Rebirth 98, the rise started from ripping off Microsoft

Chapter 814 This is the pattern
Dai Leman and Andre looked at each other, and then Andre said: "Mr. Lu, we have no difficulties, but fashion is difficult to sum up in one or two sentences. In fact, DIAO is very Clearly, this kind of cooperation and hype will attract criticism and be scolded by many people. But Mr. Lu, think about it, who are the people who scolded DIAO? Who are the people who scolded this model? Someone who started talking about DIAO. Which person who regards DIAO as a daily consumer product has spoken up? Mr. Lu, do you know why?"

Lu Yiming raised his eyebrows and said, "I would like to hear the details."

Andre said: "It starts with the definition of luxury. What is luxury? Their definition is 'a price that is beyond the scope of people's survival and development needs, and has the characteristics of uniqueness, scarcity, and rarity. Expensive consumer goods.'.Many luxury goods do not have any practical value, such as umbrellas that cannot be drenched in water, clothes that cannot be washed... But this is not important, what is important is the price shock and individuality they provide. It is a A symbol of prestige and status—at least in the eyes of the consumer.”

Buying a plywood for five yuan is the operation of a normal person, and wearing a plywood that looks like five yuan but actually cost 50 yuan is the real rich person.The only thing luxury manufacturers have to do is to let as many people as possible see at a glance that this is a pair of 50 yuan splint drag.

"Understanding this, let's talk about why most of the so-called luxury brands come from Europa, and the countries with the most brands are France and Italy. It's not that other countries don't have luxury goods, but that the entire modern society The world’s luxury goods industry has always followed Europa’s standards, especially France, an old European powerhouse. The definition of standards is very important. In other words, whether it is a luxury or not, this standard is defined by Europa, you understand Bar?"

Lu Yiming nodded slightly.

In fact, this is the right to speak.

Say you are you, and you are not.

Say you are not you are not, yes and no.

Just like the case of Lu Yiyan, they say that squinting eyes is a high-end aesthetic, a European and American fashion, and some people believe it as a standard, and this is the right to speak.

So why France and Italy?

Of course, this is not because the French know romance and fashion best, but because they have "ancestral foundation".

From the perspective of historical origin, France and Italy are countries that have made great contributions to the Western Renaissance, occupy an important position in the history of Western culture, and have great historical significance for the development of the entire modern Western society.These two countries are the birthplaces of Renaissance culture in Europe, and art masters and top designers have emerged in large numbers, so they have enough "history" to climb the dragon and the phoenix.

Secondly, the well-developed textile industry and handicraft industry created the economic basis for the birth of luxury goods.

The colonial rule of France all over the world has brought rare treasures from all over the world, laying a solid material foundation for the country to become the center of luxury goods in the world.

Last but not least, the personal preferences of medieval royalty provided enormous leverage over luxury goods.Let these brands have "historical stories" to tell.

At this point, even the United States has nothing to do. You can either accept Europa's standards and enter other people's circles as a younger brother, do kneeling and licking things, and eat some of the leftovers left by others, or you can only go to the sidelines and be rejected. The entire fashion industry is crowded out.

Relying on the first-mover advantage of the Industrial Revolution, Europa has accumulated capital and fame. Many artisan families that originally served the nobility have transformed into giants in the luxury industry, and then relied on various fashion competitions to export culture and concepts, thus achieving success. Monopolized the entire industrial chain and became a giant company.

Why are rich people in China scrambling to buy Europa luxury goods?
Are rich people stupid?

No, it's because you have to buy these luxuries before you can "get started" and have the opportunity to enter Europa's powerful social circle, which is equivalent to a "ticket".

The so-called model competitions and various fashion shows, to put it bluntly, are to export ideas and culture, define aesthetics, and define various concepts.

In it, it also contains the mentality of many old European nobles who feel that they are superior.

Therefore, the purpose of choosing Lu Yiyan as an international supermodel is self-evident. They want to control the aesthetic discourse power, and they want to punish you. Then they proudly stepped on your face and asked, "Why, you are not convinced?"

Obviously, neither Andre nor Dai Leman was willing to offend Europa's entire luxury goods industry for this matter.

Talking about luxury goods, Lu Yiming suddenly changed the subject, and said to Dai Leman: "Five years later, Xiaguo's e-commerce industry will achieve great development. My Luming Mall is deeply involved in the B2C field. There will be very high requirements for sex, so the scale of air transportation must continue to increase. Can you make your plane faster? Otherwise, I will not be able to continue to place orders."

Dai Leman took a deep breath after hearing this sentence, his eyes were almost blinded by the light of money shining on Lu Yiming.

The orders placed by Lu Yiming before were enough for the company to be busy for a long time, but Lu Yiming actually wanted to place an order!
What luxury is not luxury, go fuck it!

Dai Leman said quickly: "Ah, Mr. Lu, you know technology, and we have started production for you within 24 hours. Please continue to cooperate with us for your new aircraft."

Seeing that Dai Leman was getting the benefits easily, Andre became impatient and hurriedly said: "Actually, Mr. Lu, you know me well. I am a person who is full of justice inside and out. What I can't see is all kinds of injustices in society, especially some people's distortion of aesthetics, which simply disgraces us all in Europe! As a gentleman, I can't turn a blind eye to this. Don't worry, Mr. Lu, I will definitely I will stand up and speak out for justice!"

Lu Yiming gave a thumbs up and said: "Mr. Andre is really a gentleman! The campus network is currently building a Chinese community with college students and young people as the main group. We plan to promote ten Internet celebrities first. , to influence the life and consumption of the new generation of young people by sharing their daily life, and have not yet found a suitable partner, I wonder if Mr. Andre is interested?"

As soon as Andre heard this, he immediately knew that he had made the right bet.

What is the old nobleman of Ansa, what is the fashion circle of Europa, what is that?

As long as the benefits are large enough, it is not impossible to sell street lights in person.

Because of Lu Yiyan's incident, the campus network has unexpectedly become "famous", and even old Europeans like Andre have heard of it.

Look at the current development of Facebook, investors are making crazy money.These old Europas have long had their eyeballs bloodshot with envy.

As a community website that competes with Facebook, the development potential of Campus Network is naturally favored by Andre.

Andre said to Lu Yiming with a serious face and a surging heart: "Mr. Lu, can you talk about it in detail? How to cooperate?"

Lu Yiming said: "We can bring goods online."

"Online delivery?"

Both Andre and Dai Leman were very confused.Obviously this concept is still too advanced for them.

Lu Yiming explained to the two people the concept of bringing goods online.

That is to say, the current 2G network is too stretchy, and the 3G network will have to wait two or three years. Otherwise, Lu Yiming will open a live broadcast to bring goods, which can instantly kill all business models.

Of course, in addition to the Internet, there are many other basic conditions for live streaming.

Such as logistics and the popularity of smart phones.

But even so, Lu Yiming's online delivery mode still stunned Andre.

He said he was an art dealer, but in fact he also had a lot of clothes, shoes and hats business, which had a little something to do with the fashion industry, but he mainly took the middle and lower class route.

It is precisely because of this that his main consumers are young people!
Therefore, for the follow-up star-making plan and delivery model of the campus network, it can be said that it directly hits the depths of his soul.

After a wave of interest exchanges, Dai Leman and Andre quickly decided to fall to Lu Yiming. After all, as long as you give enough money, you can offend others without offending others. It is for justice to declare war on evil!
Mizuki University.

In order to protect his goddess, Cao Hongchang quarreled with others on the blog all afternoon.He was exhausted physically and mentally from the quarrel, but he still lost angrily.

Just when he wanted to make persistent efforts after repeated defeats, Zhao Kehan ​​who was sitting next to him suddenly said, "Stop scolding, go and have a look at the anecdote."

At this moment, Cao Hongchang was depressed and restless, and immediately snorted softly: "I'm not free, I'm just worrying, what major international event has happened?"

Zhao Kehan ​​smiled and said: "Today's news section has an interview video that is very explosive, I guarantee you will like it."

"is it?"

Cao Hongchang was skeptical, opened the anecdote, and sure enough, he saw a piece of news that was pinned to the top on the homepage—who is trying to distort the aesthetic concept of our Xia people?
After introducing herself, a beautiful reporter said straight to the point: "Recently, regarding whether squinting eyes should be called the international aesthetic standard, our reporter specially came to Europa to interview several authoritative figures. "

Afterwards, Andre and Dai Leman appeared on the stage. The two were well-dressed and full of style. At first glance, they were the kind of successful people with high positions and huge fortunes. Every word they uttered was very convincing .

"This is Mr. Andre, a well-known jeweler from France, who has his own unique understanding of fashion. And this Mr. Dai Leman is the president of Airbus, a top billionaire, and an absolute luxury Buyers. We are honored to have two for our interview today."

Cao Hongchang exclaimed: "Fuck, billionaire and the president of Airbus? Are anecdotal reporters so awesome that they can interview such a big man?"

Zhao Kehan ​​said proudly: "You don't understand this, right? The anecdote is the property of Lu's richest man, and Lu's richest man is also a major customer of Airbus. This face must be given."

"I see."

Cao Hongchang nodded slightly, and then his eyes were once again attracted by the content of the interview.

The reporter took out two photos, which were artistic photos of Lu Yiyan and Hu Jiake.She held the two photos side by side in her hand and asked, "Mr. Dai Leman, which of these two ladies do you think is more beautiful?"

The reporter looked surprised and said, "Aren't women with squinting eyes more popular in Europa?"

Dai Leman also showed an incredible expression, and said with righteous indignation: "Who told you? Our Europa standard for beautiful women also requires big and bright eyes. Well, I have been invited to visit a lot of fashion contest performances, Most of the models in Europe did not say that they were screened according to the standard of squinting eyes."

The reporter said: "But Christine, the fashion consultant of DIAO Group, said that Lu Yiyan's appearance is the standard oriental beauty."

As the president of Airbus, Dai Leman naturally ignored the fashion consultant of a mere luxury company, and sarcastically said: "Either he lied, or there is something wrong with his mind."

After all, taking advantage of Lu Yiming, Dai Leman is still very professional, and continued: "In Europa's fashion industry, there are a small group of people who like to discriminate. In our culture, squinting eyes represent pigs." Eyes, in fact, this is a metaphor that Xia people are pigs."

The expression on the reporter's face changed, and his voice raised an octave: "Is this really the case!?"

She was not pretending, but really felt very angry.

Dai Leman shrugged and said: "As far as I know, that's the case. Europa's fashion circle has always excluded other circles. They used to call the people of the beautiful country as vulgar country bumpkins. It is their 'traditional custom' to engage in regional discrimination. gone."

The interview is not long, but the content is quite explosive.

By the time the interview was over, both of Cao Hongchang's fists had burst into veins.If it wasn't for the fact that the computer was too expensive, he almost smashed the computer to vent his anger.

"I knew there must be something wrong with it. Hey, I was shaken before."

Zhao Kehan ​​was also deeply moved, and said, "It's fine if ordinary people say that. The key is that the president of Airbus said these things. With the other party's status in the world, there is no need to lie like this."

Cao Hongchang was so angry that he finally got admitted to Shuimu University. He always thought that he was the pride of heaven, but he didn't expect to be played like a monkey.

Simply unbearable!

"That DIAO guy, you must apologize!"

Zhao Kehan ​​also nodded slightly, and said: "We can't just leave it like this, we must ask the other party to apologize, otherwise the DIAO Group will get us out of Xia Guo. They want to make money from us Xia Guo people, but call us Xia Guo people pigs? In this world How can there be such a reason!"

After the video was broadcast, the common people of Xia Kingdom were completely angry. No one likes being scolded as a pig.

"What international aesthetic standards, in the final analysis, they are deliberately punishing us."

(End of this chapter)