This star just wants to learn.

Chapter 165 IP Empowerment
It's actually not difficult to get Pu Tong to sing another song about cats, and he remembers quite a few songs about cats.

For example, SHE's "Persian Cat", such as Jolin Tsai's "Good Cat", and even many nursery rhymes are linked to cats.

Cats have always been human companions, so there are many related works.

If he is Jiaxintang, he can even play "Cat Poisoning" by Ms. Jiaran...

Of course, he is not.

It is not difficult to come up with a song related to cats. The difficulty is how to make this song a continuous flow.

Because of its brainwashing and easy-to-spread functions, saliva songs are very suitable for quickly increasing popularity in the short term, but after the popularity passes, quality and foundation are the foundation of success.

"Don't tell me you created another song so quickly?" Iori Yukino almost dropped her jaw in shock.

No, she couldn't wake up in such a short time, could she play another song so soon?
"That's not true, I just want to attract customers with one song and keep them with one song..."

He took out one song and it was justified. After all, he didn't need to create a creative idea. It would be too outrageous to come up with a second song.

There is no creative bottleneck at all, will it really not arouse suspicion?

So this second song needs a long-term plan.

At least, it can't be taken out in the near future...

"I don't think it's necessary." Lin Yuxi stared at him very seriously, "Using this store as the background of a song's MV may be useful for publicity, but if you want to change the content of another song, the effect will definitely be mediocre. .”

She doesn't know much about business, but this kind of thing is actually easy to understand. Using songs for publicity, if both songs can be popular, the effect of the first song has already reached its peak. The second song, the effect is definitely not as good as the first one...

"Who said I was going to do the same?"

Putong also considered this issue.

The publicity effect that the song can play is only temporary. After a long time, the song may still be popular, but the connection of this publicity will also fade.

What's more, the publicity effect of one song is almost saturated, so there is no need to use the same plan for the second song.

Store Manager Wen was in a daze, not to mention the three underage girls next to him. They looked at each other in blank dismay, completely unaware of what Putong was up to.

"The first song is about advertising, which is a way to attract traffic in the short term." Pu Tong tried to give them a few explanations in simple words, "The second song wants to keep the popularity for a long time, that is to create a stable ip!"

"ip?" Yu Wanwan was born in a merchant family, so he is no stranger to this word.

If the ip brand is well-known and has its own distinctive features and personality, it will have the ability to attract customers for a long time.

"Yes, if this cat cafe becomes a brand with regular users and fans, this is undoubtedly the best direction!"

Pu Tong analyzed: "My idea is to gain popularity through the promotion of this song, and then slowly cultivate my own IP."

The ip of the cat cafe, of course there are a few celebrity cats, such as Garfield, Tom Cat, Totoro...

As for the second song prepared by Putong, it is actually the episode "Good Night Meow" from Luo Xiaohei Zhanji. After all, the cats in Guoman are more suitable for opening up the domestic market.

Starting from Luo Xiaohei's cat cafe life, Peking Opera cats, Rainbow cats, Blue cats, Happy Star cats were gradually born...

What's up with feeling like a good fit to open a book?

"Of course, I'm just offering an idea. It's not free." Of course Pu Tong said this to Wen Qing.

Because I like cat cafes, it's fine to help out with a promotion, but if you really put your mind to it, he can't do that kind of thing.

The following cakes are big, sorry, pay to unlock according to your mood...

"It should be!" Wen Qing smiled, "I am very interested in what you said, and I will definitely contact you if I have the opportunity."

Who wouldn't want to let their own cat coffee brand out?It's not purely for making money, but if it becomes bigger and stronger, the living environment of Maomao can be better!

But the problem is, she really doesn't have any money now, so she has to pay to unlock something, so she must do it next time.

"The ip you mentioned, I'm afraid it's not enough to rely on songs alone." Lin Yuxi rested her chin in thought, "it's not easy to create an ip."

"Of course, if you really want to take care of it, you still need other industries, such as comics..."

These star cats are all characters in anime. Anime may be a bit difficult, but manga can still be done. After all, there is a ready-made "little painter" here.

"No, why are you looking at me?" Iori Yukino was struggling to understand what Pu Tong said, but when she looked up, she found that they were all looking at her.

"A song, a story, do you want this blessing for you?" Pu Tong looked at her with a smile, already thinking about it.

Just like Doraemon's comics and theme songs are given to Iori Yukino, he also intends to throw the songs and comics of the first cat cafe ip Luo Xiaohei to Sakura Girl.

After all, she is a professional, and singing a cute and warm song like "Good Night Meow" is also suitable for her.

"Don't do this, I'm really too lazy to move." Iori Yukino cried.

When she first started drawing Doraemon, she also drew it for fun. At the beginning, fans just watched it for fun. Unexpectedly, she continued to update it. Now there are a lot of people chasing it. They private message her account every day to remind them to update...

Now there is another one, how can she bear it?

"Updated, my little painter!" Lin Yuxi patted her head, "You don't want so many cats to end up on the streets because of the bankruptcy of cat cafes, do you?"

"You are moral kidnapping!" Iori Yukino avoided her hand.

It has to be said that because of being touched by Yu Wanwan and Lin Yuxi all the time, her hair is very oily.

"The cat demon Xiao Hei stole the Sky Pearl and was discovered by Di Ting. He was beaten back to his original form and fled with serious injuries..."

"Ah, stop talking!" Iori Yukino couldn't hear this.

Every time I use storytelling to seduce her, the key is that I am still easy to be fooled.

No way, she really has no resistance to Putong's weird stories.

"There's no need to do something you don't like, just be happy." Yu Wanwan saw Iori Yukino's anxiety and patted her on the back lightly.

"That's not..."

On the contrary, she likes drawing comics and stories, and hopes that cat cafes will get better and better.

But she really didn't want to have too much pressure.

"I misunderstood again, don't worry about creating an IP!" Pu Tong sighed, "No one is urging you, just take your time."

"Take it easy, maybe one day you will become one of the best cartoonists?"

This is entirely possible, with so many stories in my head, if Sakura Sister can really draw it, then it will be awesome!

"Well, then I can try, but don't rush me!" Iori Yukino pursed her mouth, "I'm drawing a story, you have to finish telling me, don't whet my appetite."

Every time this guy starts the story, it's too tortured.

"Uh……"

This Pu Tong can't promise, after all, there are some animations that didn't end when he crossed, so he can't create endings one by one out of thin air.

"I knew you wanted to hang me with stories..."

"Don't talk nonsense!"

Why does this sound like a scumbag.

Is that because he didn't talk about it? He also forgot some plots. He is not a humanoid computer.

Besides, there are so many stories in his mind, so of course it would be interesting to tell them slowly, if she finished it all at once, she wouldn't even be able to remember the IQ of Sakura Sister.

Although Iori Yukino expressed dissatisfaction with Putong's behavior of drawing cakes, she still took over the task of singing and comics.

The current plan is that Iori Yukino can start to create comics now, and when Tang Luocheng finishes recording the song for the first wave of publicity, when the store becomes popular, the cat cafe's ip plan can start, and Iori Yukino's gold content will be truly real Reflected.

Making an ip is slow, and this cat cafe obviously won’t last long. If you just make an ip, it will be a dead end. Therefore, the first song is needed to promote the store to bring it back to life.

If there is only the first song for promotion, Maoca will only be a small shop with a short-lived traffic, and it will not go far.

The two songs are actually two steps in the plan, no matter which part it is, they are indispensable.

Yu Wanwan looked Putong up and down, and suddenly felt that his deskmate had a bit of business sense.

If Dad knew, he would probably recognize him...

(End of this chapter)