The King of Directors 2000

Chapter 538 Take down TVB
The autumn wind blew silently, turning the fallen leaves yellow.

In a luxurious villa in Repulse Bay, Li Shengyao saw Run Run Shaw lying on the bed.

Several years ago, when Li Shengyao met Run Run Shaw, although the old man looked thin, his eyes could still focus and he could tell that he was in good spirits.

At this time, Run Run Shaw was not only very thin, her eyes were also dull, her skin was darkened, and she looked like someone who was about to die.

His breathing was very quiet, but judging from the rise and fall of his chest, his breathing was slow and long.

Run Run Shaw is already one hundred and four years old. If it had been anyone else, she would have left long ago.

That is to say, if he has money, he can still rely on modern medicine and breathe a sigh of relief.

"Hello Uncle Six."

Li Shengyao greeted him respectfully.

"Ok!"

Shao Yifu opened his mouth, as if he had a lot to say, but just uttering one word seemed to use up most of his strength, and then he closed his mouth and breathed much heavier.

Fang Yihua stood aside, her eyes turned red for a moment, then she lowered her head, pretended to rub her eyes, and took the opportunity to wipe away her tears.

Seeing this, Lee Sheng-yao pulled up a chair and sat down beside Run Run Shaw's bed. He then talked about his recent situation and what he encountered this time when he came to Hong Kong Island to shoot "Parasite".

Shao Yifu listened quietly, with a smile on his lips.

It was obvious that few people were chatting with him now. He looked very happy listening to Li Shengyao talking.

Li Shengyao drank three cups of tea and talked for half an hour.

Run Run Shao was tired, so he backed away.

A moment later, on the balcony of the hall outside Run Run Shaw's room, Li Shengyao and Fang Yihua sat opposite each other across a small round table.

Run Run Shaw shows her age, and so does Fang Yi Hua.

She is 77 years old. Although she is not short of money, the burden of TVB falls on her and consumes a lot of her energy.

In Li Shengyao's previous life, half of Run Run Shaw's family property was left to the Shaw Brothers Foundation and half to Fang Yihua, and the management rights of the foundation were also given to Fang Yihua.

In fact, it is equivalent to handing over all the money to her management.

The reason why Shaw sold TVB shares was because Fang Yihua was tired and didn't want to do anything anymore.

At this time, Fang Yihua was wearing a pair of black glasses and her hair was dyed black, making her look younger.

But if you look closely, you will find that her face has lost its flesh and her cheeks are sunken. She is really old.

"Aunt Six, what does Uncle Six want from me?"

Fang Yihua was immersed in the sadness of her husband's old age. Hearing this, he waved his hand and said, "You are a smart person, you should be able to guess it. Uncle Liu is old and I have no energy anymore. We can't control TVB. How many people in the Shao family are there?" The children were not interested in TVB, so we had no choice but to sell TVB."

Run Run Shaw has a total of two sons and two daughters. The oldest of these four is 73 years old and the youngest is 60 years old. Ordinary people would be ready to retire at this age. If they were to take over, they would probably not have the energy.

What's more important is that these four children were all born and raised in Po Village. They have no affection for Hong Kong Island, so they don't want to take over TVB.

As for some media claims that Run Run Shaw had a bad relationship with his four children and left no inheritance for his children, and his four children did not want it, this is pure nonsense.

Run Run Shaw has a net worth of over 200 billion, but he doesn’t even need that much money. Are his four children saints?

In fact, at Run Run Shaw's funeral, his eldest son did not go, but his second son did, and several of his grandchildren also went.

The children of the Shao family are not fools, and they don’t want so much money.

After Shaw's death, his Shaw Foundation was managed by Fang Yihua. After Fong's death, all her money was transferred to the Shaw Foundation, and Shaw's descendants took over the foundation.

In other words, Run Run Shaw's legacy has been completely taken over by his descendants.

Hearing this, Li Shengyao was secretly happy, but he did not show it. Instead, he frowned and asked solemnly: "Aunt Six, are you planning to sell TVB to me?"

"Yes, Director Li, let's be more relaxed."

"Well... Fenghua Video was listed in the beautiful country last year. Our company has grown a lot, but we have to spend a lot of money to buy TVB. This matter needs to be carefully considered."

Fang Yihua curled her lips, "Director Li, many people want to buy TVB, but we haven't sold it to you. We chose you because our husband and wife feel that you are not an ordinary person. If you don't want it, we can only choose other buyers."

This is a fact. Li Zekai, Yang Guoqiang, and Li Zhaoji have all expressed their desire to buy TVB.

In Li Shengyao's previous life, Yang Guoqiang almost bought TVB in 2008, but for some reason it failed. In 2011, Run Run Shaw sold TVB to the shell king Chen Guoqiang. This big boss ignored the affairs and sold TVB It was handed over to Li Ruigang, who had official background in the mainland.

In addition, Shaw Brothers holds 30.00% of the equity of TVB, Mainland China's Star Media holds 18.00% of the equity, and the third largest shareholder is Morgan Stanley Bank of America, with only [-]% of the equity.

When TVB was founded, Run Run Shaw established the rules. Whoever holds the shares of Shaw Brothers will have the decision-making power of TVB. Therefore, after the change of equity, TVB can actually be regarded as "Chinese-owned".

Hearing this, Li Shengyao no longer concealed his thoughts, "Sixth Aunt, Fenghua may not have sufficient funds, but I want to buy the shares of Shaw Brothers."

Fang Yihua nodded, picked up the coffee, drank a few sips, and cheered up a little. Then she said: "Director Li, you can't say that. Fenghua is rich and TVB is a high-quality asset. Don't save money at this time." ”

"Sixth Aunt, in business, it's best for both of us to win-win, so that everyone can make money."

Fang Yihua smiled, then waved behind her, and a young woman wearing a professional suit came over.

"Hello, Director Li, my name is Jessica, I am Aunt Six's assistant, let me introduce you to TVB."

Jessica must have studied in Europe and the United States. She tanned herself to a wheat color.

She then introduced TVB’s revenue in recent years and TVB’s ongoing plans. Finally, she said: “TVB has Cantonese-speaking Jade Channel, Mandarin-speaking TVBS, and English-speaking Pearl Channel. Both Jade Channel and Pearl Channel are Play globally.

Jade Channel is the TV station with the best ratings in Hong Kong Island and Omen. It has a lot of viewers in Malay, Po Chun and Australia.

We also have a very rich film and television library, whether it is modern dramas, costume dramas, war dramas, suspense dramas, and all kinds of genre dramas, you can find them all at TVB.

Corresponding to this is a group of outstanding talents, not only actors, but also directors, screenwriters, photographers, and various field workers.

TVB also has a lot of appeal in the Greater Bay Area, and many people in Guangdong Province watch TVB on time.

The most important point is that TVB has the widest audience in Hong Kong Island. No matter it is Poison News or other TV stations, they are incomparable to TVB. It can be said that if you control TVB, you have the most important say in Hong Kong Island. . "

After Jessica finished speaking, she nodded towards Li Shengyao and then retreated.

Hearing this, Li Shengyao thought for a while and then said: "Sixth Aunt, what Jessica just said is true. These are all advantages, but we must look at the problem comprehensively and not just look at the advantages."

He paused and then said: "TVB is indeed great and has a very special status in Hong Kong Island. However, TVB's profits are getting less and less. I'm afraid that within a few years, TVB will suffer losses. And this matter is very serious." It is difficult to solve, or even unsolvable. I don’t know what TVB should do to reverse this trend.

In addition, TVB’s advertising value is very low now. Even though Hong Kong Island’s economy is becoming more and more developed, TVB’s advertising value is constantly depreciating.

The TVB market continues to shrink, and young people are becoming less and less interested in watching it.

Also, the subject matter is aging. TVB’s TV series are becoming less and less attractive now. Not only young people in Hong Kong don’t like to watch them, but also young people in Mainland China, Malay and Slope Villages don’t like to watch them.

In short, TVB looks very valuable now, but the future situation will not be good. "

In Lee Sheng Yew’s previous life, TVB started losing money in 2019.

There are three main reasons. First, there are too many employees and the burden is too great. Second, the advertising value is low. Third, there is almost no external market.

TVB has more than 4000 employees, of which the film and television production department accounts for about half.

But TVB’s TV series cannot support so many people.

Many people can see that if TVB wants to make a profit, the most critical point is to separate production and broadcasting. Stop producing TV series and just buy dramas. Then TVB can live a cool life.

Just like ViuTV later established by Li Zekai, it only had one-tenth of TVB's ratings and did not lose money.

The main reason is that ViuTV does not produce TV series, but only buys cheap Korean and Japanese dramas to play. In this case, ViuTV's cost is very low, and they can make profits more easily.

However, a large team of more than 4000 people cannot easily lay off employees.

Every time TVB plans to lay off employees, a group of media criticizes TVB for having no sense of social responsibility and even calls for the company to be suspended.

Among them, the most positive one is ViuTV, and I have to say that Li Zekai is a real dog.His own TV station does not produce TV series and has almost no employees, but he requires TVB not to lay off employees and must produce local TV series.

The second problem is that TVB's advertising value is low. There are only more than 700 million people in Hong Kong Island. The number of viewers is too small. With such a small audience, the advertising value is naturally low.

So after TVB became available in the Greater Bay Area, many advertisements for pharmaceutical companies and hospitals in the Greater Bay Area were added.

The third thing is that the content produced by TVB cannot maintain the market. The same people come and go, and the same routines are repeated over and over again.

In the information age, these themes have long been outdated. How can young people like TVB?
Hearing this, Fang Yihua looked at Li Shengyao with some suspicion, "Director Li, can't you even solve TVB's problem?"

"It's hard."

TVB can't lay off employees, it's really troublesome to support so many people.

Seeing the worry in Fang Yihua's eyes, Li Shengyao thought for a while and said: "Of course, if I control TVB, I will do my best to support him. I will never let TVB decline or let other TV stations become bigger in Hong Kong Island."

Fang Yihua nodded, "Director Li, do you have anything else to say?"

The cold wind blows and the autumn leaves are flying.

Li Shengyao stood up, facing the wind, and took a deep breath, "Sixth Aunt, if I take control of TVB, I will not go to war for at least ten years. I will keep the old people who follow Sixth Uncle and Sixth Aunt. TVB will still be the original feature.

In addition, I am confident that TVB will maintain its value and will never let TVB decline. TVB will always be the strongest TV station in Hong Kong Island. "

TVB waited until 2019 to start losing money. There are still eight years left until now. Even if Lee Sheng Yew does nothing, he may not lose much money.

His stall is big enough now.

There is no need to make drastic reforms at TVB. Make some small moves first, and you can make adjustments in 2021.

What's more important is that the people of Hong Kong have feelings for TVB. He changes his style as soon as he comes on board, which can easily make people annoying.

As for ensuring that TVB will not decline, it is a promise to Run Run Shaw.

In Li Shengyao's previous life, Run Run Shaw did not completely sell out her TVB shares and retained [-]%.

After his death, Fang Yihua did not sell it.

After Fang Yihua's death, the Shaw family's descendants did not sell it.

It should be the result of Shaw's request. Shaw wanted to leave the Shaw Brothers mark on TVB. He was reluctant to completely separate from TVB. He had feelings for TVB.

In addition, Run Run Shaw found Li Shengyao because he was interested in his ability, didn't he?
Now Lee Sheng-yew has to express his attitude. It is hard to say whether TVB can be great again, but he will definitely ensure that TVB remains the dominant player in Hong Kong Island.

Hearing this, Fang Yihua nodded happily, then stood up, "Wait a minute, I'll talk to Brother Six."

Fang Yihua then entered Shaw's room and stayed for about 10 minutes before she came out with a piece of information in her hand.

"Director Li, we believe that your talent can maintain TVB's status and will not let TVB decline. We want to sell you 20.00% of Shaw Brothers' TVB equity, which includes all TVB employees, film and television libraries, and TV stations. The license, as well as TVB’s headquarters building, total 70 billion.

In addition, we also obtained a piece of land in Repulse Bay to build a film and television city, with a total value of 30 billion.

These are detailed information, please take a look. "

In Li Shengyao's previous life, shell king Chen Guoqiang spent 62 billion to buy 20.00% of Shaw Brothers' equity. Shaw Brothers kept [-]% and sold the other [-]% to some old friends of Shaw Brothers.

Chen Guoqiang also spent 30 billion to buy land in Repulse Bay.

Now it is sold to Li Shengyao for an increase of [-]% and [-] million.

Because this world's Fenghua cooperated with TVB, TVB made money and its market value was higher. Looking at it this way, it is reasonable that 20.00% of Nine's equity is worth 70 billion.

70 billion plus 30 billion, the total is 100 billion.

Fenghua naturally does not have that much cash and needs to borrow money from the bank.

Li Shengyao asked tentatively: "Sixth Aunt, Fenghua doesn't have that much money, how about 65 billion?"

When Fang Yihua heard this, he nodded without hesitation, "Okay."

Li Shengyao was stunned when he saw this.

Fang Yihua looked outside lonely, "Uncle Six and I have no children, it doesn't matter how much money we have, just don't go too far.

Director Li, we really recognize your ability. Don’t betray our trust and keep TVB. "

The cold wind was blowing, and Fang Yihua's voice was faint in the wind, carrying an inexplicable sense of mission.

Li Shengyao immediately put away his smile and solemnly replied: "Aunt Six, don't worry, I said, TVB will always be the number one TV station in Hong Kong Island."

(End of this chapter)