China Entertainment: Adding fairy friends at the beginning

Chapter 101
That night, Ding Shuo cooked a table of delicious dishes for Liu Shishi. The two of you cooked while I washed the dishes. After the meal, they ate fruit and watched TV together. They regained the feeling of being in love and living together.

Ding Shuo was lying on the bed with Liu Shishi in his arms, it was rare that he didn't get straight to the point, he took care of his heart for a while.

Ding Shuo chatted with Liu Shishi there, and asked curiously, "Why do you have so many clothes in your closet that suit me?"

As soon as this question came out, Liu Shishi was immediately embarrassed and shy. Fortunately, Liu Shishi was lying in Ding Shuo's arms, so Ding Shuo didn't let Ding Shuo see his blushing.

"After I broke up with you, I threw away all the things about you at home. But every time I go shopping, I see clothes that suit you, and I can't help but think of you. The first time I buy it, there will be a second time." .Slowly saved so much."

Hearing this, Ding Shuo hugged Liu Shishi even tighter, and said softly, "Shi Shi, I don't deserve your kindness to me."

Liu Shishi raised his head and gave Ding Shuo a blank look, then slipped into Ding Shuo's arms again, "Of course you're not worth it, but it's all my fault for not living up to expectations, and I can't forget you."

"Also, why did you cast Liu Yiqian in the new movie, but not me? Are you familiar with her?"

Shi Shi, who was originally tender and affectionate before, talked about this topic a little more seriously, and his hands were ready to pinch the soft flesh of Ding Shuo's waist.

"Um... I don't know her too well, and the main light is quite optimistic about her. By the way, you can help me shoot a promotional video some other day, my APP is about to be launched."

"Hmph, if you don't help, you have no sincerity at all."

Liu Shishi talked about this part, Ding Shuo naturally had to let her see his full sincerity, and Shi Shi has always been mediocre in fighting.Ding Shuo didn't "pursue him fiercely" tonight, but instead served him with pity and diligence.

Afterwards, the two hugged each other and talked all over the place for a long time. The most indispensable thing in the entertainment industry is gossip.

Liu Shishi was emotionally ups and downs this afternoon, and was tired for a long time, his voice gradually lowered, and finally fell into a deep sleep.

……

The next day.

In the morning, Ding Shuo went to Guangguang to listen to the report of the production team, and then rushed to Dongyin non-stop. The APP will be launched soon, so naturally more energy should be invested here.

"Boss, let me introduce you to someone." Sun Qian came into Ding Shuo's office with a stack of documents in her arms and said.

"Who?"

"Liu Chun, who used to work in major TV stations, has just resigned from the position of editor-in-chief of Sohu."

When Ding Shuo heard the title of the visitor, he immediately put away his casual attitude and became more serious.

It is not an exaggeration for Sohu to be called the Whampoa Military Academy in the field of Internet video.

Gong Yu, Gu Yongqiang, Wang Xiaochuan and others who once worked at Sohu founded iQiyi, Youku, Sogou, Miaopai, Renren, etc. after leaving their jobs.

Ding Shuo was puzzled and said, "No, he gave up such a high position? Just to come to our little-known small company?"

Sun Qian explained: "Boss, you know, the boss of Sohu, Zhang Chaoyang, hasn't cared much about the company's affairs for the past few years..."

It should not be an exaggeration to say that Zhang Chaoyang is the No.1 of the Chinese Internet.After hearing Zhang Chaoyang’s speech, Brother Xiao Ma was very excited and went back to do OICQ; before Ma Yun started Taobao, she also prepared a long resume, and when she applied for a job on Sohu, she was rejected.

In recent years, Zhang Chaoyang has been busy climbing snow-capped mountains with celebrities, playing yachts, holding parties, and even holding private parties on the top floor of the Sohu Media Building.

Ding Shuo knew that he was just a boy, and he had to hire professional people to do professional things, so he hurriedly said, "Where are people? Invite people in quickly."

The first time Ding Shuo saw Liu Chun, he got up quickly, walked two steps quickly, and stretched out his hand to say hello as he walked: "Senior can come, let our small company flourish."

Liu Chun came here to apply for a job, and he didn't show any seniority.After the two exchanged simple greetings, Liu Chun asked Ding Shuo, "What do you think of portal websites?"

Ding Shuo studied photography and directing. He knew about Hammer's portal website, and he replied, "Is the portal website just for reading news?"

"This is roughly what it means. Traditional portal websites have declined. Does Mr. Ding know about Toutiao, which has recently emerged? This new type of news client based on big data and algorithm recommendations is the general trend of the future."

"Boss Ding's dynamic voice is also based on algorithm recommendations, but it is in the form of video. In my opinion, video is easier for the public to accept than text, so the future of dynamic voice is limitless. I wonder if there is a place for me in the company? "

Ding Shuo naturally welcomed Liu Chun's application to join the group with both hands.

Liu Chun has been working in the news field for many years and has rich contacts.His joining will definitely attract several news media to settle in and provide users with more high-quality content.

Whether it is asking for a spokesperson or holding a competition, they are all means to attract users to download, which is equivalent to flowers blooming on a tree branch.

And high-quality content is the key to user retention, which is equivalent to the roots of trees.Only by relying on flowers, the flowers will wither sooner or later; only when the roots are deep, can the branches and leaves be luxuriant and the trees are more beautiful than the forest.

After negotiating Liu Chun's salary and position, he also gave a high salary + option treatment. The position is the chief operating officer, who is mainly responsible for the control of the dynamic content.

Ding Shuo is also quite proud of being able to attract talents of this level to take the initiative to vote.

After finishing his busy work in the morning, Ding Shuo found Liu Yiqian again in the afternoon, planning to ask her to shoot a promotional video for Douyin.

For the past few days, Liu Yiqian has been busy learning martial arts movements such as sword dancing and moves from Xiangjiang's martial arts masters.

When Ding Shuo saw her, Liu Yiqian was dancing sword in the practice room.Fortunately, the air conditioner was turned on, otherwise, practicing martial arts in this hot day would have resulted in heat stroke.

"How do we shoot? Do I need to put on makeup and change clothes?" Liu Yiqian was still naked at this time, wearing ordinary exercise clothes, but it was hard to hide her outstanding temperament.

Ding Shuo explained: "You are in a very good condition now. The slogan of our dynamic voice is 'record a beautiful life'. Let everyone participate in the whole people, pick up a mobile phone and take pictures without makeup or makeup. Professional equipment."

Liu Yiqian still looked blank, and asked: "Then do I have any lines and actions?"

After Ding Shuo thought about it, he still greeted the assistants next to him and gave them some instructions.

Then he said to Tianxian: "How about this, do you still remember the martial arts moves of the little dragon girl you played in "The Legend of Condor Heroes"? They are edited together, let me recall. What do you think?"

"Then we'll shoot a few short videos of you dancing, singing, and daily routines, and you pick a few and upload them to your Doyin account.

Tell your followers on Weibo that you have opened a Douyin account.We will buy you hot search promotions on Weibo. "

……

After a busy afternoon, Ding Shuo and Tianxian finally shot a few short videos of 'Little Dragon Girl'.

While resting, Ding Shuo looked at the angel in white clothes and holding a hairpin in front of him, and praised sincerely: "Tsk tsk, I didn't expect you to look so good-looking in ancient clothes with a cold face!"

"What do you mean, you mean I don't look good when I smile?"

"No, I mean that your ancient costume gives people a different feeling. It makes people think that you should be like this."

After finishing the shooting in the afternoon, Ding Shuo went back to finish the editing, dubbing, and color correction at night, and sent the finished product to Liu Yiqian again.

Seeing Ding Shuo's photo of herself, Liu Yiqian was surprised and said, "Are you so good at shooting? I think you're taking pictures of me that look good. You can even be a photographer!"

Ding Shuo said proudly, "Of course, photography is my specialty."

Ding Shuo and Tianxian chatted a little more. Tonight, Nazha went to see her parents and was not at home.It was rare for Ding Shuo to sleep alone.

the next day.Ding Shuo greeted the celebrities he was familiar with and asked them to help promote the promotion. It would be better if he could be stationed in Dongyin and post the video himself.

In fact, for celebrities, maintaining exposure is essential. Although Dongyin has just started, it is still no problem to sell Ding Shuo's face and register an account to say hello to fans.

After preparing for so long, it is finally time for the countdown to rocket ignition and launch.

Today is an ordinary day, but it is an extraordinary day for Ding Shuo, Yang Zhen, Wang Yu, Sun Qian and hundreds of software engineers who develop dynamic sounds.

It's a mule or a horse, and I'm going to pull it out today.

There are four or five items on the Weibo hot search list today, all of which are related to dynamic sounds.Click on it to see short videos posted by Liu Yiqian, Liu Shishi, Hu Ge, Yang Mi and other stars: "Share my life, I am waiting for you on Doyin."

In addition, there are quite a few Internet celebrities and anchors who have opened their own Douyin accounts and shot and released their own videos.

This belongs to the market behavior, and the only two categories that allow men to spend time and money online are sex and games.

Coupled with a large number of soft broadcasts issued by Internet trolls, the core purpose of Ruanguangwen is "you can make money by posting videos".

As soon as the dynamic sound was launched, the download volume surged.

Thanks to the algorithm recommendation of Douyin, it can accurately push various videos to users who like such videos.

No matter what kind of mentality you are downloading, after browsing the audio and video content, the background has recorded the user's preferences, and the recommended content is also the content he is interested in, and he fell into it unconsciously.

eight pm.

The office floor of Dongyin is still brightly lit, and Ding Shuo, several senior executives and some employees of the company are still working overtime.Today is the first day of Douyin's launch, and everyone is very concerned about Douyin's performance.

In Ding Shuo's conference room, several persons in charge sat staring at Ding Shuo, waiting for him to announce today's results.

"Dongyin was launched today, the total downloads exceeded 100 million, 70 users were online at the same time, and the average usage time of users reached more than one hour. We succeeded!!!"

Although this achievement is incomparable with giants such as QQ and WeChat, compared with similar short video software, it is already a complete victory.

It took only one day to put it on the shelves to complete the achievement that Kuaishou took four months to launch.

Then several people analyzed the user's specific usage data, including age, gender, region, video preferences, and so on.

Ding Shuo concluded: "Before I made a strategic mistake, I thought it could be used by all people. Now it seems that most people who download and use it are still in the 18-30 age group.

There are different preferences. Men like to watch games, sports, hot news, and beauties; women like to watch video clips, beauty makeup, etc. "

"In the short term, let's not think about copyright, let's increase the number of users first, and let's be shameless.

Mr. Liu, I will leave the content to you. You must control the content of the video as much as possible.Isn't the World Cup hot recently?You can do more football-related content.But there is one point that political discussions are resolutely avoided. "

After the meeting, several people went to eat supper again to relax.In the past few days, everyone's nerves have been tense, and today we can finally relax after the successful launch.

……

Four or five days passed in a flash. During this period of time, Douyin continued to be popular, occupying the top position in the download list of all major application platforms.

Users have reached millions of levels, and the average daily usage time is more than two hours.It is mainly due to the algorithm recommendation of dynamic sound and the unique advantages of short videos.Users can use all fragments of time to swipe motion sounds.

Ding Shuo adjusted his strategy differently from his peer Kuaishou who emphasized participation by all. On the one hand, he was about to run out of money and his shop was not that big.

The second is to improve the compelling style of the app, so that users feel that using dynamic sounds is a trend.The main targets are urban white-collar workers, college students and other groups, and the video content also focuses on various types of music, dance, hot news, and sports.

When the high-end and low-end markets are grasped, and the algorithm technology is not yet mature, users will only feel that it is a hodgepodge, which seriously affects the user experience.

Internet industry giants and angel investors are very curious about the sudden emergence of Dongyin and Ding Shuo.

A director in the entertainment industry, why don't you study Stanislavsky's "The Cultivation of an Actor" carefully, have you taken a fancy to the Art of War? !

And looking at the development momentum of Dongyin, it is guaranteed to be a Youku and iQiyi-level APP software.

The most important thing is that Douyin has not yet received a round of financing. How is this different from a child walking around downtown with a gold brick in his arms?
Now who can invest in the A round of Douyin is simply picking up money!

For a while, investors kept coming to his door, wanting to 'make friends' with Ding Shuo.

Although Ding Shuo said that his family fortune is about to bottom out now.The greater the number of users, the more servers are required and the greater the overhead.What's more, a large number of manual reviewers have to be hired to review video content. The Internet is indeed a money-burning industry.

Fortunately, "Monster Hunt" is still in the preparatory stage and requires payment in installments, otherwise Ding Shuo would really be 'bankrupt'.

Ding Shuo and several high-level executives holding company options agreed to wait and wait.The longer the waiting time and the more users, the higher the company's valuation.

Everyone is very calm, waiting for an opportunity to let the number of dynamic voice users skyrocket!

……

"Boss, look at this foreign news."

Ding Shuo took the tablet from Chief Operating Officer Liu Chun.

During this period of time, Liu Chun also gave full play to his personal connections and invited dozens of media to open accounts on Douyin, including heavyweight national media such as the People's Daily.

On the tablet is a foreign news commentary about the "Ice Bucket Challenge". There are 2400 million videos related to the Ice Bucket Challenge circulating on Facebook. People who participated in the challenge include a large number of cultural and entertainment celebrities such as Bill Gates and Taylor Swift. Hundreds of millions of people around the world have watched such videos.

Ding Shuo's eyes brightened. Isn't this a good entry point to promote dynamic sounds?

"Mr. Liu, what do you think of promoting this event on Douyin? Can it attract attention?"

"Our national character is mostly reserved and calm, and it seems that there is no soil for such activities to spread widely."

Indeed, in foreign countries, speaking out for minorities is a kind of political correctness.

The Ice Bucket Challenge is to raise funds for the cure of 'ALS'.In order to win votes, you can even see governors and even presidential candidates participating in such activities.

"If you have dates or not, let's do it first. If we can attract hundreds of thousands of people to download Douyin, it's considered a success. You should contact the founder of a relevant domestic charity organization and see if she is willing to cooperate with our publicity."

……

(End of this chapter)