Rebirth 98, the rise started from ripping off Microsoft

"Internet celebrity?"

This brand-new term made everyone a little puzzled by Monk Zhang Er. They looked at each other and saw a trace of doubt in each other's eyes.

Lu Yiming waved his hand and said, "Come on, follow me to the multimedia room, and I'll tell you something."

The group followed Lu Yiming to the multimedia room.

Lu Yiming turned on the projector and started playing the PPT file that had been prepared.

"Internet celebrity is an Internet celebrity, referring to a person who has become popular because of a certain event or a certain behavior in online life, or who has been popular for a long time and continues to output professional knowledge. Do you understand this?"

The people present here are all college students, and there is no problem with their comprehension skills, so they immediately expressed their understanding aloud.

Lu Yiming nodded slightly, and continued: "Okay, I told you what internet celebrities are, and how are internet celebrities produced, do you know?"

This issue has also been studied by many people in later generations. This kind of people are called behind-the-scenes pushers. They study how to make people popular all day long.

At that time, Internet celebrity was a bad thing on the street, and many people even thought that Internet celebrity was not a thing.They're not new, they've been rotten.

Even people and dogs say they are Internet celebrities, even though no one knows them except their parents.

But it doesn't matter, as long as you have a thick skin, you can be called an Internet celebrity without parents.

In Lu Yiming's case, he felt that internet celebrity itself should be a neutral word, Internet celebrity.

It was a few grains of rat droppings that ruined a pot of soup.

Facing Lu Yiming's question, everyone began to think seriously.

However, this question is too far away from their life and cognition, even if they can all be admitted to Qingbei, they can't figure it out for a while.

Lu Yiming saw that they couldn't come to any conclusion, so he said: "Since you don't understand, then I will tell you again."

Lu Yiming carefully considered his wording, and then said: "Their popularity is due to a certain characteristic of themselves being magnified under the influence of the Internet, which has nothing to do with netizens' aesthetics, ugliness, entertainment, stimulation, voyeurism, imagination, taste, spectators, etc. The psychological fit, consciously or unintentionally, is sought after by the online world."

There was such an expression on everyone's face.

But soon someone raised his hand.

"Mr. Lu, I have a question."

Lu Yiming nodded slightly, expressing his approval of her questioning behavior, and asked casually: "Do you have any questions? Tell me."

"I can understand aesthetics. After all, fair ladies and gentlemen are good-looking, and beautiful things will naturally attract people's attention, but what does it mean to judge ugliness?"

When this question was asked, many people nodded secretly, obviously they did not want to understand this question.

Lu Yiming said approvingly: "Good question, it seems that you are all thinking. Indeed, everyone has a natural thirst for knowledge about beautiful things, and it is inevitable to understand and pay attention to them. But where do you start with judging ugliness?"

"This is about the definition of an Internet celebrity. What did I just say? 'Because a certain characteristic of oneself is amplified under the influence of the Internet'. A characteristic is something that is different. Do you say that being ugly is also different? As long as it is special enough, there is a basis for attracting attention. Black and red are also red. In fact, the emergence of "Internet celebrities" is not spontaneous, but in the environment of Internet media, Internet celebrities, Internet promoters, traditional media and audiences It is the result of the comprehensive effect of the community of interests such as psychological needs."

"Beautiful, people want to know how beautiful it is. Similarly, ugly, people also want to see how ugly it is. It is the psychological combination of stimulation, helmets, imagination, taste, etc. that I just mentioned. In the final analysis, it is curiosity that arouses attention. Ah, don't you think so?"

"Today's Internet has entered the 2.0 era, and the birth of Internet celebrities is an inevitable thing. And unlike traditional celebrities, Internet celebrities have lower thresholds and more diverse ways of communication."

After Lu Yiming's explanation, everyone understood the definition and principle of internet celebrity.

Leng Binbin quickly came to his senses, and asked, "Shoufu Lu, according to what you said, the most popular Internet celebrities are Mu Zimei and Sister Furong. Do you want to train us to become such Internet celebrities?"

Mu Zimei is 27 years old this year. Before becoming famous, she wandered in bars and teahouses. Mu Zimei fell in love with alternatives during her studies.

From June 2003, 6, Mu Zimei began to publish her love diary on the Internet, and the number of visits was not large at that time.Until a certain day in August, Mu Zimei recorded the story of her "one night" with a famous rock musician in "Letter of Bereavement".

As in the previous writing style, the story reproduces a lot of details of her having fun with the musician in a line-drawing manner.In her diary she referred to the musician by his real name and described his technique and abilities.As a result, Muzimei became "an instant hit" and quickly formed the "Muzimei phenomenon".

Compared with Mu Zimei, the students in Qingbei are more familiar with Sister Fu Rong.

Since the end of 2003, Sister Fu Rong has been posting on the Weiming Forum of Peking University and the BBS of Shuimu Tsinghua University as a marginal person studying in Qingbei.

Beginning in 2004, a large number of photos were published on Shuimu Tsinghua BBS, and the celebrity effect was quickly spread and magnified by the Internet, and then mutually reported by print media.

It was not so long ago.

A girl frowned, and said in a displeased tone: "Mr. Lu, you don't want us to emulate Muzimei and Sister Furong, do you?"

The other students also shouted.

"Mr. Lu, if you ask me to do that kind of thing, I won't do it!"

"Yes, Mr. Lu, it's not about money."

There was a lot of discussion among the people. After all, Mu Zimei relied on "selling meat", while Sister Furong relied on selling ugliness. They did not follow the right path.

Among the people present today, all of them were from prestigious schools, with good looks and online IQ.

They would definitely not be happy to let them follow the route of Muzimei and Sister Furong.

Lu Yiming was prepared for this, and replied calmly: "Internet celebrities don't only have the route of judging ugliness and being funny, and this kind of route of gaining people's attention is by no means a long-term way. What can really attract people is always a high-quality one." Content. Of course, with the looks of everyone here, it is actually quite difficult to judge ugly and funny."

As soon as these words came out, everyone present laughed out loud.

"Boss Lu's words are really humorous."

"Mr. Lu, I'll take this as your compliment."

Lu Yiming's ridicule brought everyone closer to each other.

Lu Yiming went on to say: "The current cultural circle, especially the mass cultural circle, is no longer pure.

Movies, television, literature, music, traditional arts, no matter how wonderful programs in these fields are, it is impossible for them to become the collective memory of all Chinese people like the "predecessors" more than ten or twenty years ago.

And the Internet celebrities created by the civilian carnival are regarded by many people as "a kind of noisy bubble".

This is due to the era of diversity, and it cannot be reversed by manpower.

In this blooming blossom, some people are tired of watching the slander and quarrel and feel disappointed, while others feel at home because of countless free choices.

Don't define Internet celebrities, and don't define youth.

Each of you has your own shining points, and I will formulate a suitable training plan for each of you according to your respective characteristics.You just have to cooperate. "

After saying this, Lu Yiming couldn't help but smiled again, and said, "Forget it, let's be serious. The most important trick for Internet celebrities to succeed is to know how to use their own advantages to gain attention. With If you pay attention, you can get traffic, and with the help of the characteristics of the Internet, with traffic, you can make money.”

Although there are many high-achieving students from prestigious schools like Mizuki and Peking University among the students present, who would refuse such a thing as making money?

Therefore, when they heard that the traffic could be realized, they immediately concentrated on it.

When he said this, Lu Yiming looked at Hu Jiake involuntarily.

It has to be said that some people are born with good looks and talents.

Even though he had seen many beauties, he felt that the one in front of him could score at least a 9.

As far as the only weakness is concerned, the place that should be big is probably not big enough.

Hu Jiake quickly noticed Lu Yiming's unabashed gaze.

Although there was no obscenity in Lu Yiming's eyes, Hu Jiake still felt uncomfortable.

Especially when Lu Yiming's eyes lingered on some parts of her that worried her, it made her even more angry and annoyed. She couldn't help thinking, the richest man Lu is too rude. Very horny.

How did she know that Lu Yiming stared at her not because he fell in love with her, but because he was thinking about how to create a character for her.

And Lu Yiming didn't know, when he saw it, he was labeled a "pervert" by Hu Jiake for no reason.

Just when Hu Jiake couldn't help but want to speak out, Lu Yiming spoke.

"For example, this classmate Hu Jiake."

Hu Jiake was startled when Lu Yiming suddenly mentioned her name, and sat up straight reflexively.

Other people also looked at Hu Jiake one after another.

Lu Yiming was not polite, and said bluntly: "Student Hu Jiake, I took a look at the photo you uploaded earlier. Although it is quite beautiful, it is not enough to catch people's attention. You have to show your most attractive side."

As soon as these words came out, everyone felt a strange feeling in their hearts, and their eyes became strange.As for Hu Jiake himself, an angry expression appeared on his face.

Just now Lu Yiming said that he would not follow the example of Mu Zimei and Sister Furong, but now that he said it, he still wants Hu Jiake to "sell meat"?

From their point of view, Lu Yiming's rhetoric was implying that Hu Jiake would "sell meat" and show off his sexiness, otherwise how could he attract people's attention?

Hu Jiake's pretty face was also flushed with anger, and finally she couldn't help but speak, and said with a serious face: "Mr. Lu, I'm not the kind of woman you think. Please forgive me for refusing to take photos that are too revealing."

Lu Yiming also felt baffled by Hu Jiake's sudden hair blow, and said depressedly: "What exposure? You dare to shoot me but I dare not take it. Is the campus network a regular website? What are you pretending to be in your little head?" ah?"

Hu Jiake: "..."

After a few seconds of brain shutdown, Hu Jiake realized that she might have misunderstood what Lu Yiming meant, and suddenly asked in a low voice, a little embarrassed: "Then what does Mr. Lu mean? Didn't he let me sell it..."

Lu Yiming glanced at her small purse, and said speechlessly: "You are so big, you can't sell it even if you want to."

Everyone was taken aback for a moment, and then burst into laughter like silver bells, and the entire multimedia room was filled with a happy atmosphere.

Hu Jiake is tall, with a slender willow waist, especially her small buttocks, which is very charming. The only shortcoming is that her breasts are a bit small.

Hu Jiake also understood what Lu Yiming meant, and immediately blushed again.

Lu Yiming didn't smile, but said sternly: "Student Hu, the most important thing in creating a character design is to maximize strengths and avoid weaknesses. You can't take the conventional sexy route, so what I mean is, let you go pure desire."

"Pure Desire Wind?"

It is another new term, which makes everyone feel very confused.

Now that the Internet is just emerging in Xia Country, how do they know so many fancy things?

"Mr. Lu, what is this pure desire wind?"

Lu Yiming said: "Pure desire style, literally means pure and lust. The two diametrically opposed attributes of purity and desire exist at the same time, just like the collision of colors, giving rise to a wonderful chemical reaction. It is both girly and lustful. It has a sexy and seductive charm. While youthful and cute, it is also charming and a little sexy. How should I put it? It is to give men an ambivalence of 'always wanting something to happen but afraid of destroying each other', you understand?"

Several girls suddenly smiled knowingly.

Boys are also thoughtful.

Although many people understand it, the text description is still pale after all.Lu Yiming saw that they still had a little bit of confusion in their eyes, and knew that many people still didn't understand, so he said, "Wait a minute."

Lu Yiming left the multimedia room, and walked in with a bag not long after.He put the bag in front of Hu Jiake and said, "Go to the next room and change this."

Hu Jiake opened the bag and found a pair of jeans with a waist and hips, a loose white suspender T-shirt, and a checked shirt inside.

After Hu Jiake came out after changing clothes with a puzzled face, everyone's eyes lit up.

Everyone instantly understood what pure desire wind is!
At this time, Hu Jiake's hips are outlined by tight jeans, which is extremely attractive, while the loose shirt conceals her small breasts, and the snow-white sling T-shirt reveals her sexy collarbone. She is really pure and lustful. .

Everyone thought it was very amazing. Although this outfit was very "conservative", it gave people an illusion of sexiness. With Hu Jiake's every move, it all touched people's heartstrings.

Even Hu Jiake was surprised by her changes. She used to be beautiful because of her personality, but she always gave people a sharp feeling.

But now after dressing up like this, his vigor was well concealed.

And when Lu Yiming led everyone out of the multimedia room, even Wang Xing, who was full of science and engineering geek attributes, felt his heart beat faster, and was obviously amazed by Hu Jiake's beauty at this time.

"It turns out that this is pure desire wind. I have to say, I really learned it today."

"I have to admit that although I didn't show anything at all, I feel more criminal than wearing nothing!"

"To tell you the truth, if you wink at me again, I won't be able to hold back!"

"The aesthetics of Lu's richest man is absolutely amazing!"

Ji Ziqian, who came with Hu Jiake, was even more shocked, and said sincerely: "I boasted that I have a pair of eyes that are good at discovering beauty. I didn't expect that there is such a big gap with Lu's richest man. Jiake, you have changed so much. I almost didn't recognize it."

Ji Ziqian studied portrait painting from her grandfather since she was a child. Although she is not an art candidate, she has good art skills, so she can better understand the power of Lu Yiming's pure desire style.

She grabbed Hu Jiake's hand excitedly and said, "My God, if you take a picture of this and post it on the Internet, it will definitely become a hit."

Hu Jiake didn't know what to say. Her mind was still in a mess, and she couldn't calm down for a long time.

Looking at the glamorous and alluring beauty in the mirror, she couldn't help being suspicious.

is this really me?

Hearing these people praise Hu Jiake, Lu Yiming felt a little proud.After all, he chose Hu Jiake's outfit. Isn't praising Hu Jiake the same as praising him?

"How? This is not exposed, right?"

Facing Lu Yiming's mocking gaze, Hu Jiake remembered that he had misunderstood Lu Yiming before, and immediately lowered his head and said, "President Lu, I'm really sorry, I misunderstood you earlier."

Lu Yiming said generously: "It's okay. How is it? Are you willing to cooperate with me now?"

Hu Jiake hurriedly said, "Yes, of course I do!"

Who would refuse to be famous and make money without "selling meat"?

Afterwards, Lu Yiming looked at the others and asked, "How is it? How about you? Do you want to choose to cooperate with me?"

"Yes."

"Of course I do."

With the example of Hu Jiake, everyone has no doubts about Lu Yiming's ability, and no longer rejects Internet celebrities.

They themselves are the representatives of the selected campus network, and they have the desire to be famous. Now Lu Yiming wants to further build them, and he has given an example, and they will not refuse.

Lu Yiming was also unambiguous, and directly said to Wang Xing: "Old Wang, didn't I ask you to set up an MCN company before? Call the person in charge to sign a contract with them. Tailor-made promotion plans for them, the traffic of the campus network And other promotional resources are enough. In this way, let’s use Hu Jiake as a demonstration first. Concentrate all the resources, first make Hu Jiake popular, and then make plans for others.”

Wang Xing immediately called the person in charge of MCN to sign a contract with everyone.

Naturally, it is impossible to promote ten people at one time for the Campus Network's Top Ten Stars of Tomorrow project, as that would distract users' attention too much, so the popularity must be increased one by one.

Lu Yiming directly used Hu Jiake as a demonstration.

Although everyone signed the contract, the other nine people looked at Hu Jiake with envy.

"congratulations."

"congratulations."

With Lu Yiming personally giving the order, Hu Jiake's career as an Internet celebrity will definitely be without any problems.