The soft white moonlight of the paranoid gangster at 80

Establishing a brand is different from pure design. Design can be unconstrained and unique.

Entrepreneurship is a business activity that focuses on the market. Only by fully respecting the needs of the market and consumers can we obtain corresponding economic feedback.

Ruan Qingqing spent a week asking for advice from friends around her, teachers at school, and even employees from some clothing companies. Based on the experience and suggestions from all parties, she gradually came to a clear idea.

She spent two days writing a brand plan and faxed it back to China for Jiang Chen to help check it.

After all, Jiang Chen is experienced and sophisticated when it comes to doing business.

Her original idea was to apply for trademark registration in China in the name of a garment factory, and her style was temporarily considered to be youthful and sweet for those aged between 18 and 25 years old.

After reading her plan, Jiang Chen gave completely different suggestions.

First, the registered brand trademark can be placed in the UK, and designers who are well-known in the fashion industry can be hired to develop as an overseas brand in China, and then in Asia and even the world.

Second, from the perspective of brand value and consumption power, the consumer group is positioned as working women over 25 years old and with stable jobs.

Jiang Chen even asked her to compete with internationally renowned women's clothing brands such as Chanel and Dior.

These internationally influential international women's clothing brands each have their own advantages and strengths. She can learn from each other's strengths and eventually form her own brand concept and style.

It has to be said that from a business perspective, Jiang Chen's suggestions are more mature and pertinent.

Ruan Qingqing overturned the original idea and rewrote a new plan. The brand name was also changed from Chinese style to the more international "Lovely".

The Chinese translation of Lovely means beautiful and charming, which means beauty and beauty.

After the plan is formed, the next step is to follow the steps in the plan and implement it step by step.

The first is to set up a studio. Setting up a personal studio is cheaper than registering a company, the procedures are simple, and the taxes are much lower.

Ruan Qingqing rented a small apartment near the school. In order to save money, she did not hire a decoration team. Instead, she asked her friends to help, painted the walls herself, and went to second-hand stores to buy office furniture.

After setting up the studio, she went to the Property Rights Office to apply for trademark registration.

Trademark application takes half a year to a year, and Ruan Qingqing is not in a hurry. She can use this time to do market research and analysis, study differentiation, and then create her own clothing system and story.

……

Autumn turns to winter, and time flies by in the busyness.

Although it has just entered December in Chengdu, the temperature has dropped sharply, and citizens on the streets have put on large cotton-padded jackets and down jackets.

Zhang Chunxi was no exception. He was wrapped in a thick fur coat and was still shivering from the cold. He turned around and saw Jiang Chen in the passenger seat, wearing only a shirt and a thin woolen coat, and couldn't help but shudder.

"Mouse, aren't you cold and cruel?"

"not cold."

"My son is exasperated."

Zhang Chunxi reached out and squeezed Jiang Chen's hand hanging at his waist, and cursed: "My hands are as cold as ice cubes, and I don't think they are cold at all."

After a pause, he asked again: "Do you want me to warm you up?"

Jiang Chen looked at him sideways.

Zhang Chunxi opened her fur coat obscenely, "Come into my brother's arms, I will give you warmth."

"Climb away."

Jiang Chen cursed and suddenly said: "Fat man, I want to use the shares as a mortgage loan."

Zhang Chunxi rubbed her face, then picked up the lighter on the center console and lit a cigarette. While smoking, she leaned back on the chair and replied, "I can't raise even 100 million even if I take a mortgage."

Jiang Chen turned to look at him and said, "If it's not enough, I'll borrow it."

Zhang Chunxi looked at him and said, "Who are you borrowing from? If you could find someone to borrow money from, you wouldn't be looking so miserable here."

Knock knock.Someone knocked on the car window and when he saw it was Ruan Dahai, Jiang Chen immediately pinched his cigarette butt, opened the door and got out of the car.

"Uncle Hai."

Ruan Dahai looked him up and down, with concern on his face, "Xiao Jiang, why are you wearing so few clothes? It's cool down, so be careful of catching a cold."

"I didn't pay attention when I went out today. I put on more clothes when I got back."

After hearing his explanation, Ruan Dahai nodded and asked the two of them why they parked the car here and why they didn't go home.

Jiang Chen explained that he had something to discuss with Zhang Chunxi.

Although he looked calm and relaxed, Ruan Dahai still noticed the sadness and fatigue between his brows.

The bet between Jiang Chen and Tang Lisheng has basically spread in the business circle. There are countless people who are gossiping behind the scenes and waiting to see the joke. Even Ruan Dahai, the father-in-law, is often ridiculed by customers and colleagues.

As someone who has experienced this, he can understand the pressure on his son-in-law.

I remember that when he wanted to set up a garment factory, people around him were not optimistic about it. They thought that a good old man like him would lose money if he did anything in business. Even Li Yulian, a dear mother-in-law, scolded him for being wishful thinking.

To this day, he is very grateful that he withstood the pressure from all sides and plunged into the business world. At the same time, he is also very grateful to the Su family for helping him.

Ruan Dahai took Jiang Chen home together and put his hand on Jiang Chen's shoulder, "Xiao Jiang, you and Qing Qing are getting married soon. From now on, we will be a family. A family does not speak the same language. When encountering difficulties, speak Come out and work together as a family, nothing can’t be solved.”

Jiang Chen looked at Ruan Dahai, who was a head shorter than himself.

From this distance, he could clearly see the fine lines on the other person's eyes and forehead, as well as the care and kindness in his eyes.

In the past, he had never enjoyed father's love, and even once hated the term father.

But now, he no longer remembers Jiang Zhiwei as his biological father, nor does he think about Jiang Zhiwei's cruelty. He often feels in a daze that Ruan Dahai is his father.

Jiang Chen didn't want the Ruan family and his daughter to know about work matters, and he didn't want them to worry about him.

But he is just an ordinary young man who can't bear it anymore and wants to find support and encouragement.

"Uncle Hai, I want to cast a TV commercial..."

Just like the previous expansion of the production line, Tang Lisheng rejected his plan to invest in TV advertisements, which put Jiang Chen into an embarrassing situation of neither getting better nor worse.

Due to the addition of production lines, the output of TVs has increased several times compared with the original. However, the market development outside the province has not been smooth, resulting in a large backlog of inventory in the warehouse.

This also caused everyone in the company to question Jiang Chen's decision-making and even his abilities.

Many employees even secretly expressed dissatisfaction with Jiang Chen, believing that he was eager for quick success and too ambitious, and would bring down the company sooner or later.

Jiang Chen did not bother to investigate whether these remarks came from the employees' voices or were deliberately provoked.

He just wants to get 100 million now.

When he was running business, he met a friend who was a reporter at Beijing TV. The friend told him that as long as he could spend 100 million, he could insert advertisements in the Golden Theater of Beijing TV.

Seeing Ruan Dahai's expression solemn and his brows furrowed after listening to his thoughts, Jiang Chen couldn't help but feel nervous.

He didn't care at all if outsiders laughed at him, slandered him and scolded him, but Ruan Dahai was an elder he respected, and he cared about Ruan Dahai's thoughts and opinions.

"Uncle Hai, do you also think it's too risky to spend such a large amount of money on advertising?"

Ruan Dahai looked at him, "Xiao Jiang, I understand that you believe in the spirit of young people who dare to venture and fight, but 100 million is indeed not a small amount. Have you considered it clearly? How sure are you?"

Jiang Chen replied: "I have thought about it carefully. This is the only way to open the market the fastest at present. Uncle Hai, I have a hunch that in the next two or three years, televisions, refrigerators, and washing machines will become a household item." Standard configuration, if you want to seize the market, it is important to plan in advance.”

Ruan Dahai nodded, "Xiao Jiang, I agree with your point of view. Look at the old community where we live now. Although every household has a TV, less than one-third of them have color TVs. This shows that in the Color TVs still have huge market and potential."

Jiang Chen couldn't hide his excitement, "Uncle Hai, do you support my TV commercial?"

Ruan Dahai patted him on the shoulder and said, "Don't be discouraged. Let's find a solution together about the money."