2006: School beauty loves me again

"Our life has always revolved around the issue of cooperation and distribution, because the communication and work between people is actually a cooperation, to share the psychological satisfaction brought about by cooperation or the distribution of vested interests.

So, why should we partner with others?
Under what circumstances will others be willing to cooperate with us?

This is a question that we have been studying in depth in economics. Is there any student below who can share his understanding? "

The lecture theater was overcrowded, and there were even many people standing in the back row.

This is an open class in the Department of Economics and Management. The speaker is Zheng Qian, a famous economics expert specially invited by Binhai University.

Mr. Zheng is well-known at home and abroad, and he is called the Adam Smith of China.

The old man has gray hair, wears a pair of black-rimmed glasses, looks kindly, but with a straight waist, he looks very dignified.

Looking around, he saw many people raising their hands ready to speak. He raised his glasses, smiled and pointed to a girl in the front row.

"Beautiful girls are the focus no matter where they are, just you."

The whole hall burst into laughter, but Mr. Zheng pursed his lips and smiled slowly: "Don't think that I am a disrespectful old man.

In fact, this is also a well-known economic theory, called the beauty effect.

Classmates, have you noticed that no matter ancient or modern, whichever city's economy is good, there must be more young and beautiful girls there. "

This is called the economic activity of wealth creation and distribution around the resources of beautiful women. Behind beauty, there are specific economic factors and operating mechanisms, which can give rise to a huge "attention economy."

For example, in various beauty pageants, there is a very critical link, which is the media.

By the way, there was a very popular beauty pageant in China during the summer vacation. Did everyone watch it?
Yes, it is Super Girl. Although it is said to be a singing talent competition, it is not difficult to see from the final results that excellent image and temperament are the key to gaining votes.

This program has aroused a high degree of nationalism through the novel network media, and has caused many scholars at home and abroad to discuss in depth, discussing the impact of network media on the future economic market.

Judging from the current economic situation, sometimes if the "beauty effect" is used properly, it can achieve twice the result with half the effort.

To give a simple example, take supermarket sales as an example. Most of the promotion girls are all beauties, with slender figures, delicate faces, and cool clothes. Even if the food delivered to you by such beauties is tasteless, you will not eat it. Will be happy, what you eat is food, and what you take out after a while is your pocket.

So unknowingly, you have fallen into the beauty trap of the merchant. No matter what they are selling, as long as it is not ridiculously expensive, you will happily accept it.

In life, we constantly see products displayed by beautiful women and receive countless orders;
The company has dumped many "Gods" through the agency of beautiful women;
Newspapers and periodicals attract a large number of readers through beautiful women on the cover;
When the beautiful woman said "yes" to the service, everyone around also came to "enjoy".

It can be seen that beauties have always been an important medium in the market economy, forming an economic form that targets beauties and people who appreciate beauties as the target consumer group. It is no wonder that some of my fellow scholars believe that the beauties economy is "the disseminator of truth, goodness and beauty, and the messenger of human civilization." ".

Well, I was delayed for a few minutes to let everyone appreciate this beauty. Now I will leave the time to you, little classmate, let me tell you about your understanding of the concept of "cooperation" in economics. "

In the heated booing atmosphere, Xia Chu had already stood for 2 minutes, politely waiting for Mr. Zheng to finish speaking.

The cherry lips of the school flower lightly parted, and the large lecture hall instantly fell silent. Its power was astonishing, not inferior to the gavel.

"I'm Xia Chu, a sophomore in the Department of Economics and Management. First of all, I would like to thank Professor Zheng for his compliment.

Personally, I feel that "cooperation" is not just about convenience, but a matter of life and death.

Its concept can be explained clearly with a very simple game model. Presumably everyone has heard of the "Hunter Game".

There are two hunters in a village, and there are two kinds of local game: deer and rabbits.

If a hunter fights alone, he can only hunt up to 4 rabbits a day, and only two of them can hunt a deer together.

From the perspective of filling one's stomach, four rabbits can keep one person from going hungry for four days, while one deer can feed two people for ten days.

The behavioral decisions of two people can form two game endings: if they hit the rabbit separately, each gets 4; if they cooperate, each gets 10.

In this case, there will be two Nash equilibrium points in the deer hunting game: either hunt rabbits separately, and each will be fed for 4 days; or cooperate, and each will be fed for 10 days.

From the game results, if A chooses to hunt rabbits alone, then the optimal strategy of B in this case is to catch rabbits, which is enough food for each of them for four days, which constitutes a Nash equilibrium.

There is also a situation where two people cooperate to hunt a deer, which is enough for each of them to eat for ten days, which also reaches a Nash equilibrium.

Obviously, if we cooperate, the benefits obtained by both parties will be far greater than their respective actions.

Then in this game, "cooperation" achieves Pareto optimality.

This also explains why many excellent companies in our reality choose strong alliances to seize market resources.

Because only in this way can the benefit be maximized.

But the premise of the previous equilibrium is based on the fact that the strength and distribution rights of both parties are the same.

If it is assumed that A has no problem hunting rabbits, but can only play one-third of the role in hunting deer, then if the result is evenly distributed, B will definitely not be willing.

But B has to cooperate with A in order to maximize his own interests. In theory, A should still be willing to cooperate with B if the gain from the cooperation is greater than the amount he can eat for four days.

But if the amount is less than four days, and the result of A's independent action is four days' amount, then A is definitely not willing to cooperate.

Similarly, if the two parties have the same strength and one party enjoys more distribution rights, the other party will not cooperate when a certain critical point is reached.

Therefore, after realizing the win-win cooperation, we must be good at finding the critical point of distribution, so as to maximize the benefits. "

If Fang Yuan had been present, he would have been stunned. The confidence and professionalism displayed by Chu Xia at this time was completely different from that of the "Second Generation Ancestor" bunny that night.

At this time, Xia Chu, who was talking eloquently, was shining.

At this time, Cheng Ran, a classmate, raised his hand and stood up immediately in order to attract attention: "I don't agree with Xia Chu's opinion, I personally think that since the development of the times, it has become a society of conscience based on the integrity of "contracts" , the so-called game is just a more or less difference in distributing the harvest.”

Cheng Ran was very depressed these days. The Xu family sisters were all a little alienated from him. The confidence brought by the good life since childhood made him not allow himself to bear this kind of indifference. Didn't everyone shun him or admire him endlessly in the beginning of Xia?I must provoke you.

What is this called?
The tone of the poor is low self-esteem, but they are good-looking, so the word "poor and generous" came into being.

But it is the middle class and the rich who have more dignity than the poor.

The rich and noble families who are serious and respectful advocate humility and low-key.

Further up, it is straightforward and natural, it is returning to the basics, not deliberately pretending, and everything shows one-nature.

For example, that girl Lin Lingshan.

Xia Chu didn't turn his head, and didn't even look at Cheng Ran.

Mr. Zheng waved his hand with a smile, told him to sit down, and said to Xia Chu: "You have already talked about this, so the concept you really want to express must be ready to come out, right?"

None of the students understood, what is the concept that you really want to express?Didn't Xia Chu say that just now?Hunter game?

Chu Xia nodded.

“Yes, my personal view is that in the new economic era based on information network technology, we must change our past ideas.

The market is a battlefield, it is life and death, it is a zero-sum game, there is you without me, and there is me without you.

Therefore, the so-called "cooperation" can also be said to be "use", mutual use! "

The female students didn't speak, and most of them didn't understand, but the boys were more logical, and many of them spat secretly.

Muttering: Scumbag!The more beautiful a woman is, the better she is at lying. Mr. Jin Yong will not deceive me!
Mr. Zheng showed an expression of appreciation and thought-provoking expression, and asked: "This point of view is both novel and transparent. So, this classmate, you are already a sophomore, and you must have entered the theoretical and practical stage. Have you practiced it in reality?" Have you simulated this zero-sum game process of mutual exploitation?"

Xia Chu blinked, pursed her pink lips and said, "It's in progress."

……

The open class lasted for one hour.

After class, Cheng Ran went out from the main entrance, and saw Chu Xia who was waiting for someone at the door.

After thinking for a while, he walked over and asked, "You are a girl, why did you come up with such a bloody game concept? Modern society is a civilized society, not a filthy and tyrannical society."

Xia Chu was carrying a schoolbag on one shoulder and holding a copy of "Elite" magazine in his arms. Hearing this, he tilted his head and looked at Cheng Ran: "It's a pity."

While speaking, the two bodyguards escorted Mr. Zheng Qian out of the classroom, and as soon as he walked into the corridor, he waved to Chu Xia.

"Hey, whose eldest girl is so beautiful? The last time I saw you at your uncle's house, she was still a little girl who could only cry."

"Uncle Zheng, I thought you didn't recognize me?" Chu Xia skipped over.

"How can I? I just met your uncle and her daughter on a forum last week. I know you are in this school. Oh, speaking of it, you really look like that girl..."

The voice of speaking gradually faded away, and Cheng Ran stood there for a long time.

"tui~"

Walking to the beach, Cheng Ran, who was a little disappointed when he saw the crowds on the basketball court, let out a cold snort.

Does he think there is a difference between a man who can only play basketball and a monkey?

Unlike myself, football is king, football is the number one sport in the world, okay? !

Then, he saw Xu Anran who was talking to Fang Yuan... and five beautiful school girls waiting by the roadside.

An Ran likes to watch basketball? ? ?
Walking over, Cheng Ran asked Xu Qingqian: "Qingqian, have you eaten any fruit these days? I'll buy some for you later?"

Xu Qingqian shook his head: "There is food every day, so you don't need to send it away."

Cheng Ran persisted: "By the way, our class has a football match next week. Didn't you like watching us play football on the playground the most when you were a child? You can come then."

Xu Qingqian smiled faintly, it wasn't that she liked to watch it, it was that she couldn't do anything in physical education class, what else could she do except squat aside?
"If there is no class... if it doesn't rain... if you don't feel uncomfortable, I will go."

Cheng Ran seemed to only hear the last three words, and said happily: "That's right, by the way, how are uncles and aunts recently? Your family's business..."

"Cheng Ran!"

Xu Anran ran over, stood between her sister and Cheng Ran, and shouted with disgust: "Go away, what are you talking about! My family is fine, we are going back to the dormitory. Sister, ignore him."

Cheng Ran didn't understand why, although she was obviously gentle and caring, why was this girl An Ran so resentful recently? Could it be that... she really fell in love with that pretty face from freshman year?
On the other side, Fang Yuan had just finished talking to Xiang Dong about the team, when he turned around, he saw Cheng Ran, Xu Qingqian and others by the side of the road.

Well...a sick person with a bad mind.

After thinking about it, he felt that he should pay something for the previous 100 yuan, and it was really not a big deal to get rid of the siege, so he hurried across the field.

"Hello, senior, aren't you playing basketball?"

Cheng Ran looked at him, frowned and said, "I like football."

Then he added childishly: "Qingqian will watch my game next week."

"..." Fang Yuan showed a gratified expression and nodded heavily: "That's great, I should give you a little red flower."

Meng Jingyi burst into laughter, even Xu Qingqian and An Luo turned their heads sideways, with the corners of their mouths upturned.

Cheng Ran said angrily: "Look down on football? If you don't agree, come and play! What will we do then..."

With a flash of inspiration, he learns now and sells now: "Let's play a zero-sum game in the arena, and you will live and die."

"..."

Fang Yuan was dumbfounded.

What the hell?Is this how a zero-sum game works?Is the Department of Economics and Management of Binhai University at this level?

He shook his head: "Sorry senior, I don't know how to play football, and I don't understand your words, I just came to talk to these classmates..."

He said and looked at the six girls: "Our class will have a 5V5 competition soon, in order to stimulate sacrifice... No, student Xiang Dong said that there are quite a lot of cheerleaders in other classes, let me ask if you can go to the stadium? "

There are six praises in one sentence, except for Xu Anran who didn't catch it, everyone else understood.

Meng Jingyi had no choice but to pull Fan Zhiyao and Xu Qingqian back first.

"We're all going." (End of this chapter)