Rebirth 98, the rise started from ripping off Microsoft

Chapter 806 Sohu's Last Stand

China Sea.

Tengyu Logistics Headquarters.

Xu Tengyu received a call from Lu Yiming.

"Damn it! Did you vote for the campus network?"

He looked at the beautiful girl with long legs in black silk on the computer desktop, and silently put his left hand back on the desktop.

"Why didn't you tell me earlier?"

On the other end of the phone, of course Lu Yiming didn't know what Xu Tengyu was doing, so he just smiled and said, "Didn't I tell you now? Now that you know the campus network, it's easy to handle, how about it? Do you want to buy shares? I'll give you a pawn Opportunity for shareholders."

Xu Tengyu said excitedly: "Can this campus network become the second QQ?"

Today's QQ directly dominates the instant messaging market, and even Microsoft's arrival is difficult, and it has completely formed a monopoly pattern.

There used to be good people who valued Yixun Technology. Just because of the QQ software, the company's valuation exceeded 1000 billion US dollars, and many venture capital institutions and capital operators came to approach Lu Yiming and wanted to help Yixun Information technology is listed on the global capital market.

However, no matter how high the price they shouted and how sincere the betting price was, Lu Yiming had no intention of listing Yixun Technology at all.

At present, Yixun Technology is Lu Yiming's sole proprietorship.

This is a tool of public opinion and must be in your own hands.

Lu Yiming had already made up his mind that if one day he couldn't guarantee that QQ and MM belonged to him completely with his own strength, he would destroy these two software with his own hands and would never hand them over to any party.

After 20 years of experience, there is always a voice in his mind admonishing him: "The enemy is in the XX department!"

Facing Xu Tengyu's excitement, Lu Yiming directly poured cold water on him: "Impossible, the directions of these two software are different. As a public opinion position, the campus network will have a great influence in the future, and this is not pure money measurable."

The volume of Weibo is not very large in later generations, but its influence in public opinion is obvious to all.

Fortunately, Weibo is now called Quwen Tianxia, ​​and it is also owned by Lu Yiming.

But Quwen Tianxia is a listed company, and in Lu Yiming's view, it is not safe, so the function of Weibo will not be placed in Quwen Tianxia.

The campus network is a very important public opinion position in Lu Yiming's plan.

Of course, Xu Tengyu just asked casually, because since he learned that the campus network was created by Lu Yiming, his first thought was that he had to vote.

In the past few years, following Lu Yiming, he has enjoyed a lot of food and drink. Others have sharpened their heads and want to hug Lu Yiming's thighs. Now that he is close to the water, there is no reason why he should not agree.

Moreover, from a top wealthy family, Xu Tengyu naturally understands the weight of the words "right to speak".

He even felt that it doesn't matter if he makes money or not, and even if he loses money, if Lu Yiming can let him participate, that means he really treats him as a brother!

The era of Internet 2.0 created the first batch of Internet celebrities in China, such as Muzimei and Sister Furong, who were once extremely popular Internet figures. in mind.

Even if you are worthless, you can use the Internet to export your opinions. As long as you are recognized, or even attract attention, you can become a celebrity that everyone is looking forward to.

The blog is such a platform that specializes in creating online celebrities.

Because Sina has been acquired by Lu Yiming and changed its name to Yiwen, the original Sina blog is no longer there. Instead, Sohu has started to work on the blog project and cooperate with Fang Xingdong, the father of the blog.

As a portal website, Sohu is a huge traffic portal, and blogs can retain users by providing high-quality content.

The two sides can be said to have what they need, the two swords are perfect, and they are in collusion, forming a close alliance of interests.

After Muzimei was invited to be a resident blogger, "Letter of Last Love" brought huge traffic and attention to Sohu. With the help of a group of LSPs, Sohu's stock price also rose steadily, making Zhang Chaoyang happy from ear to ear .

It's a pity that the happy time is always short, and soon the popularity of the blog began to decline.

This made Zhang Chaoyang very upset, so he called Xu Chaojun, director of the technical department, to the office with a gloomy face, and asked, "Recently, the popularity of blogs has dropped rapidly, and the growth of various data is not as expected. What's going on?"

Seeing Zhang Chaoyang's expression, Xu Chaojun knew that he must be angry, and quickly said: "Mr. Zhang, the traffic of the blog was robbed by the campus network. Recently, Wang Xing has been doing promotional activities. By annexing Renren.com With the momentum, I want to follow the Facebook model and open up universities across the country.”

Nowadays, although the Internet is booming in Xia Kingdom, in the final analysis, most of them are still young people. Most of those parents are very resistant to this new thing, and they regard it as a scourge and avoid it. Even the children at home are strictly guarded against it. .

Therefore, the main audience of the Internet is these college students. They are far away from their parents, willing to accept new things, and have knowledgeable minds. They are the backbone of the Internet.

The campus network directly cuts in from colleges and universities, which is the most extensive mass line.

Zhang Chaoyang frowned, and asked with some doubts: "Campus Network? This website is not in competition with us, is it?"

Campus.com is for social networking, while blog is for content community. The two sides don’t say that they can’t fight each other, but they are also two companies belonging to different tracks.

Xu Chaojun smiled helplessly: "Mr. Zhang, although the campus network and the blog are not on the same track, the users overlap with each other. The main users of Weibo are contemporary college students. Now the campus network has also launched a content service similar to blogs. It's all attracted."

Zhang Chaoyang became angry when he heard it.

Sohu is doing its best in the content community, but a company that is not in the same industry is hammered?
This can bear it!
Although Sohu's development is a bit sloppy, and has even begun to fall out of the first echelon, Zhang Chaoyang's status in the world is there after all.

Xia Guo Internet Godfather!
Jack Ma, brother Ma, and even Lu Yiming can only be regarded as his juniors strictly speaking.

Now a junior in Jianghu, who doesn't talk about martial arts morality, engages in sneak attacks and robs him, an old senior, of his territory.

What is this called?
This is clearly breaking ground on Tai Sui's head!
Zhang Chaoyang called Fang Xingdong, explained the situation, and said firmly, "We must take action!"

Fang Xingdong was silent for a long time, and then said in a low voice: "What action to take? The other party is the richest man in Asia."

Undoubtedly, in Fang Xingdong's view, offending Lu Yiming was a very unwise choice.Sohu was cut into the track by Lu Yiming and forced to become a competitor, so it could only admit that it was unlucky.

However, Zhang Chaoyang obviously didn't think so. He sneered and said, "So what about the richest man in Asia? Am I still afraid that he won't succeed? I'm willing to bet on fair competition, and it's not certain who wins the game. Besides, we have no choice. If the blog dies, Sohu And die."

Although he was definitely inferior to Lu Yiming in terms of money, Zhang Chaoyang was an old senior after all, so he still had arrogance.And he also knows very well that the brave wins when meeting on a narrow road. If you don't even have the courage to fight, you are doomed to be trampled under the feet of others for the rest of your life.

What's more, Sohu has launched several projects that are half-dead. They can only suck blood from the company, but they can't bring benefits to the company. Now the only seedling that can be relied on is the blog. If this is killed by Lu Yiming again, then Sohu It's completely cool.

It can be said that Sohu is also forced to fight.

You can't be like so-and-so, selling the headquarters building to make a profit, right?

My own Internet company makes money by selling properties, what does that sound like?

Fang Xingdong sorted it out carefully in his heart, and found that what Zhang Chaoyang said was true.The question now is not whether to compete with the richest man in Lu, but to compete with the richest man in Lu, and to win. If you lose, you will lose everything.

After the merger of Renren.com, the strength of the campus network has greatly increased, and the video function has been launched. Those female college students can not only post photos to solicit votes, but now they can post videos directly, which makes those men who are hungry and thirsty even more excited Aww yelled.

Sales of toilet paper in supermarkets have increased.

On this day, Wang Xing was eating with Lu Yiming.During the dinner, Wang Xing said to Lu Yiming: "That Sohu has been smashing advertisements for some reason recently."

It turned out that Zhang Chaoyang was going all out, and planned to push the blog to the netizens of Xiaguo in a vigorous way, so that the blog that was originally a "niche hobby" would become popular from then on, and finally became the undoubted spokesperson of the self-media creation mode at that time .

In fact, blogs do have this ability.

For example, the Muzimei incident in 2003 and 2004 directly dominated the rankings on the Internet, allowing the people of Xia Kingdom to know about blogs and attracting many new registered blog users.

According to statistics from the Xiaguo Internet Network Information Center, the number of domestic bloggers reached 2004 million in 300, while the total number of domestic netizens in the same period was 9400 million, which means that about one out of every 30 netizens is a blogger.

Huge traffic means huge benefits!
Just selling advertisements has made Sohu a lot of money.

Therefore, just after the new year in 2005, various domestic portals and many Internet companies that were not optimistic about the blog business also joined the blog camp.

Even Xiao Ma, who has changed his career to make games, couldn't help but come to join in the fun.

The campus network was finally established, Wang Xing was a little worried, and asked Lu Yiming: "Should we also increase the intensity of advertising?"

Lu Yiming asked back, "Why do we advertise?"

Lu Yiming asked so confidently that Wang Xing didn't know how to answer for a moment.

Dazed for a few seconds, Wang Xingcai said: "Mr. Lu, now is the era of information explosion. What I said before is that the smell of wine is not afraid of deep alleys, but now the smell of wine is also afraid of deep alleys. If we don't advertise, our popularity is not enough and we will be caught Others pulled him off the horse."

With the rise of the Internet, the world has ushered in the era of information explosion, and the huge amount of information every day makes people dizzy.In this way, publicity is placed in an increasingly important position.

How can your product be remembered by more people?These have become university questions.

Those who make products in the Buddhist family are basically hanged up and beaten by those young advertising and marketing geniuses.

No matter how good your stuff is, if no one knows, who will buy from you?

On the contrary, even if something is made of rubbish, as long as the advertisement is loud enough and the audience is wide enough, even if it is calculated proportionally, quite a few people will buy it.

Times have changed, my lord.

Lu Yiming curled his lips and said, "I, Lu, have always relied on strength to win, so what's the point of advertising?"

Wang Xing couldn't help but rolled his eyes secretly, and couldn't help but slander in his heart: You can't bear the advertising fee, can you?

Is Lu Yiming a stingy person?

Naturally yes.

After all, Lu Yiming would never spend two cents on something that can be done with a penny, especially for a transitional product project like the campus network, which is not worth adding too much investment.

"How can we create buzz without advertising? How can we attract people's attention without buzz?"

Wang Xing asked two questions in succession, and then said, "How about we invite celebrities?"

Lu Yiming said dissatisfiedly: "Celebrities are indeed very topical, but what is it like to find a celebrity on the campus network? Of course, the biggest problem is that blogs rely on words to get attention, and the education level of celebrities..."

Although Lu Yiming didn't go on, Wang Xing still understood in seconds.

People who are good at blogging, not to mention high academic qualifications, must at least have a strong literary talent, and few celebrities can write small essays well. Let them write long articles like blogs. Only if they can write well Ghost.

Don't write articles to make a show?The stars don't have an advantage either, and the school beauty contest on the campus network is still going on, isn't that youthful and lively beautiful girl more attractive than a plastic star with a face full of uric acid?
Lu Yiming said: "If you want to do a good job in content creation, you don't have to recruit people from the outside. You have to trust the users of the campus network, and they can create interesting and attractive content. After all, they are all serious. college students."

College students these days, especially famous college students, are still worth a little money.

Wang Xing was a little surprised and said, "Boss Lu means that we train ourselves?"

After all, I am used to thinking about buying, buying, buying, and buying. Wang Xing didn't think about the problem of his own cultivation for a while.

Lu Yiming said as a matter of course: "Yes, we are a platform. What is the most important function of the platform, it is incubation."

Obviously, Lu Yiming intends to directly use the routine of cultivating UP masters on video sites in the future.

However, Wang Xing still felt a little worried: "We hatch by ourselves? Can it work?"

Cultivate it by yourself, which means risk. Although it costs money to buy it, what you buy is a finished product, and you don’t have to bear the risk of failure in cultivation, and you can use it after you buy it, which can save time.

Shopping malls are like battlefields, and time is life.

But Lu Yiming said: "Of course. Do you know that the masters are among the people? Besides, there are so many college students in our hands. It's not that they don't have skills, but they just lack a stage to show their skills. Then we just build this stage for him and it's over. "

(End of this chapter)