ghost on paper

Chapter 353 Anxious Disney (Earth)

"Shang Qi 2" broke 5 billion at the box office in 10 days after its release, officially becoming the top box office of imported films of the year! "

Although this news is inconspicuous in the news that "Wolf Warrior 3" broke 18 billion and "Nezha 2" broke 14 billion, it shocked Disney and Hollywood enormously.

THR has been keenly aware of this box office situation, and released a title entitled "Shang Qi 2 is currently one of Hollywood's top-grossing films in China. What magic did Disney cast on it?" "News.

This news has attracted a lot of attention. After all, the film market on that continent has gradually closed to Hollywood.

Disney has ushered in a rise in stock prices. The outside world believes that Disney has obtained the golden key. After Marvel movies failed in succession in the Chinese mainland market, Disney finally learned the trick.

However, Disney is a little silent at the moment, and has not spoken out for a long time. The executives headed by Tang Jun who decided to bet against Truman are a little confused. They also realize that if "Shang Qi 2" gets 10 billion box office in the mainland, they will stop. , that was a relatively good situation, the higher the box office is now, the more obvious their business decision mistakes are.

Of course, the higher the box office of "Shang Qi 2" in the mainland market, the better for Disney, but for executives like them, it may not be so good.

"I can't believe this." Tang Jun said to his secretary. "That nondescript movie will be favored by Chinese audiences. What do they like about it? A protagonist with no sense of justice? An ambiguous world view?"

Of course the secretary couldn't answer.

Tang Jun decided to go to China in person to see why this huge film market embraces "Shang Qi 2" and Truman.

The visit of Disney executives to China did not cause much trouble, and now even the Secretary of the Treasury Department of the United States does not receive any warm welcome, so Tang Jun, as an ordinary tourist, witnessed the success of "Shang Qi 2" in the mainland market at the moment. Hot.

It was at the end of the golden file in October, the golden file was over, and the October file was still going on. The three film market leaders handed over transcripts of 25 billion, 19 billion, and 15 billion respectively. During the holidays, the record-breaking box office reached 59 billion, second only to the 2021 New Year's file.

However, there are 30 days in the New Year's Eve, and only 7 days in the Golden Eleventh.

Judging from the movie box office report card (film schedule, attendance and other indicators), "Shang Qi 2" is very confident, "Wolf Warrior 3" is at its peak, and "Nezha 2" has never been behind. Open from the beginning of the month to the end of the month.

有人估计最终《战狼3》仍旧能破50亿，《哪吒2》和《尚气2》都有可能拿到35亿到40亿。

The outside world's impression of "Shang Qi 2" has changed from "cannon fodder" at the beginning to "three heroes fighting for hegemony". A complete, beautiful turnaround.

The domestic media has given the director and starring role of Truman a godly altar. After all, it is more difficult to bring a Marvel movie out of the quagmire than to make a "Wolf Warrior 3".

This time, countless domestic capitals have offered an olive branch to Truman, or they want Truman to direct the IP movies in their hands, or they want to use Truman's connections to bring funds to Hollywood and the international market. Yuhang or Xingshuwen sold their houses and invested in "Shangqi 2", and now everyone is as happy as if they won the lottery.

Lin Yuhang's father, Mr. Lin from Lin's Mining, left the ward in high spirits the day "Shang Qi 2" grossed over 10 billion.

When the box office of "Shang Qi 2" exceeded 15 billion, there was a big banquet, and he introduced himself to relatives, friends and business friends as a good son who "has been silent for three years and became a blockbuster" like the king of Chuzhuang.

Waiting for the box office of "Shang Qi 2" to exceed 30 billion, I probably have to take Lin Yuhang to the ancestral hall to worship and comfort the ancestors.

For Mr. Lin, it was not a matter of money, but that the dandy son he had always thought was actually better than him, which was enough to comfort his life and to worship his ancestors.

Under such circumstances, Tang Jun and the Truman team started a new round of contact in the mainland, the main point of which was the release time of "Shang Qi 2" in North American and European theaters.

"CH, I'm sorry, I saw the wrong movie." Tang Jun first admitted his mistake, and it was obvious that he was very regretful.

That's right, even if "Shang Qi 2" can get a box office of more than 30 billion in the mainland, the profit share that Disney can get is very small, only some publicity costs.

If the gambling agreement is not signed, and "Shang Qi 2" is released in the global market according to the original plan, maybe Disney has already recovered the cost and started to make a profit. In that case, "Shang Qi 2" will become the most dazzling Disney this year. Business Case.

Of course, there are also situations where the tastes of Chinese audiences are different from those of the world. As a result, "Shang Qi 2" is hot in China but cold globally, but that possibility is not great. Tang Jun has watched more than a dozen movies in a row and observed mainland audiences. In response, he determined that this was not a custom-made film only for mainland China, but the global market was considered.

"I don't understand the theme and ideas conveyed in this movie, which is too different from Marvel's previous movies." Tang Jun said.

"As I said before, this is not a national heroism, but a new hero movie with liberalism." Feng Zikai said that this theme was repeatedly confirmed by him and Truman during the filming process. Inspired by the direction, "Since Avengers 4, everyone is tired of the theme of saving the world, and the audience wants to be more free and follow their heart."

Feng Zikai had explained these words to Disney executives before, but they did not have the box office report card at that time, so the words seemed insignificant.

But it's different now.

"Mr. Tang Jun, the sooner you open the distribution channel of "Shang Qi 2" to the global film market, the more Disney will earn, and the smaller your business mistakes will be." Lin Yuhang seemed confident, after all In the Chinese market alone, they have already recovered their costs, and in the global market, they are all pure profits.

"Yes, that's what I thought too." Tang Jun said, "But it still takes at least 30 days from the start of the announcement to the official release of the movie, and it still seems very hasty."

That’s right, for a movie, the promotion cycle usually starts at half a year, and the 30-day promotion cycle is the limit time. A hasty launch will lead to word-of-mouth failure. No matter how high-quality the film is, it may encounter Waterloo.

"This can't be rushed, and we are not in a hurry." Xing Shuwen said, "Disney has rich experience, and the releases in North America and Europe follow your rhythm."

The Truman team is not in a hurry, but Tang Jun is in a hurry.

(End of this chapter)