Agricultural giant since 1983

Chapter 425 Teacher Du
"What?" Guo Junbin was very curious, what should be in the convenience store? Merlin Zhengguang, Liangyou and other competitors' purchase lists, sales lists, and then conducted a large number of questionnaires, and determined the final list of goods based on these data.

It stands to reason that there are basically all kinds of goods that should be sold in ordinary convenience stores, and they can provide most of the daily necessities for the people around them. However, the boss came to take a look and said that their goods were still defective. , this seems unlikely, right?

"Think about it, what necessities do you have in your daily life, but you don't have them here?" Li Lei asked with a smile. He often bought these things when he entered convenience stores in later generations. He first selected other things and then checked out. He can pick up a box and hand it to the salesperson to pay the bill, so he has long been used to such things in convenience stores, but he didn't see them here.

"Um, toilet brush? Is it on the back? Beer screwdriver? This is also there." Guo Junbin made several guesses, but every time he got a negative answer.

"Remind you again, it is used at night, and single people don't need it for the time being!" Li Lei had to make his words more obvious!

"Oh, you mean the condom! This is indeed my negligence!" Guo Junbin slapped his forehead and finally understood that this thing is really a daily necessities for ordinary people.

"It's not your fault, the sales restrictions on condoms were just released not long ago, and other convenience stores didn't realize it, and ordinary people are used to buying them in the same place, but I think convenience stores are really suitable for selling these things. Everyone needs it at ordinary times, and when they come to buy, they can’t just buy this, they will buy other things, it’s the same as selling cigarettes, if someone doesn’t have it, it will definitely affect the business!” Li Lei knows that the devil of later generations What kind of rolls are the convenience stores in the capital, not to mention Teacher Du, even vibrating eggs and vibrators are sold in the whole family in a grand manner. He bought them back then, and selling these things now is a bit too advanced, but Selling Teacher Du is just right.

Before the 80s, this thing was not popular in China. In 1975, HUB Province distributed a total of about 1800 million condoms. If all the condoms were distributed evenly, each couple of childbearing age in the province would be allocated less than 2 condoms; No, the products at that time were all old-fashioned and thickened. After use, they had to be washed and stored, and talcum powder was added to store them, and they would be taken out and continued to be used next time.

In 1982, the United Nations Population Fund assisted the Tianjin Latex Factory with USD 237 million and introduced the most advanced automatic condom production line to China at that time. He also funded Guangzhou No.6000 Rubber Factory, Qingdao Latex Factory and Latex Industry Research Institute to increase the annual condom production of these three factories to 2 million pieces. By 11, China’s annual condom production had reached 5.5 billion pieces. Meet the daily needs of ordinary people.

However, due to the influence of history and traditional concepts, the use of condoms is still restricted, and most of them are distributed to married employees as benefits by the units; it was not until 1986 that "price retail trials" were allowed in a few medical units in large and medium cities.

Therefore, the traversers before this year are also very sad. Even if they can get a girl, there are various inconveniences. Because of this, there was neither a channel to learn about physiological hygiene knowledge nor a place to buy Teacher Du.

Since then, the number of sales points has been growing relatively slowly. It was not until 1992 that a young man named Wen Jingfeng in Beijing began to change this phenomenon. When he planned to open "China's first sex shop", he first encountered The problem is that condoms cannot be sold publicly as a normal commodity.

He recalled, “When I discussed the idea of ​​a sex shop with the employees of the company, they all said I was crazy. One was that condoms were mainly issued by the state at that time, and it was impossible to sell them in stores like commodities; the other was that In addition to condoms, is there enough variety of sex products in China to support a specialty store; third, no one has ever opened a sex shop in China, which shows that doing so is very risky."

After his struggle, this idea finally got the special support of the policy. Wen Jingfeng was able to legally sell condoms, and because of this, he was published in the newspaper, and even got the nickname of "BJ Condom Master". Heartfelt thanks from young men and women.

But the situation of this condom master is really special. The sales of condoms are still restricted. Not only can they only be purchased in special sales channels, but they are also not allowed to advertise. Last year, China’s first outdoor condom advertisement appeared on the bus in Guangzhou. , the slogan of the ad was "Jissbon, carefree love", but the ad only survived for 33 days, because the public opinion environment at that time was still unacceptable to publicize these grandiosely, Mr. Du played those fancy things on Weibo It's unimaginable right now.

However, the restrictions on condoms have also caused many problems, such as the greatly increased probability of unwanted pregnancy, and the spread of AIDS. In recent years, the number of people infected with AIDS in China has increased by more than 30% every year. In view of these problems, the country finally announced this year Deregulation of condoms.

Firstly, the condom vending machine entered Tsinghua University and other universities for the first time, which aroused considerable opposition. Then, the Family Planning Commission’s monopoly qualification on condoms was formally revoked, and the production and sales of condoms were approved, and the approval power was transferred to the Drug Administration. As long as enterprises obtain legal qualifications, they can produce and sell condoms. That is to say, condoms can be legally sold in convenience stores. However, most convenience stores have not yet reacted, and Li Lei did not expect this before. At one o'clock, I found out when I arrived at the store.

"It's because we are not sensitive enough to the policy! You reminded me that it is a good way to sell this item in our store. It is definitely a necessary product for ordinary people's life, and the people who use it are usually relatively young. With a certain level of education, such people are our key customers, and meeting their needs will naturally make them feel dependent on our 365 convenience store, which will drive the sales of other products!" Guo Junbin immediately realized the benefits of introducing this product , "I will immediately ask what procedures are required to sell these products, and then go through it as soon as possible, and then look for a suitable cooperative brand!"

"You can contact Shenzhen first. There is the general agent of Jishibang in China. They bought a billboard at Yaqi's home stadium in Wuhan last year. The person in charge of our Panpan team talked about it for several days after returning from Wuhan! In addition There is a joint venture factory of Durex in Qingdao, and these two are basically enough!” Li Lei introduced the two most famous condom brands in later generations, but Okamoto’s words were too small for him to like.

"Okay, I'll do it right away, and I'll keep an eye on this matter myself!" Guo Junbin immediately stated that although it was just a small matter, it was personally ordered by the boss, and it was of great benefit to the development of 365, so no matter what Don't take it too seriously!

First of all, there is no big problem with the formalities. Now that the policy has been relaxed, the Drug Administration also wants to open the market as soon as possible, so as to show that it is correct for the country to hand over the management of condoms to them. In addition, Huinong is now It is also a well-known company that has attracted much attention in China, so it didn't take much effort for the 365 convenience store chain to obtain the qualification to sell condoms.

As for Durex and Jissbon, it is not a problem. These two companies are now eager to open up the Chinese market, so even if they know that the policy does not allow it, they must try their best to advertise. Now there are chain convenience stores willing to sell their products. Naturally, they couldn’t ask for more products, so they immediately arranged for high-level leaders to connect with 365. Guo Junbin took the opportunity to sign an extremely favorable contract with them. When Jissbon advertises, the name of the 365 convenience store will also be added when conditions permit.

After the goods arrived, the layout began. According to Li Lei's idea, it was naturally the same as he remembered, and put Teacher Du and Jie Shibang in the most eye-catching position. This time, Guo Junbin resolutely expressed his opposition, because the current public opinion environment It is not allowed yet. If Teacher Du and Jissbon are placed in such a conspicuous place, it will definitely arouse opposition from some conservatives, and they may prohibit their family members from entering the 365 convenience store. It is more appropriate to put it together with daily chemical products.

His reasons are very good, and Li Lei is not easy to object, so he can only follow Guo Junbin's plan, but he also told Guo Junbin that after the public opinion environment is gradually relaxed, Teacher Du and Jie Shibang should be placed at the cash register Up front, that's where they should be.

After urgently making up for this defect, the first 365 convenience store in Shanghai opened on time. The opening day caused a lot of repercussions. This is a convenience store opened by the former richest man in the country. Many business friends sent flower baskets specially. The entrance of the small convenience store is full.

Many friends in Shanghai also came to congratulate in person, including shareholders of Minsheng Bank, representatives of suppliers, and many business leaders who had heard of each other although they had never dealt with each other before. Wang Jiafen also came forward as scheduled to personally Come to congratulate Li Lei.

Li Lei originally invited media reporters to visit, but now so many bigwigs have come, so those reporters who have not received the invitation letter also came over on their own initiative. That night, the news of Huinong's new convenience store opening in Shanghai was announced. It got on the media and spread throughout Shanghai in an instant.

When it opens, there must be discounts. Regular promotions such as discounts and gifts have attracted many surrounding consumers to buy. After entering the store, they found that compared with the old-fashioned grocery stores, this emerging convenience The store is really too western, and it looks comfortable and reliable, and the price is not more expensive than grocery stores, so I won many customers at once.

Of course, not all customers like it. For example, some customers come in and ask, is there any bright milk or ice cubes?Of course there is no such thing. The 365 convenience store sells similar products from Wandashan. It is impossible to provide convenience to competitors. Guangming is not Coca-Cola. Although Huinong also has Coke products, it is still unable to compete with Coca-Cola and Pepsi. , so there are still these two products in the store.

"You don't even have bright milk or ice bricks. What kind of convenience store do you open?" Consumers in Shanghai still approve of Bright. After hearing that there are no bright products, they turn around and leave.

Li Lei and Guo Junbin had already expected this point, so they formulated a corresponding strategy, and the salesman immediately said according to the training, "Don't worry, although we don't have Bright Milk here, we have Wandashan Milk. It is also a national gold medal product, and there is an event recently, buy a carton of milk and get a free carton, which is much more cost-effective than Guangming!"

"Buy one get one free? Such a discount?" Shanghainese are always shrewd. Faced with such a temptation, they really couldn't bear it, so they turned around and walked back, carefully studied Wandashan's packaging with some doubts, and then Then compare it with the bright one.

The salesperson then resorted to the second trick at the right time, "You can still try the drink, it's all free, no money, and you can sell it after you drink it if you think it's good!"

"Then let me give it a try?" The customer took a sip of the milk and savored it carefully, "Well, it's not bad, the milk flavor is really quite strong, so why don't you bring me a box?"

"Well, buy one carton and get one free. Here are two cartons of milk for you! Would you like to try our ice cream again? This is produced by nutrition experts specially formulated for children. It contains calcium, iron, zinc, etc. It is a kind of nutritional element for children's growth, and it is good for children to eat!" The salesperson pointed to the ice cream of Wanda Mountain and said.

Chinese people care most about their children. Even if they don’t eat it themselves, they have to let their children eat well. So this strategy was successful again. The customers who originally planned to buy bright milk and ice bricks left happily holding Wandashan milk and ice cream. .

In addition to normal customers, there are also some young people who guard the door of the convenience store furtively. As long as there are customers inside, they will not come in. When there is no one, they will quickly enter the store and go directly to the shelves of daily chemical products. , pretending to choose soap, and at the same time distinguish the difference between Durex and Jissbon with the corner of his eye, then pick up a piece of soap, then grab a box of Durex and hide it under the soap box, and hand it to the cashier at the cashier, pay After the money, he quickly stuffed Teacher Du into his pocket and left quickly.

Similar scenes happened many times after the opening. At first, these people only came to Mr. Du and Jissbon. Later, they found that 365 products were indeed quite complete, so they became regular customers. With the help of Mr. Du, 365 quickly Soon it gained a firm foothold in Shanghai.

　I made up what I owed while I was sick, tomorrow's update will still be in the afternoon, and it will return to normal the day after tomorrow.

　　
　
(End of this chapter)