The King of Directors 2000

Chapter 509 Determining the schedule
When Lee Sung-yew was in the later stages of producing "1937" and preparing for "1937" to participate in the Cannes Film Festival, Chinese-language films showed a great stride forward just like last year.

In the first month of 2011, it performed exceptionally well. New Year's Eve films released in December, such as "If You Are the One 1", earned more than 2 million yuan.

Among the movies released in January 2011, six movies exceeded 1 million, and the overall box office data for January was around 20 billion.

This result far exceeds that of January last year. According to this development trend, the total box office of movies this year will definitely exceed 120 billion. Maybe it will surpass Japan this year and become the world's second-largest movie market after the beautiful country.

In February, there are still many movies released, and there are three movies with a box office of over [-] million.

In January and February combined, there were nine movies with a box office of over [-] million yuan. Three or four years ago, there were only five or six movies with a box office of more than [-] million yuan a year.

The feedback on mainland movies in March and April was slightly worse, not as good as the previous two months, but the overall trend is still upward. Compared with March and April last year, the capacity of the mainland movie market is constantly increasing.

Under such circumstances, the mainland market has become a popular market.

There are more and more Chinese-language films produced in various places, and there are also more and more foreign films hoping to be screened in the mainland.

Han Sanping told Li Shengyao that the film schedule is much more intense now than in the past, and it is difficult to give 50.00% of the film schedule on the premiere day like in the past.

Li Shengyao can naturally understand Han Sanping's words, but "1937" is a work that took him almost ten months. He still hopes that the movie will achieve high box office in the mainland.

If you want to get the expected box office, in addition to high quality movies and good publicity, you also need to have a high schedule of films.

On this morning, Li Shengyao made an appointment with Han Sanping for dinner at the China World Trade Center. He planned to finalize the schedule of "1937".

In addition to Li Shengyao and Han Sanping, there is also Huang Jianxin.

Li Shengyao has known Han Sanping for almost six years, but Director Han does not seem to be getting older, but getting younger and younger.

His face was red, there was a smile on his lips, there was a smile in his eyes, and even the wrinkles at the corners of his eyes were smiling.

It’s not just the success of “Jianguo Da Ye”, but also the rapid rise of the mainland film market, which has become a presence that Hollywood cannot ignore.

In the past, China Film wanted to invest in Hollywood blockbusters, but others ignored it.

Now China Film has become the most popular investor in Hollywood, and everyone wants China Film to invest.

After Han Sanping's careful consideration, they did invest in many Hollywood movies, and China Film's book data looked much better.

Under such circumstances, Han Sanping was naturally very happy.

Huang Jianxin also had a smile on his face. When he was making "The Great Cause of Strengthening the Country", he was very tired. However, with the successful experience of "The Great Cause of Strengthening the Country", he was much more relaxed when making "The Great Cause of Strengthening the Party".

"The Great Cause of Strengthening the Party" has been confirmed and will be released in mid-June.

The last time the "Great Cause of Strengthening the Country" exceeded 4 million, they believe that this time the "Great Cause of Strengthening the Party" will also exceed 4 million, or even more.

The three of them chatted while eating, and naturally they talked about the release date of "1937".

Han Sanping picked up the wine glass, drank it all in one gulp, and then took a long sip.

"Director Li, when do you want it to be released?"

"1937" has already received a release award and is waiting to be finalized.

Li Shengyao didn't hesitate and immediately said the date he had in mind, "How about July [-]st?"

Friday, July 1937st, is also Healthy Party Day. "[-]" is a patriotic war movie and is released at this time.

In fact, if "1937" can win an award at Cannes, then the end of May or early June will be more suitable due to the awards.However, starting in June is the summer season, and this time is always competitive and exciting.

The movies that have been confirmed in the mainland this year include "Kung Fu Panda 28" to be released on May 2, "X-Men" to be released on June 15, and "The Great Work of the Party" to be released on June [-].

Taken together, late May and early June are not suitable.

"Transformers 3" will be released at the end of July. This movie's box office in the mainland will exceed [-] billion, becoming the box office champion in the mainland this year.

Lee Sheung Yew didn't intend for "1937" to compete with "Transformers 3", so he chose early July.

Judging from the movies released so far, there is only one "Martial Arts" that can do well at the box office in early July.

Others like "The God of Wealth Inn", "Snowflakes and the Secret Fan", "Flying Sky", and "Ultimate Express" may seem good, but in fact they are all blockbusters.

Han Sanping thought for a while and said, "Director Li, there were many new movies released during that time."

Mainland movies generally make money at the box office in the first two weeks. Han Sanping is not worried that the release of "1937" on July [-] will affect "The Great Cause of the Party".

He talked about the matter, and there were indeed many new movies released in early July.

Huang Jianxin nodded, "Director Li, you can put it in early August, when the protection month is here and there won't be so much pressure."

"There are indeed many new movies in early July, but not many of them are strong. For example, "The God of Wealth Inn" and "The Snowflake and the Secret Fan" are all movies that are neither popular nor useful, and there will be no breakthroughs in the box office."

"God of Wealth Inn" is a new drama film directed by Wang Jing. The male protagonist is Nicholas Tse and the female protagonist is Asa.

Nicholas Tse is acting in a comedy, but I don’t know if the top management of Yinghuang is suffering from brain problems or a convulsion.

You can imagine how embarrassing this movie would be.

Moreover, Nicholas Tse and Asa have no box office appeal in the mainland, and it is impossible for the movie to make money.

As for "The Secret Fan", it's actually very interesting. This movie reflects the feelings between women.

If it were 12 years later, when female boxing was prevalent, it might really get a good box office, but at this time, this movie is just a blockbuster.

Li Shengyao paused for a moment and then said: "I have also considered the Cannes Film Festival. If "1937" can win an award in Cannes, then while the popularity is still there, the sooner we can release it, the better."

If Cannes doesn't work, there's also the Shanghai Film Festival in June.

Han Sanping and Huang Jianxin spoke, and then they understood what Li Shengyao was thinking.

Han Sanping nodded, "Okay, let's release it on July 30.00st. Then try to arrange a 40.00% or more screening schedule. If the film can win an award in Cannes, then at least [-]% of the screening schedule will be arranged."

Han Sanping has been very proud of herself recently, but it seems she still attaches great importance to Lee Sheng-yew. She directly confirmed the film schedule without any hesitation, and did not even mention the screening meeting with theater managers.

Li Shengyao smiled and said, "After I participate in the Cannes exhibition, I will hold a film viewing party. At that time, you and I will work hard to finalize this matter."

"No problem. If you give me news when the time comes, I will definitely come to support you."

Han Sanping picked up the wine glass, drank it down in one gulp, and then clicked her tongue several times.

"Director Li, I heard from the radio and television that "1937" is very exciting. Can the movie win an award at Cannes?"

Li Shengyao shook his head, "I can't say this. There are too many good movies, and winning awards requires some luck."

(End of this chapter)