Rebirth 98, the rise started from ripping off Microsoft

With the application of the one-click login function, QQ has gradually occupied part of the mid-to-high-end market share, especially many white-collar workers and business elites. After all, they are human beings, and they also have online shopping and entertainment needs after work.

At this time, QQ is much easier to use than MSN.

Now that they have already pulled their faces to use QQ, naturally there is no need to use MSN to pretend to be high. QQ has more functions and is more localized. Regardless of the aura of "international giants", from the perspective of experience, QQ is the best of MSN.

However, although the situation seemed to be going well, Zhang Xiaolong did not take it lightly.He led the team to continuously optimize the user experience of QQ according to the guidelines given by Lu Yiming, and also kept an eye on the dynamics of MSN.

After a few days like this, Zhang Xiaolong suddenly sent a message to Lu Yiming: "Mr. Lu, this is an MSN advertisement, please take a look."

Then he sent a link to Lu Yiming.

Lu Yiming opened the message sent by Zhang Xiaolong, glanced at it, and said with a smile: "Xiong Minghua's action is very fast, it's only been less than a week, and the advertisement has already started?"

Zhang Xiaolong continued to reveal the news: "MSN has now started online promotion, not only on major portal websites, but also spent a lot of money to buy a lot of advertising space on search engines."

Lu Yiming directly sent a thumbs up emoji, and said, "Microsoft is Microsoft. This rich and powerful company is beyond my reach."

Zhang Xiaolong asked, "Should we also advertise?"

With the popularization of the Internet and the advent of the new century, massive amounts of information are equally received by everyone.With so much information, it is naturally divided into priorities, and a lot of information is unconsciously ignored.

In ancient times, it was popular to say that the aroma of wine is not afraid of deep alleys. That is because there is only one place where wine is sold, so naturally they went there after smelling the smell and finding the way.But now, it’s like a city of wine. When you open your eyes, there are tens of thousands of pubs and restaurants. How to stand out for your family depends on advertising.As the saying goes, the smell of wine is also afraid of deep alleys.

Zhang Xiaolong asked, "Should we also advertise?"

Due to Lu Yiming's strategic investment, Lu Yiming now has a lot of traffic portals in his hands, among which QQ is the largest one, and 5173, which originally belonged to Zhou Hongyi and is now sold to Yahoo, and Ferry, Ali, Google, Fun Reading Internet, etc., if you are about to advertise, the momentum will definitely be much bigger than MSN.

Lu Yiming said: "Advertising is also necessary, but publicity alone is definitely not enough. We still have to work hard on user experience."

Today's Microsoft has a targeted slogan of "embracing internationalization", as if using MSN is superior to using QQ.

It's like QQ is a low-end product of social software. The users are all little kids who need to spend their parents' money. They are immature, young, and entertainment-oriented.

And MSN is a luxury in social software, a big brand from Amy Raychem, it looks very tall.

Although this kind of propaganda is quite ridiculous, it doesn't work. Many people in the country just follow it.Especially for many foreign-funded enterprises entering Xiaguo, the office software is MSN. With such an endorsement, it is almost impossible for QQ to break through in the white-collar market segment.

Zhang Xiaolong actually wanted to advertise for QQ, but he didn't know where to start.

He is a genius in making products, but he is an iron waste in marketing.Otherwise, with his products such as Foxmail and WeChat, even if he has not become the overlord in the field of instant messaging, he must be a person who can make the industry tremble when he speaks.

But actually?All the things he made were taken down by the goose factory. As the father of several god-level products, he has been working for others.

Lu Yiming asked, "Have you ever used that MSN?"

Zhang Xiaolong quickly said: "Although I have used it before, I have been using QQ all the time now."

Lu Yiming was depressed, and said, "I didn't tell you not to use it. On the contrary, knowing yourself and your enemy is the only way to win every battle. When you use MSN, what is the most troublesome thing?"

Hearing what Lu Yiming said, Zhang Xiaolong breathed a sigh of relief, and after thinking for a while, he said: "There are quite a lot, for example, it is troublesome to transfer files with MSN, especially some relatively large files, which are often finished soon. Breakpoint, and finally have to re-transmit."

After all, it is a foreign software and has not undergone localization transformation, so it is reasonable that it is difficult to use that does not conform to usage habits.

For example, Apple's products, that system seems to many people to be very incredible.

As long as Lu Yiming thinks about the iPhone he has used, he will definitely look pained.

For example, although this mobile phone has a power button, it does not have a power button, and there is no way to turn it off by long pressing the power button.

If you want to turn off the phone, you must enter the phone settings, then click on the secondary menu of the general settings, and scroll to the bottom to have the option to turn off the phone.

What's more, the alarm clock cannot be used in the off state, and it will not automatically turn on when the alarm clock is on.

Lu Yiming once consulted Apple on this issue, but the answer from Apple was: Who still turns off their mobile phones now?

In the same way, in their view, there is no need to turn off the mobile phone, and there is no need for the natural alarm clock to turn on.

This is a typical training user, not a service user.

The same is true for MSN now. Although it has entered the Xia country market, it has not done any optimization for the Xia country market at all.

Their natural arrogance thinks, I can make such a high-tech thing for you to use, you should be grateful to me, you can use it as I do, and you want me to optimize the product according to your usage habits?What a wishful thinking.

Lu Yiming said: "Shooting snakes and hitting seven inches, since they have such and other problems, then we can attack these problems."

Zhang Xiaolong asked: "President Lu, what you mean is that our QQ is planning to develop a function that can resume uploading from interrupted points?"

Lu Yiming said bluntly: "That's right, MSN now wants to maintain its high-end market share and form a differentiated competition with us, so we will take the initiative to attack and completely defeat them in their strongest field. Lu Xun once said, go to others the road that leaves others nowhere to go.”

Zhang Xiaolong was puzzled: "Lu Xun said that?"

Lu Yiming: "It's not important. Leaving aside the facts, why don't you just say that?"

Before Zhang Xiaolong could continue to ask questions, Lu Yiming said: "I will lead the team personally for this function, and you will be the deputy team leader."

After all, having experienced QQ for 20 years, Lu Yiming knows exactly what functions are useful and what are not.After learning computers, the understanding and cognition of these functions will naturally be deeper.Now MSN takes the initiative to attack, and Lu Yiming leads the team personally, which can greatly shorten the research and development progress.

Hearing that Lu Yiming led the team himself, Zhang Xiaolong naturally wished for it, and immediately said excitedly: "Okay, I'll pick a few of the strongest people to tackle technical problems together, is ten people enough?"

Lu Yiming thought for a while and said, "It's almost done. It's not a difficult thing, it's just that they are too lazy to do it."

In future generations, why are Xia Guo's products being slaughtered all over the world?It is because of the arrogance of Westerners that they are making products with a charity mentality.

They seem to have forgotten that their arrogance comes from a technology that is 200 years ahead of the world, but before that, the nation they looked at with their nostrils was a full 4000 years ahead of the world!
The technology of this thing is not difficult at all, and Lu Yiming himself is very familiar with this function, so there is no trial and error and detours at all, just go straight to the standard answer.

In just a few days, this function was made and integrated into the latest QQ beta version.

After testing, the functions are perfectly realized.

Lu Yiming yawned and said, "Okay, let's make a new announcement. I went to bed and haven't closed my eyes for two days."

In order to catch up with the progress, Lu Yiming has really worked hard these few days, and all his food and lodging are directly at Yixun Technology.

Zhang Xiaolong was very excited and said: "With this function, we will definitely be able to seize the market share that originally belonged to MSN!"

Lu Yiming smiled and confidently concluded: "Microsoft must understand that although they are powerful, they do not have social genes, and we understand what users need better than they do."

Zhang Xiaolong laughed and said, "Boss Lu is right. In the social field, we are the most professional."

Two days later, QQ, which had just updated the version not long ago, pushed a new version again, adding the breakpoint transfer function.

Generally speaking, this function means that when someone sends you something, halfway through the sending, your side has a power outage, shut down, or disconnected from the Internet. When you open QQ again, you can choose to continue to receive the second half from the middle. .

However, MSN does not have this function. If it is disconnected at any point in the transmission, it must start from the beginning.

You know, with the speed of the Internet these days, it will be the next era when an MP3 will take longer than listening to an MP3.It is common to upload a PPT file for half an hour.If the transmission is cut off in the middle, it will greatly affect the mentality.

China Sea.

Saida Foreign Trade Co., Ltd., Fu Chongshan, the sales director, loosened the tie on his neck that seemed to be getting tighter and tighter, then picked up the phone on the table, dialed the number of his subordinates, and shouted: "Why hasn't the electronic contract been transmitted yet?" To the partner? Do you know how important this contract is to our company?"

In the office of another department, the employee who answered the phone wiped the sweat from his forehead due to nervousness, and quickly explained: "The network is not very good today. I have tried dozens of times, but all failed. There has always been Then it passed on a little bit and then it was cut off.”

Fu Chongshan stared, as if his subordinates were right in front of him, and said dissatisfiedly: "What do you mean, are you blaming the client for the problem?"

"..."

Faced with such a leader who directly dumped the blame without saying a word, the employee was also very helpless, and suggested: "Why don't you try using QQ over there? The latest version of QQ has added the function of interrupt transmission, even if the network is disconnected , Every time a little bit of transmission, it can always be passed. This broken MSN, every time it is disconnected, it will be restarted, and there are dozens of cached files in my computer."

"Then I'll call over there to communicate. If it doesn't work, send it by email. But cross-border emails are always easy to be intercepted by the Internet."

Fu Chongshan had no choice but to call the customer: "Mr. Anderson, I'm sorry that the electronic contract has not been sent due to network problems. How about we try another software?"

Anderson asked, "What software?"

Fu Chongshan said: "QQ."

Anderson was very puzzled and asked, "QQ? What is that?"

At this time, although QQ has multiple language versions, it has not released a special overseas version or an international version, and has not carried out special promotion abroad. The popularity is still very low, and the number of users is pitifully small, basically overseas. The Xia people will use it.

Because of the existence of the inner "wall", cross-border Internet communication is a very difficult thing.

Fu Chongshan had no choice but to explain patiently: "QQ is an instant messaging software developed by a Xiaguo company, and its function is similar to MSN."

Anderson asked: "Then why not use MSN?"

Fu Chongshan was at a loss for words for a moment, and his heart was full of slander: Isn't it a network problem?
Anderson said stubbornly: "Your summer country's technology products are impossible to use better than our beautiful country's. Our white-collar workers all use MSN, and I have never heard of anyone using your QQ. Only you country bumpkins can use it." Will use what you make yourself."

Fu Chongshan: "..."

Taking a deep breath, resisting the urge to curse, Fu Chongshan said: "Mr. Anderson, if you don't agree with my plan, you won't receive the list of goods, and the goods you imported from Xiaguo will be delayed or returned by the customs. .”

Anderson immediately said, "I'm going to download QQ now."

Soon, the file transfer was completed. Although it was interrupted several times during the period, it was successfully continued.

Anderson successfully received the file, and immediately changed his opinion of the QQ software, and then said to Fu Chongshan: "Thank you for telling me that there is such a software. , Every computer needs to install a QQ, after all, we have a lot of files to send through the network every day.”

Fu Chongshan hurriedly said modestly: "It is my honor to be able to help Mr. Anderson."

After hanging up the phone, Fu Chongshan said in the company's group: "In the computers of all the people in the company, except for MSN, they will also apply for an additional QQ account in the future, which is specially used to transfer files."

Things like this keep happening.

Compared with pure social interaction, when a piece of software is endowed with work attributes, it will produce great changes.The slogan of the original MSN was to facilitate the daily work and communication of white-collar workers.Now QQ has also rushed in to grab jobs, and began to develop functions with work value.

For example, this breakpoint continuation.

The network is very unstable these days, and the performance of the computer is not good. Dropping and crashing are common things.Obviously, the function of breakpoint transfer is just needed for many people.

After a period of time, everyone gradually discovered that QQ has many more functions than MSN. The most important thing is that it is not easy for the boss to find out when fishing.

Unlike MSN, the dialog window must be in the Windows taskbar. If you chat at work, a bunch of things will flash on the taskbar, and the boss can see it when he walks over.

QQ is different, there is only a small icon in the lower right corner, press a shortcut key and a window will pop up.

Fishing at work has always been something that deeply touches all white-collar workers.

Now coupled with the difference in the function of "transfer files", everyone has accelerated the pace of "escaping" from MSN.

You should know that the main job of social software is to chat, and file transfer is an auxiliary function.

MSN can't realize "breakpoint resume", and its own network is unstable, if you don't upload it, you have to do it again.

Although the current QQ is only an alternative tool in the business field, gradually everyone uses QQ to transfer files, especially relatively large files.

In the details of user experience, MSN began to lose white-collar user groups.

Beijing, the headquarters of Microsoft Xiaguo.

Xiong Minghua looked at the appalling background data, and called Li Zhengkai and others into the office for a meeting.

He turned on the multimedia, threw the user data on the computer, pointed to the crazy downward curve, and asked seriously, "Who can tell me, what's going on?"

Li Zhengkai found that Xiong Minghua was looking at him, so he had no choice but to bite the bullet and said: "QQ of Yixun Technology has recently launched a new function called resume uploading at the same time. You can continue uploading and downloading without restarting. Because of this feature, many people have switched from MSN to QQ.”

Xiong Minghua said: "Then why don't we add this function as well?"

Li Zhengkai said: "About this point, the company has already held a meeting to discuss it. If the company decides to add this function to MSN, it will be launched in about three months."

In fact, it is really not difficult to do this thing. The reason why it took three months is because Microsoft is a large multinational company, and MSN is a global business.Now because there is a small problem in Xia Guo, if it is necessary to make changes to MSN, first of all, it must be reported layer by layer, held meetings to discuss, determine the plan, and organize the implementation... After this series, three or four months will be regarded as a mess up.

This is the so-called big company disease.

Xiong Minghua said in shock: "QQ was doing this thing three or four months ago?"

It started three or four months ago, and now it will take three or four months for MSN to follow up. It has been more than half a year since it came and went.

Opportunities on the Internet are fleeting, and half a year behind is still a fart.

Li Zhengkai said: "According to the information we have received, they have completed this function in a few days."

"How many days?"

Xiong Minghua was taken aback. He was born in technology, so he knew how incredible the time was: "How many days in total including development and testing? Why are they so fast? If the opponent has such powerful technicians, why don't they find a way to poach them?"

Li Zhengkai said very simply: "I can't dig."

Xiong Minghua said with a cold face: "We are Microsoft, and there are still people in the world that we can't dig out? Is it because we are afraid that we will not be able to pay? Who is it? Tell me a name, and I will talk to him in person!"

"Lu Yiming."

"..."