Agricultural giant since 1983

Chapter 429 Dairy Industry Situation
"Everyone has proposed a plan, but they are not very satisfied. You are a high-level leader. I wonder if you can give us a name?" Of course, Li Lei had to seize such a good opportunity and immediately climbed up the pole. A leader likes to write inscriptions for people. It would be even better if he could be asked to write a company name.

"The purpose of this insurance company is to reassure farmers, so I think it's better to call it Annong!" The leader gave Li Lei this face, and after thinking for a while, he came up with his own plan.

"We must keep your church in mind, and take the peace of mind of farmers as the first purpose of this new company." This name is actually among the options, but on this occasion, no one will say it in a bad manner. Everyone Let's applaud together and celebrate the birth of the new company name.

As for the inscription, the leader did not agree on the spot. Firstly, the company has not been formally established, and secondly, there is no pen and paper at the scene today, but the leader said that after the company officially passes the audit, he will let people Send the inscription over.

Everyone controlled their emotions when they were inside, and they were very reserved even when they laughed, but when they got outside, they all celebrated together. Although there are still many processes to go, the big leaders have said so, and the people below can still Don't open your eyes and get stuck on them?The establishment of Annong Insurance Company is basically a certainty.

After the celebration, Li Lei reminded everyone, "This is very good news, but we must not relax our vigilance. The work that should be done must be done solidly. The leader has given us face, so we have to catch it. If in case in the future If something goes wrong, it will be too ugly!"

Everyone repeatedly promised that they would do their job well, and they would mobilize their own power to public relations. They still understood the reason why the king of hell is hard to deal with when he sees a kid.

The specific work was handed over to the subordinates of the preparatory group. Li Lei’s mission this time was basically completed, and he returned to Heyang the next day. He spent a few days with his family first, and then went to work to read. The time was squeezed out Among these reports, Wandashan's report caught his attention.

During this period of time, the domestic dairy market was turbulent. First of all, Niu Gensheng founded Mengniu and fought to become the second dairy brand of NMG. Although Mengniu was only a small workshop at this time, Niu Gensheng was there and he was always there. There was such a big commotion after the shot, so the major dairy companies did not dare to be sloppy, and stepped up the collection of information on Mengniu.

This investigation really found out the problem. Mengniu has now hooked up with Tetra Pak. Tetra Pak is now in a critical stage of product upgrading. Previously, Tetra Pak and pasteurized milk were mainly used in domestic milk packaging. Now Tetra Pak updated its technology and launched a new packaging, Tetra Pak Pillow. In order to promote this kind of packaging and quickly occupy the domestic milk packaging market, Tetra Pak made a big move to provide production equipment to domestic dairy companies for free.

It is not so easy to promote a brand-new packaging technology successfully. After all, this technology has not yet been tested by the market, and it is hard to say whether consumers will accept it. Therefore, big companies such as Yili and Guangming are unwilling to take risks. Le had no choice but to find those small and medium-sized enterprises for cooperation, so he approached Niu Gensheng. At this time, Niu Gensheng did not have enough funds. If someone was willing to provide Mengniu with free production equipment, it was naturally desirable. So Mengniu and Tetra Pak hit it off and quickly reached a cooperation.

This cooperation seems to be a win-win in the short term. Mengniu got free equipment to save money, and Tetra Pak also successfully promoted its own technology. However, after Mengniu gradually became bigger, Tetra Pak immediately adjusted the packaging. The selling price, which caused Mengniu to work hard to make milk, but in the end it became a part-time job for Tetra Pak. Every time they sold a pack of milk, 70.00% of the five profits belonged to Tetra Pak. One billion, Mengniu can only pitifully take the remaining 20.00% five, the profit margin is far worse than Tetra Pak.

At this time, even if Mengniu wants to regret it, it is useless, because as Mengniu gradually grows, Tetra Pak’s new packaging is gradually accepted by other dairy companies. Tetra Pak has formed a monopoly in milk packaging, although there are other packaging companies. They are also producing milk packaging, but because their scale cannot increase, the production cost cannot be lowered for a long time, and they cannot compete with Tetra Pak at all. It will only be more expensive for Mengniu to buy their packaging, so Mengniu can only continue to pinch The nose worked for Tetra Pak.

After thinking about it, Li Lei called the CEO of COFCO and discussed Tetra Pak's free offensive with him, "From the case of Tetra Pak's operations in other countries, we can see that they are repeating their old tricks, relying on their own wealth and wealth. We want to use the free strategy to defeat competitors, so as to achieve a monopoly, and then increase the price to make money! The production equipment given away for free now will be earned back ten times and a hundred times in the future, we must guard against this move!"

According to the report, after seeing that Mengniu used the free Tetra Pak production line, there were no problems, so there were also different voices in COFCO. Since there are free equipment available, why do we still use the packaging provided by Huinong?Just because Huinong is a shareholder of Wandashan must not use his products, right?

Mr. Gao's reply was very vague. From his point of view, his tenure is only a few years. Even if Tetra Pak can monopolize the domestic milk packaging market, it will be a matter of the future. They were all refunded, but now changing to Tetra Pak packaging can make Wandashan's performance look better. After all, the equipment is free, and the cost of purchasing equipment is saved, so the profit will increase?
Li Lei also knows that in the face of interests, it is impossible to convince people with empty words. Fortunately, he has prepared a solution, "So I want to ask COFCO for help!"

"Oh? What's the matter?" Mr. Gao thought that Li Lei wanted to sign a long-term supply contract with Wandashan, completely cutting off the hope of cooperation between Tetra Pak and Wandashan, so he immediately became vigilant.

However, Li Lei's answer was beyond his expectation, "Wei Kang found my home as soon as I came back. Tetra Pak's recent move hurt him. Some small milk factories have canceled orders. In order to deal with this In this case, he also intends to cut prices, but his confidence is not as strong as that of Tetra Pak. If he can't spend so much money, he can only sell the shares! On my side, I want to start an insurance company, and I want to Opening a chain of convenience stores costs money everywhere, and it’s not a small amount of money, and you won’t be able to squeeze out much money in a short time, so I want to ask COFCO’s thoughts, are you interested in buying a share in the packaging factory?”

Didn’t some COFCO leaders say that because Huinong is a shareholder of Wandashan, they must use the milk produced by the packaging factory in which Huinong has a stake?That's easy to handle. I'll let you become shareholders of the packaging factory. Let's see if you still say such things!Moreover, Tetra Pak's offensive will definitely become more rapid in the future. Huinong's strength alone is still a bit too weak, so let's find more shareholders for the packaging factory. Li Lei plans to call Yili after hanging up the phone, and then Ask what Wang Jiafen means, if several large domestic dairy groups become shareholders of packaging factories, how will Tetra Pak compete?They can't sell the shares too, can they?
Although Wei Kang had some minor opinions on this, he was quickly persuaded by Li Lei. If he continued to hold on to the shares, the packaging factory would not be able to grow bigger and stronger. For a big company, just like Li Lei became the number one egg packaging company in China, it can quickly become the number one milk packaging factory. By that time, his shares will be much more valuable than they are now.

"Are you willing to give up the shares in the packaging factory?" Mr. Gao was really interested. He knew very well that the technical content of milk packaging is much higher than that of ordinary cartons and plastic bottles. There are not many domestic companies that can afford this technology. Well, although Weikang's packaging factory can't compete with Tetra Pak for the time being, it is also a hen that can only lay golden eggs. Now he has the opportunity to become a shareholder of such a company, of course he is happy.

Mr. Gao couldn't resist the temptation, and immediately agreed to convene a high-level meeting of Zhongliang to discuss, and then called Zheng Junhuai from Yili and Wang Jiafen from Guangming. They also expressed strong interest, but their attitudes were slightly different. Zheng Junhuai immediately expressed his opinion They will send people over to contact Li Lei and Wei Kang, while Wang Jiafen will first seek the opinions of the Shanghai State-owned Assets Supervision and Administration Commission.

From this detail, it can be seen that there is a reason for Guangming to be thrown away by Yili in the future, and the reason is not only the lack of milk source for Guangming, but also their lack of autonomy, and there is a mother-in-law who wants to restrain them everywhere. How can Guangming compete with Yili and Mengniu?

Wandashan is also facing the problem of competing with Yili and Mengniu, but Li Lei is not very worried, because he knows that Zheng Junhuai is planning something now, which will send him to a cell. He is very weak, and at the same time, Niu Gensheng will encounter a hurdle in the near future. If this hurdle cannot be overcome, Mengniu will basically die in its infancy.

Like Li Jingwei to Jianlibao, Zheng Junhuai also played a vital role in the development of Yili. In 1983, Yili was just a small food factory under the HHHT municipal government with an annual profit of only 4.7. Under the management of Yili, Yili has seized the opportunity of the rapid development of China's milk market. In just 13 years, Yili has become a large group company with annual sales of over one billion and has successfully listed.

Seeing that so many enterprises in the south have been successfully restructured, and the original leaders have transformed themselves into major shareholders with assets worth hundreds of millions, Zheng Junhuai couldn't sit still anymore. He also began to plan to change Yili's property rights structure so that he and his team would not be paid a dead salary. The leaders of many state-owned enterprises have become shareholders who take shares and pay dividends.

As for the method of property rights reform, it is very simple, just follow the example of the people in the south. After referring to many plans, Zheng Junhuai and the other 20 Yili executives chose the "MBO" plan, that is, management buyout. Li Jingwei chose the plan, but he also encountered the same problem as Li Jingwei. The acquisition requires money, but where does the money come from?

Li Jingwei wanted to take Jianlibao over first, and then use Jianlibao's profits to pay for the acquisition in installments. Zheng Junhuai's choice was similar. He and these executives set up a trading company, and then transferred Yili's money to this company, and then used the money Money to buy shares in Yili.

But the money still has to be repaid, so Zheng Junhuai thought of another way, that is, let the dairy farm that has a close relationship with Yili go to the bank for a loan, lend the money to his trading company to buy stocks, and finally the trading company will use the money The shares were mortgaged by the bank, and the money was returned to the dairy farm. Since then, the "empty glove white wolf" has been realized, and it has become a shareholder of Yili without spending much money.

Unlike Li Jingwei, Zheng Junhuai did a good job in interpersonal relationship. The local government acquiesced to his approach, and even voluntarily transferred some shares to him. Later, a trust company bought a large number of Yili shares at an extremely low price. It is said that Zheng Junhuai is behind this trust company.

If there are no accidents, Zheng Junhuai is likely to achieve a magnificent turn from a state-owned enterprise leader to a billionaire like those pioneers in the south. However, a few years later, internal turmoil broke out in Yili. Zheng Junhuai was strongly questioned by many independent directors on the board of directors. Pan Gang, whom he had single-handedly cultivated and succeeded him as the president of Yili, also drifted away from him.

Just when people thought that Pan Gang would be driven away like Niu Gensheng, Zheng Junhuai was reported for "embezzlement of state-owned assets" and was imprisoned for six years for embezzling public funds. So in turmoil.

As long as this opportunity can be seized, Wandashan can overtake Yili and become the number one dairy brand in China. As for the current number one light, Li Lei does not take it seriously, as long as their autonomy issue is not resolved No matter how strong Wang Jiafen is, Guangming can't make it bigger.

But this is all in the future, Zheng Junhuai is still very good now, he came to Heyang to inspect Weikang's packaging factory in person, and had a good talk with Li Lei, it is not obvious that Yili is now with Wanda Shan Shan competed fiercely, but occasionally when someone mentioned Niu Gensheng at the wine table, Zheng Junhuai's face immediately drooped. It seemed that he hated this right-hand man he had trained very much!
Hey, the right-hand man who was trained by himself left, and the next successor also fell out with him. This Zheng Junhuai's ability to cultivate people is really powerful, but why can't he keep it?
　Recommend friend Luo Xiufanfa's new book "Zhang San, please respect yourself!" "

　　I, Zhang San, must be a good person!
　　I swear by the eight generations of legalist ancestors!

　　What! ?The ancestral grave just exploded! ?

　　


(End of this chapter)