Back to 80, start from gold digging

Chapter 210 Three Golds and One Theory

When the epidemic started blowing, some people were still in a state of enlightenment.It seemed like overnight, the word 'Three Golds' spread throughout the streets.

No one knows exactly how it became popular, but by the time everyone started talking about it, it had almost become a reality.

When getting married, the husband's family will buy the woman the "three golds", gold rings, gold necklaces, and gold earrings, which symbolize the harmony, beauty, and consummation of the marriage.To show how much the man loves and values ​​his prospective daughter-in-law.

For the woman, it is a great honor for her husband's family to prepare this betrothal gift, which not only shows her financial strength, but also brings brilliance to her face while getting benefits.

It didn't seem like much at first, but after it spread for a while, it gradually formed an established pattern.

The girl and the boy got along to a certain extent, and it was time for the two parties to discuss marriage.At this time, the woman's family and relatives will learn from neighbors and friends that the "three golds" cannot be missing from the wedding gift list.

Without these three things, a wedding would not be perfect, and the girl would be looked down upon and looked down upon, wondering whether she is disliked by her husband's family.If you care, you will definitely prepare these three golds early.

From being optional at the beginning, it has become the default basic condition for any subsequent marriage discussions.

And this has extended development. Not only the brides-to-be who are about to get married ask for three golds, but the married daughters-in-law also receive love and care from their mothers-in-law.I bought gold jewelry for my daughter-in-law and grandson’s mother, and this trend also started to spread.

The trend of buying gold rose to the highest level after an advertisement was broadcast on the county station.

The beautiful girl Xiaofang attended a class reunion a few years after graduation. She took off her coat in front of the dinner table, revealing the gorgeous gold necklace on her thin white neck. She smiled sweetly and the gold earrings on her ears were shining.

The female classmate on the side said in admiration: "Xiaofang, the necklace and earrings you are wearing are really beautiful. Didn't they cost you a lot of salary?"

"No, these are the 'Three Golds' given to me by my future husband's family. This is popular now." Xiaofang raised her arm, revealing the gold ring on her finger casually, and said in a straight tone: "Kita Gold" Jewelry with fair price and excellent quality is worth owning.”

A close-up is taken of the necklace on Zheng's chest, followed by a flash of rows of gold jewelry on the counter, ranging from light rings to large headdresses with dazzling flowers. The level of sophistication can be eye-popping.

Finally, a line of subtitles flashed - Xidojin, your happy place.

A simple advertisement lasts less than 1 minute. This is the best effect that can be shot at the current level.

It is rare to see such content on TV. Even if it is not outstanding, it still shocked people in an era when there were almost no entertainment programs.

The effect of the advertisement is quite huge. Once it was aired, it didn't even last two days. Almost everyone who watched it went crazy about Amway. To live a happy life, you need to buy three golds, and the three golds are Kita Gold.

TV stations also shoot very few commercials. There are only ten or eight commercials in total. They can be played twenty or thirty times a day. Those short and catchy advertisements make you close your eyes. You can recite that.

This is the first advertisement for gold jewelry. It is difficult not to make people remember it.

People in the entire county know the name "Kita Gold", and when buying gold jewelry, they are the first to think of it.

Then, people in the county town discovered that they could not find this store at all, and it was not in the county town at all.

Someone who is well-informed will point out the location. Kitajin is in Qiushui Town, and it is said that he will open a store in the county soon.The news from Xiao Dao'er could be true or false, but many people didn't pay much attention to it.Just when watching TV, that familiar advertisement always makes people say "Kitakin" again.Even if I didn't actually walk through the store, it felt like I had known him for a long time and left a deep impression on my mind.

Compared with the people in the county who don't meet each other in person, in the town they are much closer to each other.

When the trend of buying three gold items just started to spread, the business in the store obviously picked up.There were not many customers in the past three days, but orders were transacted every day.

This situation only lasted less than a month. As the new year was approaching, the business in this store exploded like a blowout.

Everyone came to the store as if they had made an appointment.Buying gold jewelry is no different than other items. It is a valuable item after all. From the moment you see it to the one you want to buy, you need to inquire carefully and compare it with each other before placing an order.

In this way, there are still selected customers in the store, and a new batch of people come in from outside. It keeps adding up like this, and there is almost no interruption in the store.

Most people in this country have this mentality. The more crowded a place is, the more important it is to go in and take a look. If there are so many people, the goods sold must be good.

This is also the reason why a prosperous business becomes more prosperous, and getting together seems to have formed a pattern and habit.

The business in the store is booming, and the clerks are so busy that they are hitting the back of their heads. Although they are a little tired, their salaries have also increased accordingly, which can be said to be painful and happy at the same time.

As soon as this is mentioned, Ding Ling, as a store manager, admires her little boss immensely.If she hadn't vaccinated everyone in advance, pulled them out early for practical drills, and honed their sales skills, physical strength, and patience one by one, they might not have been able to withstand this wave of purchases. wind.

In addition to good sales service, the abundance of goods is also one of the key points.

"Before, the small boss kept stocking up, and we were always worried that the capital cost would be too much, which would affect the operation. Now it seems that that is the right approach." Ding Ling sighed when she was free.

"What does this mean? The young boss has the foresight." said Hao Xiaoting, the only teller in the store when it opened.

"Yes, we were all anxious at that time, but she acted like a normal person. She ignored what others said and kept stocking up. It was as if she had known that such a day would come."

Hao Xiaoting said: "Hey Ding Ling, you said that the business has improved. Could it be related to our little boss? I still remember that time she gave the necklace to her cousin named Xue. I always felt that the two of them discussed it. The matter is related to business. And it won’t take long for the trend of buying three golds to come out. "

"It's not impossible. With the little boss's cleverness, it's not that difficult to come up with a good idea." Ding Ling said: "I guess it was Cousin Xue who listened to her words and went back to help promote it. Soon, it spread bit by bit."

What the two of you said to each other were all based on their own speculations.It seems that there is not much evidence, but judging from the trajectory, it is very likely.

In fact, it is almost as little as what they said.There are slight differences in details, but in general it is the same.

Zhao Wenduo and Cousin Xue had indeed discussed something big, and the rumor that her husband's family had bought her three pieces of gold did indeed come from them.

Or to be more precise, this statement was originally a selling point thought up by Zhao Wenduo.

(End of this chapter)