The King of Directors 2000

Chapter 440 The more awesome, the more low-key, the more dedicated

"Lee Sheng Yew appeared at the Oscars and presented Best Supporting Actress together with Tilda."

"Spanish national treasure-level actress expressed love to Director Li, and Director Li is infinitely charming."

"China's most successful commercial director shines at the Oscars, and Cheng Long expresses his envy."

"The box office of "Introduction to Architecture" broke through [-] million, and Brother Hu's first male-led movie is a hit everywhere."

""Feng Yun 2" will be released soon, Guo Fucheng and Zheng Yijian will rewrite the legend."

"Xiao Shenyang's tour is about to start, and 37 cities across the country are ready to go."

""The Great Work of the Nation" is in preparation, and Han Sanping said it will be launched in early March."

……

At the end of February, the weather turns slightly warmer and spring is coming.

Li Shengyao did not stay in the beautiful country to enjoy the spring scenery, he stayed in the beautiful country for eight days, and then returned to the country.

There was one thing that surprised him, that is, he became the honored guest of the Oscars, which attracted a lot of media coverage.

For example, Cheng Long, Li An and the others have long been Oscar presenters, and there seems to be very little domestic discussion.

But this time Lee Seung Yew was the award presenter, and the public opinion was very hot.

He didn't win an award, and he didn't award such heavyweight awards as Best Actor and Best Actress.

A best actress, still presenting the award with Tilda.

It attracted a lot of reports from the domestic media. At first, Li Shengyao thought that someone was blackmailing him and deliberately diverted people.

After careful investigation, he found out that it was "Taken 2" that performed well. Recently, there has been hype in China that he is a director with a box office of tens of billions and the number one commercial director in Asia.

He is a bit like a traffic password now.

Therefore, even as an award presenter at the Oscars, it is still very eye-catching.

And the mass media reported on this matter, the impact on Lee Sheng Yew is that more news media reporters want to interview him, more TV programs want to invite him, more movies and TV dramas want to cooperate with him, or invite him to play roles .

And advertisers came to the door, hoping that Director Li would speak for them.

To endorse products, Li Shengyao remembered that in his previous life, Zhang Yimou, Feng Xiaogang, and Poet Chen all had endorsements.

Among them, there are especially many small steel cannons, who have endorsed Coke, soju, and watches.

Director Li did not expect that now it was his turn.

According to the assistant's statistics, some brands such as Somer, Bannilu, Jinli, and Coco-Cola, as well as McDonald's and BMW came to the door.

Among them, Jinli mobile phone is the most generous, giving an endorsement fee of 800 million a year.

Other brands are much less, and the price given is 500 million a year.

This price is considered to be at the level of first-line stars in the entertainment industry, such as Brother Xiaoming and Zhao Yanzi, it is usually 500 million a year.

If it is Liu Dehua, Zhou Jielun and other super giants, that year will be about 800 million.

"Choose two."

Li Shengyao asked his assistant to choose two, endorse the brand, shoot commercials, and then he can get several million.

He took it naturally.

In the past, he kept a low profile and tried not to show his face. Now that there are so many media reports about him, his photos are everywhere, so there is no need to hide it.

Make money if you can.

After the assistant was screened, he chose BMW and Coca-Cola.

Both brands have a three-year period, 500 million a year, one advertisement per year, and one day for each shooting.

No additional promotional work is required.

At nine o'clock in the morning on this day, Li Shengyao brought his assistants to the Sanjin Studio in Zhaoyang District, Yanjing. He came here to shoot a commercial for Coca-Cola.

As soon as he got out of the car, he saw a row of people going out to greet him, headed by a capable middle-aged woman with short hair.

In addition to her, there are several handsome men and beauties.

The idol Han Geng who came back from the peninsula, and the recently budding Xiaohua Da Mimi, and Ruan Jingtian from Wanwan with a very high hairline.

Coca-Cola finds celebrity endorsements, so be a little restrained.

For example, BEST Cola has found a large number of stars such as F4, Nicholas Tse, Jay Chou, Gu Tianle, Cai Yiling and so on.

I don't know if Coca-Cola is saving money or for other reasons. Obviously, there are not so many advertising promotions.

Except for Han Geng who can be regarded as top-notch, the big powers at this time are not popular yet, let alone Ruan Jingtian.

After all, Han Geng stayed on the peninsula, and he seemed very polite.

At this time, he was wearing a casual suit and bent slightly.

Before Li Shengyao stepped forward, Han Geng took the lead and said, "Hello, Director Li."

Director Li suppressed Peninsula idol dramas and variety shows, so that Peninsula TV dramas can only be kept in the local area, but their idol groups still have a great advantage in this regard.

He doesn't know much about music, but he also knows that the Hong Kong Island music circle copied the island country in the early days and copied the peninsula in the later period.

Although the pop music of the peninsula cannot be compared with that of the island country, it is definitely stronger than that of Hong Kong Island in the mainland.

That's why he didn't start an idol group. He can arrange people to train in Hong Kong Island, but what about dancing?What about songs?

In his previous life, many people criticized the Peninsula idol group as being soft/serious/lovely, not worth mentioning, full of spicy chicken songs and obscene dances.

But it cannot be denied that people are hot and can make money.

There are no relevant talents for domestic entertainment, so it can't be done, so they can only let others occupy the market in this area.

The idol groups on the peninsula were exploited very seriously. In the early days, they didn’t even get [-] or [-] points. In the past few years, they were paid a basic salary, just like office workers.

Generally, after five years, the second contract is signed, and then the share is started.

When Han Geng became angry, he came back. He can be regarded as a smart man.

Li Shengyao nodded towards Han Geng.

Da Mimi and Ruan Jingtian then greeted Li Shengyao, who also nodded.

At this time, the person in charge of Coca-Cola came forward and told about today's work arrangements.

In fact, Coca-Cola is willing to pay another 100 million for Lee Sung Yew to shoot this commercial.

But Li Shengyao really doesn't know much about commercial shooting, he didn't like to watch commercials in his previous life.

In addition to "washing is healthier", "Mom no longer has to worry about my study".

He was unimpressed with the other ads.

He didn't earn the 100 million.

Through the person in charge's narration, Li Shengyao understood that he just changed a few clothes and made various sports gestures.

Obviously, Han Geng and the others are also like this.

Li Shengyao nodded, then went to the changing room to change, and after he finished changing, he came out to put on makeup.

The same is true for Han Geng and Da Mi Mi.

Several of them were wearing shorts, exposing their knees and calves.

Li Shengyao wore a yellow sleeveless vest, Han Geng wore a green short-sleeve, and Ruan Jingtian wore a blue short-sleeved collar.

The three of them wore the same clothes as the colorful gourd dolls.

As for Da Mi Mi, she is wearing a purple close-fitting short sleeve that is looming.

The short sleeves of Da Mi Mi are not covered from the chest to the right abdomen, but are transparent flesh-colored fabrics.

Look up and you'll see something amazing.

She was sitting on the left of Li Shengyao, her face was a little red, and she put her right hand on her chest to cover it slightly.

The makeup artist puts on Da Mi Mi's makeup, she has two assistants, and two little girls stand behind, watching others vigilantly.

Ruan Jingtian also had two assistants, while Han Geng brought four people over, and he didn't know why so many people were needed.

After the makeup artist finished her work, she didn't leave.

Da Mi Mi, Han Geng, and Ruan Jingtian's assistant all took photos, and then called the company to ask if they were decent enough to be dazzling enough.

Li Shengyao was sitting beside him, he was a little confused.

It turns out that these celebrities are so boring when they shoot commercials.

As a result, the teams of the three stars were not very satisfied, so they hung up the phone and asked the makeup artist to change it.

Seeing this, Li Shengyao stood up with a smile, then asked for a bottle of mineral water, and walked around the studio.

The assistant followed quickly, and said in a low voice: "Boss, those little stars are not well-known, but they have a lot of shit."

Li Shengyao said with a smile: "People rely on their faces to make a living, so of course they have higher requirements."

"Hi Director Li, I'm the commercial director this time, and my name is Yang Zhi."

When a middle-aged man saw Li Shengyao, he immediately stepped forward and offered to introduce him.

Yang Zhichang is average, with an average figure, the only thing that is special is that his face is red, as if he has plateau red.

Li Shengyao nodded, "Director Yang, what should we pay attention to when shooting commercials?"

He was just idle and bored, asking casually.

Hearing this, Yang Zhi answered seriously.

Domestic advertisements must first highlight the brand, and secondly, they must make the stars look good.

As for the story, details, and background images, the requirements are not high.

Li Shengyao chatted with Yang Zhi for a while, and then turned around for half an hour before the three celebrities finished their makeup.

He reunited with the three of Da Mi Mi, and he observed secretly, but he didn't find any difference in the makeup of the three people from before.

He glanced at Da Mi Mi's chest again, but found no change.

Then, amid Director Li's doubts, the commercial shooting officially started.

It can be seen that Da Mi Mi is obviously a lot more professional. She has taken acting classes and is a professional actress. She does not have the shyness of ordinary people in acting, and she dares to do any action.

Ruan Jingtian and Han Geng were a little awkward, and their assistants kept making noises, reminding them how to pose more handsomely.

Director Li doesn't have so many problems, he can pose as the director says.

After filming in this ugly outfit, Li Shengyao and the others immediately changed into another outfit. The style was similar, but the color was different. They then touched up their makeup and continued shooting.

There is an hour for lunch at noon. After eating, take a break and continue working.

Really boring.

Only then did Lee Sing Yew understand why some actors said that filming commercials was tiring.

It's not that I'm physically tired, it's more of a kind of boredom, boredom, and mental fatigue.

When filming, you need to think about how to act, what kind of character background you want to show, and what kind of emotions you want to express.

When shooting commercials, the characters in it generally have no personality, and it is enough to just express their emotions.

Li Shengyao kept grinning today to express his excitement and happiness. He didn't know how many times he had made this expression, probably two or three hundred times.

At 04:30 in the afternoon, the shooting finally ended.

Yang Zhi stepped forward and said in a low voice: "Director Li, thank you for your cooperation. Although you are an international director, you are much more dedicated than the other three. Your work attitude is absolutely second to none."

Li Shengyao smiled and patted Yang Zhi's shoulder.

"It should be, I'm a little tired, let's talk later."

Yang Zhi and the person in charge of Coca-Cola immediately took the initiative to walk in front and sent Li Shengyao away.

After Director Li's car left, Yang Zhi said in a low voice: "As expected of a great director, the more awesome, the more low-key, the more dedicated."

(End of this chapter)