Agricultural giant since 1983

Chapter 423 Entering the Terminal
With the help of Huinong, the shortage of talents faced by Longping Hi-Tech in listing was solved instantly. A group of experienced experts came to Changsha and began to help Longping Hi-Tech with various listing procedures. Li Lei left Changsha for the In Shanghai, an important conference is about to be held here - the 1999 Fortune Global Forum.

The "Fortune" Global Forum was founded in 1995 and hosted by the American "Fortune" magazine.The forum is organized by invitation only, and the participants are limited to the chairman, president, CEO and senior management of major multinational companies to discuss global economic issues.

The previous four sessions were held in Singapore, Barcelona, ​​Bangkok and Budapest. What is more interesting is that the theme of the forum held in Bangkok was "Maintaining the Miracle". As a result, the economic miracle created by Thailand came to an end just after the forum was over, and was hit by the financial crisis in Southeast Asia. We have to retreat steadily.

This conference is the fifth, and the theme is "China: the next 50 years". The theme this time is much stronger than that of Thailand. The development has indeed shocked the world. Last year, China’s GDP was only 50 trillion US dollars, just over one-ninth of that of the United States, ranking seventh in the world; and by 20, China’s GDP had skyrocketed to 1.03 trillion US dollars. It is close to 2018% of the United States, and has increased thirteen times in 13.6 years.

The meeting was of a very high standard, and he delivered a speech in person. Douglas Everest, Chairman and CEO of Coca-Cola, Durke Jager, President and CEO of Procter & Gamble, Zhang Ruimin, President of China Haier, etc. Global business leaders also took the stage to give speeches. Li Lei watched the venue for a long time, but he didn't see Mr. Song.

After the plenary session, group discussions will begin. You can join groups with different subjects according to your own interests, including "Global Entertainment Industry", "Energy and Environment", "Building a New China: Entering the Critical Stage", "E-Commerce", "Entrepreneurial Spirit" ", "The World in Network Development", "Global Elites" and so on, each panel has heavyweight speakers, such as John Welch, Chairman and CEO of General Electric, MIT Media Lab founder Nicholas Negroponte and more.

Li Lei went to listen to the speech of Negroponte, who has long been advocating the use of digital technology to promote the transformation of social life, and was praised by the Western media as one of the most influential masters in the field of computer and communication technology. It has a profound impact on the development of the Internet.

If Zhang Chaoyang hadn’t met Li Lei, he should have gone to this big man, and got the first investment from him, and then Sohu came into existence; combined with the memory of later generations, let’s listen to this big man’s speech Li Lei found it very interesting. He asked the staff to copy a few speeches for him, and planned to send them to Zhang Chaoyang, Ding Lei, Xiao Ma, Lao Ma and others. Maybe they would gain something after reading it.

In the group discussion of "Building a New China: Entering the Tough Stage", Li Lei met Wang Jiafen of Bright Milk again. Compared with the last time we met, Wang Jiafen's reform of Bright has achieved some results. Bright's operations in Shanghai and East China The position has been relatively stable. However, due to the fatal flaw of lack of milk sources, Bright still faces great pressure to enter the country, especially now that the competition in the dairy market is becoming more and more fierce. If Bright wants to continue to maintain its leading position in the industry, it still needs to There is a lot of work to be done, but Bright's controlling party does not seem to be able to provide enough support for Bright.

After the two met, they naturally chatted about the recent major events in the dairy industry. Wang Jiafen was very envious of the rapid development of Wandashan. This is really a match made in heaven, after integrating the power of the three companies, Wandashan's development momentum is too strong, and the most discussed competitors in our meetings now are you, even more than Yili!"

"Guangming and Yili are still the targets we need to catch up with right now." Li Lei said modestly, but in his heart he was full of confidence in catching up with these two companies. As long as the issues of milk sources and autonomy cannot be resolved, there is no way to let go of development. At most, it can only stick to one side, and it will be powerless to enter the country.

Yili does have a very big advantage. Sitting on NMG's rich milk resources, coupled with Zheng Junhuai's ability and the funds raised from the listing, they have sufficient expansion capabilities.

However, there are also hidden dangers in Yili. First of all, Niu Gensheng has now founded Mengniu and is gearing up to do a big job. At the beginning, his old subordinates in Yili came to join him one after another. No construction, Mengniu will not accept any milk that is not a dairy station, and Mengniu will not touch anything that is different from Yili's purchase standards. It seems that they do not want to offend Yili, but this is because Mengniu is still weak and does not want to It only caused Yili to suppress it. When Mengniu gains a firm foothold, Yili will inevitably catch fire in the backyard, because one mountain cannot accommodate two tigers.

Secondly, Li Lei is very clear that Zheng Junhuai's time in Yili is running out. In a few years, he will be imprisoned for embezzling public funds. He will lose Niu Gensheng and Zheng Junhuai, two powerful executives, which will inevitably restrict Yili's expansion speed. Shan just took advantage of this time to overtake.

"Speaking of Yili, what does Dong Li think of Niu Gensheng? He has been very active in HHHT recently!" Wang Jiafen asked. Niu Gensheng is one of the top figures in the domestic dairy industry. Now that he comes out to start a company, he will definitely attract the attention of the entire industry. This Dairy Iron Lady is no exception.

"The advertisement of NMG's second dairy brand is very good, and Mr. Niu's talent in marketing is undoubtedly revealed!" Li Lei responded. From the perspective of marketing, Niu Gensheng's skills are indeed brilliant.

When Mengniu was first established, it only had a capital of one million yuan pooled by a dozen veterans. Not to mention competing with Yili, it would be difficult for them to survive. Among other things, advertising costs alone were not something they could afford. But Niu Gensheng thought of a good way. Others like to advertise that he is the number one in the industry, but he didn’t agree, and wrote directly on the billboard, “Mengniu wants to learn from Yili and create the second brand of NMG dairy industry.” ".

This second brand is so impressive that anyone who has seen it will never forget it. Then there was another incident that quickly spread Mengniu's reputation in NMG. According to media reports, Mengniu's billboards were maliciously destroyed. The loss was serious, and everyone’s first reaction was that Yili did it. Niu Gensheng and others all came from Yili, and now they are going to challenge Yili. normal?Once it was passed on from ten to ten, and soon everyone knew the name of Mengniu.

"Oh!" Wang Jiafen sneered disdainfully, "Boss Niu is really clever. He smashed a few billboards and quickly spread Mengniu's reputation. Effect!"

"That's right, Mr. Niu's ability to attract attention is definitely this!" Li Lei also gave a thumbs up. Niu Gensheng's tricks are better than ordinary people, but they can't hide the tricks of big bosses like smashing billboards. It was definitely not Zheng Junhuai's doing, most likely it was a good show directed and acted by Niu Gensheng himself, in order to make a name for himself as soon as possible.

It is estimated that Zheng Junhuai is depressed now. He originally disdained Niu Gensheng and others, thinking that a few traitors would not be able to make a big deal, but he did not expect to be beaten so quickly and let him take the blame. What is even more annoying is this matter There is no place to explain it, even if you ask the media to report it, ordinary people will not believe it, so he didn't say anything during this period, because no matter whether it is good or bad, more people will remember Mengniu's name.

"Get hot?" Wang Jiafen was very curious about this novel vocabulary.

"It is to use the influence of other celebrities or well-known companies to expand your own popularity. For example, Jianlibao's sponsorship of the Olympic Games can be regarded as the popularity of the Olympics. Your sponsorship of the Fortune Forum by Bright Milk can also be regarded as speculation!" Li Lei pointed to the milk on the table and said that the forum held in Shanghai would definitely give priority to local sponsors, so Guangming contracted the milk, ice cream and other sponsorships for this conference.

After saying this, Wang Jiafen understands, but she is very dissatisfied with Li Lei comparing herself with Niu Gensheng, "Dong Li, this sponsorship qualification was obtained by us through formal channels and at a great price! Boss Niu's means But it’s a bit out of reach!”

"It doesn't matter whether you get it or not, as long as it works! Mr. Niu is really amazing to come up with such an effective method in the early stage of starting a business with insufficient funds! But if you are obsessed with such a small method for a long time, and If you forget the foundation of the dairy industry, Mengniu will not go far!" Li Lei commented.

What is the root of the dairy industry?Naturally, it is quality. In the future, Mengniu will do a good job in advertising, and it is not an exaggeration to say that it is the number one in the dairy industry. Whether it is sponsoring Yang Liwei to fly into the sky, or spending a lot of money on Super Girl, these advertising strategies are far better than those of Yili and Guangming. Competitors, every penny they invested in advertising has been richly rewarded, allowing Mengniu to grow rapidly.

The success of advertising and marketing has made Mengniu more and more obsessed, coupled with the increasingly fierce competition in the dairy industry, they have neglected quality control. After the melamine incident was exposed, Mengniu's rapid development came to an abrupt end. Hui and COFCO took action one after another. Mengniu may not be able to sustain it for a long time, but even so, Mengniu has never caught up with Yili. Niu Gensheng's original words about the second brand of NMG dairy industry became a prophecy, and Yili never allowed Mengniu to overtake Yili.

Therefore, when Li Lei formulated the development strategy of Dashan, he always insisted on walking on two feet. Advertising and marketing must be the most important thing, but the quality problem is the root. The source is firmly in their own hands, even if it will cost more to do so, as long as the quality of milk can be guaranteed at all times, these investments will get rich returns sooner or later.

"Well, in terms of quality, Mengniu's products are really not the best! Whether it's your Wandashan or our Guangming, they are better than theirs!" Wang Jiafen is also very aware of this, so she is constantly looking for suitable products. They want to use this to ensure the quality of Guangming. However, these all require money, and it is a lot of money. Unfortunately, the shareholders of Guangming will not give them enough support.

"Oh, by the way, Mr. Wang, what do you think of our milk packaging? You can give feedback at any time if you find any problems during use, and we will definitely modify them in time!" Li Lei chatted about another topic. The last time we met Li Lei introduced Weikang's packaging factory to Wang Jiafen, and Guangming also tried to carry out some cooperation.

"In terms of cost performance, it is indeed no worse than Tetra Pak. We are considering increasing the purchase volume. What you said earlier is indeed reasonable. A dairy company must not have only one packaging supplier, or they will sooner or later be manipulated by them!" Wang Jiafen used The packaging of Weikang is very surprising. Although this kind of packaging is not as good as Tetra Pak in terms of comprehensive performance, it can also meet the relevant national regulations and the needs of Guangming.

"There is indeed a certain gap between us and Tetra Pak." Li Lei did not deny this, after all, his development time is much longer than his own, "but we have been making progress, and the next packaging will be released soon. There are new improvements, and the cost can be reduced even more! At that time, Mr. Wang must give us a chance!"

"Okay, as long as it is a good product, we Guangming are definitely willing to support it!" Wang Jiafen feels that the relationship between herself and Li Lei is very strange. She is both a competitor and a partner, but as a qualified manager, she always takes the interests of Guangming First of all, since Weikang's packaging can bring benefits to Guangming, it must be used.

The two chatted well at the venue, so they continued their chat during the meal, and the topic was not limited to the dairy industry, "Dr. Li came to Shanghai this time for the meeting?"

"Not only that, but there is another thing to do! Maybe I need to ask Mr. Wang for help!" Li Lei said another arrangement of his own, "We Huinong had very close cooperation with grain and oil stores around the world. In-depth cooperation, but a recent data shows that in some big cities, especially Shanghai, the number of grain and oil stores is declining, while the number of convenience stores is increasing rapidly! The year before last, the number of convenience stores in Shanghai More than a thousand! Point-of-sale terminals are now in a new period of change."

"We Huinong don't want to miss this opportunity, so we plan to enter the terminal industry and start from Shanghai to establish our own convenience store system!" Li Lei replied that the meeting in Shanghai this time is important, but it's just for face-saving work. Convenience stores It is the lining.

　There is an update today, it is estimated that it will be released at six o'clock

　　
　
(End of this chapter)