcast, many large and small agricultural materials enterprises that had not received the invitation called one after another for consultation, wanting to know how to get a job in this agricultural material enterprise. There is a booth in the professional market. If Li Lei is willing, he can sell all the shops even before they are built, and make a lot of money.

But he didn't have this idea. Most of the properties here will only be rented out instead of sold, because what he wants to do is long-term business, not a gimmick to make quick money. Only by ensuring that the property is in his own hands can he do well Management work to keep the professional market for agricultural materials from deteriorating.

There are also many people asking Huinong how to operate the professional agricultural materials market in other places, whether to accept shares from other companies, etc. In this regard, Li Lei is a little more relaxed, because if he wants to spread the market as soon as possible, he must Introducing partners, for example, if you want to build a professional market for agricultural materials in Chengdu, it will definitely be much more convenient if you recruit Hope, and it will save a lot of trouble when you recruit Chia Tai in Guangzhou; it is just that the rules and share division must be well designed and avoided as much as possible. A certain business has too much influence on the market.

"Facts have proved that although the investment in the professional market is not as fast as that in the residential and commercial sectors, the influence is completely different. If you engage in the residential sector and sell the house, it will be gone, but if you engage in the professional market, you can still maintain a long-term influence on the industry. Power! We are just beginning to engage in the professional market of agricultural materials, and we can engage in the development of professional markets in more fields in the future!" Li Lei said to Dongzi.

"For example, Yunnan is rich in flowers. Can we build a flower city? Do fresh flowers, flower-specific fertilizers, seeds and other related products in it? Fujian is rich in tea, can we build a tea city? Related transactions Put it all in? To promote the development of the entire industry!" Li Lei said several plans, later generations are all successful cases!

"Your idea is good. It's much more interesting than simply building a house and selling it! I'll study it when I go back!" Liu Yonghao listened to it and became interested.

"Is that natural? Different places have different industries. How to combine these industries with real estate is a big question!" Li Lei didn't think it was strange, because he hoped to build similar buildings in many places in the future. project.

For example, the Dashanghui built in Kunming and Nanning is a super-large professional market that accommodates different industries such as decoration, food, tea, and tropical fruits. They even plan to reproduce these two commercial real estate projects in places such as Vietnam and Thailand.

"But then again, if you want to make money, it's better to build a house quickly. You can sell the building when it's almost finished. It's easy and easy to earn more! To engage in these professional real estate projects, the things to worry about are really There are too many, and the money comes slowly!" Li Lei said instead.

"Indeed, I see that the real estate project that you cooperated with Vanke in Zhongzhou City has been sold out in just a few months? Our Jinguan New City in Chengdu also sold out quickly. At that time, we priced it at 4000 yuan per flat. , I never expected that there are so many rich people in Chengdu, and they sold more than [-] million yuan in a few days! How long will it take me to sell feed to sell so much?" Liu Yonghao was also quite emotional.

Where is this!A few days more than 100 million shocked you like this?In the future, if you see those real estate properties that sell for more than [-] billion a day, what will your expression be?
"However, the risk of buying a house is still not small. We develop real estate in a regular manner. Some people are different. They sell the land without developing it, or stretch the capital chain to develop more real estate. It’s okay if the market is good, but once there is a turmoil, many companies will go bankrupt, and it’s nothing if they go bankrupt, poor people who have saved their entire lives to buy houses!” Everyone is immersed in the real estate development. When making huge profits, Liu Yonghao has already smelled the crisis.

"No wonder you were able to run away from Hainan back then. This vigilance is really not a cover!" Li Lei gave a thumbs up. In fact, Liu Yonghao also developed real estate projects in Hainan back then, but when he saw the price of Hainan real estate changes every day, he would Feeling abnormal, he quickly sold the project and ran away, only to escape the catastrophe.

"I don't plan to be a residence for a long time either, it's almost time for the land in hand to be developed."

(End of this chapter)