Agricultural giant since 1983

Chapter 442 Initiating the Acquisition
"Hello, Ronnie, how is your recovery now?" After Dunga introduced them, Li Lei shook hands and greeted them. At the same time, he secretly felt sorry for the young man in front of him. Ronaldo has the best talent in history. , He could have become the new champion, but unfortunately he was delayed by injuries, especially after going to Serie A. He was injured repeatedly, otherwise, with his strength, he would definitely have a chance to become a god.

Ronaldo is also very melancholy, formally because of his multiple injuries, he has a sense of crisis. Although he now has a high salary and a sky-high endorsement contract, and ranks among the top sports stars in the world, these are all based on his health He is well aware of the cruelty of the sports world. Once he can no longer play the performance that amazed all the fans like before, then all this will go away from him. By then, he may It is about to go bankrupt like Garrincha and other geniuses in Brazilian history.

Therefore, it is necessary to make some stable investments while still having a high income. In this way, even if you can no longer play football in the future, you can still enjoy a comfortable life with your family. The sense of crisis made Ronaldo make the right decision decided, but it is not so easy to find a suitable investment channel, so Ronaldo rushed from Rio de Janeiro to Sao Paulo immediately after receiving a call from Dunga. The opportunity is very rare.

"It's not bad. The doctor said that I can go back to Italy for recovery training in a week. If everything is normal, I can return to the game in two weeks!" Ronaldo replied shyly, and then the two came together Go to the garden of Dunga's house and chat while drinking red wine.

At the beginning, everyone was talking about football, but Ronaldo couldn't hold back and asked why Li Lei came to Brazil, "Sir, the captain said that you came to Brazil to invest?"

"Yes, perhaps Captain Dunga has already told you that I am mainly engaged in agricultural business, from breeding, chemical fertilizers, pesticides to planting, breeding, and finally deep processing and sales of agricultural products, basically covering the upstream and downstream of agriculture All links! Brazil has the best land and pastures in the world, but due to various reasons, Brazil has been able to develop these resources very well until now, so I want to come and have a try!” Li Lei said truthfully, while considering Ronaldo is not the kind of old fritters who have been in the mall for many years, so Li Lei's words became more direct, "I heard from Captain Dunga that you are also very interested in investment, maybe we can cooperate!"

"At present, I just have some ideas. After all, I have to think about my life after retirement!" Ronaldo patted his injured leg, his eyes were full of melancholy. There are still some worries. In the sports world, he is the richest man with the highest income, but this man in front of him is a rich man with a net worth of more than one billion, even richer than his boss Moratti. Although the Moratti family relies on oil He has accumulated tens of billions of wealth, but Massimo Moratti does not have a lot of shares. There must be pressure to cooperate with such a rich man.

"You are right in thinking like this. Except for a few sports such as snooker and golf, the careers of most athletes are very short. If you don't plan well before retiring, after you officially retire and lose a huge amount of income, many people will lose their lives. You will be in trouble! Look at your captain, he has been learning how to be a coach for the past few years, maybe in a few years, you will play the World Cup under his leadership!" Li Lei pointed to Dunga and said, Dunga really became the head coach of Brazil's World Cup in South Africa in 2010, but unfortunately, he did not bring Ronaldo with him that time, and Ronaldo also announced his retirement the following year.

"Ronnie, if you want to make an investment, maybe I can give you some advice. First of all, of course, use your advantages to continue to cooperate more deeply with Nike and develop the potential of the R9 series. Unfortunately, times have changed now. If you want to take It’s impossible to get a contract like Jordan’s!” Although Ronaldo also signed a lifetime contract with Nike, the terms are far from as good as Jordan’s, which is normal. When Nike signed with Jordan, Nike was nothing. You have to show sincerity, and when Ronaldo signed with Nike, Nike was already one of the two giants of sports brands.

"However, you can still learn more from Jordan. Today's Jordan basketball shoes are not only sports shoes and collectibles, but also a fashion brand! However, Nike has not done enough in the development of R9. The pure How much sales can football shoes achieve? And how much can fashion hits sell? You can find a fashion designer to cooperate with and see if you can launch a more fashionable sports shoe with a wider range of applications!" This is Li Lei from Inspired by the collaboration between Kanye and Coconut.

"Ronnie, this idea is great! I can introduce you to some designers, and when the product design is completed, I can also invite my girlfriends to hold a catwalk for you!" Ronaldo was still hesitating, but his girlfriend Suzanne But her eyes lit up, she was a professional model, and she immediately realized the great potential of this idea.

Li Lei glanced at it, and it was really big. In the original history, Ronaldo would break up with her soon. I don't know if they have a business relationship, will the time of breaking up be delayed?

"I can chat with them first, then discuss a suitable plan with my agent, and then communicate with Nike!" Ronaldo is more reliable in doing things.

"In addition, you can also make some Internet investments. For example, I made a lot of money from Yahoo before. When I bought shares in Yahoo, they were just a small company, but now their stock price has exceeded 20.00 US dollars. In less than three years, the stock of this company has risen more than ten times! However, the Internet is a bit overheated, and it is not a good time to invest. If you want to invest in this area, you can entrust it to my investment company Do it, I guarantee you more than [-]% of the annual income!" If Ronaldo is willing to pay, Li Lei is also willing to give him so much, because this will make the relationship between the two closer.

"The Internet is indeed very interesting!" Ronaldo is a very trendy person. He will form an e-sports team in his 40s in the future. Such a person will naturally pay attention to the Internet. It's envy.

"The last is the agriculture that I am familiar with. As I said just now, Brazil has great potential for agriculture. If you want to invest in this area, we can also cooperate. We will jointly pay for the purchase of farms in Brazil, the construction of processing plants, Establish a warehouse and logistics system, and then export these products to Europe and Asia; I have rich experience in the agricultural field, and I also have sufficient capital and technical reserves, and you are famous in Brazil, which can help me reduce many troubles! So our The cooperation will definitely go smoothly!" Li Lei patted Ronaldo on the shoulder and said.

Ronaldo is well aware of the domestic environment in Brazil, so he naturally knows what trouble Li Lei is talking about. He is also a little moved by this kind of cooperation, but after all, it is the first contact between the two parties, and investment is something that needs serious consideration, so he did not Immediately agreed, Li Lei also expressed his understanding. It happened that Dun Jia's family had already prepared meals at this time, so everyone stopped chatting temporarily and went into the house for dinner together.

At the dinner table, Li Lei did not talk about business anymore. On the contrary, Dunga talked a lot about Li Lei's domestic industry. In the past few years of playing football in China, he admired his boss's personality and business vision, so he wanted Ronaldo Seizing this opportunity, Ronaldo's impression of Li Lei improved a lot after hearing it.

Before the end, Li Lei invited Ronaldo to the reception together, and at the same time asked Suzanne to help bring a group of models over, and they both readily agreed.

Li Lei booked the largest hall of the hotel to hold this reception. The overseas employees of Huinong who arrived earlier did a good job of preparation. They have already contacted Brazilian officials and businessmen through various channels and established some basic relationships. , So after receiving the invitation letter, officials from the Brazilian Foreign Trade Commission, the Ministry of Agriculture, the Ministry of Commerce and other relevant departments, as well as many businessmen engaged in agricultural business in Brazil, all came.

Dunga, Ronaldo and Suzanne also came. The models brought by Suzanne quickly blended into the crowd to adjust the atmosphere. Ronaldo and Dunga supported Li Lei. With the help of these two well-known Brazilian stars, Li Lei quickly won Their favor, of course, is more important because of the previous efforts of the third-party company. Brazil is a well-known corrupt country, and the third-party company has paid a lot for this.

At first, everyone just chatted about football and beauties. After getting to know each other better, they finally got to the point of talking about the agricultural field. "I plan to cooperate with Ronnie to buy farmland and pastures in Brazil and build factories for production. soybeans and beef, and other agricultural products."

When he said this, Ronaldo was standing next to him. This time he did not object aloud. After Li Lei left yesterday, he chatted with Dunga a lot, and at the same time asked his agent to collect information about Li Lei. , Now that he has made a decision, since the other party has strength and a good reputation, and these projects sound quite reliable, why not cooperate?This kind of opportunity to hug the thigh is not easy to come across.

Now is the best opportunity to invest in agriculture in Brazil. First, Brazil has relaxed restrictions on foreign investment in land purchases. Second, Brazil is now in an economic crisis and is eager to attract investment. In the future, there will be no such good conditions. , because Brazil's agriculture is heavily controlled by the four major grain merchants, any foreign enterprise will attract their opposition.

In the future, there will be a piece of news that many people can't understand. As one of the world's major food exporting countries, Brazil has a widespread hunger in the country?In a country with a per capita GDP of [-] U.S. dollars, the export volume of corn, soybeans, beef, and chicken is among the top three in the world, and the world's largest sugar and coffee production. Its people can't eat enough or drink coffee. .

In fact, the reason is very simple, because Brazil’s grain is not in its own hands. The four major grain merchants control Brazil’s grain production and circulation. They control more than 60% of Brazil’s agricultural production. The four major grain merchants buy back the products grown by Brazilian farmers conditions, provide preferential loans to farmers and cooperatives, and provide seeds, fertilizers, pesticides, etc. as part of the loans... Brazilian farmers work hard on the land, but most of the profits are captured by American agricultural capitalists.

The soybeans, corn, beef, coffee and other products produced will also be sold abroad first, because exports can earn higher profits, so the poor in Brazil can only go hungry.

The four major grain merchants have long regarded South America and other countries as their own taboos. Any other companies that want to threaten their interests in South America will attack them through various means. For example, the Chongqing Grain and Oil Group announced that it will invest 57.5 billion yuan RMB, and Brazil cooperated to build a high-quality soybean base of 300 million mu. However, in August of the same year, Brazil issued an order to limit the purchase and rent of land by foreign investment.

When COFCO entered Brazil, it was besieged many times by them. Even if the Brazilian government showed a little more intention to cooperate with China, there would be chaos in Brazil. For example, President Lula, who drove the rapid development of Brazil's economy, would He was imprisoned on charges of corruption.

But Brazil is an independent country after all, and it is impossible for the four major grain merchants to completely exclude foreign companies. COFCO finally gained a firm foothold in Brazil, owning 2 terminals, 12 silos, 1 transfer station, and 2 The soybean crushing plant and 4 sugar factories have an investment stock of nearly 50 billion US dollars. The annual grain and oilseed business volume exceeds 800 million tons, and the total grain source is 740 million tons. At the same time, it also occupies a large share of the corn and soybean seed markets in Brazil.

Chongqing Cereals and Oils Group also obtained tens of thousands of hectares of land in Brazil as it wished, and acquired a large agricultural company in Brazil, which can harvest a large amount of soybeans every year.

And President Lula was also acquitted a few years later, and then re-elected president, deepening cooperation with China.

In order to get rid of the economic crisis, Brazil temporarily ignores the problems of the four major grain merchants. Coupled with the previous work done by the third-party company, Li Lei got some good opportunities and obtained the approval of the Foreign Trade Commission and the Ministry of Agriculture to allow acquisitions in Brazil. Cultivate land, pastures, build or acquire factories, and carry out agricultural production, processing and sales for export.

So the big purchase started. Li Lei was most concerned about soybeans, so the first thing he wanted to see was a large-scale farm that could grow soybeans. Ronaldo had signed a cooperation agreement with Huinong at this time, and he was also very curious about the acquisition, so the two Dial people and horses and fly to the destination together by plane.

(End of this chapter)