Agricultural giant since 1983

Chapter 445 Tickets

Commercial competition is not limited to the negotiating table and the research room. Many off-site methods are also effective, and sometimes even more effective. Make sure that you or your partners will win the bid. Cargill, ADM, and Bunge have tried these methods time and again.

However, this time it failed, because they have made a lot of wealth by monopolizing Brazil's soybean export in recent years, but the Brazilians have not enjoyed the benefits. Since the 80s, the staple food consumption of the poor in Brazil has continued to decline, and a large number of farmers have lost their jobs. They either flocked to cities to gather in poor areas, or set off resistance in rural areas. The security environment in Brazil has continued to decline, which has troubled the Brazilian government.

The Brazilian government also hopes to introduce new competitors to delay the monopoly of Cargill, ADM, Bunge and other companies on Brazilian agriculture, so as to reduce various problems caused by monopoly; before, they pinned their hopes on Japanese companies, but unfortunately neither Itochu nor Mitsui and Mitsubishi failed to satisfy the Brazilian government, and now Li Lei's appearance gave them a new choice, so they guaranteed Li Lei's qualifications.

But being shortlisted does not mean you will be successful. First of all, you have to be able to arrive at the bidding site smoothly. If you are late, you will lose the bidding qualification. This warehousing and logistics company called Lumei will become the pocket of the three major grain merchants. And they can also control the quotation, join forces to take down the company at a lower price, and then go back and split it up according to strength and demand.

These three companies have been operating in the port of Paranagua for many years, and they have a lot of contacts. It is very easy to create some troubles for Li Lei and the others. Li Lei also believes that they are ready, so since they arrived at the port of Paranagua I have kept a low profile, tried to cover up my whereabouts, and made multiple plans in advance to deal with various accidents that may occur at any time.

Waking up in the morning, Li Lei and Ronaldo set off two hours earlier from different routes to the bidding site, which was only half an hour's drive away. Although they had made such full preparations, they encountered an accident on the road. The first accident was Ronaldo, his team encountered a car accident on the main road. Of course, the car accident was not aimed at them. If this was the case, the purpose would be too obvious.

First, in front of them, two cars collided together. The driver of the security company reacted immediately, preparing to make a U-turn and change to an alternate route. However, before the car turned the corner, several cars collided behind. Bo people and horses immediately got out of the car and quarreled. No one moved the car to resume traffic as soon as possible, so they were stuck in the middle and couldn't move forward or retreat.

"I can go down and try, maybe I can make them disperse!" Ronaldo was about to open the door and go out. He still had some confidence in his influence in Brazil. He felt that if he went out and asked these people to make way for him, there was still a lot Big success hoped for.

"Mr. Ronaldo, they probably took the money! They won't give up the opportunity to make money because of you!" The bodyguard stopped Ronaldo's move. These people are professionals hired by Li Lei. The problems encountered have rich experience in dealing with them.

"Then what should we do? We can't wait here all the time, can we? Judging by their appearance, they will definitely not leave in a short time!" Ronaldo pointed to the Montega watch on his wrist, which was given to him by the sponsor , Montega also promised to launch the R9 watch this year. He originally thought that two hours and half an hour of walking would be enough, but now it seems that the time is far less than he imagined.

"You can call the police and let the police solve it, but this trick may be useless. Other competitors must have bought the police!" The security company made a call to the police, but they promised to send the police, but they did not see the police car coming. , Asking again is that there was an emergency, and the police were transferred to other places.

Fortunately, the security company had a backup plan. They prepared extra cars in advance, transferred them, and then they got out of the car and walked to change cars, and then continued to the bidding site; as a result, they encountered temporary road closures due to municipal maintenance. Can only change another route.

Along the way, they encountered all kinds of troubles, such as broken pipes, protesters marching, and even gang fights. Ronaldo was eye-opening and shocked, but Xiao Fuxing's words made him excited, "Ronnie, Since the other party has done so much to prevent us from participating in the competition, it can explain from the side how valuable Lumei Warehousing and Logistics Company is. If we can win it, we will definitely get a lot of benefits, just like you play football , any opponent will arrange multiple defenders to target you, because you are the most threatening player in Inter Milan and Brazil!"

"So now we must break through many obstacles and enter the bidding venue with these things!" This metaphor is very intuitive, and Ronaldo immediately understood it. He patted the bidding materials and said.

When they were approaching the bidding venue, they encountered the final obstacle. A group of samba dancers were parading the streets, and the streets were crowded with spectators. Not to mention cars, even people couldn’t get in. Ronaldo couldn’t bear it. They yelled, "The carnival is over long ago, what are they doing?"

At this moment, Li Lei also arrived nearby. The two groups discussed on the phone and resorted to the ultimate killer move. No matter how attractive the samba dancer is, how much money can it do?They arranged two groups of people, rushed to the nearby roof with the prepared reals, and began to throw money downstairs. The spectators immediately abandoned the samba dancers and ran over to grab the money. Li Lei He and Ronaldo quickly took the opportunity to enter the hotel where the bidding will be held.

When they entered the door, some people tried to make a fuss about their bidding invitation letter. Li Lei and Ronaldo had been prepared for a long time, and they never let the bidding invitation letter out of their sight. At the same time, they called the Brazilian officials in charge of the bidding. Admission smoothly.

Entering the venue, people from Cargill, Bunge, ADM, Itochu, Mitsui, and Mitsubishi have already arrived. Judging from their appearance, they are not in such a hurry as Li Lei and Ronaldo. The process of their arrival at the bidding venue was very smooth. Having a little trouble.

Xiao Fuxing quickly introduced the identities of these people to Li Lei and Ronaldo. These are the executives of several giants in Brazil, including Americans, Japanese and Brazilians. Hearing this, Li Lei was a little relieved, "Ronnie, this pair Great news for us!"

"Oh? Why?" Ronaldo was a little confused.

"They are just executives of the branch, and their budget must be limited, and I am the top decision-maker of the company. I can increase the quotation as much as I like, but they can't do it. If it exceeds the budget, I must ask the parent company for approval. , and the decision-making process of large companies is often very complicated and cumbersome, maybe the bidding will be over before they discuss the results!" Perhaps this is why they tried their best to prevent Li Lei from entering the bidding site, because they knew that once Li Lei Come in, they can't take advantage of the quotation at all.

These guys will not sit still, and someone will come to test right away. They promise low transportation costs and the right to use the port first, and they want to use this to lure Li Lei to give up the bid; unfortunately, Li Lei can see his purpose at a glance. Just like Tetra Pak’s treatment of domestic dairy companies, it will give you a little bit of sweetness first, in exchange for dairy companies giving up research and development on packaging, and when the time comes, they can raise prices.

What they promised now will be torn up soon after Lumei Warehouse and Logistics Company gets it. At that time, it is good for Li Lei and the others to endure the high logistics and storage costs and the slow port schedule. At the critical moment, they directly refuse to help them transport , Let the soybeans on the Mato Grosso farm rot in the ground.

In order to paralyze them, Xiao Fuxing pretended to negotiate with them with great interest, but until the bidding officially started, Xiao Fuxing did not give the promise they wanted.

The Brazilian official responsible for presiding over the bidding first introduced the basic situation of Lumei Warehousing and Logistics Company, including fixed assets, receivables, debts, etc., and then announced the bidding rules. The bidding took the form of an auction, with a reserve price of 6000 million real It is about 100 million U.S. dollars, which is more expensive than the Mauro family’s farm. Each time the price is increased by no less than 20 million reais, which is equivalent to [-] U.S. dollars, it will not end until no one bids.

People from Bunge, Cargill, and ADM frowned. Their original plan was to win the company at a reserve price. Now that there have been many competitions like Li Lei’s, the plan may fail; The representative's face was a little bit happy. They didn't dare to compete with the three major grain merchants, but if Li Lei disrupted the situation and the three major grain merchants gave up bidding, they would be able to keep up.

"5000, 5000 reais!" Li Lei gave them a slap in the face from the very beginning, and directly raised the price by 1000 reais, which is about [-] million U.S. dollars. This amount of money is nothing at all, Li Lei Selling Yahoo stock at a high point and getting a lot of cash, using American money to bid with Americans, it still feels great.

"Protest, we question whether they can pay so much money!" Bunge's representative immediately stood up. They didn't want to increase the price, so they planned to prevent Li Lei from bidding.

"The protest is invalid. Mr. Li has paid a sufficient deposit in advance, which can fully support his quotation!" Brazilian officials dismissed his protest. According to the bidding rules, all companies participating in the bidding must pay a deposit. If Li Lei does not If the purchase price can be paid in full, then these deposits will be confiscated.

Of course, he rejected the protest so decisively not only because Li Lei paid the deposit in advance, but also because the third-party company entrusted by Huinong also contributed a lot.

"Is there anyone who has increased the price, 5000 million reais for the first time." The auction continued.

"500 million!" Several representatives exchanged glances, and finally the representative of Cargill raised the number plate in his hand, but his price increase was a bit too stingy.

"Ronnie, try it! Increase it to [-] million reais!" Li Lei directly gave the brand to Ronaldo. Firstly, it was to let him have fun, and secondly, it was also to put pressure on his competitors. Easy, the more pressure on Bangji and Itochu they put on.

"This is 8000 million US dollars, enough to buy two Denilsons!" Ronaldo was a little nervous, and subconsciously compared it with football transfer fees. Last summer, the Brazilian dribbling master Denilsen transferred from Sao Paulo to Real Betis in La Liga. Created a player transfer record of $4000 million.

"As long as you can win it, it's worth it!" Encouraged by Li Lei, Ronaldo raised his sign and opened his mouth to report this astonishing number.

This price obviously exceeded the budget of the three major grain merchants. They hurriedly started calling to apply for a new quota, but failed to raise their placards. When the auctioneer called for the second time, representatives from ITOCHU finally made a move. The price has increased to 1000 million reais, which is a little more generous than the three major grain merchants, but it is still limited.

"Ronnie, 5000 million!" Li Lei gave a new offer.

"Mr. Li, maybe we can add a little less, such as 2000 million?" Ronaldo persuaded, this addition is 1000 million US dollars, who can bear it.

"If only 1000 million is added, it will make them feel that they are close to our maximum budget, so they will have unreasonable thoughts and continue to bid with us, which will actually increase the final transaction price, so we have to use momentum to overwhelm them and let them They have completely lost hope!"

Just as qualifications are required to engage in the warehousing and logistics industry in China, there are similar restrictions in Brazil, so now to win the Lumei warehousing and logistics company, not only to get their warehouses, vehicles, employees, but more importantly, to get access to the warehouse The entry ticket to the logistics industry, with this, Li Lei can buy new vehicles, build new warehouses, and hire more workers to expand the company's strength.

The three major grain merchants have been calling and have not responded, and the Japanese have also started to retreat after quoting the price twice. They also belong to the branch company, and their budget is slightly larger than that of the three major grain merchants. But the number is limited, and they are completely incapable of competing with Li Lei.

"8000 million reais for the second time, 8000 million reais for the third time, I announce that the winners of this bidding are Mr. Li and Mr. Ronaldo, who jointly won the contract of Lumei Warehouse and Logistics Company Ownership!" The auctioneer struck down the hammer.

In the end, his own warehouse and logistics company was won by Li Lei at a price of 8000 million reais, which is about 600 million US dollars. Representatives of the three major grain merchants and Japanese companies left with a black face, and others began to help Li Lei and Ronaldo applauded.

"Ronnie, we haven't gotten the ticket to Brazil's soybean industry until now!"

(End of this chapter)